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All Journal Buletin Udayana Mengabdi Jurnal IPTA Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Hospitality Management Jurnal Kawistara

MADE KUSUMA NEGARA

Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950496

Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Tourismmorphosis : Badung, Banyuwangi and Luwu Timur Regency (Tourism Evolution Analysis) I Gusti Agung Oka Mahagangga; I Putu Anom; I Made Kusuma Negara
Udayana Journal of Social Sciences and Humanities Vol 3 No 2 (2019): UJoSSH, September 2019
Publisher : Research and Community Services Institutes of Udayana University

Tourismmorphosis in Badung regency, Banyuwangi regency and Luwu Timur regency is field research to understanding developing of tourism as tourism evolution analysis. Tourismmorphosis analyzed was postmodern evolution approach with case study and qualitative methods to find tourism developing stages. Begin from the introduction stage, reaction stage, institutionalization stage and compromise stage. The research novelty described that Badung Regency having reached the compromise stage, Banyuwangi Regency reached the institutionalization stage and Luwu Timur regency just started to the introductory stage. The prediction of tourism development future in Badung regency will permanent at the compromise stage, Banyuwangi Regency stay at the institutionalization stage, and Luwu Timur district will enter the reaction stage within ten until fifteen years letters.

The Villa’s Stratagem in Development of Agriculture- Based Tourism in Ubud, Bali I Made Kusuma Negara; I Made Adikampana; Saptono Nugroho
Udayana Journal of Social Sciences and Humanities Vol 1 No 1 (2017): UJoSSH, Feburary 2017
Publisher : Research and Community Services Institutes of Udayana University

One of the favorite locations of villa in Ubud is the farm area that owned by local communities. It mentioned that the villa has consciously utilizing agricultural landscapes and their activities as a resource to attract tourists. But the existence of the villa has not been able to provide significant benefits for local communities, especially farmers. That can be observed by the emergence of resistance by farmers to the villa. This paper is addressed to the tactic or stratagem of villa in order to deal with of such resistance. The method is a qualitative approach. Data collected from observations and interviews with the villa management, local community representatives, and farmers. They were selected purposively, which they expected to provide comprehensive information about the villa and the local community. The data are grouped and then analyzed descriptively. The result of such analysis showed that the villa in maintaining its existence imposed some tactics or stratagems; the socio-cultural stratagem, economic stratagem, and political stratagem.

EFEKTIVITAS KOMUNIKASI PEMASARAN MELALUI TIKTOK PADA PANTAI INDAH KAPUK 2 JAKARTA Adela Vania Angwyn; I Made Kusuma Negara; IGPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p01

Marketing activities are one of the important things to do in tourism sector. Marketing communication can be done in various ways, one of which is through Tiktok application. One of tourist destination that viral on tiktok lately is Pantai Indah Kapuk 2 and this study aim to acknowledge the Effectiveness of Marketing Communication through Tiktok Application in PIK 2 Jakarta. The operational variables definition of this study used the AIDA model, which consists of attention, interest, desire and action. Data collection techniques were using through observation, literature study, documentation and distributing questionnaires through google form. The sampling technique in this study used a purposive sampling technique by determining the number of respondents using the Lemshow formula as many as 100 respondents. The data analysis technique used is descriptive quantitative by using the Customer Response Index (CRI). In this study, the results of the effectiveness of Pantai Indah Kapuk 2 marketing communications through the Tiktok application obtained an overall AIDA score of 3.26 which included a very effective scale range, and obtained a CRI value of 57%, which means that Pantai Indah Kapuk 2 communication through the Tiktok application effective.

ANALISIS PENGARUH KUALITAS WEBSITE TERHADAP KEPUTUSAN PEMBELIAN TIKET PADA FAST BOAT BLUEWATER EXPRESS SERANGAN, BALI I Gede Fajar Indrawan; I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p07

This research aims to find out the website quality of BlueWater Express e-commerce website through several stages, namely: identification of dimensions Usability, Information Quality, and Sevice Interaction Quality. Further reviewed how the influence of Website Quality from e-commerce website BlueWater Express can affect the decision to purchase BlueWater Express fast boat tickets. Data collection techniques using observations, interviews, questionnaires, literature studies, and documentation. Data collection techniques use non-probability sampling with accidental sampling procedure. Analysis techniques using qualitative descriptive analysis and multiple linear regression analysis. The results of this study showed that the Usability dimension (x1) had a positive and significant effect of 0.000 on the purchase decision (y), the Information Quality dimension (x2) had a positive and significant effect of 0.000 on the purchase decision (y), the dimension of Sevice Interaction Quality (x3) has a positive and significant effect of 0.000 on purchasing decisions (y), and the three dimensions of Usability (x1), Information Quality (x2), and Sevice Interaction Quality (x3) simultaneously positively affect purchasing decisions (y). From the Website Quality, information quality is the biggest factor influencing the decision of tourists to buy BlueWater Express fast boat tickets directly on the BlueWater Express e-commerce website itself. This is because the information presented on the BlueWater Express website is always up to date and can be accounted for.

PENGARUH HARGA DAN FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMESANAN AKOMODASI MELALUI ONLINE TRAVEL AGENT Putu Agus Wikanatha Sagita; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p09

This study aims to identify the effect of price and psychological factors on accommodation booking decisions through the Airbnb application. Data collection in this research was carried out by observation, interview, questionnaire and literature study techniques. The data analysis technique used is descriptive quantitative analysis and multiple linear regression analysis. The results of this study are expected to reveal whether tourists who book accommodation through Airbnb are merely motivated by the desire to get accommodation at a low price. Are psychological factors consisting of variables of motivation, perception, learning, and attitudes related to the desire of tourists to learn new things such as knowing the lives of local people also influence tourists in booking accommodation via Airbnb. The results of this study are independent variables consisting of price variables (X1), perception variables (X3), learning variables (X4), attitude variables (X5) significantly influence the dependent variable, namely the accommodation booking variable (Y). Whereas the motivation variable (X2) which is related to the trend indicator of the use of technology to book accommodations anywhere and anytime has no significant effect in booking accommodations through Airbnb's Online Travel Agent.

PERSEPSI WISATAWAN NUSANTARA TERHADAP KONDISI KEPARIWISATAAN BALI I Made Kusuma Negara
Jurnal Ilmiah Hospitality Management Vol 3 No 1 (2012)
Publisher : Institut Pariwisata dan Bisnis Internasional

Bali is the common destination for foreign traveller as well as domestic traveller. The number of domestic traveller gives the economic impact for each country and multiplier effect. Therefore, the domestic traveller has the essence to analyse for this research. The purposes of this research are: (1) to analyse the perception of domestic traveller related to the tourism circumstances in Bali; (2) and to analyse the correlation between the social economic and demography of the domestic travellerâ€™s variable with the own perception related to the tourism circumstances in Bali.In order to achieve the purpose of this research, sampling is done located at departure gate in Ngurah Rai Airport by using domestic travellerâ€™s departure from Bali as respondent. Respondent is done by non-probability sampling method and direct questionnaire to be fulfilled by domestic traveller. There are 150 respondents that used to interview by accidental sampling method. There are two variables that are used to analyse the tourism circumstance in Bali that are physics and service. Some approaches are used in analysing data, which are to analyse the travellerâ€™s perception domestic related to the tourism circumstances in Bali by descriptive aspect and to analyse the correlation between the social economic and demography of domestic travellerâ€™s variable with the own perception related to the tourism circumstances in Bali by chi-square method.Based on the result analyses, there are six variables of adequate perception from seventeen variables of the tourism circumstance in Bali, i.e. the cleanliness of public area, the cleanliness of tourist object, the quality of transportation, reasonable price, reasonable quality of services and the quality of servicing trader, while the other variables gets better perception. The correlation between the social economy and demography of the domestic travellerâ€™s variable with the own perception related to the tourism circumstances in Bali gets insignificant correlation, except the residence of the domestic travellerâ€™s variable. Refer to the analysing result; it is important to optimize the cleanliness of public facilities, cleanliness at tourist attraction, quality of transportation facilities, and quality of services.Â

FAKTOR PENENTU WISATAWAN MELAKUKAN STAYCATION DI BADUNG, BALI PADA MASA PANDEMI COVID-19 Priscilla Nivili; I Made Kusuma Negara; Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p11

This study aims to determine the motivational factor that determines the domestic tourist to do the staycation activities in Badung Regency during the Covid-19. Data collection technique in this study using the questionnaire, the interview, observation, and literature review. The types and sources of data in this study used quantitative and qualitative data as well as primary and secondary data. Sampling itself using purposive sampling technique with data analysis using factor analysis with the help of SPSs. The results of this study found that there were six new factors that determine the motivational factor of the tourist doing the staycation activities in Badung Regency during the COVID19. These factors were, activity, health protocol, perception, purpose, marketing, and personal. The activities factor include visiting relatives, tourist attractions, and culture. The health protocol includes pandemic protocol, availability of the CHSE certificates, and the certainty there is no crowd. The perception factors include prestige, wish fulfillment, advertising, incentive Scheme. The purpose factor includes escape, relaxation, and play. The marketing factor includes social interaction, special events, and marketing. The personal factor includes romance, and location. While one indicator which is selffulfillment. This study did not involve any of the new factors due to its loading factor not passing the minimum value to the new factor. Self-fulfillment is an obligation to find what is the meaning inside a person after doing new things.

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN NUSANTARA KE BALI ZOO PADA ERA NEW NORMAL Angita Dita Sari; Ni Made Sofia Wijaya; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p03

Electronic Word Of Mouth (EWOM) is a positive or negative statement that is formed from the opinions of consumers, both prospective and former consumers of a product that can be accessed by a wide audience in cyberspace. The number of tourists visiting Bali Zoo cannot be separated from promotions carried out through social media which makes it easy to convey information about their products or services in various forms such as text, images and videos. This study aims to determine the effect of Intensity, Content, Valence of Opinion on the Decision of Domestic Tourists to Visit Bali Zoo in the new normal era. The research method used ordinal regression analysis. The sampling technique was taken by purposive sampling and data were collected 100 respondents of domestic tourists who had visited the Bali Zoo in the new normal era. Data collection techniques used in this study by means of observation, documentation, questionnaires and literature study. Ordinal regression results on parameter estimates for test results on electronic word of mouth variables with indicators X1.1, X2.2, X3.1 and X3.3 obtained sig. 0.044 (0.05), 0.006 (0.05), 0.023 (0.05), and 0.000 (0.05) with an estimated value for X1.1 of 4.047, X2.2 of 7540, X3.1 of 5206, and X3.3 of 12,643. H4a is accepted and H4o is rejected. It is examined that EWOM affect the decision of tourist to visit Bali Zoo in the new normal era.

PERAN BRAND IMAGE DALAM MEMEDIASI KUALITAS DAYA TARIK WISATA TERHADAP NIAT BERKUNJUNG KEMBALI WISATAWAN NUSANTARA KE JATILUWIH, TABANAN, BALI Rama Ady Pranata; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p17

This study aims to determine the role of Brand Image in mediating the influence of the quality of the Jatiluwih tourist attraction on the intention of returning domestic tourists to the Jatiluwih tourist attraction, Tabanan Regency. The sampling technique in this study was taken by purposive sampling with sample of 100 respondents, the respondent of this research were tourists who were visiting or had visited the tourist attraction of Jatiluwih. Meanwhile, this research is quantitative by using path analysis method as a data analysis technique. In this study using literature study techniques, interviews, observation and distributing questionnaires to obtain data. The results of the path analysis on the quality of tourist attractions have a direct influence on the intention to revisit and an indirect effect through Brand Image. The magnitude of the indirect effect coefficient can be calculated by multiplying the path coefficient from the quality of tourist attraction to Brand Image with the path coefficient from Brand Image to revisit intention of 0.474 x 0.389 = 0.184. The result of the indirect effect coefficient is smaller than the direct effect (0.184 < 0.728), so it can be said that the Brand Image variable is a mediating variable in mediating the influence of the tourist attraction quality variable on the return visit intention variable.

PENINGKATAN KUNJUNGAN WISATAWAN NUSANTARA KE AIR TERJUN DLUNDUNG, MOJOKERTO MELALUI STRATEGI PROMOSI DIGITAL Khotimah, Miftakul Nurun; Kusuma Negara, I Made; Agus Wikanatha Sagita, Putu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p21

The Dlundung Waterfall Perhutani area is one of the leading destinations in Mojokerto Regency which offers unique natural tourist views such as waterfalls and visiting tourists can do several tourist attractions such as camping, swimming, playing in the rabbit house rides or enjoying waterfall views in a cafe with waterfall views. The attractiveness of the Dlundung Waterfall tour can attract domestic and foreign tourists to visit which is offset by promotion through social media which can increase the engagement of this destination. The purpose of this research is to find out the promotion mix in the Dlundung Waterfall Perhutani area. The method used is a SWOT analysis of the internal environment and the external environment for tourist destinations in the Dlundung Waterfall Perhutani Region by utilizing the results of observations, interviews, questionnaires which were distributed to 80 respondents using the closed method. The informant determination technique used in this study is the purpose strategy. The results of this study, based on SWOT analysis of the internal and external environment of the Dlundung Waterfall Perhutani Area, show that this destination is in quadrant I of an aggressive strategy. This quadrant states that the Dlundung Waterfall Forestry Area can carry out several strategies to carry out market development and collaboration with third parties for the development of the destination itself.

Co-Authors Ade Prawita Sari Adela Vania Angwyn Agus Wikanatha Sagita, Putu Akrom, Akrom Ali Djamhuri Alicia Sastra Millenium Angita Dita Sari Citra Yanti Pakpahan Dewi, NGAS. Diah Tantri Meilani Erl Vania Paulalengan Erni Muliana Hens, Angela Novelin I Gede Fajar Indrawan I Gusti Agung Oka Mahagangga I Gusti Putu Bagus Sasrawan Mananda I Kadek Adi Sumara Putra I Ketut Suwena I Made Adikampana, I Made I Made Cahya Narayana I Made Sendra I Nyoman Sudiarta I Nyoman Sunarta I Putu Anom I Putu Pradipa Artawan I PUTU SUDANA I Wayan Ary Mahendra Putra I Wayan Suardana IB. ASTINA IB. ASTINA IB. ASTINA Ida Bagus Made Widyasmara Ida Bagus Saskara Putra Khotimah, Miftakul Nurun Krisnayanti, Ni Luh Made Luh Gede Leli Kusuma Dewi Mardi Ulises Simanjuntak Maria Laru Sendy Ludju May Sandy Br. Ginting Maya Christina Ni Kadek Mia Ayu Saputri Ni Luh Lisa Wulandari Ni Luh Putri Utari Cahyani Ni Made Sofia Wijaya Ni Putu Eka Citra Saraswati Ni Putu Eka Mahadewi Ni Putu Happy Marini S. Ni Wayan Nonik Ismayanti Priscilla Nivili Putu Agus Wikanatha Sagita Putu Geni Jaya Ksamawan Putu Gita Dewi Ayu Putu Putri Susanti Rahel Ambarita Rama Ady Pranata Resta Indah Inayah Ryan Sebastian Saptono Nugroho, Saptono Shintia Jayanti Si Gede Ngurah Bramantya Agustiano Sigit Sugianto Wikanatha Sagita, Putu Agus Yayu Indrawati Yundari, Yundari

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