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Journal : Jurnal Belantara

 1 
PENGARUH BRAND ATRIBUTE DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN BERKUNJUNG KE DAYA TARIK WISATA TANAH LOT, TABANAN Induyoga Aditama I Wayan; Surya Ida Bagus Ketut; Widiastuti Widiastuti
Jurnal Belantara Vol 6 No 1 (2023)
Publisher : Forestry Study Program University Of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbl.v6i1.942

Abstract

Tanah Lot Tourist is one of the Tourist Destinations based on natural beauty and culture. Changes in tourist behavior in traveling, it is important to do research on the analysis of visitor behavior. The aims of this study include (1) to analyze the influence of Brand Attributes on tourist satisfaction; (2) to analyze the influence of Brand Attributes on tourist loyalty; (3) to analyze the influence of Brand Attributes on tourist loyalty mediated by tourist satisfaction; (4) to analyze the effect of service quality on tourist satisfaction; (5) to analyze the quality of tourists to tourist loyalty; (6) to analyze service quality on tourist loyalty mediated by tourist satisfaction; and (7) to analyze tourist satisfaction on tourist loyalty. This research method uses a quantitative approach with a sample of 100 respondents. The sampling technique in this study used accidental sampling and data collection through distributing questionnaires, interviews, observations, and literature studies.data analysis technique used Structural Equation Modeling (SEM) with the SmartPLS 3.3.3 Student Version analysis tool. The results of research on visitor behavior at Tanah Lot Tourist Attraction show that (1) Brand Attributes have a significant effect on tourist satisfaction; (2) Brand Attribute has no significant effect on tourist loyalty; (3) Brand Attribute has no significant effect on tourist loyalty which is mediated by tourist satisfaction; (4) service quality has a significant effect on tourist satisfaction; (5) tourist quality has a significant effect on tourist loyalty; (6) service quality has a significant effect on tourist loyalty which is mediated by tourist satisfaction; and (7) tourist satisfaction has a significant effect on tourist loyalty.
Co-Authors A A Ngr Bagus Aristayudha AA Gde Oka Pramadita AA. Sagung Kartika Dewi Ade Agus Diama Purwa Diputra Adipra, I Made Yoga Agoes Ganesha Rahyuda Agus Ari Widana Alit Putra Laksana Anak Agung Alit Juliarta Anak Agung Ayu Sriathi Anak Agung Ngurah Anom Kumbara Azriel Yuda Penalemen Tarigan Cyntia Lukyta Sari Desak Made Pradnya Dewi Dewi, Desak Made Pradnya Dhan, Ni Kadek Sari Jayanti Dhita Pricillia Djohan Ega Malinda Angeliza Siahaan Gede Nanda Wiguna Gede Suparna Gusti Komang Trisna Sudiatmika Handayani, Sagung Agung Diah Pradnya Henny Rahyuda I Gde Hendra Narottama I Gede Aditya Pradana Putra I Gede Putu Kawiana I Gede Riana I Gede Rihayana I Gede Yudhistira Putra Riskiana I Gst Bagus Honor Satrya I Gusti Ayu Ketut Ratna Dewi I Gusti Ayu Manuati Dewi I Gusti Made Suwandana I Kadek Adi Subawa I Kadek Andika Budi Utama I Kadek Dwi Payana I Ketut Wijaya Kesuma I Komang Agus Dharma Sentana I Komang Angga Taruna Putra I Komang Hady Perdana I Komang Satria Warla Putra I Made Adnyana Putra I Made Artha Wibawa I MADE DANA I Made Dika Mahendra I Made Dwi Adnyana I Made Surya Negara Sudirman I Putu Agus Ardi Tirtaputra I Putu Indra Pardita I Putu Indra Samyoga Edom Mulyana I Putu Nugraha Wira Pratama I Wayan Bagus Satya Utama I Wayan Gde Arya Bhyasama Tukad Ida Ayu Trisya Ratna Kumari Ida Bagus Agung Indra Parasara Ida Bagus Agung Wiranatha Ida Bagus Budi Utama Induyoga Aditama I Wayan Kadek Meira Salsabila Maharani Kastawan Mandala Luh Ade Syah Sugiarni Made Antara Made Bayu Indra Nugraha Made Surya Putra Made Surya Putra Mayasari, Ni Made Dwi Ariani Moch Nur Efendi Nana Suardiningsih Ni Kadek Sari Jayanti Dhani Ni Ketut Rika Harum Sari Ni Ketut Sri Dya Astuti Ni Luh Putu Surya Astitiani Ni Made Dwi Ariani Mayasari Ni Made Putri Gangga Pratiwi Ni Putu Ade Novita Adnyani Ni Putu Diah Suryadewi Ni Putu Eka Fajariani Ni Putu Pratiwi Irmayanthi Ni Wayan Diah Widnyasari Ni Wayan Sri Suprapti Nyoman Yana Samyoga Putu Agus Yoga Brahmanda Ariarta Putu Anom Putu Evi Rosalinda Dewi Putu Gita Hapsari A Charmiati Putu Melati Purbaningrat Yo Raja Cendana Sedana Sayu Ketut Sutrisna Dewi Suryaningsih, Ida Ayu Anggreni Syamsul Alam Paturusi Vania Stella Elena Wayan Arya Paramarta Wayan Surya Gunawan Widiastuti Widiastuti Zeferino Martins