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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Humanities Education and Social Sciences Jurnal Social Library Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service Implementation
Sentika, Sarah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Empowering Female Entrepreneurs of 'Aisyiyah Bandung with Digital Marketing Literacy Arissaputra, Rivaldi; Sentika, Sarah
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.168

Abstract

The Project on Digital Marketing Training and Assistance for Female Entrepreneurs of 'Aisyiyah in Bandung City has proven to be a transformative initiative. It effectively enhanced the digital marketing strategies of MSMEs entrepreneurs, enabling them to conduct promotions and advertising through social media with efficiency and effectiveness. The program garnered participation from 20 dedicated individuals, all facing challenges in digital promotion. The active involvement, enthusiastic participation, and lively discussions throughout the training and focused group discussion (FGD) sessions demonstrated the commitment of these MSMEs entrepreneurs, particularly those affiliated with 'Aisyiyah. The outcomes and insights gained from the program have provided tangible solutions for the practical implementation of digitalization in their marketing endeavors. To further refine and extend the reach of such activities, future collaboration with external partners is essential. Such collaboration would facilitate the provision of digital literacy support to MSME entrepreneurs, especially in the marketing domain, ultimately boosting their sales revenue. In conclusion, this project program has impacted the digital marketing competencies of 'Aisyiyah Bandung's female MSMEs entrepreneurs. Effective training and support have equipped them to harness the potential of digital platforms for business growth.
Meningkatkan Pemahaman tentang Kewirausahaan di Kalangan Lembaga Lansia Indonesia Sarah Sentika; Rivaldi Arissaputra; Maisa Azizah Asmara
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3164

Abstract

This community service program aimed to improve entrepreneurial understanding among members of the Indonesian Elderly Association (LLI) in Lengkong District, Bandung City. The participants consisted of 28 active elderly members of LLI. The main problems identified were the limited understanding of entrepreneurial concepts, the benefits of entrepreneurship in later life, methods for identifying business ideas, steps to start a business, and strategies to overcome digital technology challenges. The program was implemented using a participatory training method with an andragogical approach through interactive lectures, group discussions, hands-on practice, and question-and-answer sessions. Evaluation was conducted using a pre-test and post-test design on five indicators measured with a 1–5 Likert scale. The results demonstrated significant improvements across all indicators. The average understanding score increased from 2.19 before the training to 4.38 after the training. The program proved effective in enhancing entrepreneurial understanding among the elderly and is recommended for replication in other regions with similar characteristics
Co-Authors Ade Sobandi, Ade Adib Sultan, Mokh Ami Kamila Arrisaputra, Rivaldi Askalani R, Muhammad Syakib Asqalani Rifai, Muhammad Syakib Desmantyo, Pandu Sapto Islamiati, Sisilia Dwina Joeliaty Joeliaty Maisa Azizah Asmara Mokh Adib Sultan, Mokh Adib Nabilah, Syifa Syaliya Nurhasanah Nurhasanah Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Putu Nurwita Pratami Wijaya, Ni Ratih Hurriyati Rifai, M Syakib A Rivaldi Arissaputra Rusinzika, Sandra Sena Rahma Amelia Sisilia Dwina Islamiati Solihati, Ratna Asri Sopiani , Windi Sopiani, Windi Syifa Syaliya Nabilah Vanessa Gaffar Wa Ode Zusnita Muizu Yulianti, Siska Dewi Yunizar Yunizar Yunizar Yunizar, Yunizar