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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Manajemen Jurnal Riset Pendidikan Ekonomi JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Dynamic Management Journal Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti Dinamika Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Return : Study of Management, Economic and Bussines Innovative: Journal Of Social Science Research Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Dirkantara Indonesia EBID:Ekonomi Bisnis Digital ManBiz: Journal of Management and Business
Robert Kristaung
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Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Antecedent and Consequences of Customerelight: A Study at Fine Dining Restaurant in Indonesia Aryani, Budi; Djasfar, Farida; Kristaung, Robert; Warsinda, Lucy
Devotion : Journal of Research and Community Service Vol. 3 No. 4 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i4.125

Abstract

This study is to analyze the role of customer delight in mediating the effect of experiential value on Word of Mouth (WOM) on customers of fine dining restaurants in Indonesia. Questionnaires were distributed using purposive sampling technique in order to obtain a sample of 250 respondents. The research data were analyzed statistically descriptive using the Partial Least Square (PLS) method. The results of the study found that experiential value variables supported by the dimensions of customer escapism, food and beverage excellence and customer efficiency showed a positive influence on customer delight and on WOM. The experiential value variable which is supported by the dimensions of food and beverage excellence has an effect on WOM if mediated by customer delight variable , experiential value variable which is supported by customer escapism dimension also affects WOM when mediated by customer delight variable. The originality of this research lies in the experiential value variable with dimensions of aesthetic experience, and service excellence turns out to have an effect on customer delight or on WOM, customer delight as a mediating variable has no effect on the dimensions of aesthetic experience, service excellence and customer efficiency on WOM. This research is limited only to fine dining restaurants. The managerial implication of this research is that experiential value can be increased through the beautiful appearance of food and beverage excellence accompanied by the appropriate temperature, the customer escapism strategy can be an attractive service alternative if it is equipped with a delightful touch.
Konsekuensi Environmental Concern dan Social Influence pada Skincare Ramah Lingkungan Satiti Satiti; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1279

Abstract

This study aims to analyze the influence of environemental concern dan social influence on purchase intention and willingness to pay for the purchase of eco-friendly skincare products. Sampling in this study used purposive sampling technique by selecting samples, which are individuals who have purchased eco-friendly skincare products in the past year. The research was conducted by distributing questionnaires online to obtain primary data. The validity test and reliability test were conducted to test the instrument for each indicator. The data analysis method used to test the hypothesis in this study is the Structural Equation Model (SEM).
Anteseden Kesadaran Konsumen pada Pengguna Transportasi Online Lina Lina; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1282

Abstract

This research aims to test and analyze the influence of brand love, brand trust, brand commitment on consumer awareness of online transportation users. The sample used in this research was 250 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this research are (1) Brand Love has a positive effect on Consumer Awareness (2) Brand Trust has a positive effect on Consumer Awareness (3) Brand Commitment has a positive effect on Consumer Awareness. It is hoped that this research can develop insight and knowledge, especially in the field of marketing management, especially regarding brand love, brand commitment, brand trust and consumer awareness and is expected to be used as a means of developing knowledge.
Konsekuensi Social Media Marketing Activities Brand Kosmetik Ramah Lingkungan Novita Novita; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1333

Abstract

Increasing awareness of problems in the surrounding environment is one of the reasons why many people are increasingly concerned about the environmental impact of every product they use, including cosmetic products. Technological developments have a very important influence on the dissemination of information about environmentally friendly cosmetic products. The role of social media is very necessary in disseminating information about environmentally friendly cosmetic products. This research aims to analyze the influence of social media marketing activities on self-brand connections both directly and through the mediation of user engagement. This research distributed questionnaires to 235 respondents and used a non-probability method with purposive sampling technique. Data were analyzed using the SEM method with the help of SPSS and AMOS programs. This research hopes: (1) there will be a positive influence of SMMA on self-brand connections; (2) there is an influence of SMMA on self-brand connection if there is user engagement as a mediating variable.
Konsekuensi Self Brand Connection Pada Pengguna Produk Fesyen Handmade Adelia Widiyawati; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1363

Abstract

The purpose of this research is to analyze the antecedents of electronic word of mouth (positive) among users of handmade fashion products. The questionnaire was distributed to 201 respondents via social media.  The sampling technique in this study was purposive sampling and the data were analyzed with a Structural Equation Model (SEM) using the AMOS application. The results of the research conducted are: there is a positive influence of self brand connection with brand love and there is a positive influence of brand love with positive e-WOM. This research is expected to be a useful tool for craftsmen or producers of handmade fashion products to increase positive electronic word of mouth.
Anteseden Dan Konsekuensi Dari Consumer Engagement Kepada Brand Love Pada Smartphone Di Indonesia Bhatara Febryanto; Fatik Rahayu; Robert Kristaung
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1375

Abstract

This research aims to test and analyze the influence of brand relationship quality, consumer community identification, brand familiarity with consumer engagement and brand love on consumers who use online digital applications in a mobile phone brand. The sample used in this research was 210 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this research are: (1) Brand Relationship Quality has a positive effect on Consumer Engagement, (2) Consumer Community Identification has a positive effect on Consumer Engagement, (3) Brand Familiarity has a positive effect on Consumer Engagement, (3) Consumer Engagement has a positive effect on Brand Love.
Anteseden dari Consumers’ Csr Engagement on Social Media pada Restoran Cepat Saji Rasyifa Shaliha; Robert Kristaung; Fatik Rahayu
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 1 (2024): FEBRUARI : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i1.1392

Abstract

This research was conducted to examine the influence of CSR associations and motivation based on need for social bonding on consumers' CSR engagement on social media. This research had 200 respondents who filled out a questionnaire distributed via social media. This research uses the Structural Equation Modeling (SEM) data analysis method. The results of the research conducted are: (1) There is a positive influence of CSR associations on motivation based on need for social bonding, (2) There is a positive influence of motivation based on need for social bonding on consumers' CSR engagement on social media.
Pengaruh Brand Image terhadap Passanger Loyalty dan Perceived Value sebagai Variable Mediasi Annisa, Widi Paramitha Puspa; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i2.7866

Abstract

Indonesia, dengan 17.508 pulau, sangat mengandalkan transportasi udara untuk menghubungkan daerah terpencil dan menjalin hubungan dengan negara lain. Perjalanan udara tidak hanya lebih cepat dan nyaman, tetapi juga memainkan peran penting dalam mendorong pertumbuhan ekonomi dengan memfasilitasi kegiatan bisnis yang efisien dan merangsang perkembangan industri. Desain penelitian yang digunakan dalam studi ini adalah pengujian hipotesis, yang mengeksplorasi hubungan antara variabel dalam situasi tertentu. Studi ini mengungkapkan bahwa citra merek tidak secara langsung mempengaruhi loyalitas penumpang tetapi memiliki dampak positif pada nilai persepsi. Nilai persepsi, pada gilirannya, memengaruhi loyalitas penumpang. Penting untuk dicatat bahwa konsumen tidak memilih maskapai penerbangan hanya berdasarkan citra merek, dan citra merek yang kuat tidak selalu efektif mencapai konsumen. Citra merek yang positif mencerminkan kualitas dan reputasi baik maskapai penerbangan, sehingga konsumen mengaitkannya dengan kualitas tinggi. Nilai persepsi ditentukan oleh penilaian konsumen terhadap manfaat yang diterima dibandingkan dengan harga yang dibayarkan. Citra merek yang kuat dan positif menciptakan harapan positif bagi konsumen, yang kemudian mengharapkan nilai tinggi dari maskapai penerbangan tersebut.
Anteseden dan Konsekuensi dari Status Consumption terhadap Pengguna Sepatu Bermerek Tiruan Septian, Mohammad Ronald Harry; Rahayu, Fatik; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11807

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh Brand Image, e-WOM dan Status Consumption terhadap Purchase Intention dalam konteks pembelian sepatu bermerk tiruan. Dengan fokus pada niat konsumen untuk membeli sepatu bermerk tiruan, penelitian ini menginvestigasi hubungan antara Brand Image, yang mencerminkan persepsi terhadap citra sepatu bermerek, dan Status Konsumsi, yang mencerminkan status sosial dan ekonomi konsumen. Serta pengaruh e-WOM untuk memberikan masukan kepada calon pembeli. Data untuk penelitian ini dikumpulkan dari individu yang telah melakukan pembelian sepatu bermerek tiruan. Penelitian ini menggunakan pendekatan kuantitatif dan menerapkan structural equation model (SEM) sebagai alat analisis untuk menilai hubungan antara Brand Image, Status Consumption, e-WOM dan Purchase Intention. Temuan dari penelitian ini diharapkan dapat memberikan pemahaman tentang faktor-faktor yang memengaruhi niat konsumen untuk membeli sepatu bermerk tiruan dan memberikan wawasan bagi pemasar dan bisnis yang beroperasi di pasar ini. Memahami peran Brand Image, e-WOM dan Status Consumption dalam membentuk Purchase Intention yang dapat membantu perusahaan dalam mengembangkan strategi pemasaran yang lebih efektif dan memenuhi kebutuhan serta preferensi segmen konsumen ini.
Analisis Faktor Penjualan yang Mempengaruhi Kualitas Brand Image Starbucks Fauzan, M. Harits; Ananda, M. Rayhan; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12612

Abstract

Semakin majunya teknologi dan bertumbuhnya perckonomian masyarakat, dapat menyebabkan perubahan pola konsumsi. Ketika pelanggan percaya terhadap sebuah merek, dan memperlihatkan keinginannya untuk bersandar pada merek tersebut, maka pelanggan tersebut mungkin akan membentuk maksud yang positif pada merek itu. Sehingga, loyalitas pelanggan terhadap suatu merek akan tergantung pada tingkat kepercayaan pelanggan pada merek tersebut. Strategi penelitian dalam penelitian ini adalah survey research. Study Setting dalam penelitian ini bersifat contrived setting. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara Eksperiental Marketing terhadap Brand Image, terdapat pengaruh negatif dan tidak signifikan antara Eksperiental Marketing terhadap Brand Loyalty dan terdapat pengaruh positif tetapi tidak signifikan antara Brand Image terhadap Brand Loyalty.
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Widiyawati Ali Djamhuri Ananda, M. Rayhan Andri, Primadi Annisa, Widi Paramitha Puspa Aryani, Budi Asih, Rayi Retno Dwi Aulia Rahman Azhar, Talia Sarafina B. Medina Nilasari Beta Oki Beliartati Bhatara Febryanto Dais, Muhammad Irfan Dalimunthe, Bayo Bohdan Damayani, Alfina Denny Iskandar Tjandrawan Djasfar, Farida Dylan Achmad Fadhilah Faadiyah Nisa Fajri, Muhammad Rafki Farhah, Maulida Nur Farhan Aditya, Achmad Farida Jasfar, Farida Fatik Rahayu Fauzan, M. Harits Filma Festivalia, Filma Guntur Salim Harjono, Ardelianawati Putri Hasna Aprilia Henny Gunawan Hermanto Yaputra Hilda Jofira Iin Triyani Indah Saraswati Irwin Nazir, Ahmad Fadhila Kurniawan, Nico Akbar Lina Lina Maria Ramanyani Melitina Tecualu Miranti Anggorodhiyu Lokantari Murti SriHastuti Muthiya Nur Aziza Novita Novita Nugraha, Dimas Septian Prasetyo, Hartomo Cahyo Agung Qubro, Khodijah Tul R, Rizky Aldi Rafi, Latif Ar Rahmatullah, Muhammad Rafi Rania Ariqah Yasir Rasyifa Shaliha Rhomadhonis, Suci Rika, Rika Andraini Rustam, Rinaldi S, James Peter Said, Salsabila Rosalia Salsabila Rosalia Said Saparso Saparso Sarah Ramadhani, Sarah Satiti Satiti Sayekthi, Juwita Arfi Septian, Mohammad Ronald Harry Soen, Ricky Chandra Jaya Sri Vandayuli Riorini Sujana, Olga Dara Putri Sumantri, Drajat Roni Syamsir Abduh Tamher, Dian Maharani Tasijam, Glenn Avior Tyastavia, Karenina Valeri Kusumadewi , Camila Wahyuni, Ratih Sri Warsinda, Lucy Wijayanti, Cynthia Anna Willy Arafah Xaviera, Winda Yasir, Rania Ariqah Yudiatama, Riski