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All Journal Jurnal Hortikultura Indonesia (JHI) MEDIA KONSERVASI Jurnal IPTA Jurnal Kajian Bali Journal of Economics, Business, & Accountancy Ventura Jurnal Antropologi: Isu-Isu Sosial budaya MUDRA Jurnal Seni Budaya EKONOMIS : Journal of Economics and Business Jurnal Riset Akuntansi Kontemporer Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Multidisiplin Madani (MUDIMA) Gema Wisata International Journal of Technology and Education Research Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship E-Jurnal Akuntansi

I PUTU SUDANA

Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950493

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS KEPUASAN WISATAWAN LANJUT USIA TERHADAP PRODUK WISATA DI KAWASAN WISATA UBUD Kadek Utami Wirya A.; I Nyoman Sudiarta; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Wisatawan lanjut usia memiliki potensi untuk melakukan kegiatan wisata, yang mana wisatawan pada usia ini telah mapan secara finansial serta memiliki waktu luang yang banyak. Wisatawan lanjut usia yang sedang berwisata ke Kawsan wisata Ubud memiliki keluhan mengenai kemacetan dan kurangnya toilet umum. Berdasarkan hal – hal tersebut maka dari itu perlu untuk mengetahui tingkat kepuasan wisatawan lanjut usia terhadap produk wisata di Kawasan Wisata Ubud dengan menggunakan konsep 4A yaitu atraksi, fasilitas, aksesibilitas, dan pelayanan tambahan. Fokus lokasi yang dijadikan tempat penyebaran kuesioner yaitu di Kelurahan Ubud. Pengumpulan data dilakukan dengan cara observasi, penyebaran kuesioner, wawancara, studi kepustakaan dan dokumentasi. Penyebaran kuesioner dilakukan kepada wisatawan lanjut usia mancanegara yang berusia 55 tahun keatas sebanyak 80 responden. Teknik analisis data yang digunakan yaitu deskriptif kuantitatif dengan menggunakan bantuan skala Likert, analisis tingkat kepentingan dan tingkat kinerja serta tingkat kesesuaian. Rata – rata tingkat kepuasan wisatawan lanjut usia terhadap produk wisata di Kawasan wisata Ubud adalah kurang puas dengan persentase sebesar 89,22%, dengan rata – rata tingkat kepentingan (Y) yaitu 3,99 yang berarti penting dan rata – rata tingkat kinerja (X) adalah 3,54 dengan artian baik. Sedangkan faktor – faktor yang dianggap penting dan perlu mendapatkan prioritas dengan tingkat kesesuaian yang kecil adalah kondisi trotoar, ketersediaan toilet umum, dan ketersediaan penunjuk arah menuju destinasi wisata. Saran yang dapat diberikan baik itu pemerintah, penyedia jasa wisata, dan masyarakat agar memperhatikan faktor – faktor yang anggap penting tersebut, dan menyediakan fasilitas khusus untuk wisatawan lanjut usia, serta dapat bekerjasama dengan beberapa pihak seperti travel agent sehingga dapat meningkatkan kunjungan wisatawan lanjut usia ke Kawasan wisata Ubud.

STRATEGI PEMASARAN PAKET WISATA DI BALI EASY HOLIDAY DENPASAR BALI Erick Kevin Perangin-Angin; I Putu Sudana; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This Journal aimed to know the strengths and weaknesses of the internal environment and opportunities as well as threats from the external environment and create strategies and marketing programs that can be applied in the Bali Easy Holiday. The technique data collection using observation, interview, questionnaire, the study of literature and documentation study. Sampling techniques using a purposive sampling. Data analysis techniques using qualitative descriptive analysis and Likert scale analysis. The results of this research are obtaining indicators of strengths and weaknesses of internal environment and the opportunities and threats of weaknesses in Bali Easy Holiday. Bali Easy Holiday gains 16 indicators of strengths and 4 indicators of weaknesses in Bali Easy Holiday. Bali Easy Holiday gains 9 indicators of opportunities 5 indicators of threats in Bali Easy Holiday. Marketing strategies can be applied to Bali Easy Holiday, namely : the creation of strategy and product development, market development strategies, promotion strategy, a strategy of improved human resources, the strategy of market penetration strategies, improvement of the quality of products and services and pricing strategies. This research has some advice for Bali Easy Holiday is to increase the intensity of promotion, provide ease reservations and payments to consumers, renew tour packages, provide affordable rates to customers and formed a marketing division.

PERENCANAAN PAKET WISATA TIRTA DI KABUPATEN BULELENG Luh Putu Swandewi; I Putu Sudana; Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Buleleng has variety attraction for tourism industry, such as natural and cultural potencies of tourism destination and most of it, is about marine tourism but there are none of them providing water tour packages. The purpose of this field study is to identify the marine tourism potency in Buleleng Regency and plan a marine package tour using distribution channel model of the marine package tour which have to planning for new brand on package tour in Bali, especially about the promotion for alternative tourism of the marine tour package must be increased the tourist arrivals to Buleleng Regency. The final result of this study indicated from the observations which the potencies of marine tourism in Buleleng has not been developed and get attention, especially from the local government with required the promotion for marine tourism attraction in Buleleng Regency. In addition of the marine tourism package can be used for the local society and make satisfied of the package tour for tourist who arriving for holiday in Buleleng Regency.

KARAKTERISTIK DAN POLA PERJALANAN WISATAWAN BACKPACKER YANG MENGINAP DI CANGGU, BADUNG Cening Suprani Gama; I Putu Sudana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Canggu is one of the the most visited areas by backpacker tourists viewed by the amount of hostel accommodations. This study aims to determine the characteristics and travel patterns of backpacker tourists who stay in Canggu. The sample of this research is backpacker tourists staying at Canggu, determining the sample using purposive and quota sampling on 132 respondents. Data obtained in several ways, such as: observation, questionnaires, literature study, and documentation. Quantitative descriptive and qualitative descriptive were used to analyse the data result. The results showed that backpacker tourists take an intra-destination travel pattern, which is to travel in Bali, the most visited tourist destination in Bali is Ubud with an average stay of 6 days, dominantly making an intra-destination travel pattern; Ubud-Uluwatu- Canggu, and Kuta as the first tourist destination visited in Bali. Inter-destination travel patterns, while travel between destinations in Indonesia, most backpacker tourists visit Gili Island with an average stay of 5 days, dominantly doing inter-destination travel patterns such as Gili Island-Bali, and Bali as a tourist destination first visited. Intra-regional patterns, as trips made in Southeast Asian countries, Thailand was most visited by backpacker tourists other than Indonesia, dominantly carried out intra-regional travel patterns like Thailand-Cambodia-Vietnam-Indonesia, and Indonesia as first destination visited. Inter-regional patterns, backpacker tourists also visit other countries other than Southeast Asia, and predominantly visit Australia with an average stay of 91 days, and do inter-regional travel patterns that is Australia- ASEAN, and the ASEAN region being the first destination visited.

KARAKTERISTIK DAN MOTIVASI WISATAWAN DALAM VOLUNTOURISM DI KABUPATEN GIANYAR (Studi Kasus Pada Yayasan Widya Guna Desa Bedulu dan Yayasan Bumi Sehat Desa Nyuh Kuning) Irena Hersi Kristanti; Ni Made Oka Karini; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Nowadays social motivation appears in various forms of tourism activities, one of them is the presence of voluntourism activities in a foundation or village where tourist activity could bring sustainable positive impact for nature and local communities. In this study, the author is interested to collect the data about the characteristics and motivations of volunteer tourists on voluntourism in Widya Guna Foundation, Bedulu Village and Bumi Sehat Foundation, Nyuh Kuning Village, Gianyar Regency, Bali. The purpose of this study is to determine how the characteristics and motivations of volunteer tourists in both foundation in order to inspire other tourists in a choice of responsible tourism. Methods of data collection which been used were observation, questionnaire, interview, and literature study. The results obtained by the data collection are that the characteristics of the volunteer tourists are divided into trip descriptor and tourist descriptor. Based on those descriptors, the volunteer tourists of Widya Guna and Bumi Sehat foundations are classified as discoverers, educators, and learners, befrienders, and investors. Motivations of volunteer tourists are divided into intrinsic motivations and extrinsic motivations. Intrinsically, their motivations are fulfilling a dream, personal growth, and professional development. While extrinsically are the attraction of travel or adventure places around the foundations, cultural exchange/learning, and a chance of broadening horizons. Recommended to governments, local communities, the inhabitants of the foundation, and the volunteer tourists to carry out their respective roles well and comply with the existing regulations in order to create the good impact of voluntourism activities for all parties concerned.

PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KOMPETENSI SERTA DAMPAKNYA PADA KINERJA PRAMUWISATA BALI Danang Purnomo; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aims to discuss about the influences of tour guides education and training towards competencies and the impact direct and indirect to performance. It is used mix combination between qualitative and quantitative research with concurrent embedded models. This research used data primary and secondary data. Data collected by observation, interview and spreading questionare to 99 tour guides. Analysis data used path analysis with a single path. The result of this research is education and training has positive and significant influence towards competencies Balinese tour guides with coefficient values 0,802. Competency has positive and significant influence towards performance Balinese tour guides with coefficient value 0,563. Education and training has positive and significant influence toward performance directly with coefficient value 0,279. Education and training through competencies has positive and significant influence toward performance indirectly with sum total coefficient value 0,731. Suggestions for academic expected to research reenacting with same model to verifying result of the study. The suggestion for stakeholder related tour guides profession is to increasing education and training programme of tour guides for increasing competencies and performance of Balinese tour guides.

STRATEGI PEMASARAN PAKET INBOUND TOUR: STUDI KASUS DI PT. LOTUS ASIA TOURS JIMBARAN BALI Camelia Agatha Mahayu Putri; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tujuan penelitian ini adalah untuk mengetahui faktor internal yaitu kekuatan dan kelemahan dan eksternal yaitu peluang dan ancaman dari PT. Lotus Asia Tours serta untuk mengetahui strategi yang dapat dilakukan pihak PT. Lotus Asia Tours untuk memasarkan paket inbound tour. Lokasi penelitian dilakukan di PT. Lotus Asia Tours yang terletak di Jl. By Pass Ngurah Rai No. 18, Jimbaran Bali.. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, studi dokumentasi dan didukung dengan daftar pertanyaan yang disebarkan kepada 60 informan. Daftar pertanyaan yang disebarkan berpedoman pada indikator marketing mix 7 P (product, price, place, promotion, physical evidence, people, process). Hasil data yang diperoleh lalu dianalisis dengan IFAS (Internal Factor Analysis Summary) dan EFAS ( External Factor Analysis Summary), selanjutnya untuk mengetahui posisi perusahaan digunakan matriks internal eksternal dan untuk mengetahui alternatif strategi digunakan matriks SWOT, sehingga dapat menciptakan strategi pemasaran baru serta mengembangkan program-program yang telah ada agar dapat diterapkan oleh PT. Lotus Asia Tours Jimbaran Bali. Berdasarkan hasil penelitian diperoleh total nilai rata-rata lingkungan internal yaitu sebesar 3,01 dan lingkungan eksternal yaitu sebesar 2,96, dapat diketahui bahwa posisi perusahaan berada di sel IV yang berarti stability strategy dimana strategi yang tetapkan tidak merubah arah strategi yang telah ada.

STRATEGI PEMASARAN PAKET WISATA PADA PT. CAHAYA TEDUNG ABADI HOLIDAY DENPASAR Putu Doddy Pramana; Ni Made Oka Karini; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Cahaya Tedung Abadi Holiday is a business that handles tour ticket sales, travel documents, tour guide services, hotel reservation and sales of tour packages. To anticipate the traveler visits that always fluctuated and competition with other travel agency, need to be design tour package marketing strategy. So PT. Cahaya Tedung Abadi Holiday can optimize the strength, opportunities, and minimize the weaknesses and threats. The goal is to find alternative are strategies and programs that can be implemented by PT. Cahaya Tedung Abadi Holiday in selling tour package. Data collection techniques using the method of observation, in-depth interviews, library research and documentation. Researchers used a key informant Mr. I Gusti Sudarsana, two employees and sales marketing products as an informant base. This research is a descriptive qualitative with Matrix SWOT approach and the marketing mix. Alternative strategies that can be implemented by PT. Cahaya Tedung Abadi Holiday are : (a) create and develop tourism products strategy by creating new innovative tourism products and a special interest tour packages, (b) market segmentation strategy development with opportunities to develop a broader market, (c) increased promotion strategy by advertising, brochures and collaboration with TV channel with tourism programs information, (d) improve the quality of products and services strategies by redesigning the tour packages program more interesting in order the tourists interested to buy tour packages, maintaining cleanliness and tidiness of the vehicle and driver guides during tours and reemphasize tourism products according to the company market share. The suggestion for the company to expand its market share in order to survive the competition of other travel agencies, companies should increase the workforce to be more rapid and responsive in accepting tour packages purchases and fixed preserve good relations with related companies such as the hotel, restaurant, overseas agent, transport and tourism destination managers.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN INDIA BERKUNJUNG KE BALI Yohanes Sunu Dwi Aldrianto; I Made Sendra; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali has been known for its natural beauty, the friendliness of its residents, and the diversity of its customs. Existing tourist attractions in Bali have a diversity of cultures in each region. The existence of similarities cultural between India and Bali resulted Indian tourist visits Bali increase rapidly from the previous year. The purpose of this research is to find out the factors that influence the decision of Indian tourists to visit Bali. This research was dig by using 150 respondents, the sample in this research used purposive sampling method. Data was collected through a questionnaire distributed to Indian tourists who traveled to Bali, then analyzed by using factor analysis then the data processed by the SPSS version 17.0 program. The result of this research revealed that pull factor formed by service quality factors with eigen value 6.500, relaxation factor with eigen value 2.158, family factor with eigen value 1.789, nature factor with eigen value 1.342 and push factor that formed by social interaction factor with eigen value 1.116. Dominant factor that influencing the decision of Indian tourists to visit Bali is VFR factor (Visiting Friends and relatives) with eigen value of 6,500.

POTENSI, PENGEMASAN DAN MODEL SALURAN DISTRIBUSI PEMASARAN PAKET WISATA PEDESAAN DI DESA BATUBULAN KANGIN Ni Kadek Devi Somiari; I Putu Sudana; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p14

Rural tourism development is very important to do because it is in line with the trend of sustainable tourism and the needs of new tourists. Batubulan Kangin Village has tourism potentials to develop as a rural tourism destination through a rural package tour. Mapping the village potential is very important to do to form a tour package. Marketing distribution channels need to be designed to reach the tourists as the consumer. The data were collected through observation, interviews, literature studies, and documentation. The informants were determined by purposive sampling and used descriptive qualitative technique to analysed the data. The result of this research shows that the natural attraction of Batubulan Kangin Village is rice fields scenery. The cultural attraction consists of authentic Balinese Cooking Class, offerings making class, and the village’s structure. Artificial attractions consist of a rice skin peeling process, wood carving gallery, Balinese Dance Studio, elementary school, Jaje Sirat House Production, Dug-Dug Mong Statue, and Balinese house. The amenities consist of food and beverage provision by Tumang Cooking Class. The accessibility is very adequate, and the ancillary service is potentially provided by the local communities. That potential can be packaged into a Half-day Cultural Cycling Tour Around Batuyang Village and 3 Days 2 Nights Tour Exploring the Authentic Way of Batuyang Village’s Life. The tour packages are managed and marketed directly via the internet, as well as collaborating with tourism drivers, tour guides, Five Pillar Experiences, GODEVI, and market places as the indirect marketing distribution channel.

Co-Authors Aggy Cariena Ahmad Irfan Setiawan Aji Muhammad Fariz Akhmad Farrkhan Farrabi Azra Aldu, Maria Pricilla Cahyavika Anak Agung Ayu Intan Wulandari Anak Agung Gde Putu Widanaputra Anak Agung Gde Putu Widanaputra Aulia Sanggili Ayu Kusuma Bambang Dharwiyanto Putro Bulu, Stevania Hendrika Camelia Agatha Mahayu Putri Cening Suprani Gama Charles Bertomi Cipta Mulyana Cokorda Gede Alit Semarajaya Danang Purnomo Deva, Pande Made Devasmara Dewi, LGLK. Eka Ardhani Sisdyani Eka Putri Suryantari Erick Kevin Perangin-Angin Erika Arifin GEDE WIJANA Gusti Ayu Made Tasya Paradista Hadi, Aneisya Audeslina Helly Gantara Helmi Cahyana Hens, Angela Novelin Herlita Br. Tarigan I GA. Gede Luhur Winata Putra I Gede Adhi Suputra Arimbawa PG. I Gusti Agung Ayu Rai Asmiwyati I Gusti Ayu Manuati Dewi I Gusti Putu Bagus Sasrawan Mananda I Ketut Sujana I Ketut Surya Diarta I Ketut Suwena I Ketut Yadnyana I Komang Deya Pradnyana I Made Adhi Wirayana I Made Sendra I NYOMAN RAI I Nyoman Sudiarta I Nyoman Surya Maha Putra I Wayan Ary Mahendra Putra I Wayan Putra Aditya I Wayan Renold Tino I WAYAN WIRAATMAJA Ida Bagus Gde Pujaastawa Irena Hersi Kristanti Kadek Agus Arya Wibawa Kadek Utami Wirya A. Kedisan, A.A Vidyaswari Kiki Savira Luh Gede Leli Kusuma Dewi Luh Putu Swandewi Lury Sevita Yusiana MADE KUSUMA NEGARA Made Surya Wijaya Marni Aruan Marulina Sitohang N.G.A.S. Dewi NGAS. Dewi Ni Kadek Devi Somiari Ni Ketut Rasmini Ni Ketut Wiriani Merta Ni Komang Alit Astiari Ni Komang Ayu Trisna Dewi Ni Luh Putu Wiagustini Ni Luh Putu Wiagustini Ni Made Ayu Diah Utari NI MADE CLASSIA SUKENDAR Ni Made Dwi Ratnadi Ni Made Oka Karini Ni Made Reni Istarini Ni Made Sofia Wijaya Ni Nyoman Padmi Triyanti Ni Putu Diah Narayani Ni Putu Eka Mahadewi Ni Putu Happy Marini S. Ni Putu Masni Nistari Ni Putu Melia Andriani Ni Putu Sri Harta Mimba Ni Putu Yessy Christina Ni Wayan Ayu Sekarningsih Ni Wayan Diasputri SJ Ni Wayan Tia Deviyanti Noviesya Yosal Nurman Hadipratama Putu Agus Wikanatha Sagita Putu Doddy Pramana Putu Geni Jaya Ksamawan Putu Sucita Yanthy Rahmawati, Erika Rama Ady Pranata Rasmini, Ketut Riandewi W, Ni Luh Ricky Iddham Permana Ryan Sebastian Sarfina, Eminilda Winona Adelia Bianda Pangaribuan Yasa, Ferina Khusumadewi Yayu Indrawati Yogantara, Komang Yohanes Kristianto Yohanes Sunu Dwi Aldrianto Yundari, Yundari

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