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All Journal Jurnal Penelitian Humaniora DERIVATIF JURNAL MANAJEMEN BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Indonesian Journal of Business Analytics (IJBA) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Media Ekonomi Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Nusantara Cakrawala: Jurnal Pengabdian Masyarakat Global Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Arini Hidayah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Persepsi Harga, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan di Bengkel Body Repair CK Motor Purbalingga Ragil Danu Saputra; Arini Hidayah; M Agung Miftahudin; Maulida Nurul Innayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4689

Abstract

The purpose of this study is to analyze the impact of price perception, service quality, and location on customer satisfaction at CK Motor Body Repair Workshop in Purbalingga. This research employs a quantitative approach with a questionnaire as the primary data collection tool. The sample consists of 113 customers of CK Motor Body Repair Workshop in Purbalingga, selected using purposive sampling with the criteria: 1) having used the services of CK Motor Body Repair Workshop at least twice, and 2) having an income. Data analysis was performed using multiple linear regression techniques with SPSS version 25. The findings indicate that 1) price perception has a positive and significant effect on customer satisfaction, 2) service quality has a positive and significant effect on customer satisfaction, and 3) location does not affect customer satisfaction. Therefore, CK Motor Body Repair Workshop should focus on offering appropriate pricing and improving service quality to enhance customer satisfaction. Location does not need to be a primary concern, allowing the workshop to redirect attention and resources towards improving pricing and service aspects that are crucial for customer satisfaction.
The Influence of Product Quality, Influencer Credibility and Online Customer Reviews on Purchase Decisions of Facetology Skincare Products (Study on Consumer Students of the University of Muhammadiyah Purwokerto) Burhan Feisal Fajri; M. Agung Miftahuddin; Arini Hidayah; Meydy Fauziridwan
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15923

Abstract

This study aims to determine the influence of product quality, influencer credibility, and online customer reviews on the purchase decision of Facetology skincare products. The research population included students of the University of Muhammadiyah Purwokerto with a total of 113 respondents who were selected using the purposive sampling technique. This study uses a quantitative approach with multiple linear regression analysis through the SPSS version 23 program. Based on the results of the analysis, it is shown that product quality and online customer reviews have a positive and significant effect, but the credibility of influencers has a negative and insignificant effect on purchase decisions. These findings are expected to serve as a reference for local skincare industry players in formulating more effective and credible marketing strategies.
Pengaruh Brand Ambassador, Brand Image dan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Sepatu Compass (Study pada Mahasiswa Universitas Muhammadiyah Purwokerto) Tendy Rudiyanto; Arini Hidayah; Wida Purwidianti; M Agung Miftahuddin
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7512

Abstract

Perkembangan branding digital dan interaksi konsumen menjadikan Brand Ambassador, Brand image, dan Electronic Word of Mouth (E-WOM) semakin penting dalam mempengaruhi perilaku pembelian. Penelitian ini bertujuan menganalisis pengaruh ketiga variabel tersebut terhadap Keputusan Pembelian sepatu compasss pada Mahasiswa Universitas Muhammadiyah Purwokerto.Pendekatan penelitian menggunakan metode kuantitatif explanatory dengan 100 responden melalui purposive sampling. Analisis dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Brand Ambassador berpengaruh positif terhadap Keputusan Pembelian. Brand image memiliki pengaruh paling kuat dan E-WOM juga berpengaruh positif terhadap Keputusan Pembelian.
The Influence of Perceived Benefits, Trust, Perceived Risk, and Perceived Ease of use on Purchase Intentions on the Tiktok Shop Application Wahyu Ghani Febri Setioko; Dian Widyaningtyas; Purnadi; Arini Hidayah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.15976

Abstract

The development of social commerce has driven significant changes in online shopping behavior. One platform that integrates entertainment and shopping features into a single platform is TikTok Shop. This study aims to analyze the influence of perceived benefit, trust, perceived risk, and perceived ease of use on purchase intention on TikTok Shop in Kebumen Regency. The method used is a quantitative approach using a survey technique involving 150 respondents selected through purposive sampling. Data testing was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM).This study provides implications for business actors and platform developers to improve features that strengthen the perception of benefits, ease of use, and risk mitigation in order to encourage consumer purchase intention on social commerce platforms.
Pengaruh Lingkungan Kerja, Motivasi Kerja, dan Work Life Balance terhadap Kepuasan Kerja Perawat RSU Dadi Keluarga Purwokerto Iga Ratri Pramudita; Purnadi, Purnadi; Akhmad Darmawan; Arini Hidayah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7601

Abstract

Penelitian terdahulu umumnya mengkaji kepuasan kerja perawat secara terpisah melalui faktor lingkungan dan motivasi kerja atau melalui perspektif work-life balance. Namun, masih terbatas penelitian yang mengintegrasikan variabel ketiga tersebut secara simultan, khususnya pada konteks rumah sakit swasta tipe C di Indonesia. Penelitian ini bertujuan menganalisis pengaruh lingkungan kerja, motivasi kerja, dan work-life balance terhadap kepuasan kerja perawat RSU Dadi Keluarga Purwokerto. Menggunakan pendekatan kuantitatif dengan survei terhadap 114 perawat, hasil penelitian menunjukkan bahwa variabel ketiga memberikan kontribusi positif terhadap kepuasan kerja, dengan work-life balance sebagai faktor yang paling dominan. Secara teoritis, penelitian ini memperluas penerapan Teori Pertukaran Sosial dengan menunjukkan bahwa dukungan organisasi, baik yang bersifat struktural maupun psikososial, memperkuat hubungan timbal balik yang meningkatkan kepuasan kerja perawat. Secara praktis, temuan ini menekankan pentingnya retensi SDM yang terintegrasi melalui perbaikan fasilitas kerja, kinerja pengakuan sistem, serta kebijakan penjadwalan yang lebih fleksibel. Penelitian ini menawarkan model integratif kepuasan kerja perawat di rumah sakit swasta dan memberikan kerangka penjelasan yang lebih komprehensif dibandingkan penelitian sebelumnya.
The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan Retnowati, Diah; Erny Rachmawati; Fatmah Bagis; Arini Hidayah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1372

Abstract

This study aims to analyze the influence of Lifestyle, Brand Image, Service Quality and product quality on the decision to purchase kopi kenangan in Purwokerto. The research method was quantitatively through a questionnaire with a 5-point Likert Scale assessment for each statement item. Respondents in this study were consumers of coffee who had bought at least 1 time. The sample obtained was a study of 125 respondents. The data was analyzed using SPSS Version 25. The results of the analysis showed that lifestyle and product quality had a significant positive effect on purchase decisions, while brand image and service quality did not have a significant positive effect on purchase decisions. The implications of the research results show that coffee has good product quality and describes the lifestyle of the people in Purwokerto.
Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Promosi Penjualan Terhadap Loyalitas Pelanggan Toko Sepatu Bata Tbk Purbalingga Basith Ahnaf Jaler M; Herni Justiana Astuti; Suyoto; Arini Hidayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5316

Abstract

The objective of this study is to analyze the impact of service quality, product quality, and sales promotion on customer loyalty at Toko Sepatu Bata Tbk Purbalingga. The primary data collection instrument for this study was a questionnaire using a five-point Likert scale. The sample consisted of 110 respondents who were customers of Toko Sepatu Bata Tbk Purbalingga, selected using purposive sampling based on the criterion of having made at least two purchases at the store. Data analysis was conducted using multiple linear regression with SPSS version 25. The results of the study are as follows: 1) Service quality does not have a significant impact on customer loyalty at Toko Sepatu Bata Tbk Purbalingga, 2) Product quality has a positive and significant impact on customer loyalty at Toko Sepatu Bata Tbk Purbalingga, and 3) Sales promotion has a positive and significant impact on customer loyalty at Toko Sepatu Bata Tbk Purbalingga. The implications of this study suggest that Toko Sepatu Bata Tbk Purbalingga should focus on improving product quality and sales promotions to enhance customer loyalty.
Pengaruh Program Gratis Ongkos Kirim, Live Streaming, dan Online Customer Review Terhadap Keputusan Pembelian pada Platform E- Commerce Tiktok Shop Suwaji, Florida Mandiriani; Haryanto, Totok; Purwidianti, Wida; Arini Hidayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.5918

Abstract

This research aims to analyze the influence of the free shipping program (X1), live streaming (X2), and online customer reviews (X3) on purchasing decisions (Y) on the TikTok Shop e-commerce platform. The method used was quantitative by distributing questionnaires filled in by 110 respondents in the Purwokerto area, but only 103 respondents met the criteria. The results of the analysis show that the three variables The validity and reliability test states that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that the three X variables are able to contribute 43.1% to variable Y in the TikTok Shop. The research results are consistent with the theory which states that the free shipping program variables (X1), live streaming (X2), and online customer reviews (X3) are important factors that influence the purchasing decision variable (Y).
Analisis Pengaruh Lokasi, Variasi Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Toko Sihab Grosir dan Eceran di Kecamatan Padaherang Halda Nurohmah; Muchammad Agung Miftahudin; Arini Hidayah; Meydy Fauziridwan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9259

Abstract

The growth of the retail industry in Padaherang District, Pangandaran Regency, has intensified competition between modern retail outlets and traditional stores, including staple goods businesses. This study aims to analyze the influence of location, product variety, and service quality on consumer purchasing decisions at Toko Sihab (Wholesale and Retail). A quantitative approach was employed using a survey method involving 110 respondents drawn from an estimated population of 1,500 customers, determined based on Roscoe’s guideline. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that, both partially and simultaneously, location, product variety, and service quality have a positive and significant effect on consumer purchasing decisions. A strategic and accessible location, a wide variety of products that meet consumer needs, and friendly, responsive service are key factors in attracting and retaining customers. These findings highlight the importance of consumer-oriented marketing strategies in enhancing the competitiveness of traditional retail stores amid the growing dominance of modern retail outlets.
Pengaruh Brand Ambassador, Brand Image, Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Produk Mlaku Coffee Roni Caniago; Arini Hidayah; Tri Septin Muji; Alfato Yusnar Kharismasyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9454

Abstract

The purpose of this study was to analyze the effect of Brand Ambassador, Brand Image, Word of Mouth and Product Quality on Purchasing Decisions for Mlaku Coffee Products in Purwokerto.The sampling method in this study used non-probability sampling technique, namely purposive sampling. Based on the criteria, 100 respondents were obtained as a sample. The method used in this research is to use quantitative research with data collection using a questionnaire in the form of a 1-5 Likert scale to respondents who have purchased Mlaku Coffee products who live in Purwokerto. The data analyzed is primary data collected through questionnaires and processed using the SPSS version 26 program. The data analysis used in this study is multiple linear regression analysis test. Based on the results of the analysis, it shows that Brand Ambassador has a positive and significant effect on purchasing decisions. Brand Image has no positive effect on purchasing decisions. Word of Mouth has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions.
Co-Authors Achmad Mufid Marzuqi Akhmad Darmawan Akhmad Darmawan Alfato Yusnar Kharismasyah As'at Pujianto Aulia Izzatunnisa Basalamah, Laila Basith Ahnaf Jaler M Bondan Pradiptasani Suryawan Budi Purnomo Burhan Feisal Fajri Chusnul Azhar Diah Retnowati Dian Widyaningtyas Dina Natasa Salsabilah Dinda Puspa Salsabilla Edi Joko Setyadi Erny Rachmawati Fahriyan Wahyu Nugroho Farah Almas Fadilah Fathurrahman Kamal Fatmah Bagis Fatmah Bagis Ghoffar Ismail Gita Danu Pranata Guntur Nugroho Halda Nurohmah Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Herni Justiana Astuti Iga Ratri Pramudita Kharismasyah, Alfato Yusnar M Agung Miftahuddin M Agung Miftahudin M. Agung Miftahuddin Maulida Nurul Innayah Meydy Fauziridwan Muchammad Agung Miftahudin Muhammad Aprisal Muslikh Muslikh Naelati Tubastuvi NURUL HIDAYAT Purnadi Purnadi, Purnadi Ragil Danu Saputra Ranti Febriyani Restu Frida Utami Roni Caniago Suwaji, Florida Mandiriani Suwarto Suwarto Suyoto Tendy Rudiyanto Titik Ardiati Totok Haryanto Tri Septin Muji Tri Septin Muji Rahayu Tri Yunianto Ulfah Dian Indrayani Ulfah Dian Indriyani Wahyu Ghani Febri Setioko Wida Purwidianti Wida Purwidianti Widi Ardhiyan Nugroho Yoga Aprianto Harsoyo