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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Manajemen Jurnal Riset Pendidikan Ekonomi JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Dynamic Management Journal Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti Dinamika Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Return : Study of Management, Economic and Bussines Innovative: Journal Of Social Science Research Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Dirkantara Indonesia EBID:Ekonomi Bisnis Digital ManBiz: Journal of Management and Business
Robert Kristaung
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Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh Dimensi Marketing Communication terhadap Brand Loyalty Pada Sektor Perbankan Xaviera, Winda; Riorini, Sri Vandayuli; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13573

Abstract

Penelitian ini memfokuskan pada pengaruh dimensi komunikasi pemasaran terhadap loyalitas merek di sektor perbankan, khususnya pada Bank BCA. Dalam penelitian, terdapat empat variabel independent dan satu variabel dependen. Penelitian ini menggunakan pendekatan kuantitatif, di mana data dikumpulkan dan dianalisis dalam bentuk angka atau variabel yang dapat diukur secara objektif. Sampel data dikumpulkan melalui metode non-probability sampling, dengan jenis purposive sampling, yang melibatkan 162 nasabah Bank BCA. Dalam analisis data, penelitian ini menggunakan metode regresi linear berganda dan menggunakan perangkat lunak SPSS versi 25.0. Hasil penelitian menunjukkan bahwa advertising dan sales promotion memiliki pengaruh negatif terhadap brand loyalty, sementara direct marketing dan public relation memiliki pengaruh positif terhadap brand loyalty.
Dampak Pemasaran Experiental terhadap Niat untuk Mengunjungi Kembali Restoran Cepat Saji Mcdonald’s Jakarta Kurniawan, Nico Akbar; Fajri, Muhammad Rafki; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.14906

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak dari experiental marketing terhadap niat untuk mengunjungi kembali restoran cepat saji McDonald's di Jakarta. Variabel yang diteliti dalam penelitian ini meliputi experiential marketing, experiential value, dan revisit intention. Experiential marketing adalah pendekatan strategis yang menekankan pengalaman yang kaya dan berkesan untuk mempromosikan merek atau produk. Experiential value merujuk pada kepuasan dan nilai yang diperoleh pelanggan dari pengalaman yang diberikan oleh restoran cepat saji. Revisit intention adalah niat pelanggan untuk kembali mengunjungi restoran dalam jangka waktu yang akan datang. Metode penelitian yang digunakan dalam penelitian ini adalah survei dengan menggunakan kuesioner sebagai alat pengumpulan data. Sampel penelitian terdiri dari pengunjung restoran cepat saji McDonald's di Jakarta. Data yang terkumpul akan dianalisis menggunakan teknik statistik seperti analisis regresi untuk menguji hubungan antara variabel-variabel yang diteliti.
Pengaruh Brand Reputation dan Emotional Attachment terhadap Brand Advocacy pada Konsumen Neslte di Indonesia Sumantri, Drajat Roni; Rahayu, Fatik; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.15025

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh Brand Reputation dan Emotioan Attachment terhadap Brand Advocacy dalam konteks konsumen Nestle di Indonesia. Data untuk penelitian ini dikumpulkan dari individu yang telah melakukan pembelian produk Nestle. Penelitian ini menggunakan pendekatan kuantitatif dan menerapkan structural equation model (SEM) sebagai alat analisis untuk menilai hubungan antara Brand Reputation, Emotional Attachment dan Brand Advocacy. Temuan dari penelitian ini diharapkan dapat memberikan pemahaman tentang faktor-faktor yang memengaruhi niat konsumen untuk membeli produk Nestle dan memberikan wawasan bagi pemasar dan bisnis yang beroperasi di pasar ini. Memahami peran Brand Reputation dan Emotioan Attachment dalam membentuk Brand Advocacy yang dapat membantu perusahaan dalam mengembangkan strategi pemasaran yang lebih efektif dan memenuhi kebutuhan serta preferensi segmen konsumen ini.
Pengaruh Brand Image, Service Quality, dan Customer Value terhadap Customer Satisfaction pada Nasabah Bank Muamalat Syariah Indonesia Tasijam, Glenn Avior; Rahmatullah, Muhammad Rafi; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.15680

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Komunikasi Merek, Citra Merek, Kualitas Pelayanan terhadap Kepuasan Pelanggan. Desain penelitian yang digunakan dalam penelitian ini adalah metode pengujian hipotesis yang bertujuan untuk menguji apakah terdapat pengaruh positif antar masing-masing variabel dengan menggunakan Structural Equation Model (SEM). Data dikumpulkan dari 145 nasabah Bank Muamalat Syariah Indonesia yang diambil menggunakan metode non-probability sampling dengan metode purposive sampling. Hasil penelitian ini terdapat pengaruh positif antar variabel.
PENGARUH SIKAP KEPADA INFLUENCER TERHADAP NIAT BELI KONSUMEN DI JAKARTA (STUDI PADA INFLUENCER BIDANG FASHION) Yasir, Rania Ariqah; Said, Salsabila Rosalia; Kristaung, Robert
Jurnal Manajemen Vol. 14 No. 1 (2024): JURNAL MANAJEMEN VOL. 14 NO. 1 JUNI 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i1.3995

Abstract

This research focuses on the involvement of fashion influencers in consumer purchasing intentions in Indonesia. This research uses a descriptive analysis research method with a quantitative approach. The sampling technique in this research uses the probability method combined with random sampling techniques. The sample used in processing the data was 116 respondents who were analyzed using the Structural Equation Modeling (SEM) analysis unit, which was run with the AMOS program and was then tested for the model’s goodness of fit to determine whether it was feasible. The conclusion obtained from this research is that there is a positive influence between Subjective Norms and Attitudes toward Influencers. This means that the increasing consumer perception of influencers can increase consumer attitudes towards influencers; There is a positive influence between perceived suitability and attitudes towards influencers. This shows that the more suitability felt by consumers towards the influencers they follow will increase consumers' attitudes towards influencers; Consumer attitudes towards influencers are positively related to consumer purchasing intentions, thus showing that using influencers they like will produce positive attitudes and therefore increase consumer purchasing intention.
The Role of A Firm’s Capabilities on Business Model Innovation; Evidence From Hotels in Indonesia Wijayanti, Cynthia Anna; Abduh, Syamsir; Kristaung, Robert; Festivalia, Filma
Return : Study of Management, Economic and Bussines Vol. 3 No. 3 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.209

Abstract

A business model is a strategic plan for creating, delivering, and retaining value, ensuring profitability and competitiveness. To thrive in a dynamic market, a company should harness its strengths and innovate its business model to address opportunities or challenges. Strong capabilities empower a firm to effectively implement business model innovation in response to market fluctuations. This quantitative study examines the role of a firm’s capabilities, which are dynamic capabilities and market orientation toward a business model innovation in Indonesia’s hotel industry after the pandemic. Inferential statistical analysis was conducted on two independent variables, dynamic capabilities, and market orientation, to examine their impacts on business model innovation as a dependent variable using Structural Equation Modelling with software Smart PLS 4. The samples included 492 general managers at three to five-star hotels in Indonesia who were used as respondents. They were selected using purposive sampling to examine two hypotheses. A five-point Likert-scale online questionnaire included thirty-two questions from seven dimensions covering two independent variables examined. The results of the T-test show that the firm’s capabilities, which are dynamic capabilities and market orientation, have significant effects independently on business model innovation, with each substantial value of p<0.05.  Dynamic capabilities affect business model innovation by 42.9%, followed by Market orientation, which contributes to business model innovation generation by 35%. Additionally, Importance-Performance Map Analysis (IPMA) identifies the practical contributions of firm capabilities, particularly highlighting the significance of proactive market orientation in influencing business model innovation.
Peran Digital Marketing Bagi Perkembangan UMKM Rufata Di Jakarta Yaputra, Hermanto; Kristaung, Robert; Rustam, Rinaldi
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.114

Abstract

This community service aims to assist Rufata SMEs in Jakarta in enhancing their digital marketing skills, which are expected to support business growth and expand market reach. The training involved various methods, including interactive lectures, experiential learning, continuous evaluation, and post-training mentoring. The results showed a 30% increase in sales within the first three months following the implementation of digital marketing, as well as an expansion of market reach to various cities in Indonesia through social media and e-commerce platforms. However, the challenges Rufata SMEs face include limited skilled human resources in digital marketing and relatively high costs of paid advertising. To ensure sustainability and long-term success, further support in the form of ongoing training and financial assistance is needed. With such support, Rufata SMEs can continue to optimize their digital marketing potential and remain competitive in an increasingly dynamic market.
Pengaruh Tasya Farasya: Menganalisis Pengambilan Keputusan Pembelian Produk Pelembap 'SOMETINC CALM DOWN” Said, Salsabila Rosalia; Yasir, Rania Ariqah; Kristaung, Robert
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11224

Abstract

Di era digital saat ini, pemasaran digital sangat penting dalam strategi pemasaran perusahaan, terutama untuk produk skincare. Menggunakan influencer beauty, seperti Tasya Farasya yang memiliki 6,8 juta pengikut Instagram, dapat memberikan kesan personal dan autentik. Kolaborasi dengan Tasya Farasya, yang sering mengulas produk "Somethinc" moisturizer Calm Down, bisa menjadi strategi pemasaran yang efektif. Penelitian ini adalah studi kuantitatif dengan desain cross-sectional, melibatkan 100 pengikut Tasya Farasya yang pernah membeli produk Somethinc Calm Down. Tujuannya adalah memahami perilaku dan karakteristik konsumen serta hubungan antara pengaruh Tasya Farasya dengan keputusan pembelian produk tersebut. Kuesioner penelitian mengadaptasi teori dari Kotler dan Armstrong (2008) dan Agustin dan Amron (2022). Analisis menggunakan Spearman rank rho menunjukkan nilai p sebesar 0,013 dan nilai korelasi 0,895, yang berarti terdapat hubungan signifikan dan sangat kuat antara pengaruh Tasya Farasya dengan keputusan pembelian produk Somethinc Calm Down. Rekomendasi mencakup peningkatan kolaborasi dengan influencer, optimalisasi konten promosi, evaluasi dan monitoring kampanye, pengembangan program loyalitas, diversifikasi strategi pemasaran, serta peningkatan interaksi dan engagement dengan konsumen.  
Hubungan antara Service Quality, Brand Image, Consumer Stisfaction, dan Consumer Loyalty terhadap Konsumen Supermarket di DKI Jakarta Irwin Nazir, Ahmad Fadhila; Kristaung, Robert
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12262

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa hubungan service quality, brand image, consumer satisfaction, dan consumer loyalty pada pelanggan supermarket di DKI Jakarta. Data diperoleh dengan menyebarkan kuesioner secara online kepada individu yang pernah mengunjungi supermarket di DKI Jakarta. Jumlah sampel sebanyak 85 responden dan teknik pengambilan sampel yang digunakan adalah purposive sampling. Alat analisis yang digunakan adalah structural equation model (SEM) degan software SPSS dan AMOS. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif tidak signifikan service quality terhadap brand image, service quality terhadap customer satisfaction, brand image terhadap customer satisfaction, customer satisfaction terhadap customer loyalty konsumen supermarket di DKI Jakarta. Terdapat pengaruh negative tidak signifikan service quality terhadap customer loyalty dan brand image terhadap customer loyalty konsumen supermarket di DKI Jakarta.
Persepsi Penggunaan Kosmetik Halal Di Kalangan Muslim Generasi Z Salsabila Rosalia Said; Rania Ariqah Yasir; Robert Kristaung
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.4355

Abstract

This study focuses on the perception of halal cosmetics use for Muslim generation z. This study uses a descriptive analysis research method with a quantitative approach. This study uses primary data with data collection carried out by distributing questionnaires to respondents who meet the criteria, namely individuals who use halal cosmetics in the last 3 months and individuals who are included in generation Z. The questionnaire was distributed via Google Forms. The sample used in data processing was 180 respondents who were analyzed using the Structural Equation Modeling (SEM) analysis unit with the AMOS program and also tested the goodness of fit model to test its feasibility. The conclusion obtained from this study is that there is a positive influence between attitude and purchase intention, there is a positive influence between perceived behavioral control and purchase intention, and there is a positive influence between religiosity and purchase intention. However, other results revealed that there was no positive influence between subjective norms and purchase intention.
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Widiyawati Ali Djamhuri Ananda, M. Rayhan Andri, Primadi Annisa, Widi Paramitha Puspa Aryani, Budi Asih, Rayi Retno Dwi Aulia Rahman Azhar, Talia Sarafina B. Medina Nilasari Beta Oki Beliartati Bhatara Febryanto Dais, Muhammad Irfan Dalimunthe, Bayo Bohdan Damayani, Alfina Denny Iskandar Tjandrawan Djasfar, Farida Dylan Achmad Fadhilah Faadiyah Nisa Fajri, Muhammad Rafki Farhah, Maulida Nur Farhan Aditya, Achmad Farida Jasfar, Farida Fatik Rahayu Fauzan, M. Harits Filma Festivalia, Filma Guntur Salim Harjono, Ardelianawati Putri Hasna Aprilia Henny Gunawan Hermanto Yaputra Hilda Jofira Iin Triyani Indah Saraswati Irwin Nazir, Ahmad Fadhila Kurniawan, Nico Akbar Lina Lina Maria Ramanyani Melitina Tecualu Miranti Anggorodhiyu Lokantari Murti SriHastuti Muthiya Nur Aziza Novita Novita Nugraha, Dimas Septian Prasetyo, Hartomo Cahyo Agung Qubro, Khodijah Tul R, Rizky Aldi Rafi, Latif Ar Rahmatullah, Muhammad Rafi Rania Ariqah Yasir Rasyifa Shaliha Rhomadhonis, Suci Rika, Rika Andraini Rustam, Rinaldi S, James Peter Said, Salsabila Rosalia Salsabila Rosalia Said Saparso Saparso Sarah Ramadhani, Sarah Satiti Satiti Sayekthi, Juwita Arfi Septian, Mohammad Ronald Harry Soen, Ricky Chandra Jaya Sri Vandayuli Riorini Sujana, Olga Dara Putri Sumantri, Drajat Roni Syamsir Abduh Tamher, Dian Maharani Tasijam, Glenn Avior Tyastavia, Karenina Valeri Kusumadewi , Camila Wahyuni, Ratih Sri Warsinda, Lucy Wijayanti, Cynthia Anna Willy Arafah Xaviera, Winda Yasir, Rania Ariqah Yudiatama, Riski