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All Journal International Journal of Advances in Applied Sciences E-Journal of Tourism Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Journal of Innovation and Community Engagement International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat
I Gusti Bagus Rai Utama
Dhyana Pura University, Bali, Indonesia
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Journal : International Journal of Applied Sciences in Tourism and Events

 1 
THE VISITOR SEGMENTATION OF JATILUWIH BALI I Gusti Bagus Rai Utama; Ni Luh Christine Prawita Sari Suyasa
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.267 KB) | DOI: 10.31940/ijaste.v3i2.1339

Abstract

Jatiluwih is listed as World Cultural Heritage by UNESCO on June 29, 2012. To increase the contribution of Jatiluwih as tourism attraction to local people, the research is needed to descript visitor profile, visitor purpose, and visitor's expectation after visiting Jatiluwih Tourism Attraction. These findings can be considered for local communities to conduct small businesses such as the recreational services, culinary, agribusiness, and business-related tourism services. This research is quantitative descriptive method which sample is chosen based on purposive sampling technique, foreign and also domestic tourists who visit at time total 107 respondents. The results show more female visitors than men, age groups between 21 to 30 years old, students or college students and dominant are educated undergraduate degree. Tourists who visit Jatiluwih dominant are domestic, followed by number of Australia, UK, and other countries. Tourists are motivated by the natural beauty of Jatiluwih, they are dominant repeaters, gather information from various sources of information, most of them spend time between one to two hours, they buy entry ticket directly at the counter, the amount of money spent between 50 thousand to 100 thousand rupiah, and the spending power of tourists between 500 thousand to one million rupiah per day.
Co-Authors Adita Nadi Christy Telly Kaunang Christimulia Purnama Trimurti Cindy Frista Filina Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Febronia Rahmawati Fiqram Adam Muhammad Fransisko Edwarino Ador Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara I Gede Agus Mertayasa I Gede Sutarya I Gusti Ketut Widiastari I Kadek Suardama Putra I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Suardhana I Nyoman Meirejeki I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Bagus Putu Suamba Kadek Dewi Puspitasari Komalawati Komalawati Komalawati Komalawati Krismawintari, N.P.D. Listyaningrum Listyaningrum Maria Fransiska Novalri Jepapu Mariano Putra Denay Kantu Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Kadek Maryanthi Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Made Novita Kurniasanti Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu D. Krismawintari Ni Putu Dyah Krismawintari Ni Putu E. C. Dewi Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra R. Tri Priyono Budi Santoso Ruju Rahmad Sang Made Widhi Wiguna SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Sumada, I Made Sumartana, I Made Suwandana, I Made Adi Trimuti, Christimulia Purnama Valeria Surya Konka Veronika Lyanarta Wayan Ruspendi Junaedi Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik