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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan International Journal of Humanities Education and Social Sciences Jurnal Social Library Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service Implementation
Sentika, Sarah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Gaya kepemimpinan yang efektif pada Generasi X dan Generasi Millenials Sentika, Sarah; Prianka, Winda Gafrilia; Asqalani Rifai, Muhammad Syakib; Rusinzika, Sandra
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2562

Abstract

It is difficult to manage human resources across generations within an organization. This study aims to analyze leadership styles that are suitable for generation X and millennials, where the independent variables consist of transformational leadership (X1), ethical leadership (X2), and servant leadership (X3), while motivation is the dependent variable (Y). This research is descriptive because it examines and analyzes a problem or phenomenon. This study's sample consists of MSME actors from Bandung and Sumedang from the X and Millennial generations. The results of this study indicate that the most appropriate leadership style in generation X, based on the order of the average score, is ethical leadership (86.49%), transformational leadership (84.94%), and servant leadership (85.77%), while the most suitable leadership styles for the millennial generation, based on the order of the average score, are ethical leadership (93.82%), transformational leadership (90.05%), and servant leadership (85.56%). Even though the order of leadership styles between generation X and millennials is the same, there are differences in the highest average score in the Ethical Leadership variable indicator.
Kajian model kualitas pelayana terhadap keputusan pembelian pada hotel-hotel di Kota Bandung pada masa pandemi covid-19 Prianka, Winda Gafrilia; Sentika, Sarah; Asqalani Rifai, Muhammad Syakib; Sopiani , Windi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2563

Abstract

The Covid-19 pandemic has caused many tourism businesses, both restaurants, hotels and tourist objects, to be forced to close. road access closure and also the Implementation of Restricting Community Activities (PPKM). Therefore, researchers conducted research on hotels in the city of Bandung, especially hotels located in the Jalan Riau area of Bandung City by implementing a Service Quality Model Study as an effort to improve room purchasing decisions. Study Technique The data model used in this study is the Path Model Study with SPSS tools. The results of this study indicate that the decision to purchase a room at a 4-star hotel in the city of Bandung, especially in the Jalan Riau area of Bandung City, obtained a score of 56% which is directly influenced by the service quality model.
Leadership For Innovation In Digital Era: A Study Of How Transformational And Transactional Leadership Styles Impact To Employee Creativity Sentika, Sarah; Arissaputra, Rivaldi; Prianka, Winda Gafrilia; Rifai, M Syakib A; Desmantyo, Pandu Sapto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4990

Abstract

This research delves into the critical role of leadership in stimulating employee creativity within organizations, focusing on the contrasting impacts of transactional and transformational leadership styles. Employing a quantitative approach, data was gathered through the distribution of questionnaires, with a sample size of 300 respondents. Utilizing SmartPLS for analysis, findings revealed that transactional leadership holds a stronger influence compared to transformational leadership on employee creativity. Through the validation of formulated hypotheses, it was concluded that both leadership styles significantly affect employee creativity. By combining the visionary inspiration characteristic of transformational leadership with the structured support inherent in transactional leadership, organizations can cultivate a balanced leadership ethos conducive to fostering employee creativity. Such a culture not only nurtures innovation but also enhances organizational competitiveness over the long term, positioning them for sustained growth and success in dynamic market landscapes
Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying Arissaputra, Rivaldi; Sultan, Mokh Adib; Hurriyati, Ratih; Gaffar, Vanessa; Asmara, Maisa Azizah; Sentika, Sarah
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.11

Abstract

Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negative e-WOM on online impulse buying. E-commerce users sometimes act impulsively in purchasing after seeing some responses contained in e-WOM as information about the products. Positive product responses are not enough to convince e-commerce users to act impulsively, considering negative product responses is also an essential consideration for e-commerce users. This research uses a quantitative approach using a survey method of 315 respondents sampled from the population of e-commerce users in West Java, which was processed using smartPLS. This study found that e-commerce quality directly impacts online impulse buying, positive e-WOM, and negative e-WOM. Positive e-WOM does not directly impact online impulse buying, while negative e-WOM does. Another result shows that negative e-WOM successfully mediates the relationship between e-commerce quality and online impulse buying, while positive e-WOM fails to moderate the relationship between e-commerce quality and online impulse buying. This research contributes to e-commerce and consumer behaviour knowledge, serving as a reference for scholars by exploring how e-commerce quality relates to online impulse buying through positive and negative e-WOM among e-commerce users.
Entrepreneurship dan Adherence Antiretroviral Treatment (Entrence ARV) Melalui Pemberdayaan ODHA dengan Menggunakan Modul Digital di Puskesmas Batujajar, Kabupaten Bandung Barat Kamila, Ami; Sentika, Sarah; Islamiati, Sisilia Dwina
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 6, No 2 (2022)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2022.v6i2.2301

Abstract

Secara psikis, Orang yang hidup Dengan HIV/AIDS (ODHA) akan mengalami self-stigma. Mereka yang hidup dengan HIV/AIDS akan membatasi diri dengan lingkungan sosialnya. Mereka tertekan secara psikis dan sosial akibat stigma tersebut. Secara sosial, ODHA cenderung mendapatkan diskriminasi dalam berbagai cara dari lingkungan sekitar. Hal ini juga berpengaruh pada kapasitas mereka untuk mendapatkan pendidikan, pekerjaan, dan kehidupan yang layak, bahkan menghambat akses ke pelayanan kesehatan. Sementara itu, ODHA perlu mendapatkan pengobatan ARV yang harus dikonsumsi setiap hari, dikenal dengan nama Kepatuhan Pengobatan ARV (Adherence ARV Treatment). Kondisi ini diperburuk dengan pembatasan sosial masa pandemi COVID-19 yang semua kegiatannya dilakukan secara online. Bahkan, ada beberapa yang memutuskan untuk berwirausaha secara mandiri karena diberhentikan. Pendampingan pada 15 peserta yang merupakan ODHA dilakukan secara tatap muka dengan Model Pembelajaran Berbasis Masalah menggunakan media Modul Digital Kepatuhan Pengobatan ARV dan Entrepreneurship serta video. Pra dan pasca-tes diberikan untuk mengukur efektivitas modul digital pada peningkatan pengetahuan yang diberikan secara online dengan menggunakan Google Form. Uji statistik dengan menggunakan Wilcoxon Signed Rank Test menunjukkan adanya peningkatan pengetahuan yang signifikan (p0,005) dengan rata-rata hasil pra-tes 68,1 dan pasca-tes 79,7. Modul digital merupakan salah satu cara yang dapat dijadikan sebagai media dalam memberikan edukasi yang efektif, baik dilakukan secara online maupun tatap muka. Pendampingan yang berkelanjutan diharapkan dapat dilaksanakan sebagai model edukasi komprehensif dengan menggunakan berbagai media yang efektif untuk meningkatkan kualitas hidup ODHA.
Analisis Paket Wisata City Tour Berbasis Heritage di Braga Kota Bandung Desmantyo, Pandu Sapto; Arrisaputra, Rivaldi; Santika, Sarah; Prianka, Winda Gafrilia; Rifai, Muhammad Syakib Asqalani; Sopiani, Windi
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.996-1002

Abstract

Kawasan Braga memiliki semua potensi untuk menjadi pusat destinasi wisata cagar budaya di kota Bandung. Oleh karena itu, kawasan Braga perlu dikemas sebagai sebuah penawaran wisata untuk mengintegrasikan berbagai potensi yang dimilikinya menjadi sebuah pengalaman yang menyatu. Tujuan dari penelitian ini adalah untuk menganalisis Paket Wisata City Tour Berbasis Heritage di Kawasan Braga, Kota Bandung. Penelitian ini menggunakan metode penelitian kualitatif, dengan mengumpulkan data melalui wawancara dengan orang-orang yang memiliki pengetahuan tentang kawasan Braga. Selain itu, observasi dilakukan untuk menilai destinasi yang sesuai untuk dimasukkan ke dalam paket wisata, dan studi literatur dilakukan untuk memaksimalkan informasi mengenai sejarah kawasan Braga. Analisis data menggunakan metode triangulasi. Berdasarkan hasil dan pembahasan dari berbagai macam potensi yang dimiliki baik dari segi sejarah, arsitektur, kuliner, seni dan budaya, maka kawasan Braga dapat menjadi beberapa paket wisata kota berbasis heritage.
Mengukur Keberhasilan HACCP dalam Meningkatkan Hygiene & Sanitasi dengan Fokus pada Kapabilitas Karyawan Rifai, Muhammad Syakib Asqalani; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Prianka, Winda Gafrilia; Nabilah, Syifa Syaliya
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.1003-1012

Abstract

Konsumen saat ini mengejar tingkat kualitas, kebersihan, dan aspek kesehatan yang tinggi dalam produk makanan sehingga perusahaan perlu menerapkan sistem jaminan keamanan pangan yang disebut sebagai Hazard Analysis Critical Control Point (HACCP). Penelitian ini bertujuan untuk mengidentifikasi mekanisme dan kepatuhan Good Manufacturing Practices (GMP) dan Sanitation Standard Operational Procedure (SSOP). Rancangan yang akan digunakan didalam penelitian ini merupakan teknik analisis deskriptif menggunakan data trianggulasi. Data yang dihimpun dari berbagai sumber termasuk informan. Setelah dilakukan penyajian data akan menghasilkan kesimpulan sementara yang menjawab pertanyaan penelitian Faktor yang mempengaruhi penerapan standarisasi HACCP pada PT. Cipta Karasa Nusantara diantara lain adalah tingkat kesadaran karyawan yang masih rendah mengenai hygiene dan sanitasi. Hal tersebut tergambar dari kesadaran karyawan menangani peralatan dan bahan baku, kesadaran karyawan dalam menjaga kebersihan dapat dikatakan cukup hanya perlu dibina terus menerus. Kondisi dapur masih terbilang dapat menyebakan kontaminiasi silang, yang menyebabkan kualitas produk belum dapat dikatakan baik. Berdasarkan observasi lapangan dan hasil wawancara mengggunakan beberapa instrumen, PT. Cipta Karasa Nusantara belum memiliki sistem pengendalian mutu dengan konsep HACCP dan belum memenuhi standar.
Analisis Preferensi Konsumen Terhadap Brand Identity Hotel Syariah Di Kota Bandung Prianka, Winda Gafrilia; Askalani R, Muhammad Syakib; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Yulianti, Siska Dewi
JURNAL SOCIAL LIBRARY Vol 3, No 3 (2023): JURNAL SOCIAL LIBRARY NOVEMBER
Publisher : Granada El-Fath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/sl.v3i3.150

Abstract

Perkembangan hotel, baik hotel berbintang maupun nonbintang di Indonesia, terus meningkat jumlahnya. Untuk itu, pengelola hotel harus melengkapi hotelnya dengan infrastruktur yang sesuai dengan keinginan tamu hotelnya. Konsep hotel syariah atau bisnis hotel syariah berkembang menjadi pasar unik yang dengan cepat menjadi sangat menarik. Tujuan dari penelitian ini adalah untuk menganalisis preferensi konsumen terhadap identitas merek hotel syariah. Metode penelitian yang digunakan adalah metode verifikasi deskriptif dengan desain analisis data Analisis Jalur. Beberapa pengaruh utama yang diidentifikasi di balik keberhasilan konsep ini adalah meningkatnya ketersediaan dana dari mereka yang mematuhi prinsip-prinsip syariah dan perbaikan intra-regional di kawasan Timur Tengah ; Afrika Utara (MENA). Pembentukan identitas merek tidak hanya terbatas pada pembentukan merek, tetapi perlu untuk mengkomunikasikan nilai-nilai yang terkandung dalam merek melalui proses proposisi nilai dengan konsep hotel syariah yang menunjukkan bahwa identitas merek terhadap konsep syariah adalah penting, hotel syariah tidak hanya tentang fasilitas syariah tetapi juga dalam hal manajemen,  prinsip-prinsip Muamara dalam ekonomi Islam disesuaikan dengan prinsip-prinsip Muamara.
Enhancing Brand Quality through Business Kit Assistance for Micro Enterprise Jamu Bandung Arissaputra, Rivaldi; Sentika, Sarah; Sena Rahma Amelia
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.166

Abstract

This project addresses the challenges faced by micro 'Jamu Bandung' enterprises in Indonesia. The background of the project highlights the significance of these small businesses in preserving traditional herbal medicine practices and the need to adapt to modern market dynamics. The research methodology employed a qualitative approach, including interviews, surveys, document analysis, and observation, to improve the impact of branding, packaging design, and e-commerce strategies. The results of this project have provided invaluable insights, as follows: (1) Implementation of comprehensive Brand Guidelines has significantly improved brand consistency within the micro 'Jamu Bandung' sector, fostering a unified brand identity and instilling trust among consumers, (2) Innovative packaging designs have substantially increased the appeal of 'Jamu Bandung' products. Detailed analyses demonstrate the specific design elements contributing to consumer attraction and market success, (3) The integration of e-commerce strategies shows promise in expanding market reach and deepening customer engagement. A detailed exploration of these strategies and their impact on consumer behavior offers a nuanced understanding of the project's effectiveness. Future endeavors in this direction should prioritize addressing digital literacy challenges and ensuring the sustainability of these enhancements. These efforts are crucial for long-term success and the continued preservation of Indonesia's herbal medicine heritage.
Maximizing Potential: Total Quality Manamenet (TQM) Implementation in 'Aisyiyah Women Entrepreneurs' Small Medium Enterprises (SMEs) Sentika, Sarah; Arissaputra, Rivaldi
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.167

Abstract

The rapid growth of Small and Medium Enterprises (SMEs) in Indonesia, with 64.2 million businesses employing 97% of the workforce by 2021, has intensified competition, necessitating enhanced management strategies. This study focuses on the Bandung region, which boasts the highest number of SMEs in West Java. To maintain quality and competitiveness, SMEs are encouraged to adopt Total Quality Management (TQM). TQM is a commitment to delivering the best to customers, emphasizing continuous improvement and customer satisfaction. This community engagement project employed the Discovery Learning Model and Problem-Based Learning, using a digital module on Total Quality Management. The engagement involved 20 'Aisyiyah Women Entrepreneurs, primarily from Bandung. The sessions stimulated active discussion and highlighted the importance of TQM for SMEs. Challenges were identified, notably the adoption of digitalization among Generation X employees. The project emphasizes that TQM is vital for SME development, particularly in human resource management. Moreover, the learning model used encourages active participation and discussion, enabling participants to share real challenges faced by SMEs. Acknowledging the significance of TQM, this project aims to equip SMEs with the tools needed to thrive in the highly competitive landscape, setting the stage for their sustainable growth and success.
Co-Authors Ade Sobandi, Ade Adib Sultan, Mokh Ami Kamila Arrisaputra, Rivaldi Askalani R, Muhammad Syakib Asqalani Rifai, Muhammad Syakib Desmantyo, Pandu Sapto Islamiati, Sisilia Dwina Joeliaty Joeliaty Maisa Azizah Asmara Mokh Adib Sultan, Mokh Adib Nabilah, Syifa Syaliya Nurhasanah Nurhasanah Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Putu Nurwita Pratami Wijaya, Ni Ratih Hurriyati Rifai, M Syakib A Rivaldi Arissaputra Rusinzika, Sandra Sena Rahma Amelia Sisilia Dwina Islamiati Solihati, Ratna Asri Sopiani , Windi Sopiani, Windi Syifa Syaliya Nabilah Vanessa Gaffar Wa Ode Zusnita Muizu Yulianti, Siska Dewi Yunizar Yunizar Yunizar Yunizar, Yunizar