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All Journal Buletin Udayana Mengabdi Jurnal IPTA Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Hospitality Management Jurnal Kawistara

MADE KUSUMA NEGARA

Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950496

Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KEPUASAN, KEPERCAYAAN DAN HARGA TERHADAP LOYALITAS WISATAWAN PENGGUNA LAYANAN BOOKING.COM Ni Luh Lisa Wulandari; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Online Travel Agent is popular sites as travel planner for tourist. Online Travel Agent provides ease on choosing accommodation or other tour facility for tourist. Booking.com is the biggest online travel agent at this time which giving service on reserving hotel room. Booking.com becomes popular among the tourist and very interested especially for reserved hotel room due to Booking.com provide additional facility which given for customer who loyal using service this online travel agent. Therefore, the purpose of this study is to know The Effect of Satisfaction, Trust and Price on Tourist Loyalty who uses Service of Booking.com. Sample on this research is 100 respondents with using quota sampling technique directed to tourist who ever using service of Booking.com more than 1 time and classified as Secret Deal and Genius Booker Customer. Collecting Data technique are observation non participation, questionnaire with likert scale, literature study and online survey. By hypothesis test with t test and F test, the result are (1) Satisfaction has influence positive and significant on Loyalty of Tourist. (2) Trust has influence positive and significant on Loyalty of Tourist (3) Price has influence positive and significant on Loyalty of Tourist.(4) Satisfaction, Trust and Price has influence positive and significant on Loyalty of Tourist as simultaneous. Through coefficient determination test Satisfaction, Trust and Price variable able to explain Loyalty 70,60%. Linier Regression Analyze state that independent variable has positive coefficient value 2,593, 2,303 and 4,988 with result Price as independent variable which very dominant influence Loyalty of Tourist for using service online travel agent Booking.com.

ANALISIS KEPUASAN WISATAWAN TERHADAP VARIASI PAKET DENPASAR CITY TOUR Shintia Jayanti; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Denpasar city tour as one of tourism product in Bali, also developed becomes one of favorite choice for tourist. Since tourism industry product is very dynamic and depends on the environment, it is important to know tourist’s perception and analysis about tourist satisfaction for variety of Denpasar city tour, for making some regulation to improve the product or making some innovation about the product. This research conducted by questionnaire method, also supported with interviews and direct observation. The results analyzed by using Importance-Performance Analysis. The result showed that tourist felt dissatisfaction about the product (Denpasar city tour) as shown at the indicator (92,75 percent), and cartecius diagram showed that there are some point that is important for the tourist and should be maintain the performance, such as variation object, facility in the object, reliable information. There are also some point that tourist feel it is important but they feel dissatisfaction about it. There are security checks and security staffs in the object.

PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI Maria Laru Sendy Ludju; I Made Kusuma Negara; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p07

This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.

ANALISIS KUALITAS PELAYANAN PADA ANJUNGAN DKI JAKARTA TAMAN MINI INDONESIA INDAH Ryan Sebastian; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The title of this final report is “ Analysis Of service Quality In jakarta pavilion Taman Mini Indonesia Indah”. The background of this research is the decrease of service provide to tourist . Tourist destination should be able to give good service to the tourist. by giving good service, will creating satisfaction for tourist enjoying attraction and culture in the Jakarta pavilion Taman Mini Indonesia Indah The target of this research is to know about perception of tourist to the service quality of staff or guide in the pavilion Jakarta . Kinds of that are used are qualitative and quantitative, data source are primary data and secondary data, data collection by observation, deep interview, questionnaire and literary study. Technic of data analysis that is used descriptive qualitative and likert scale analysis. The result of the study is perception of tourist to the service quality of staff and guide in the Jakarta pavilion is netral which means is not good or not bad with average of all is 3,45 from 50 respondents. The suggestion that can be given to the management of pavilion Jakarta the effort to the quality of service to improve the staff and guides quality in Jakarta pavilion.

ANALISIS PERMINTAAN SOUVENIR DI PASAR SENI UBUD GIANYAR, BALI Diah Tantri Meilani; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The globalization era has changed the economic order of society such as the demand decrease of souvenirs in traditional markets because the increasing number of modern market, especially in Bali. The aim of this research is to find out variables that influence the demand of souvenirs in traditional market and hopefully can be used as a benchmark in maintaining the existence of traditional art market, increasing the demand of souvenirs , income, and increasing the number of tourist visits to Ubud traditional market, Gianyar Bali. The respondent in this study include visitors and tourists of Ubud art market. Determination of the sample in this study using purposive sampling method as much as 130 respondents. Technical data using questionnaires and interviews. This research use data analysis technique such as; of validity and reliability test, classical clinical test, determination test, multiple linear regression analysis and hypothesis test. Partially, the results showed if motivation on buying souvenir with influence equal 18,955 (2) perceived value of souvenir with influence equal 3,525, (3) consumer behavior with influence equal 20,212. Meanwhile, simultaneously showing motivation to buy souvenirs, perceived value of souvenir and consumer behavior shows the total influence 419,961. From the result of quantitative descriptive analysis, known that the most influence variables of demand analysis in Ubud art market is consumer behavior which consist of market location, cleanliness, price, parking area, infrastructure, and market hours (opening – closed hours).

FAKTOR YANG MEMPENGARUHI WISATAWAN MEMBELI PRODUK HIJAU DI BALI BUDA UBUD, GIANYAR I Made Cahya Narayana; I Made Kusuma Negara; NMS. Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

A green product is one of the breakthrough innovations from the industry especially the tourism industry to achieve sustainable development. There are several reasons the green product is an eco- friendly product such as the use of organic ingredients and the production process. Hence, the objective of this research is to identify the factors affecting tourists’ willingness to pay for the green products at Bali Buda Ubud and what kind of factor that dominantly affects tourists’ willingness to pay Bali Buda Ubud green product. This research uses quantitative data technique analysis which processed by SPSS 23.0 for windows application. The sample is determined by a purposive sampling technique with 105 tourists who buy the green product of Bali Buda Ubud. The data collection techniques are observation, questionnaire, interview, literature review, and documentation. The data analysis techniques from this research are the validity test, reliability test, and factor analysis. The result of this research was that the factors which affect tourist’ willingness to pay green product of Bali Buda Ubud were company profit for environment conservation, green product good for health, the uniqueness of green product packaging, the pride of buying the green product, and knowledge about the green product. The dominant factor which affects tourist’ willingness to pay green product of Bali Buda Ubud was company profit for environment conservation which is seen from the biggest eigenvalue 8.373 and variance presentation 39.872%.

PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA STARTUP BIKE RENTAL BANANAZ BALI Alicia Sastra Millenium; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p17

The increase in international tourist every year on the island of Bali is used by tourism entrepreneurs to help the government increase regional and the state revenues. The need for transportation for travel activities provides an opportunity for Bananaz Bali to launch the first rental application in Bali. Based on Start-up, Bananaz Bali applies digital marketing and is also assisted by implementing brand awareness activities. This study requires 75 respondents with the criteria of over the age of 18 years old, and have already used Bananaz Bali services. All the data collected through questionnaires and then processed using data analysis techniques SEM Partial Least Square. The results of this study are: 1) There is a positive and significant relationship between digital marketing variable and brand awareness. 2) There is a negative and insignificant relationship between digital marketing variable on purchasing decisions. 3) Against a positive and significant relationship between brand awareness and purchasing decisions.

PREFERENSI WISATAWAN MILENIAL MANCANEGARA KE BADUNG, BALI Ni Kadek Mia Ayu Saputri; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

In this era of tourism activities become a trend for the millennial generation. In tourism activities, of course, there are considerations in choosing an object as a destination for a tour or referred to as a reference. Tourist preferences need to be known to measure how much tourist interest in a tourist attraction. Badung, Bali is one of the biggest destinations for foreign tourists. The purpose of this study was to determine the characteristics, preferences, and attitudes of milenial tourists in choosing a tourist attraction in Badung. Data analysis techniqes used in this study is observation, questionnaire. Quantitative descriptive data analysis technique with the calculation of cross-tabulation and chi-square analysis and ideal point models. A total of 120 respondents were selected purposively, namely milenial foreign tourists aged 18 - - 37 years. The characteristics of milenial tourists in this study the majority are aged 25 - - 30 years, Country of origin Australia, last high school education, unmarried status, aiming for a vacation, staying 4 - - 7 days, first visit, traveling with friends. The preferences of milenial tourists there are 9 preferences, among others, tourist activities where tourists choose to look around, on milenial tourists choose villas, where to eat millennial tourists choose restaurants, and on transportation, millennial tourists choose family cars. On Sosial Media used by tourists choosing Instagram, when using Sosial Media tourists choose 4 - - 6 hours, when uploading photos of millennial tourists choose a few hours after editing photos, on information sites used by millennial tourists choose Google, and on photo capture tools that are used by millennial travelers to choose mobile phones. The attitude of millennial tourists in this study is that Badung has a tourist attraction that can be interpreted as good millennial tourist attitudes.

ANALISIS SEGMENTASI PASAR WISATAWAN MANCANEGARA YANG BERKUNJUNG KE BALI DARI ASPEK SOSIO-EKONOMI DEMOGRAFI, PSIKOGRAFI, DAN PERILAKU May Sandy Br. Ginting; I Made Kusuma Negara; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourists visiting Bali diverse and consists of various nationalities. In this case the purpose of segmentation is done in order to target the right market to serve customers better and improve the name of Bali as a tourist destination. As for the more specific purpose, among others, to increase sales, improve market share, communication and promotion and strengthening the image. In this case the segmentation analysis is helpful to understand the needs and desires of purchasing power (needs, wants, and purchasing power). The purpose of this study was to determine differences in behavior, desires and lifestyles of foreign tourists visiting Bali. In conducting the survey questionnaire with a number of researchers spread respondent 138 people were divided on several continents, namely 54 respondents from Europe, 32 respondents from Asia, 30 respondents from Australia and 22 respondents from America. In this study data analysis using SPSS(statistical package for social science) version 20 with Microsoft Excel. The result showed that differences are significant third against segmentation surveyed: segmentation socio-economic demographic, psychographic, and behavior by continent. Travelers who originated from Europe prefer cultural tourism and stayed ? 6 days, travelers from Australia prefer beach activities and stayed more than 2 weeks, travelers from America also prefer beach activities and stayed ? 6 days, but Asia travelers showed they prefer Adventures activities when they visited Bali and stayed ? 6 days.

STRATEGI PEMASARAN PT. ALLIANCE VAST TOURS TERHADAP WISATAWAN PENGGUNA JASA PERJALANAN I Putu Pradipa Artawan; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Indonesia especially Bali has a huge potential in the field of tourism. It can be seen from a wide range of beautiful natural scenery, culture, history of the nation, festivals and ceremonies are unique, different kinds of art and crafts, and a number of very attractive place for tourists throughout the year . The study aims is to determine the marketing strategy of the company's tour packages PT. Vast Alliance Tour who can be success to attract tourists to use the services at PT. Vast Alliance Tour. The analysis using SWOT to determine what the is right strategy which can be used to market package of PT. Vast Alliance Tour. This study led to the conclusion that that the marketing strategies undertaken by PT. Vast Alliance Tour in promoting its products through website, brochures, and sales calls. Products offered by PT. Vast Alliance Tour package in the form of packages like rafting, water sports, cruise, spa, and and much more. Strategy undertaken in this study using the SWOT analysis is to combine the strengths and opportunities that can cover the weaknesses and threats that exist in the relevant product market.

Co-Authors Ade Prawita Sari Adela Vania Angwyn Agus Wikanatha Sagita, Putu Akrom, Akrom Ali Djamhuri Alicia Sastra Millenium Angita Dita Sari Citra Yanti Pakpahan Dewi, NGAS. Diah Tantri Meilani Erl Vania Paulalengan Erni Muliana Hens, Angela Novelin I Gede Fajar Indrawan I Gusti Agung Oka Mahagangga I Gusti Putu Bagus Sasrawan Mananda I Kadek Adi Sumara Putra I Ketut Suwena I Made Adikampana, I Made I Made Cahya Narayana I Made Sendra I Nyoman Sudiarta I Nyoman Sunarta I Putu Anom I Putu Pradipa Artawan I PUTU SUDANA I Wayan Ary Mahendra Putra I Wayan Suardana IB. ASTINA IB. ASTINA IB. ASTINA Ida Bagus Made Widyasmara Ida Bagus Saskara Putra Khotimah, Miftakul Nurun Krisnayanti, Ni Luh Made Luh Gede Leli Kusuma Dewi Mardi Ulises Simanjuntak Maria Laru Sendy Ludju May Sandy Br. Ginting Maya Christina Ni Kadek Mia Ayu Saputri Ni Luh Lisa Wulandari Ni Luh Putri Utari Cahyani Ni Made Sofia Wijaya Ni Putu Eka Citra Saraswati Ni Putu Eka Mahadewi Ni Putu Happy Marini S. Ni Wayan Nonik Ismayanti Priscilla Nivili Putu Agus Wikanatha Sagita Putu Geni Jaya Ksamawan Putu Gita Dewi Ayu Putu Putri Susanti Rahel Ambarita Rama Ady Pranata Resta Indah Inayah Ryan Sebastian Saptono Nugroho, Saptono Shintia Jayanti Si Gede Ngurah Bramantya Agustiano Sigit Sugianto Wikanatha Sagita, Putu Agus Yayu Indrawati Yundari, Yundari

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