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All Journal Jurnal Penelitian Humaniora DERIVATIF JURNAL MANAJEMEN MOTIVASI JURNAL MANAJEMEN BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Media Ekonomi Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Nusantara Cakrawala: Jurnal Pengabdian Masyarakat Global Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Arini Hidayah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Persepsi Harga, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan di Bengkel Body Repair CK Motor Purbalingga Ragil Danu Saputra; Arini Hidayah; M Agung Miftahudin; Maulida Nurul Innayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4689

Abstract

The purpose of this study is to analyze the impact of price perception, service quality, and location on customer satisfaction at CK Motor Body Repair Workshop in Purbalingga. This research employs a quantitative approach with a questionnaire as the primary data collection tool. The sample consists of 113 customers of CK Motor Body Repair Workshop in Purbalingga, selected using purposive sampling with the criteria: 1) having used the services of CK Motor Body Repair Workshop at least twice, and 2) having an income. Data analysis was performed using multiple linear regression techniques with SPSS version 25. The findings indicate that 1) price perception has a positive and significant effect on customer satisfaction, 2) service quality has a positive and significant effect on customer satisfaction, and 3) location does not affect customer satisfaction. Therefore, CK Motor Body Repair Workshop should focus on offering appropriate pricing and improving service quality to enhance customer satisfaction. Location does not need to be a primary concern, allowing the workshop to redirect attention and resources towards improving pricing and service aspects that are crucial for customer satisfaction.
The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan Retnowati, Diah; Erny Rachmawati; Fatmah Bagis; Arini Hidayah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1372

Abstract

This study aims to analyze the influence of Lifestyle, Brand Image, Service Quality and product quality on the decision to purchase kopi kenangan in Purwokerto. The research method was quantitatively through a questionnaire with a 5-point Likert Scale assessment for each statement item. Respondents in this study were consumers of coffee who had bought at least 1 time. The sample obtained was a study of 125 respondents. The data was analyzed using SPSS Version 25. The results of the analysis showed that lifestyle and product quality had a significant positive effect on purchase decisions, while brand image and service quality did not have a significant positive effect on purchase decisions. The implications of the research results show that coffee has good product quality and describes the lifestyle of the people in Purwokerto.
The Influence of Live Streaming, Flash Sales, and Positive Emotions on Impulse Buying Among Generation Z Users of the TikTok Shop App Septia Rizki Adfia; Arini Hidayah; Erny Rachmawati; Hengky Widhiandono
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9281

Abstract

This study examines the effects of live streaming, flash sales, and positive emotion on impulse buying among Generation Z TikTok Shop users in Purwokerto. Using a quantitative approach, data from 110 respondents selected through purposive sampling were analysed using SEM-PLS with SmartPLS 4.0. The results show that live streaming (β=0.370), flash sales (β=0.280), and positive emotion (β=0.243) positively and significantly influence impulse buying, explaining 57.6% of its variance. Live streaming is the strongest predictor. These findings imply that TikTok Shop sellers should prioritise interactive live streaming and attractive time-limited promotions to stimulate impulse purchases.
Co-Authors Achmad Mufid Marzuqi Akhmad Darmawan Alfato Yusnar Kharismasyah As'at Pujianto Aulia Izzatunnisa Basalamah, Laila Bondan Pradiptasani Suryawan Budi Purnomo Chusnul Azhar Diah Retnowati Dina Natasa Salsabilah Dinda Puspa Salsabilla Edi Joko Setyadi Erny Rachmawati Fahriyan Wahyu Nugroho Farah Almas Fadilah Fathurrahman Kamal Fatmah Bagis Fatmah Bagis Ghoffar Ismail Gita Danu Pranata Guntur Nugroho Halda Nurohmah Hengky Widhiandono, M.Si. S.E. Kharismasyah, Alfato Yusnar M Agung Miftahudin M. Agung Miftahuddin Maulida Nurul Innayah Meydy Fauziridwan Muchammad Agung Miftahudin Muhammad Aprisal Muslikh Muslikh Naelati Tubastuvi NURUL HIDAYAT Ragil Danu Saputra Ranti Febriyani Restu Frida Utami Roni Caniago Septia Rizki Adfia Suwarto Suwarto Titik Ardiati Totok Haryanto Tri Septin Muji Tri Septin Muji Rahayu Tri Yunianto Ulfah Dian Indrayani Ulfah Dian Indriyani Wida Purwidianti Widi Ardhiyan Nugroho Yoga Aprianto Harsoyo