Article Per Year (5 Year)
p-Index From 2021 - 2026
5.95
P-Index
This Author published in this journals
All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Manajemen Jurnal Riset Pendidikan Ekonomi JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Dynamic Management Journal Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti Dinamika Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Innovative: Journal Of Social Science Research Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Dirkantara Indonesia
Robert Kristaung
Unknown Affiliation
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

Published : 63 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 63 Documents
Search

 3   4   5   6   7 
Dampak Pemasaran Experiental terhadap Niat untuk Mengunjungi Kembali Restoran Cepat Saji Mcdonald’s Jakarta Kurniawan, Nico Akbar; Fajri, Muhammad Rafki; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.14906

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak dari experiental marketing terhadap niat untuk mengunjungi kembali restoran cepat saji McDonald's di Jakarta. Variabel yang diteliti dalam penelitian ini meliputi experiential marketing, experiential value, dan revisit intention. Experiential marketing adalah pendekatan strategis yang menekankan pengalaman yang kaya dan berkesan untuk mempromosikan merek atau produk. Experiential value merujuk pada kepuasan dan nilai yang diperoleh pelanggan dari pengalaman yang diberikan oleh restoran cepat saji. Revisit intention adalah niat pelanggan untuk kembali mengunjungi restoran dalam jangka waktu yang akan datang. Metode penelitian yang digunakan dalam penelitian ini adalah survei dengan menggunakan kuesioner sebagai alat pengumpulan data. Sampel penelitian terdiri dari pengunjung restoran cepat saji McDonald's di Jakarta. Data yang terkumpul akan dianalisis menggunakan teknik statistik seperti analisis regresi untuk menguji hubungan antara variabel-variabel yang diteliti.
Pengaruh Brand Reputation dan Emotional Attachment terhadap Brand Advocacy pada Konsumen Neslte di Indonesia Sumantri, Drajat Roni; Rahayu, Fatik; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.15025

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh Brand Reputation dan Emotioan Attachment terhadap Brand Advocacy dalam konteks konsumen Nestle di Indonesia. Data untuk penelitian ini dikumpulkan dari individu yang telah melakukan pembelian produk Nestle. Penelitian ini menggunakan pendekatan kuantitatif dan menerapkan structural equation model (SEM) sebagai alat analisis untuk menilai hubungan antara Brand Reputation, Emotional Attachment dan Brand Advocacy. Temuan dari penelitian ini diharapkan dapat memberikan pemahaman tentang faktor-faktor yang memengaruhi niat konsumen untuk membeli produk Nestle dan memberikan wawasan bagi pemasar dan bisnis yang beroperasi di pasar ini. Memahami peran Brand Reputation dan Emotioan Attachment dalam membentuk Brand Advocacy yang dapat membantu perusahaan dalam mengembangkan strategi pemasaran yang lebih efektif dan memenuhi kebutuhan serta preferensi segmen konsumen ini.
Pengaruh Brand Image, Service Quality, dan Customer Value terhadap Customer Satisfaction pada Nasabah Bank Muamalat Syariah Indonesia Tasijam, Glenn Avior; Rahmatullah, Muhammad Rafi; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i2.15680

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Komunikasi Merek, Citra Merek, Kualitas Pelayanan terhadap Kepuasan Pelanggan. Desain penelitian yang digunakan dalam penelitian ini adalah metode pengujian hipotesis yang bertujuan untuk menguji apakah terdapat pengaruh positif antar masing-masing variabel dengan menggunakan Structural Equation Model (SEM). Data dikumpulkan dari 145 nasabah Bank Muamalat Syariah Indonesia yang diambil menggunakan metode non-probability sampling dengan metode purposive sampling. Hasil penelitian ini terdapat pengaruh positif antar variabel.
PENGARUH SIKAP KEPADA INFLUENCER TERHADAP NIAT BELI KONSUMEN DI JAKARTA (STUDI PADA INFLUENCER BIDANG FASHION) Yasir, Rania Ariqah; Said, Salsabila Rosalia; Kristaung, Robert
Jurnal Manajemen Vol. 14 No. 1 (2024): JURNAL MANAJEMEN VOL. 14 NO. 1 JUNI 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i1.3995

Abstract

This research focuses on the involvement of fashion influencers in consumer purchasing intentions in Indonesia. This research uses a descriptive analysis research method with a quantitative approach. The sampling technique in this research uses the probability method combined with random sampling techniques. The sample used in processing the data was 116 respondents who were analyzed using the Structural Equation Modeling (SEM) analysis unit, which was run with the AMOS program and was then tested for the model’s goodness of fit to determine whether it was feasible. The conclusion obtained from this research is that there is a positive influence between Subjective Norms and Attitudes toward Influencers. This means that the increasing consumer perception of influencers can increase consumer attitudes towards influencers; There is a positive influence between perceived suitability and attitudes towards influencers. This shows that the more suitability felt by consumers towards the influencers they follow will increase consumers' attitudes towards influencers; Consumer attitudes towards influencers are positively related to consumer purchasing intentions, thus showing that using influencers they like will produce positive attitudes and therefore increase consumer purchasing intention.
Peran Digital Marketing Bagi Perkembangan UMKM Rufata Di Jakarta Yaputra, Hermanto; Kristaung, Robert; Rustam, Rinaldi
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.114

Abstract

This community service aims to assist Rufata SMEs in Jakarta in enhancing their digital marketing skills, which are expected to support business growth and expand market reach. The training involved various methods, including interactive lectures, experiential learning, continuous evaluation, and post-training mentoring. The results showed a 30% increase in sales within the first three months following the implementation of digital marketing, as well as an expansion of market reach to various cities in Indonesia through social media and e-commerce platforms. However, the challenges Rufata SMEs face include limited skilled human resources in digital marketing and relatively high costs of paid advertising. To ensure sustainability and long-term success, further support in the form of ongoing training and financial assistance is needed. With such support, Rufata SMEs can continue to optimize their digital marketing potential and remain competitive in an increasingly dynamic market.
Pengaruh Tasya Farasya: Menganalisis Pengambilan Keputusan Pembelian Produk Pelembap 'SOMETINC CALM DOWN” Said, Salsabila Rosalia; Yasir, Rania Ariqah; Kristaung, Robert
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11224

Abstract

Di era digital saat ini, pemasaran digital sangat penting dalam strategi pemasaran perusahaan, terutama untuk produk skincare. Menggunakan influencer beauty, seperti Tasya Farasya yang memiliki 6,8 juta pengikut Instagram, dapat memberikan kesan personal dan autentik. Kolaborasi dengan Tasya Farasya, yang sering mengulas produk "Somethinc" moisturizer Calm Down, bisa menjadi strategi pemasaran yang efektif. Penelitian ini adalah studi kuantitatif dengan desain cross-sectional, melibatkan 100 pengikut Tasya Farasya yang pernah membeli produk Somethinc Calm Down. Tujuannya adalah memahami perilaku dan karakteristik konsumen serta hubungan antara pengaruh Tasya Farasya dengan keputusan pembelian produk tersebut. Kuesioner penelitian mengadaptasi teori dari Kotler dan Armstrong (2008) dan Agustin dan Amron (2022). Analisis menggunakan Spearman rank rho menunjukkan nilai p sebesar 0,013 dan nilai korelasi 0,895, yang berarti terdapat hubungan signifikan dan sangat kuat antara pengaruh Tasya Farasya dengan keputusan pembelian produk Somethinc Calm Down. Rekomendasi mencakup peningkatan kolaborasi dengan influencer, optimalisasi konten promosi, evaluasi dan monitoring kampanye, pengembangan program loyalitas, diversifikasi strategi pemasaran, serta peningkatan interaksi dan engagement dengan konsumen.  
Hubungan antara Service Quality, Brand Image, Consumer Stisfaction, dan Consumer Loyalty terhadap Konsumen Supermarket di DKI Jakarta Irwin Nazir, Ahmad Fadhila; Kristaung, Robert
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12262

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa hubungan service quality, brand image, consumer satisfaction, dan consumer loyalty pada pelanggan supermarket di DKI Jakarta. Data diperoleh dengan menyebarkan kuesioner secara online kepada individu yang pernah mengunjungi supermarket di DKI Jakarta. Jumlah sampel sebanyak 85 responden dan teknik pengambilan sampel yang digunakan adalah purposive sampling. Alat analisis yang digunakan adalah structural equation model (SEM) degan software SPSS dan AMOS. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif tidak signifikan service quality terhadap brand image, service quality terhadap customer satisfaction, brand image terhadap customer satisfaction, customer satisfaction terhadap customer loyalty konsumen supermarket di DKI Jakarta. Terdapat pengaruh negative tidak signifikan service quality terhadap customer loyalty dan brand image terhadap customer loyalty konsumen supermarket di DKI Jakarta.
The Influence Of Service Quality And Hospital Image For Patient Satisfaction And Loyalty Dental And Oral Hospital In Jakarta Soen, Ricky Chandra Jaya; Kristaung, Robert
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i8.1323

Abstract

This study aims to analyze the effect of service quality and hospital image on patient satisfaction and loyalty of Dental and Oral Hospital in Jakarta. The research method used is a quantitative method with primary data from 200 patients who have or are receiving treatment at RSGM Jakarta. Non-probability sampling technique in the form of purposive sampling was used to take samples in this study using a Google Form questionnaire. Analysis of each research variable was carried out with SPSS version 25 and analysis of the influence between variables was carried out using Structural Equation Modeling (SEM). The results of the study stated that there were several hypotheses that had a positive effect including; (H1) The hospital's image of patient satisfaction; (H2) Quality of service for patient satisfaction; (H4) The hospital's image of patient loyalty; (H5) Quality of service for patient loyalty; (H6) The hospital's image of patient loyalty through patient satisfaction; (H7) Quality of service to patient loyalty through patient satisfaction. The conclusion in this study is that patient satisfaction does not have a positive effect on patient loyalty. This research is used as evaluation material for the management of the Dental and Oral Hospital to make various innovations to improve the quality of service and the image of the hospital in order to shape patient satisfaction to gain patient loyalty.
Analisa Keputusan Pembelian Konsumen Dan Persepsi Harga Terhadap Kualitas Produk Starbucks Yang Dimediasi Kepuasan Konsumen Harjono, Ardelianawati Putri; Rhomadhonis, Suci; Kristaung, Robert
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 10 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11334505

Abstract

The purpose of this research is to explore how consumers' purchasing decisions and their views on price influence Starbucks product quality, with a focus on the role of consumer satisfaction as a link. This research involved conducting a survey in a specific area by distributing questionnaires to Starbucks customers. After the data was collected, analysis was carried out using the regression method to investigate the correlation between the observed variables. Based on research findings, it is concluded that consumer purchasing decisions have a positive effect on customer satisfaction levels. Apart from that, views on price also make a positive contribution to consumer satisfaction. Furthermore, customer satisfaction acts as a link between consumer purchasing decisions and price perceptions of Starbucks product quality. In simple terms, consumer purchasing decisions and views on price also influence consumer satisfaction, which then impacts consumer perceptions of the quality of Starbucks products. In conclusion, consumer purchasing decisions and price perceptions play an important role in shaping consumer satisfaction with the quality of Starbucks products. Starbucks management needs to pay attention to these factors in marketing and pricing strategies to increase consumer satisfaction and consumer perceptions of the quality of their products.
Pengaruh Kepuasan Pengguna dan Perilaku Konsumen Terhadap Pengguna Sistem Pembayaran Digital Generasi Z di Jakarta Dengan Loyalitas Sebagai Mediasi Saraswati, Indah; Azhar, Talia Sarafina; Kristaung, Robert
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10654381

Abstract

Terdapat banyak perusahaan digital payment yang popular di Indonesia seperti GoPay, M-Banking, OVO, DANA, ShopeePay, dan lain lain. Untuktuk dapat bertahan dalam ketat nya persaingan yang ada, perusahaan harus selalu melakukan inovasi yang focus terhadap konsumen. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh kepuasan pengguna dan perilaku konsumen dengan loyalitas sebagai mediasi terhadap penggunaan pembayaran digital yang dilakukan oleh Generasi Z di Jakarta. Penelitian ini menggunakan metode kualitatif. Data dikumpulkan dengan teknik kuesioner. Responden dalam penelitian ini sebanyak 100 orang yang menggunakan digital payment dalam sistem pembayaran mereka. Tiga hipotesis diformulasikan dan diuji menggunakan Uji SEM. Hasil pengujian SEM menunjukkan bahwa kepuasan pengguna, perilaku konsumen, dan loyalitas berpengaruh pada penggunaan pembayarn digital yang dilakukan oleh generasi Z di Jakarta
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Widiyawati Ali Djamhuri Ananda, M. Rayhan Annisa, Widi Paramitha Puspa Aryani, Budi Asih, Rayi Retno Dwi Aulia Rahman Azhar, Talia Sarafina B. Medina Nilasari Beta Oki Beliartati Bhatara Febryanto Dais, Muhammad Irfan Dalimunthe, Bayo Bohdan Damayani, Alfina Denny Iskandar Tjandrawan Djasfar, Farida Dylan Achmad Fadhilah Faadiyah Nisa Fajri, Muhammad Rafki Farhah, Maulida Nur Farhan Aditya, Achmad Farida Jasfar, Farida Fatik Rahayu Fauzan, M. Harits Guntur Salim Harjono, Ardelianawati Putri Hasna Aprilia Henny Gunawan Hermanto Yaputra Hilda Jofira Iin Triyani Indah Saraswati Irwin Nazir, Ahmad Fadhila Kurniawan, Nico Akbar Lina Lina Maria Ramanyani Melitina Tecualu Miranti Anggorodhiyu Lokantari Murti SriHastuti Muthiya Nur Aziza Novita Novita Nugraha, Dimas Septian Prasetyo, Hartomo Cahyo Agung Qubro, Khodijah Tul R, Rizky Aldi Rahmatullah, Muhammad Rafi Rasyifa Shaliha Rhomadhonis, Suci Rika, Rika Andraini Rustam, Rinaldi S, James Peter Said, Salsabila Rosalia Saparso Saparso Sarah Ramadhani, Sarah Satiti Satiti Sayekthi, Juwita Arfi Septian, Mohammad Ronald Harry Soen, Ricky Chandra Jaya Sri Vandayuli Riorini Sujana, Olga Dara Putri Sumantri, Drajat Roni Tamher, Dian Maharani Tasijam, Glenn Avior Tyastavia, Karenina Valeri Kusumadewi , Camila Wahyuni, Ratih Sri Warsinda, Lucy Willy Arafah Xaviera, Winda Yasir, Rania Ariqah Yudiatama, Riski