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PENGARUH KUALITAS PELAYANAN PRAMUWISATA LOKAL TERHADAP KEPUASAN WISATAWAN MANCANEGARA DI CANDI PRAMBANAN Ahmad Irfan Setiawan; I Made Sendra; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p05

Abstract

Prambanan is the biggest Hindu temple in Indonesia, this temple already recognized by UNESCO as one of word heritage. One of the human resources supporting the attraction of the Prambanan Temple is local guide. The purpose of this research is to know influence of service quality local guide towards satisfaction for foreign tourist. This location of this research at Candi Prambanan with 190 respondent, for sample it use purposive sampling method. The data collect by kuisioner which spread to the guest after finish tour with the local guide. Analysis that used in this research is multiple regression with instrument by SPSS 17.0. The results from this research is: 1) Service Quality dimension tangible is influence towards the Satisfaction with point of Sig. 0.037 2) Service Quality dimension empathy not have influence towards the satisfaction with point of Sig. 0.226 3) Service Quality dimension responsiveness individually not have influence towards the Satisfaction with point Sig. 0.290 4) Service Quality dimension reliability have influence towards satisfaction with point Sig 0.02 5) Service Quality dimension assurance have influence towards satisfaction with point of Sig 0.000 6) Service Quality with all dimension (tangible, empathy, responsiveness, reliability, assurance) have influence towards satisfaction.
STUDI EKSPLORASI PARIWISATA SPIRITUAL DI SENTRA PARIWISATA UBUD, GIANYAR (STUDI KASUS DI UBUD BODYWORK CENTRE DAN YOGA BARN) I Wayan Putra Aditya; I Ketut Suwena; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.246 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p05

Abstract

Aktivitas pariwisata spiritual di kawasan pariwisata Ubud saat ini sudah menjadi trend yang seiring semakin berkembangnya industri pariwisata di Ubud. Terdapat dua tempat usaha jasa pariwisata spiritual yang memiliki tingkat kunjungan wisatawan yang meningkat dan sekaligus menjadi pioneer usaha jasa pariwisata spiritual di Ubud, yaitu Ubud Bodywork Centre dan Yoga Barn. Penulis mencari data mengenai elemen produk dari produk pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn. Penulis juga mencari data mengenai karakteristik dan motivasi wisatawan, serta menggolongkan tipologi wisatawan yang melakukan aktivitas pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn. Metode pengumpulan data yang digunakan yaitu observasi, wawancara, kuesioner dan studi kepustakaan. Hasil yang diperoleh berdasarkan pengumpulan data tersebut adalah bahwa elemen produk pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn dapat dilihat berdasarkan physical plant, service, hospitality, freedom of choice dan involvement. Karakteristik wisatawan yang melakukan aktivitas pariwisata spiritual di Ubud Bodywork Centre dan Yoga Barn didominasi oleh kaum perempuan dengan umur rata-rata 31-40 tahun dan mereka yang datang dengan motivasi yang terdiri atas motivasi intrinsik dan motivasi ektrinsik, secara intrinsik motivasi wisatawan adalah combination dan self belive, sedangkan secara ektrinsik adalah reference group/influence dan golongan tipologi wisatawan spiriual di Ubud Bodywork Centre dan Yoga Barn tergolong tipe Drifter dan Eksplorer. Disarankan untuk tokoh-tokoh pendahulu spiritual Ubud maupun pemilik usaha jasa pariwisata spiritual di Ubud untuk memfasilitasi orang lokal yang mempunyai keahlian di bidang aktivitas spiritual namun terkendala di bidang bahasa inggris, agar diberikan pelatihan-pelatihan maupun les yang nantinya agar guru/instruktur yoga maupun kegiatan spiritual lainnya nantinya di ajarkan langsung oleh masyarakat Ubud.
PERENCANAAN PAKET WISATA TRACKING DESA TENGANAN KECAMATAN MANGGIS KABUPATEN KARANGASEM-BALI Ni Nyoman Padmi Triyanti; I Ketut Suwena; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.045 KB) | DOI: 10.24843/IPTA.2015.v03.i01.p03

Abstract

Tenganan village of Karangasem regency is one of the ancient Balinese village. Tenganan village has the potential to be used as a variety of attractions both natural and cultural potential. One is the tourist tracking. Given that there are many potential Tenganan village that can be used as a tracking tour, but have not got a touch of communities and local governments. Lack of promotion and accessibility is one obstacle why several other attractions have not been able to flourish. In this regard, the issues raised are (1) what potential there is in Karangasem regency which is used as a tracking tour? (2) How to plan a tour package tracking can be developed to support the potential in Tenganan village? As for who becomes goals of this research was to determine the potential for tracking in the Tenganan Village, and how to plan a tour package tracking to support the potential of Tenganan village. Data collection in this research was done by observation, interviews, documentation and library research. Type of data used is the qualitative data supported by quantitative data, while the data source is the primary data and secondary data. Results of the research showed that of the observations conducted of the potential tracking in Tenganan village is still a lot of potential that has not been developed and the maximum attention, especially from the local government. Development of tourism in the village of Tenganan just focus on gringsing fabric crafts and architecture of ancient houses, so that promotion to tourists to attractions alternative needs to be improved.
ANALISIS KUALITAS PELAYANAN PRAMUWISATA TERHADAP KEPUASAN WISATAWAN DI PT. BALI SUN TOURS I GA. Gede Luhur Winata Putra; I Putu Sudana; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.841 KB) | DOI: 10.24843/IPTA.2016.v04.i02.p12

Abstract

Meningkatnya kebutuhan orang untuk berwisata jelas akan mempengaruhi usaha disektor pariwisata. Dalam sektor pariwisata, pramuwisata yang juga menjadi ujung tombak dari pencitraan perusahaan sangatlah penting peranannya. Tujuan dari penulisan ini untuk mengukur tingkat kepuasan wisatawan terhadap kualitas pelayanan pramuwisata serta menghubungkan antara kepentingan dan kinerja terhadap kualitas pelayanan yang diberikan pramuwista PT. Bali Sun Tours. Data penelitian ini diperoleh melalui observasi, wawancara, penyebaran kuesioner, dokumen dan studi kepustakaan. Hasil menunjukkan bahwa tingkat kepentinagn dan tngkat kinerja terhadap kualitas pelayanan pramuwisata di PT. Bali Sun Tours memperoleh rata-rata 87,62% artinya bahwa wisatawan yang menggunakan jasa pramuwisata di PT. Bali Sun Tours memperoleh kualitas pelayanan yang Baik. Berdasarkan hasil penelitian yang dianalisis menggunakan analisis importance performance, pada kuadran A yang merupakan prioritas utama terdapat 1 indikator, pada kuadran B yang merupakan atribut yang perlu dipertahankan terdapat 9 indikator, pada kuadran C terdapat 6 indikator yang merupakan atribut dengan proritas terendah, pada kuadran D terdapat 1 indikator yang merupakan atribut dengan prioritas berlebihan dalam pelaksanaanya.
PENGEMASAN PAKET WISATA CITY TOUR BERBASIS BUDAYA DI KOTA DENPASAR BALI I Wayan Ary Mahendra Putra; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.868 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p02

Abstract

Denpasar city has a variety of tourist potential, namely the potential of cultural tourism such as historical buildings, art attractions, a traditional market with a wide variety of traditional dishes as well as community activities related to culture. Given these potentials can be developed into a tourist city tour packages in Denpasar. In connection with the travel package packing city tour, then the formulation of issues to be discussed are (1) What is the potential of the city of Denpasar as a cultural tourist attraction ?, (2) How packaging travel packages culture-based city tour in Denpasar? This study aims to determine the potential of the city of Denpasar as cultural charms, knowing the way of packaging travel packages culture-based city tour in the city of Denpasar. Data collection techniques in this study was done by observation, interview, and literature study. The results of this study indicate that the city of Denpasar has tourism potential which comprise the majority of the potential of cultural tourism, the potential that made travel packages in this study is the charm of the castle and temple, traditional market and museum in the city of Denpasar The potential is then packaged in three forms, namely, in narrative form, tabular and graphical form four- travel packages including: Melali ke Puri, Heritage Denpasar City Tour, Beautiful Cultural of Denpasar City Tour, Historic Denpasar City Tour.
PENGKEMASAN PAKET WISATA TRACKING DENGAN KONSEP TRI HITA KARANA DI DESA MUNDUK-BULELENG I Nyoman Surya Maha Putra; I Wayan Suardana; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.585 KB) | DOI: 10.24843/IPTA.2017.v05.i01.p12

Abstract

Munduk village is located in the district of Banjar, Buleleng regency, which has a variety of attractions that can be developed. The purpose of this study was to determine the potential of tourism and packaging of tracking package tour with the concept of Tri Hita Karana in Munduk Village, Buleleng. The informants technique used in this research is purposive sampling. The informants in this research consisted of The chief of Munduk village, leaders community, and local guides. The analysis data technique used is descriptive qualitative. The results of this research indicated that Munduk has tourism potential in terms of natural landscapes, arts, local community trust, habits of the population, and historic buildings. Based on this potential, Tracking activities in Munduk village will packed into a tour packages by applying the concept of Tri Hita Karana. The tracking tour packages is divided into two options, namely Munduk Waterfall Tracking and Munduk Rice Field Tracking.
STRATEGI PEMASARAN PAKET WISATA FULL DAY DI PT. TOUR EAST INDONESIA Putu Geni Jaya Ksamawan; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.26 KB) | DOI: 10.24843/IPTA.2014.v02.i01.p04

Abstract

he development of increasing tourist arrivals to Bali led to the development of business and tourism in the world of business, one business trip in Bali. PT. Tour East Tours and Travel is the one of the travel agents in Bali in this to win the competition with other companies, the need for proper marketing strategy and correct. This study aims to determine the marketing strategy Full Day tour packages PT. Tour East Indonesia and what strategies can be implemented in the PT. Tour East Tours and Travel to boost sales of tour packages to tourists as well as winning the competition with other companies. In this study using Qualitative descriptive data analysis techniques combined with a SWOT analysis to figure out what the right strategy is used to market tour packages Full Day of PT. Tour East Indonesia. Based on the SWOT matrix analysis obtained a marketing strategy that can be applied to PT. Tour East Tours and Travel is a strategy creation and development of tourism products, increased promotion strategies, human resource development strategy, market segmentation strategy development, and strategies for improving the quality of products and services. From the results of this study can be given advice to the PT. Tour East Tours and Travel is improving service process management and define market segments and maintain the image of the internal and external environment, while maintaining a cooperative relationship, and held training to staff meetings.
ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN WISTAWAN DI QUICKSILVER CRUISE Ni Putu Happy Marini S.; I Putu Sudana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.931 KB) | DOI: 10.24843/IPTA.2015.v03.i02.p01

Abstract

This research aims to determine the level of interest and satisfaction toward the service of Quicksilver Cruise. The type of data used are qualitative and quantitative data,while for data source is the primary and secondary data. Techniques of data collection is conducted through observation,interviews and  questionnaire. The sampling technique used purposive sampling and applied particular consideration determined by the researcher itself. The method of analysis used likert scale and Cartesian diagram. The research result shows that tourist are satisfied by the service in Quicksilver Cruise, with an average rate of suitability is 72.2 percent. Being used cartesien diagram to analyze the indicators to be a top priority and must be done in accordance with expectations of tourist, such as: safety and comfortable during follow the activities, competent for handling problem, always quick understanding about what’s the guests needed. Indicators are considered important and needed to be maintained its conditions and cruise facilities, friendly service and offering help, cleanliness and neatness of the cruise, safety assurance. Indicators considered less important by tourist but its implementation is quite well done, namely responsiveness in providing clear and concise information. Indicator that overestimated by tourist but it have done verry well, such as the given individual notice toward to the guests.
STRATEGI PENGEMBANGAN TRANSPORTASI WISATA KURA-KURA BUS DI BALI Ayu Kusuma; IGPB. Sasrawan Mananda; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.8 KB) | DOI: 10.24843/IPTA.2017.v05.i02.p03

Abstract

Kura-Kura Bus is one of tourist transportation companies in Bali with public shuttle bus service in tourism route. Data analysis in this research were using SWOT and AHP analysis, with participants who have position minimal as a supervisor. Participants selected based on their expertise and relevance with this article. Based on the results of SWOT and AHP analysis to develop tourist transportation is Kura-Kura Bus, which is considered the most realistic scenario is an optimistic scenario, with the goal to be a safe and comfortable transportation. To achieve the goal, based on priority strategies that could be done by management of Kura-Kura Bus are developing unique products, finding new markets, favoring public transport services, enchance brand reputation, developing smartphone application, and cross promotion with supplier.
Daya Tarik Wisata Pura Langgar: Representasi Persaudaraan Hindu-Islam di Bali Ida Bagus Gede Pujaastawa; I Putu Sudana; Bambang Dharwiyanto Putro
Jurnal Kajian Bali (Journal of Bali Studies) Vol 9 No 2 (2019): DUNIA POLITIK DAN HOSPITALITI PEREMPUAN BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.109 KB) | DOI: 10.24843/JKB.2019.v09.i02.p12

Abstract

Artikel ini membahas keberadaan Pura Langgar di Desa Bunutin, Bangli, sebagai daya tarik wisata sekaligus representasi persaudaraan antarumat beragama, khususnya Hindu dan Islam. Pura Langgar atau yang dikenal dengan sebutan Pura Penataran Agung Dalem Jawa Bunutin, merupakan kompleks tempat ibadah umat Hindu yang di dalamnya juga terdapat tempat ibadah umat Islam berupa bangunan langgar. Keberadaan Pura Langgar merupakan fenomena yang menarik untuk dikaji, karena belakangan ini mulai mendapat kunjungan wisatawan, khususnya wisatawan muslim. Kajian ini bersifat deskriptif kualitatif dengan pengumpulan data dilakukan melalui teknik pengamatan lapangan, wawancara, studi kepustakaan, dan pemeriksaan dokumen. Hasil analisis menyimpulkan bahwa keberadaan Pura Langgar yang mencerminkan sejarah akulturasi antara kebudayaan Hindu dan Islam merupakan pusaka budaya yang cukup potensial untuk menarik kunjungan wisatawan. Keberadaan bangunan langgar di dalam kompleks pura merepresentasikan semangat persaudaraan Hindu-Islam yang sangat penting artinya dalam membangun semangat multikulturalisme di Indonesia. Kata Kunci: Pura Langgar, representasi, daya tarik wisata, Hindu, Islam
Co-Authors Aggy Cariena Ahmad Irfan Setiawan Aji Muhammad Fariz Akhmad Farrkhan Farrabi Azra Aldu, Maria Pricilla Cahyavika Anak Agung Ayu Intan Wulandari Anak Agung Gde Putu Widanaputra Anak Agung Gde Putu Widanaputra Aulia Sanggili Ayu Kusuma Bambang Dharwiyanto Putro Bulu, Stevania Hendrika Camelia Agatha Mahayu Putri Cening Suprani Gama Charles Bertomi Cipta Mulyana Cokorda Gede Alit Semarajaya Danang Purnomo Deva, Pande Made Devasmara Dewi, LGLK. Eka Ardhani Sisdyani Eka Putri Suryantari Erick Kevin Perangin-Angin Erika Arifin GEDE WIJANA Gusti Ayu Made Tasya Paradista Hadi, Aneisya Audeslina Helly Gantara Helmi Cahyana Hens, Angela Novelin Herlita Br. Tarigan I GA. Gede Luhur Winata Putra I Gede Adhi Suputra Arimbawa PG. I Gusti Agung Ayu Rai Asmiwyati I Gusti Ayu Manuati Dewi I Gusti Putu Bagus Sasrawan Mananda I Ketut Sujana I Ketut Surya Diarta I Ketut Suwena I Ketut Yadnyana I Komang Deya Pradnyana I Made Adhi Wirayana I Made Sendra I NYOMAN RAI I Nyoman Sudiarta I Nyoman Surya Maha Putra I Wayan Ary Mahendra Putra I Wayan Putra Aditya I Wayan Renold Tino I WAYAN WIRAATMAJA Ida Bagus Gde Pujaastawa Irena Hersi Kristanti Kadek Agus Arya Wibawa Kadek Utami Wirya A. Kedisan, A.A Vidyaswari Kiki Savira Luh Gede Leli Kusuma Dewi Luh Putu Swandewi Lury Sevita Yusiana MADE KUSUMA NEGARA Made Surya Wijaya Marni Aruan Marulina Sitohang N.G.A.S. Dewi NGAS. Dewi Ni Kadek Devi Somiari Ni Ketut Rasmini Ni Ketut Wiriani Merta Ni Komang Alit Astiari Ni Komang Ayu Trisna Dewi Ni Luh Putu Wiagustini Ni Luh Putu Wiagustini Ni Made Ayu Diah Utari NI MADE CLASSIA SUKENDAR Ni Made Dwi Ratnadi Ni Made Oka Karini Ni Made Reni Istarini Ni Made Sofia Wijaya Ni Nyoman Padmi Triyanti Ni Putu Diah Narayani Ni Putu Eka Mahadewi Ni Putu Happy Marini S. Ni Putu Masni Nistari Ni Putu Melia Andriani Ni Putu Sri Harta Mimba Ni Putu Yessy Christina Ni Wayan Ayu Sekarningsih Ni Wayan Diasputri SJ Ni Wayan Tia Deviyanti Noviesya Yosal Nurman Hadipratama Putu Agus Wikanatha Sagita Putu Doddy Pramana Putu Geni Jaya Ksamawan Putu Sucita Yanthy Rahmawati, Erika Rama Ady Pranata Rasmini, Ketut Riandewi W, Ni Luh Ricky Iddham Permana Ryan Sebastian Sarfina, Eminilda Winona Adelia Bianda Pangaribuan Yasa, Ferina Khusumadewi Yayu Indrawati Yogantara, Komang Yohanes Kristianto Yohanes Sunu Dwi Aldrianto Yundari, Yundari