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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan International Journal of Humanities Education and Social Sciences Jurnal Social Library Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service Implementation
Sentika, Sarah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Empowering Female Entrepreneurs of 'Aisyiyah Bandung with Digital Marketing Literacy Rivaldi Arissaputra; Sarah Sentika
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.168

Abstract

The Project on Digital Marketing Training and Assistance for Female Entrepreneurs of 'Aisyiyah in Bandung City has proven to be a transformative initiative. It effectively enhanced the digital marketing strategies of MSMEs entrepreneurs, enabling them to conduct promotions and advertising through social media with efficiency and effectiveness. The program garnered participation from 20 dedicated individuals, all facing challenges in digital promotion. The active involvement, enthusiastic participation, and lively discussions throughout the training and focused group discussion (FGD) sessions demonstrated the commitment of these MSMEs entrepreneurs, particularly those affiliated with 'Aisyiyah. The outcomes and insights gained from the program have provided tangible solutions for the practical implementation of digitalization in their marketing endeavors. To further refine and extend the reach of such activities, future collaboration with external partners is essential. Such collaboration would facilitate the provision of digital literacy support to MSME entrepreneurs, especially in the marketing domain, ultimately boosting their sales revenue. In conclusion, this project program has impacted the digital marketing competencies of 'Aisyiyah Bandung's female MSMEs entrepreneurs. Effective training and support have equipped them to harness the potential of digital platforms for business growth.
PENGARUH PERSEPSI MENGENAI STARTUP TERHADAP PILIHAN BERKARIR DI BIDANG STARTUP MELALUI MOTIVASI PADA MAHASISWA GENERASI Y DAN GENERASI Z DI KOTA BANDUNG Sentika, Sarah; Yunizar, Yunizar; Muizu, Wa Ode Zusnita

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.81 KB) | DOI: 10.31955/mea.v4i3.357

Abstract

Pentingnya perkembangan startup di Indonesia untuk membantu perekonomian digital memberikan peluang bagi mahasiswa generasi Y dan Z untuk ikut berkontribusi mengingat terdapat kesamaan karakter antara startup dengan generasi Y dan Z. Namun kecenderungan mereka dalam berpindah-pindah pekerjaan menjadi tantangan tersendiri dalam menentukan pilihan karir yang sesuai. Tujuan penelitian ini adalah untuk mengkaji dan menganalisis pengaruh persepsi mengenai startup terhadap pilihan karir di bidang startup melalui motivasi pada mahasiswa generasi Y dan Z di Bandung secara parsial dan juga simultan. Sampel dalam penelitian ini yaitu sebanyak 168 responden dengan menggunakan metode accidental sampling. Teknik pengumpulan data menggunakan kuesioner dan dianalisis menggunakan SmartPLS 3. Hasil penelitian menunjukkan bahwa persepsi mengenai startup berpengaruh signifikan terhadap pilihan karir di bidang startup melalui motivasi mahasiswa generasi Y dan Z di Bandung secara parsial dan simultan.
Analisis Preferensi Konsumen Terhadap Brand Identity Hotel Syariah Di Kota Bandung Winda Gafrilia Prianka; Muhammad Syakib Askalani R; Pandu Sapto Desmantyo; Rivaldi Arissaputra; Sarah Sentika; Siska Dewi Yulianti
JURNAL SOCIAL LIBRARY Vol 3, No 3 (2023): JURNAL SOCIAL LIBRARY NOVEMBER
Publisher : Granada El-Fath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/sl.v3i3.150

Abstract

Perkembangan hotel, baik hotel berbintang maupun nonbintang di Indonesia, terus meningkat jumlahnya. Untuk itu, pengelola hotel harus melengkapi hotelnya dengan infrastruktur yang sesuai dengan keinginan tamu hotelnya. Konsep hotel syariah atau bisnis hotel syariah berkembang menjadi pasar unik yang dengan cepat menjadi sangat menarik. Tujuan dari penelitian ini adalah untuk menganalisis preferensi konsumen terhadap identitas merek hotel syariah. Metode penelitian yang digunakan adalah metode verifikasi deskriptif dengan desain analisis data Analisis Jalur. Beberapa pengaruh utama yang diidentifikasi di balik keberhasilan konsep ini adalah meningkatnya ketersediaan dana dari mereka yang mematuhi prinsip-prinsip syariah dan perbaikan intra-regional di kawasan Timur Tengah ; Afrika Utara (MENA). Pembentukan identitas merek tidak hanya terbatas pada pembentukan merek, tetapi perlu untuk mengkomunikasikan nilai-nilai yang terkandung dalam merek melalui proses proposisi nilai dengan konsep hotel syariah yang menunjukkan bahwa identitas merek terhadap konsep syariah adalah penting, hotel syariah tidak hanya tentang fasilitas syariah tetapi juga dalam hal manajemen,  prinsip-prinsip Muamara dalam ekonomi Islam disesuaikan dengan prinsip-prinsip Muamara.
Trend Analysis Using Bibliometric Study on Digital Literacy in Education Arissaputra, Rivaldi; Sobandi, Ade; Sentika, Sarah; Adib Sultan, Mokh; Putu Nurwita Pratami Wijaya, Ni
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 3 (2023): IJHESS DECEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i3.667

Abstract

Digital literacy has emerged as a critical skillset in response to the rapid evolution of digital technology. The COVID-19 pandemic has notably accentuated its significance, particularly in educational settings. In this study, a bibliometric analysis using VoS Viewer was conducted on 725 articles retrieved from the Google Scholar database, covering the period from 2013 to 2023. Employing qualitative methods, this research aims to comprehensively analyze the research trends in Digital Literacy in Education, focusing specifically on its practical applications and outcomes. The findings of the study provide multifaceted insights into the use of digital literacy in education. Through cluster analysis, prominent themes and interrelationships within the field have been identified and interpreted. Notably, the results shed light on the actual implementation and observed outcomes of digital literacy initiatives in educational contexts. The analysis discerns the practical implications and tangible effects of digital literacy on learning outcomes, pedagogical strategies, and student engagement. This study emphasizes the need for a nuanced approach to digital literacy, moving beyond mere technical competence. It underlines the importance of integrating responsible use, critical thinking, and digital citizenship within educational curricula and pedagogical practices. The research findings assert the necessity of aligning digital literacy initiatives with evolving educational needs to equip students with essential skills for navigating the digital landscape effectively. The implications of this study extend to policymakers, educators, and researchers involved in digital literacy initiatives. Highlighting the actual utilization and impact of digital literacy in education, the study urges stakeholders to refine educational practices and policies. Furthermore, it underscores the significance of continuous integration and adaptation of digital literacy within educational frameworks, aiming to harness its potential for enriching learning experiences and preparing students for the demands of the digital age. This research contributes to an in-depth understanding of the practical application of digital literacy in educational settings. It accentuates the pressing need to observe, assess, and adapt digital literacy initiatives to foster comprehensive learning outcomes.
Gaya kepemimpinan yang efektif pada Generasi X dan Generasi Millenials Sentika, Sarah; Prianka, Winda Gafrilia; Asqalani Rifai, Muhammad Syakib; Rusinzika, Sandra
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2562

Abstract

It is difficult to manage human resources across generations within an organization. This study aims to analyze leadership styles that are suitable for generation X and millennials, where the independent variables consist of transformational leadership (X1), ethical leadership (X2), and servant leadership (X3), while motivation is the dependent variable (Y). This research is descriptive because it examines and analyzes a problem or phenomenon. This study's sample consists of MSME actors from Bandung and Sumedang from the X and Millennial generations. The results of this study indicate that the most appropriate leadership style in generation X, based on the order of the average score, is ethical leadership (86.49%), transformational leadership (84.94%), and servant leadership (85.77%), while the most suitable leadership styles for the millennial generation, based on the order of the average score, are ethical leadership (93.82%), transformational leadership (90.05%), and servant leadership (85.56%). Even though the order of leadership styles between generation X and millennials is the same, there are differences in the highest average score in the Ethical Leadership variable indicator.
Kajian model kualitas pelayana terhadap keputusan pembelian pada hotel-hotel di Kota Bandung pada masa pandemi covid-19 Prianka, Winda Gafrilia; Sentika, Sarah; Asqalani Rifai, Muhammad Syakib; Sopiani , Windi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2563

Abstract

The Covid-19 pandemic has caused many tourism businesses, both restaurants, hotels and tourist objects, to be forced to close. road access closure and also the Implementation of Restricting Community Activities (PPKM). Therefore, researchers conducted research on hotels in the city of Bandung, especially hotels located in the Jalan Riau area of Bandung City by implementing a Service Quality Model Study as an effort to improve room purchasing decisions. Study Technique The data model used in this study is the Path Model Study with SPSS tools. The results of this study indicate that the decision to purchase a room at a 4-star hotel in the city of Bandung, especially in the Jalan Riau area of Bandung City, obtained a score of 56% which is directly influenced by the service quality model.
Leadership For Innovation In Digital Era: A Study Of How Transformational And Transactional Leadership Styles Impact To Employee Creativity Sentika, Sarah; Arissaputra, Rivaldi; Prianka, Winda Gafrilia; Rifai, M Syakib A; Desmantyo, Pandu Sapto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4990

Abstract

This research delves into the critical role of leadership in stimulating employee creativity within organizations, focusing on the contrasting impacts of transactional and transformational leadership styles. Employing a quantitative approach, data was gathered through the distribution of questionnaires, with a sample size of 300 respondents. Utilizing SmartPLS for analysis, findings revealed that transactional leadership holds a stronger influence compared to transformational leadership on employee creativity. Through the validation of formulated hypotheses, it was concluded that both leadership styles significantly affect employee creativity. By combining the visionary inspiration characteristic of transformational leadership with the structured support inherent in transactional leadership, organizations can cultivate a balanced leadership ethos conducive to fostering employee creativity. Such a culture not only nurtures innovation but also enhances organizational competitiveness over the long term, positioning them for sustained growth and success in dynamic market landscapes
Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying Arissaputra, Rivaldi; Sultan, Mokh Adib; Hurriyati, Ratih; Gaffar, Vanessa; Asmara, Maisa Azizah; Sentika, Sarah
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.11

Abstract

Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negative e-WOM on online impulse buying. E-commerce users sometimes act impulsively in purchasing after seeing some responses contained in e-WOM as information about the products. Positive product responses are not enough to convince e-commerce users to act impulsively, considering negative product responses is also an essential consideration for e-commerce users. This research uses a quantitative approach using a survey method of 315 respondents sampled from the population of e-commerce users in West Java, which was processed using smartPLS. This study found that e-commerce quality directly impacts online impulse buying, positive e-WOM, and negative e-WOM. Positive e-WOM does not directly impact online impulse buying, while negative e-WOM does. Another result shows that negative e-WOM successfully mediates the relationship between e-commerce quality and online impulse buying, while positive e-WOM fails to moderate the relationship between e-commerce quality and online impulse buying. This research contributes to e-commerce and consumer behaviour knowledge, serving as a reference for scholars by exploring how e-commerce quality relates to online impulse buying through positive and negative e-WOM among e-commerce users.
Entrepreneurship dan Adherence Antiretroviral Treatment (Entrence ARV) Melalui Pemberdayaan ODHA dengan Menggunakan Modul Digital di Puskesmas Batujajar, Kabupaten Bandung Barat Kamila, Ami; Sentika, Sarah; Islamiati, Sisilia Dwina
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 6, No 2 (2022)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2022.v6i2.2301

Abstract

Secara psikis, Orang yang hidup Dengan HIV/AIDS (ODHA) akan mengalami self-stigma. Mereka yang hidup dengan HIV/AIDS akan membatasi diri dengan lingkungan sosialnya. Mereka tertekan secara psikis dan sosial akibat stigma tersebut. Secara sosial, ODHA cenderung mendapatkan diskriminasi dalam berbagai cara dari lingkungan sekitar. Hal ini juga berpengaruh pada kapasitas mereka untuk mendapatkan pendidikan, pekerjaan, dan kehidupan yang layak, bahkan menghambat akses ke pelayanan kesehatan. Sementara itu, ODHA perlu mendapatkan pengobatan ARV yang harus dikonsumsi setiap hari, dikenal dengan nama Kepatuhan Pengobatan ARV (Adherence ARV Treatment). Kondisi ini diperburuk dengan pembatasan sosial masa pandemi COVID-19 yang semua kegiatannya dilakukan secara online. Bahkan, ada beberapa yang memutuskan untuk berwirausaha secara mandiri karena diberhentikan. Pendampingan pada 15 peserta yang merupakan ODHA dilakukan secara tatap muka dengan Model Pembelajaran Berbasis Masalah menggunakan media Modul Digital Kepatuhan Pengobatan ARV dan Entrepreneurship serta video. Pra dan pasca-tes diberikan untuk mengukur efektivitas modul digital pada peningkatan pengetahuan yang diberikan secara online dengan menggunakan Google Form. Uji statistik dengan menggunakan Wilcoxon Signed Rank Test menunjukkan adanya peningkatan pengetahuan yang signifikan (p0,005) dengan rata-rata hasil pra-tes 68,1 dan pasca-tes 79,7. Modul digital merupakan salah satu cara yang dapat dijadikan sebagai media dalam memberikan edukasi yang efektif, baik dilakukan secara online maupun tatap muka. Pendampingan yang berkelanjutan diharapkan dapat dilaksanakan sebagai model edukasi komprehensif dengan menggunakan berbagai media yang efektif untuk meningkatkan kualitas hidup ODHA.
Mengukur Keberhasilan HACCP dalam Meningkatkan Hygiene & Sanitasi dengan Fokus pada Kapabilitas Karyawan Rifai, Muhammad Syakib Asqalani; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Prianka, Winda Gafrilia; Nabilah, Syifa Syaliya
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.1003-1012

Abstract

Konsumen saat ini mengejar tingkat kualitas, kebersihan, dan aspek kesehatan yang tinggi dalam produk makanan sehingga perusahaan perlu menerapkan sistem jaminan keamanan pangan yang disebut sebagai Hazard Analysis Critical Control Point (HACCP). Penelitian ini bertujuan untuk mengidentifikasi mekanisme dan kepatuhan Good Manufacturing Practices (GMP) dan Sanitation Standard Operational Procedure (SSOP). Rancangan yang akan digunakan didalam penelitian ini merupakan teknik analisis deskriptif menggunakan data trianggulasi. Data yang dihimpun dari berbagai sumber termasuk informan. Setelah dilakukan penyajian data akan menghasilkan kesimpulan sementara yang menjawab pertanyaan penelitian Faktor yang mempengaruhi penerapan standarisasi HACCP pada PT. Cipta Karasa Nusantara diantara lain adalah tingkat kesadaran karyawan yang masih rendah mengenai hygiene dan sanitasi. Hal tersebut tergambar dari kesadaran karyawan menangani peralatan dan bahan baku, kesadaran karyawan dalam menjaga kebersihan dapat dikatakan cukup hanya perlu dibina terus menerus. Kondisi dapur masih terbilang dapat menyebakan kontaminiasi silang, yang menyebabkan kualitas produk belum dapat dikatakan baik. Berdasarkan observasi lapangan dan hasil wawancara mengggunakan beberapa instrumen, PT. Cipta Karasa Nusantara belum memiliki sistem pengendalian mutu dengan konsep HACCP dan belum memenuhi standar.
Co-Authors Ade Sobandi, Ade Adib Sultan, Mokh Ami Kamila Arissaputra, Rivaldi Asmara, Maisa Azizah Asqalani Rifai, Muhammad Syakib Desmantyo, Pandu Sapto Islamiati, Sisilia Dwina JOELIATY JOELIATY, JOELIATY Kamila, Ami Mokh Adib Sultan, Mokh Adib Muhammad Syakib Askalani R Muhammad Syakib Asqalani Rifai Nabilah, Syifa Syaliya Nurhasanah Nurhasanah Pandu Sapto Desmantyo Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Putu Nurwita Pratami Wijaya, Ni Ratih Hurriyati Rifai, M Syakib A Rifai, Muhammad Syakib Asqalani Rivaldi Arissaputra Rivaldi Arissaputra Rivaldi Arissaputra Rivaldi Arissaputra Rusinzika, Sandra Sena Rahma Amelia Sisilia Dwina Islamiati Siska Dewi Yulianti Solihati, Ratna Asri Sopiani , Windi Syifa Syaliya Nabilah Vanessa Gaffar Wa Ode Zusnita Muizu Winda Gafrilia Prianka Winda Gafrilia Prianka Yunizar Yunizar Yunizar Yunizar, Yunizar