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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan International Journal of Humanities Education and Social Sciences Jurnal Social Library Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service Implementation
Sentika, Sarah
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Empowering Female Entrepreneurs of 'Aisyiyah Bandung with Digital Marketing Literacy Arissaputra, Rivaldi; Sentika, Sarah
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.168

Abstract

The Project on Digital Marketing Training and Assistance for Female Entrepreneurs of 'Aisyiyah in Bandung City has proven to be a transformative initiative. It effectively enhanced the digital marketing strategies of MSMEs entrepreneurs, enabling them to conduct promotions and advertising through social media with efficiency and effectiveness. The program garnered participation from 20 dedicated individuals, all facing challenges in digital promotion. The active involvement, enthusiastic participation, and lively discussions throughout the training and focused group discussion (FGD) sessions demonstrated the commitment of these MSMEs entrepreneurs, particularly those affiliated with 'Aisyiyah. The outcomes and insights gained from the program have provided tangible solutions for the practical implementation of digitalization in their marketing endeavors. To further refine and extend the reach of such activities, future collaboration with external partners is essential. Such collaboration would facilitate the provision of digital literacy support to MSME entrepreneurs, especially in the marketing domain, ultimately boosting their sales revenue. In conclusion, this project program has impacted the digital marketing competencies of 'Aisyiyah Bandung's female MSMEs entrepreneurs. Effective training and support have equipped them to harness the potential of digital platforms for business growth.
Co-Authors Ade Sobandi, Ade Adib Sultan, Mokh Ami Kamila Arrisaputra, Rivaldi Askalani R, Muhammad Syakib Asqalani Rifai, Muhammad Syakib Desmantyo, Pandu Sapto Islamiati, Sisilia Dwina Joeliaty Joeliaty Maisa Azizah Asmara Mokh Adib Sultan, Mokh Adib Nabilah, Syifa Syaliya Nurhasanah Nurhasanah Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Putu Nurwita Pratami Wijaya, Ni Ratih Hurriyati Rifai, M Syakib A Rivaldi Arissaputra Rusinzika, Sandra Sena Rahma Amelia Sisilia Dwina Islamiati Solihati, Ratna Asri Sopiani , Windi Sopiani, Windi Syifa Syaliya Nabilah Vanessa Gaffar Wa Ode Zusnita Muizu Yulianti, Siska Dewi Yunizar Yunizar Yunizar Yunizar, Yunizar