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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Manajemen Jurnal Riset Pendidikan Ekonomi JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Dynamic Management Journal Jurnal Penelitian Inovatif Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti Dinamika Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Innovative: Journal Of Social Science Research Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Dirkantara Indonesia EBID:Ekonomi Bisnis Digital ManBiz: Journal of Management and Business
Robert Kristaung
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Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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From Satisfaction to Loyalty: The Role of Emotional Structures in the Process of Transition from Satisfaction to Loyalty Nugraha, Dimas Septian; Prasetyo, Hartomo Cahyo Agung; Kristaung, Robert
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.12107

Abstract

Dari hasil penelitian uji hipotesis 1 pengaruh negatif dan tidak signifikan antara Brand Satisfaction terhadap Brand Loyalty. Hal ini menunjukkan bahwa hipotesis tidak didukung. Dari hasil penelitian uji hipotesis 2 menunjukkan bahwa adanya pengaruh positif antara Brand Satisfaction terhadap Emotional Brand Attachment. Hal ini menunjukkan hasil uji hipotesis didukung. Dari hasil penelitian uji hipotesis 3 pengaruh positif antara Brand Satisfaction terhadap Brand Love. Karena ketika brand meningkatkan kepuasan dapat meningkatkan dalam kecintaan konsumen terhadap brand itu sendiri. Hal ini menunjukkan hasil uji hipotesis didukung Dari hasil penelitian uji hipotesis 4 terdapat adanya pengaruh positif antara Emotional Brand Attachment terhadap Brand Love. Hal ini menunjukan hasil uji hipotesis didukung. Dari hasil penelitian uji hipotesis 5 terdapat pengaruh positif antara Emotional Brand Attachment terhadap Brand Loyalty. Hal ini menunjukkan bahwa hipotesis didukung. Dari hasil penelitian uji hipotesis 6 terdapat adanya pengaruh positif tetapi tidak signifikan antara Brand Love terhadap Brand Loyalty. Artinya pada uji hipotesis ini tidak didukung. Unit analisis yang digunakan adalah individu yang pernah membeli dan berkunjung ke restoran cepat saji minimal 3 kali dalam kurun waktu 1 tahun. Dimensi waktu pada penelitian ini adalah cross sectional, penelitian ini dilakukan pada satu waktu, yaitu kurang dari satu tahun dengan objek yang banyak dalam kurun waktu yang bersamaan.
DETERMINAN BRAND LOVE PADA KONSUMEN WARDAH KOSMETIK Ramadhani, Sarah; Damayani, Alfina; Farhah, Maulida Nur; Kristaung, Robert
Media Riset Bisnis & Manajemen Vol. 22 No. 2 (2022): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v22i2.12882

Abstract

Purpose - This study aims to try to determine the effect of Brand Trust, Brand Experience, and Brand Image as independent variables on Brand Love as the dependent variable of Brand WARDAH Cosmetics.. Desgin/Methodology/Approcah - The sample of this research were collected by using the sampling method. The unit of analysis of this study was obtained through distributing questionnaires with a sample of 65 female respondents with student status who had bought and used WARDAH cosmetics. Factor Loading Analysis, Cronbach's Alpha analysis, and Structural Equation Modeling (SEM) were used to examine the relationship between variables in the research model with SPSS 26 and AMOS 23 software. Finding - The results showed that Brand Trust had a significant positive effect on Brand Love, Brand Experience had a significant positive influence on Brand Love, and Brand Image had a significant positive influence on Brand Love.   Abstrak Tujuan - Penelitian ini bertujuan untuk mencoba mengetahui pengaruh Brand Trust, Brand Experience, dan Brand Image sebagai variabel independen terhadap Brand Love sebagai variabel dependen Brand WARDAH Cosmetics Desain/Metodologi/Pendekatan - Data penelitian ini dikumpulkan dengan menggunakan metode sampling. Unit analisis penelitian ini diperoleh melalui penyebaran kuesioner dengan jumlah sampel sebanyak 65 responden wanita dengan status mahasiswa yang pernah membeli dan menggunakan kosmetik WARDAH. Analysis Factor Loading, analysis Cronbach’s Alpha, dan Structural Equation Modeling (SEM) digunakan untuk menguji hubungan antar variable dalam model peenelitian dengan software SPSS 26 dan AMOS 23 Hasil Penelitian - Hasil penelitian menunjukkan bahwa Brand Trust beperngaruh positif siginifikan terhadap Brand Love, Brand Experience beperngaruh positif siginifikan terhadap Brand Love, dan Brand Image beperngaruh positif siginifikan terhadap Brand Love
Pengaruh product quality, price dan advertisement terhadap purchase decision smartphone merek samsung dan iphone Valeri Kusumadewi , Camila; Farhan Aditya, Achmad; Kristaung, Robert
Jurnal Riset Pendidikan Ekonomi Vol. 9 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v9i1.9075

Abstract

The purpose of this study was to determine what factors influence Purchase Decision, with the variables used being Product Quality, Price and Advertisement. In this study, using purposive sampling technique with 32 samples with the criteria that consumers use Samsung and iphone brand smartphones. The tool used in this research is the Structural Equation Model (SEM) which is run by the AMOS program. The results of this study indicate that there is a positive effect of Product Quality on Purchase Decision, there is no positive effect of Price on Purchase Decision, there is no positive effect of Advertisement on Purchase Decision.
Konsekuensi Acces Convenience dan Search Convenience: pada Aplikasi E-Commerce Dylan Achmad Fadhilah; Hilda Jofira; Robert Kristaung
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 2 (2024): April: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i2.2407

Abstract

The aim of this research is to analyze the positive influence of search convenience and access convenience on customer satisfaction, and the positive influence of customer satisfaction on customer loyalty. The unit of analysis used in this research is individuals who have made purchases through e-commerce applications such as Tokopedia, Shoppe, Lazada, Blibli, Bukalapak. At least 4 purchases have been made through the e-commerce application in the last 3 months. This research uses a cross-sectional time dimension, which means data is collected only once, perhaps over several days, weeks or months with the aim of answering research questions. The analytical tool used is the structural equation model (SEM).
PENGARUH SOCIAL MEDIA MARKETING PADA APLIKASI HALODOC MELALUI PERCEIVED VALUE Rafi, Latif Ar; Kristaung, Robert
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.239

Abstract

The purpose of this research is to see, test and analyze the influence of Social Media Marketing on Percieved Value, Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth as well as the positive influence of Percieved Value on Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth and the positive influence of Social Media Marketing on Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth mediated by Perceived Value. Data was obtained from the results of a questionnaire distributed to 200 respondents who had purchased Halodoc services twice in the last 3 months via social media. Data testing was carried out using Structural Equation Model (SEM) analysis. The results of this research show that Social Media Marketing has a positive influence on Purchase Intention. Social Media Marketing has a positive influence on Willingness to Pay Premium Price. Social Media Marketing has a positive influence on Electronic Word of Mouth. Social Media Marketing has a positive influence on Perceived Value. Perceived Value has a positive influence on Purchase Intention. Perceived Value has a positive influence on Willingness to Pay Premium Price. Perceived Value has a positive influence on Electronic Word of Mouth. Perceived Value mediates the positive influence of Social Media Marketing on Purchase Intention. Perceived Value mediates the positive influence of Social Media Marketing on Willingness to Pay Premium Price. Perceived Value mediates the positive influence of Social Media Marketing on Electronic Word of Mouth.
THE INFLUENCE OF USER SATISFACTION AND CONSUMER BEHAVIOR ON GENERATION Z DIGITAL PAYMENT SYSTEM USERS IN JAKARTA WITH LOYALTY AS MEDIATION Azhar, Talia Sarafina; Saraswati, Indah; Kristaung, Robert
Dynamic Management Journal Vol 7, No 4 (2023): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i4.9695

Abstract

Terdapat banyak perusahaan digital payment yang popular di Indonesia seperti GoPay, M-Banking, OVO, DANA, ShopeePay, dan lain lain. Untuktuk dapat bertahan dalam ketat nya persaingan yang ada, perusahaan harus selalu melakukan inovasi yang focus terhadap konsumen. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh kepuasan pengguna dan perilaku konsumen dengan loyalitas sebagai mediasi terhadap penggunaan pembayaran digital yang dilakukan oleh Generasi Z di Jakarta. Penelitian ini menggunakan metode kualitatif. Data dikumpulkan dengan teknik kuesioner. Responden dalam penelitian ini sebanyak 100 orang yang menggunakan digital payment dalam sistem pembayaran mereka. Tiga hipotesis  diformulasikan dan diuji menggunakan Uji SEM. Hasil pengujian SEM menunjukkan bahwa kepuasan pengguna, perilaku konsumen, dan loyalitas berpengaruh pada penggunaan pembayarn digital yang dilakukan oleh generasi Z di Jakarta.
PENGARUH STRATEGI RELATIONSHIP MARKETING TERHADAP BRAND SMARTPHONE DENGAN EWOM SEBAGAI MEDIASI DAN MODERATOR Rahman, Aulia; Kristaung, Robert
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i2.19969

Abstract

Tujuan dari pengadaan penelitian ini adalah untuk menganalisis pengaruh relationship marketing dan brand resonance dengan ewom sebagai mediasi dan moderator. Penelitian ini menggunakan teknik pengumpulan data survey dan metode cross sectional. Teknik yang dipergunakan dalam mengambil sampel pada penelitian ini adalah teknik purposive sampling,  sedangkan  populasinya adalah seluruh masyarakat Indonesia yang telah  menggunakan smartphone selama 3 bulan. Penelitian  ini melibatkan 153 responden yang menggunakan smartphone selama tiga bulan, di mana pengumpulan data dilakukan melalui penggunaan kuesioner. Kuesioner tersebut disebar secara digital melalui google form kepada responden secara acak, selanjutnya  diseleksi dengan menyesuaikan kriteria yang sudah ditentukan. Penelitian ini menerapkan metode analisis data yang berupa Structural Equation Model (SEM) sebagai alat analisis. Dalam melakukan analisis data, kegiatan ini dijalankan dengan dibantu perangkat lunak SmartPLS 3.0 untuk menguji hipotesis yang telah dirumuskan. Berdasarkan analisis penelitian ini, kesimpulan yang berhasil dicapai di antaranya yaitu: (1) relationship marketing berpengaruh positif terhadap brand resonance (2) relationship marketing berpengaruh positif terhadap e-wom (3) e-wom berpengaruh positif terhadap brand resonance(4) Relationship Marketing berpengaruh positif terhadap Brand Resonance dengan e-wom sebagai mediasi. (5) Relationship Marketing berpengaruh positif terhadap Brand Resonance dengan e-wom sebagai moderator.
ANTECEDENTS OF BRAND LOYALTY : USE OF E-COMMERCE APPLICATIONS ON INDONESIA Yudiatama, Riski; Fatik Rahayu; Robert Kristaung
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i2.20315

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari brand co- creation, perceived quality, dan brand loyalty. Data diperoleh dengan menyebarkan kuesioner secara online ke konsumen yang pernah menggunakan dan mengunjungi aplikasi e-commerce dalam sebulan. Sampel yang digunakan dalam penelitian ini berjumlah sekitar 200 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 21. Hasil penelitian menunjukkan bahwa brand co-creation berpengaruh positif terhadap perceived quality, brand co-creation berpengaruh positif terhadap brand loyalty, dan Perceived quality tidak berpengaruh positif terhadap brand loyalty.
The Role Of The Fogg Behavioural Model In Bridging The Gap Between Intention And Behaviour In The Sustainable Consumption Of Bottled Water In Indonesia Maria Ramanyani; Willy Arafah; Robert Kristaung
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1750

Abstract

This research aims to analyse the role of the Fogg Behaviour Model in bridging the gap between purchase intention and behaviour on sustainable consumption of bottled drinking water. The research design/plan used is based on hypothesis testing. This research is quantitative and non-experimental. It is based on a questionnaire sent to 228 respondents. The survey was conducted in July 2024, and respondents were consumers of bottled water. Using SPSS and SmartPLS to process and analyse data. The results of the research show that there is a positive and significant influence of green purchase intention on motivation, ability and urge to buy bottled drinking water. Motivation, ability and prompting have been shown to act as a complete mediator to close the gap between green purchase intention and green purchase behaviour. The mediating effects of motivation, ability and prompting can lead to a stronger green purchasing behaviour. There are limitations to this research, including the fact that it is quantitative and conducted over a relatively short period of time, and that it only looks at sustainable purchasing behaviour for bottled water, which is relatively affordable.
Effect Of Product, Distribution And Service Quality on Customer Loyalty Through Customer Satisfaction At Indonesian Marketplace Andri, Primadi; Jasfar, Farida; Kristaung, Robert
Devotion : Journal of Research and Community Service Vol. 3 No. 4 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i4.122

Abstract

Since in online business must involve a reliable marketing strategy to be able to compete in cyberspace to satisfie and growing customers’ loyalty when the transaction is done without meeting face to face with prospective customers or see the product in person. The objectives of this research are (1) to analyze the relationship of positive product quality, distribution, service quality, on customer loyalty. And the relationship of positive product quality, distribution and service quality on customer loyalty through customer satisfaction simultaneously; (2) to identify the factors that influence customers to choose a marketplace in Indonesia; (3) to analyze the needs and expectations of early consumers. This research was conducted using a survey method. Data were collected using a questionnaire tool with Structural Equation Modeling (SEM) analysis. The sampling technique used the purposive sampling method by taking 400 respondents from the top five marketplace customers in Indonesia. The results indicate that the number of visits and online transactions in the top five marketplaces in Indonesia has changed from previous research data. There is no significant effect of product quality on customer loyalty. However, after re-testing by removing outlier data, there is a significant positive effect of product quality on loyal customers. There is a significant effect of product quality and service quality on customer satisfaction. There is no significant effect of distribution on customer loyalty and customer satisfaction. In addition, there is a significant effect of service quality and customer satisfaction on customer loyalty.
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Widiyawati Ali Djamhuri Ananda, M. Rayhan Andri, Primadi Annisa, Widi Paramitha Puspa Aryani, Budi Asih, Rayi Retno Dwi Aulia Rahman Azhar, Talia Sarafina B. Medina Nilasari Beta Oki Beliartati Bhatara Febryanto Dais, Muhammad Irfan Dalimunthe, Bayo Bohdan Damayani, Alfina Denny Iskandar Tjandrawan Djasfar, Farida Dylan Achmad Fadhilah Faadiyah Nisa Fajri, Muhammad Rafki Farhah, Maulida Nur Farhan Aditya, Achmad Farida Jasfar, Farida Fatik Rahayu Fauzan, M. Harits Guntur Salim Harjono, Ardelianawati Putri Hasna Aprilia Henny Gunawan Hermanto Yaputra Hielvita Ludiya, Hielvita Hilda Jofira Iin Triyani Indah Saraswati Irwin Nazir, Ahmad Fadhila Kurniawan, Nico Akbar Lina Lina Maria Ramanyani Melitina Tecualu Miranti Anggorodhiyu Lokantari Murti SriHastuti Muthiya Nur Aziza Novita Novita Nugraha, Dimas Septian Prasetyo, Hartomo Cahyo Agung Qubro, Khodijah Tul R, Rizky Aldi Rafi, Latif Ar Rahmatullah, Muhammad Rafi Rania Ariqah Yasir Rasyifa Shaliha Rhomadhonis, Suci Rika, Rika Andraini Rustam, Rinaldi S, James Peter Said, Salsabila Rosalia Salsabila Rosalia Said Saparso Saparso Sarah Ramadhani, Sarah Satiti Satiti Sayekthi, Juwita Arfi Septian, Mohammad Ronald Harry Soen, Ricky Chandra Jaya Sri Vandayuli Riorini Sujana, Olga Dara Putri Sumantri, Drajat Roni Tamher, Dian Maharani Tasijam, Glenn Avior Tyastavia, Karenina Valeri Kusumadewi , Camila Wahyuni, Ratih Sri Warsinda, Lucy Willy Arafah Xaviera, Winda Yasir, Rania Ariqah Yudiatama, Riski