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All Journal Buletin Udayana Mengabdi Jurnal IPTA Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Hospitality Management Jurnal Kawistara
MADE KUSUMA NEGARA
Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EKSPLORASI POTENSI TAMAN NASIONAL KOMODO: PENDEKATAN PENGEMBANGAN PAKET WISATA BERBASIS WISATA BAHARI Hens, Angela Novelin; Sudana, I Putu; Negara, I Made Kusuma
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p12

Abstract

Komodo National Park. The purpose of this research is to find out the potential and packaging of marine tourism packages that have not been optimized in Komodo National Park.Data collection techniques in this study are observation, interviews, literature studies and documentation. The informant determination technique in this study is purposive sampling. The analysis technique used is qualitative descriptive. The results of this study show that in Komodo National Park there are fourteen potential Marine tourism. The marine tourism potential consists of Pink Beach, Siaba Besar, Kanawa Island, Batu Bolong, Kalong Island, Crystal Rock, Taka Makassar, The Cauldron, Manta Point, Kelor Island, Waecicu Beach, Pede Beach, Rangko Cave and Ujung Village. These potentials can be packaged into 3 tour packages, namely, Komodo Dive Tour with Full Day Tour activities, Labuan Bajo City Tour with Full Day Tour tourism activities and Komodo Oversea Tour with 3 day 2 tour activities Nights.
PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP KEPUTUSAN PENGUNJUNG KE MONKEY FOREST UBUD Krisnayanti, Ni Luh Made; Kusuma Negara, I Made; Dewi, NGAS.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p03

Abstract

One of the factors for someone to visit a tourist attraction is because of brand awareness and brand loyalty. Both of these can increase, reach and retain consumers or visitors in deciding to visit an attraction. One of the known attractions in Bali is the Monkey Forest. This research was conducted to know the effect of brand awareness and brand loyalty on the decision of visitors to visit the tourist attraction of Monkey Forest Ubud. The operational definition of the variables used in this study uses brand awareness (X1), brand loyalty (X2) and visiting decisions (X3) variables. Data collection techniques using observation, literature study, interviews and distributing questionnaires with the help of google form. The sample in this study was determined using the Slovin formula so that 100 respondents were found. The data analysis technique of this research is descriptive quantitative with ordinal regression analysis. The results of this study indicate that the Fitting Information Model has a significance value of 0.000 0 (0.05), indicating that there is a strong correlation between Brand Awareness and Brand Loyalty simultaneously on the decision to visit the Monkey Forest Ubud tourist attraction, in a positive direction. This can be seen based on the results of the Pseudo R-Square table showing that the coefficient of determination (R square) includes the Cox and Snell value of 0.770 (77.0%), Nagelkerke's 0.817 (81.7%) and the McFaden value of 0.513 (51.3%). That is, the Nagelkertke coefficient (81.7%) which means that 81.7 brand awareness and brand loyalty variables affect the decision to visit, while 18.3% is influenced by other factors not included in the model test.
PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) DAN ATRIBUT PRODUK WISATA TERHADAP KEPUTUSAN BERKUNJUNG GENERASI Z DI KABUPATEN BADUNG Wikanatha Sagita, Putu Agus; Kusuma Negara, I Made
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p05

Abstract

The aim of this research is to identify electronic word of mouth (eWOM) and tourism product attributes on the decision to visit generation z in Badung Regency. Data collection in this research was carried out using observation techniques, interviews, questionnaires and literature study. The data analysis technique used is qualitative descriptive analysis and multiple linear regression analysis. It is hoped that this research can answer assumptions regarding the shift in tourist interest in several tourist attractions in Badung Regency so that it can provide an understanding regarding the form of development and marketing of tourist destinations in the future. The results of this research are the independent variables consisting of the Electronic word of mouth (eWOM) variable (XI), and tourism product attributes (X2), has a significant effect both partially and simultaneously on the dependent variable, namely the decision variable to visit (Y) generation z in Badung Regency with a coefficient of determination of 72.3%.
MEMUTUS LOGIKA KARITATIF DALAM PRAKTIK PARIWISATA DI UBUD, BALI I Made Kusuma Negara; I Made Adikampana; Saptono Nugroho
Jurnal Kawistara Vol 7, No 3 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.12778

Abstract

Many villas in Ubud is located around agricultural land owned by farmers who are members of Subak. There is a deal that the villas are required to provide material contributions to local institutions, including Subak. Such contributions produce caritative framework which not in line towards the sustainability of tourism development. This paper addresses to offer the guidelines of sustainable tourism practice in Ubud, Bali. To fulfill this purpose, data has been collected from observations and interviews with selected informants and then analyzed descriptively. The analysis indicated that there is dualism perspective against agriculture, which has implications towards exclusivity in-group, especially farmers and villas. Each group attempts to maintain the dualism perspective by applying various tactics, which can lead to disharmonies relations between groups. It requires social guidance in order to reduce caritative framework by creating common tourism sphere through agrotourism.
Co-Authors Ade Prawita Sari Adela Vania Angwyn Agus Wikanatha Sagita, Putu Akrom, Akrom Ali Djamhuri Alicia Sastra Millenium Angita Dita Sari Citra Yanti Pakpahan Dewi, NGAS. Diah Tantri Meilani Erl Vania Paulalengan Erni Muliana Hens, Angela Novelin I Gede Fajar Indrawan I Gusti Agung Oka Mahagangga I Gusti Putu Bagus Sasrawan Mananda I Kadek Adi Sumara Putra I Ketut Suwena I Made Adikampana, I Made I Made Cahya Narayana I Made Sendra I Nyoman Sudiarta I Nyoman Sunarta I Putu Anom I Putu Pradipa Artawan I PUTU SUDANA I Wayan Ary Mahendra Putra I Wayan Suardana IB. ASTINA IB. ASTINA IB. ASTINA Ida Bagus Made Widyasmara Ida Bagus Saskara Putra Khotimah, Miftakul Nurun Krisnayanti, Ni Luh Made Luh Gede Leli Kusuma Dewi Mardi Ulises Simanjuntak Maria Laru Sendy Ludju May Sandy Br. Ginting Maya Christina Ni Kadek Mia Ayu Saputri Ni Luh Lisa Wulandari Ni Luh Putri Utari Cahyani Ni Made Sofia Wijaya Ni Putu Eka Citra Saraswati Ni Putu Eka Mahadewi Ni Putu Happy Marini S. Ni Wayan Nonik Ismayanti Priscilla Nivili Putu Agus Wikanatha Sagita Putu Geni Jaya Ksamawan Putu Gita Dewi Ayu Putu Putri Susanti Rahel Ambarita Rama Ady Pranata Resta Indah Inayah Ryan Sebastian Saptono Nugroho, Saptono Shintia Jayanti Si Gede Ngurah Bramantya Agustiano Sigit Sugianto Wikanatha Sagita, Putu Agus Yayu Indrawati Yundari, Yundari