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Optimalisasi Whatsapp Business untuk Meningkatkan Penjualan Mitra Samira Travel Moh. Chairil Asmawan; Suranto Suranto; Rochman Hadi Mustofa; Habil Azhar Hendrawan; Kartika Thoyibbah
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 1 (2023): April 2023
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v7i1.3058

Abstract

One of the problems faced by Samira Travel's partners is marketing and skills in utilizing technology, especially WhatsApp business. This social media is very popular in Indonesian society, but not all Indonesian people, especially Samira Travel partners, know this application. For this reason, there needs to be a training activity so that Samira Travel partners can take full advantage of this application. This activity was carried out using the Training of Trainner (TOT) method which was carried out for approximately 6 hours which was divided into 2 sessions, lecture sessions and hands-on practice. The activity was held at the Samira Travel Soloraya branch office which was attended by the head of the Samira Travel Soloraya branch and 30 partners of Samira Travel. The purpose of this training activity is that Samira Travel's partners can implement strategies to take advantage of digital marketing through the WhatsApp business. The results of this training activity showed that 97% of those present already had a WhatsApp business account and 3% did not have a WhatsApp business account because cellphones were not supported. Samira Travel partners have proven to understand the use or management of whatsapp business as a sales medium. In addition, Samira Travel's partners feel that there is an increase in their skills on how to optimize various features in WhatsApp business. Suggestions from training activities are the need for follow-up activities with different materials, namely how to create promotional contentSalah satu permasalahan yang dihadapi oleh mitra Samira Travel adalah pemasaran atau marketing dan ketrampilan dalam memanfaatkan teknologi khususnya whatssapp business. Sosial media ini sangat popular di masyarakat Indonesia, namun tidak semua maysrakat Indonesia khususnya mitra Samira Travel mengetahui aplikasi ini. Untuk itu, perlu ada suatu kegiatan pelatihan agar mitra Samira Travel dapat memanfaatkan apliaksi ini secara maksimal. Kegiatan ini dilaksanakan dengan Metode Training of Trainner (TOT) yang dilaksanakankurang lebih selama 6 jam yang dibagi menjadi 2 sesi, sesi ceramah dan praktik secara langsung. Kegiatan dilaksakan di kantor cabang Samira Travel Soloraya yang dihadiri oleh kepala cabang Samira Travel Soloraya dan mitra Samira Travel yang berjumlah 30 mitra. Tujuan dari kegiatan pelatihan ini adalah mitra Samira Travel dapat menerapkan strategi untuk memanfaatkan digital marketing melalui whtassapp business. Hasil dari kegiatan pelatihan ini menunjukkan bahwa 99% yang hadir telah memiliki akun whatssapp business dan 1% belum memiliki akun whatsssapp business dikarenakan handphone tidak support. Mitra Samira Travel terbukti sudah memahami dalam penggunaan ataupun pengelolaan whatsapp business sebagai media penjualan. Selain itu, mitra Samira Travel merasakan adanya peningkatan ketrampilan tentang cara mengoptimalkan berbagai fitur yang ada di whatssapp business. Saran dari kegiatan pelatihan adalah perlunya kegiatan tindak lanjut dengan materi yang berbeda yaitu bagaimana cara membuat konten promosi
The Contribution of Kampus Mengajar Program to the Students’ Personal Development and Employability Suranto Suranto; Rochman Hadi Mustofa; Dhany Efita Sari; Titik Ulfatun; Jonathan Camana Gano-an; Bunga Amanda
AL-ISHLAH: Jurnal Pendidikan Vol 15, No 3 (2023): AL-ISHLAH: JURNAL PENDIDIKAN
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v15i3.3468

Abstract

This research aimed to examine the effect of Kampus Mengajar program experience on personal development and employability, with the usefulness of the program as an intervening variable. This study applied the quantitative method with causality research design and the Structural Equation Model (SEM) for the research analysis approach. The data collection technique used the Likert scale questionnaires sent through a Google form. 62 students of the Accounting Education Study Program joined Kampus Mengajar program Batch 1 and Batch 2. The data were analyzed by software SmartPLS 3 with a Partial Least Square (PLS) approach. The first step of the analysis was model measurement, which consisted of construct reliability, construct validity, and discriminant validity. The second step was structural model measurement to examine the hypotheses which comprised of R2 value, f2 value, direct effect, and indirect effect. The result revealed a direct and significant effect of Kampus Mengajar experience on program's usefulness. Besides, Kampus Mengajar experience showed an immediate and significant effect on each personal development and employability variable. Another research result showed an indirect significant effect of Kampus Mengajar experience on personal development with the program's usefulness as an intervening variable. This study concludes that Kampus Mengajar program as a teaching internship program positively influences students, and thus, this program needs to be followed up.
Perempuan Berdaya sebagai Upaya Pencegahan Stunting di Desa Mekar Sari Kecamatan Tatah Makmur Kabupaten Banjar Hafiz Ramadhan; Cast Torizellia; Dyera Forestryana; Muhtadi Muhtadi; Haryoto Haryoto; Suranto Suranto
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 6, No 12 (2023): Volume 6 No 12 2023
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v6i12.12808

Abstract

ABSTRAK Prevalensi stunting di Indonesia sebesar 30,8 %. Stunting disebabkan oleh faktor langsung seperti asupan makanan dan penyakit infeksi serta faktor tidak langsung seperti faktor sosial, ekonomi, budaya dan politik. Kegiatan yang diupayakan pemerintah untuk perbaikan gizi untuk pencegahan stunting adalah Pemberian Makanan Pendamping ASI (MP-ASI). Pemberian Makanan Pendamping ASI (MP-ASI) tidak terlepas dari pengetahuan orangtua terutama ibu dalam pengolahanya. Kegiatan ini bertujuan untuk melakukan pendampingan kepada masyarakat melalui penyuluhan dan pelatihan pengolahan MP-ASI yang terbuat dari bahan pangan lokal daun kelor dan ubi jalar orange sebagai upaya pencegahan stunting. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat adalah penyuluhan dan Pelatihan. Kegiatan dilaksanakan selama 3 bulan yaitu sejak bulan Agustus sampai dengan bulan Oktober 2023 dengan jumlah responden 26 orang terdiri dari kader posyandu, ibu hamil, ibu menyusui, ibu yang memiliki bayi dan balita. Hasil pengabdian masyarakat menunjukkan responden mengalami peningkatan pengetahuan dari mayoritas pengetahuan cukup menjadi pengetahuan baik. Kegiatan ini diharapkan dapat dilakukan secara berkelanjutan dengan melakukan monitoring dan evaluasi selama 1000 HPK agar dapat mempercepat penurunan stunting di Desa Mekar Sari Kecamatan Tatah Makmur Kabupaten Banjar. Kata Kunci: Stunting, Daun Kelor, Ubi Jalar Orange, Perempuan Berdaya  ABSTRACT The prevalence of stunting in Indonesia is 30.8%. Stunting is caused by direct factors such as food intake and infectious diseases as well as indirect factors such as social, economic, cultural and political factors. The activity that the government is trying to improve nutrition to prevent stunting is the provision of complementary foods for breast milk (MP-ASI). Providing Complementary Food for Breast Milk (MP-ASI) cannot be separated from the knowledge of parents, especially mothers, in processing it. This activity aims to provide assistance to the community through counseling and training on processing MP-ASI made from local food ingredients Moringa leaves and orange sweet potatoes as an effort to prevent stunting. The methods used in community service activities are counseling and training. The activity was carried out for 3 months, namely from August to October 2023 with a total of 26 respondents consisting of posyandu cadres, pregnant women, breastfeeding mothers, mothers with babies and toddlers. The results of community service show that respondents experienced an increase in knowledge from the majority having sufficient knowledge to good knowledge. It is hoped that this activity can be carried out sustainably by carrying out monitoring and evaluation for 1000 HPK in order to accelerate the reduction of stunting in Mekar Sari Village, Tatah Makmur District, Banjar Regency. Keyword: Stunting, Moringa Leaves, Orange Sweet Potatoes, Empowered  Women
THE ENTREPRENEURSHIP LEARNING MODEL IMPROVES THE COMPETENCE OF ENTREPRENEURS Suranto Suranto; Agus Marimin; Munajat Tri Nugroho; M Fahmi Johan Syah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9093

Abstract

To generate college graduates who are competitive, independent, ready to work and have entrepreneurial competencies will require hard work, both the learning process, learning strategies, regulations, curriculum, supporting infrastructure, methods and appropriate regulations to make it occur. This research aims to enhance entrepreneurial mental competence for students. The benefits of the research are that a goodness of fit entrepreneurship learning model is generated for enhancing entrepreneurial competence and a role model for increasing student entrepreneurial competence. The object of the research is students who take entrepreneurship lectures in the Industrial Engineering study program at Universitas Muhammadiyah Surakarta. Data collection methods are conducted with questionnaires, observation, documentation and direct action of students doing entrepreneurial learning activities. Stages of implementation through workshops, business internships, product manufacturing and design, and product marketing. Data analysis with structural equational modeling (SEM) concept approach build variable linkages and model formulation. Based on the results of the analysis, the model developed is declared goodness and fit so that it is feasible to use to develop an entrepreneurial learning model in order to enhance student entrepreneurial competence.
EVALUATION OF SERVICE QUALITY TO INCREASE CUSTOMER SATISFACTION AT UMKM RESTAURANT YOI Suranto Suranto; Agus Marimin; Indra Lila Kusuma; Desy Nur Pratiwi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9274

Abstract

Satisfaction towards customers or consumers is one of the success factors in running a business, therefore customers or consumers must get excellent service. This study aims to evaluate and identify the sevice quality so as to increase customer satisfaction. The benefits of research are feedback, recommendations and implementation of improving service quality in the service sector, Yoi restaurant. Data collection methods are through questionnaires, observation, documentation and literature study. Analysis method is through service quality to analyze consumer perceptions and expectations. Based on the analysis, the level of service quality at the restaurant is unsatisfactory.
Exploring the Success of Implementing Project-Based Learning Model in Accounting Learning Material Balqis Andalusia; Suranto Suranto; Farhat Haque
Jurnal Paedagogy Vol 11, No 2: Jurnal Paedagogy (April 2024)
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jp.v11i2.10475

Abstract

This study aims to explore the success of implementing the Project Based Learning (PjBL) model in the elements of Service, Trade, and Manufacturing Company Accounting. The approach used in this research was qualitative with a case study method. This research selected one vocational school with high integrity, namely SMKN 1 Banyudono, with several informants consisting of students in Financial and Institutional Accounting classes, Accounting Teachers, and the School Principal. Data collection methods included interviews, observations, and documentation studies, with data validity tested through technique triangulation and source triangulation. The collected data was analyzed through three activities: data reduction, data presentation, and drawing conclusions or verification. The results showed that PjBL had a positive impact on students' learning outcomes, the quality of learning, and learning motivation. However, its weakness laid in requiring longer project implementation time and preparation. Nevertheless, PjBL can create an innovative learning environment, make graduates more prepared for the industrial world, and have a positive impact on students' learning outcomes and the quality of learning.
Peningkatan Kapasitas dan Keterampilan Perencanaan Keuangan Berdasar Pedoman Hidup Islami Warga Muhamadiyah (PHIWM) bagi Pekerja Migran Indonesia (PMI) di Hong Kong Suranto Suranto; Dhany Efita Sari; Inda Fresti Puspitasari; Ijah Mulyani Sitohang; Yani Sukriah Siregar; Firman Maulana; Risma Fadhilah
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 1 (2024): April 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i1.4325

Abstract

 ABSTRACTIndonesian Migrant Workers (PMI) in Hong Kong, especially those working in the domestic employment sector, have weak financial planning skills. Financial planning skills are key to helping PMIs manage their income, make wise investment decisions, and plan for a more stable future. This community service program aims to improve skills in financial planning for PMI in Hong Kong through mentoring activities. Through this activity, it is hoped that PMI can gain the knowledge and skills needed in financial planning. This program covers various mentoring topics, such as currency exchange risk management, savings and investment culture according to the Islamic Living Guidelines for Muhammadiyah Citizens (PHIWM), as well as retirement planning. This service activity method is carried out with mentoring and financial planning competitions. The service participants were 45 PMI people in Hong Kong. Training and mentoring is carried out offline and online. This activity was proven to increase PMI's knowledge and skills in the field of financial literacy from a pretest average score of 62.50 increasing to a posttest score of 87.00. This training also received a positive response from participants and was felt to provide benefits for improving their financial management in the future. ABSTRAKPekerja Migran Indonesia (PMI) di Hong Kong, khususnya yang bekerja dalam sektor pekerjaan domestik, memiliki keterampilan perencanaan keuangan yang lemah. Kemampuan dalam perencanaan keuangan adalah kunci untuk membantu PMI mengelola pendapatan mereka, membuat keputusan investasi yang bijak, dan merencanakan masa depan yang lebih stabil. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan dalam perencanaan keuangan bagi PMI di Hong Kong melalui kegiatan pendampingan. Melalui kegiatan ini, diharapkan PMI dapat memperoleh pengetahuan dan keterampilan yang dibutuhkan dalam perencanaan keuangan. Program ini mencakup berbagai topik pendampingan, seperti manajemen risiko kurs mata uang, budaya menabung dan investasi menurut Pedoman Hidup Islami Warga Muhammadiyah (PHIWM), serta perencanaan pensiun. Metode kegiatan pengabdian ini dilakukan dengan pendampingan dan kompetisi perencanaan keuangan. Peserta pengabdian adalah 45 orang PMI di Hongkong. Pelatihan dan pendampingan dilakukan secara luring dan daring. Kegiatan ini terbukti dapat meningkatkan pengatuhuan dan ketrampilan PMI dibidang literasi keuangaan dari nilai rerata pretest 62,50 meningkat menjadi nilai posttest 87,00. Pelatihan ini juga mendapatkan respon positif dari peserta dan dirasakan memberikan manfaat untuk perbaikan pengelolaan keuangan mereka kedepan. 
Positioning household waste transfer points: A municipality government-organized waste perspective Eko Setiawan; Bekti Nugrahadi; Yesi Widiyastuti; Much Djunaidi; Suranto Suranto
Sustinere: Journal of Environment and Sustainability Vol. 2 No. 2 (2018): pp 65-107 (August 2018)
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/sustinere.jes.v2i2.41

Abstract

In response to growing importance of household waste management issue, this article deals with the positioning of household waste transfer points from a government-organized waste perspective. By taking Surakarta, a municipality in Central Java, Indonesia as an example, the problem in the municipality is formulated as an MILP, is approached with a capacity-weighted set covering method, and finally is solved by using software LINGO 11. The article concludes that the transfer point alternatives of Sondakan Kuburan, Norowangsan, SPSA, Pajang Rel, Bonoloyo and Kedung Tungkul should be selected in order to be able to serve all the household waste producers for the maximum household waste generated. On the contrary, the selection of Sondakan Kuburan, Bonoloyo and Kedung Tungkul only should be able to provide service to all of the household waste produced for the scenario of minimum amount of household waste.
Peningkatan Literasi Keuangan Siswa Madrasah Ibtidaiyah Muhammadiyah (MIM) Program Khusus 1 Sindon melalui Kelas Literasi Keuangan berbasis Alam Dhany Efita Sari; Suranto Suranto; Santhyami Santhyami; Ika Candra Sayekti; Tri Nur Wahyudi; Risma Fadhilah; Listi Septiana Avita Putri; Septi Setianingrum; Faritsa Syifa Azizah; Intan Putri Rahmania
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 2 (2024): Oktober 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i2.4828

Abstract

ABSTRACT The financial literacy mentorship program, which is focused on outdoor classroom activities at Madrasah Ibtidaiyah Muhammadiyah Program Khusus (MIM PK) 1 Sindon Boyolali, was initiated in response to elementary school pupils' lack of understanding of financial management. Many youngsters prioritize wants above needs and fail to understand the necessity of financial management at a young age. The program aims to improve kids' financial literacy through hands-on experiences and outdoor learning, while simultaneously raising environmental consciousness. The program employs a variety of tactics, including modeling buying and selling using toy money and veggies, sowing vegetable seeds in recycled plastic bottles, and organizing a Market Day where kids sell their produce. Students are taught the fundamentals of transactions, financial planning, and simple entrepreneurship. University students enrolled in the Accounting Education and Elementary School Teacher Education programs also mentor and assess the learning process. The program's results demonstrate that students' financial literacy improved significantly, with an average rise of 1.5 points between the pre-test and the post-test. Aside from financial literacy, kids learn the value of environmental stewardship through horticultural activities. This program successfully improves students' understanding of financial literacy while establishing environmentally conscious ideals.Keywords: financial literacy, outdoor classroom, green school, muhammadiyah elementary schoolABSTRAK Program pendampingan literasi keuangan berbasis kelas alam di Madrasah Ibtidaiyah Muhammadiyah Program Khusus (MIM PK) 1 Sindon Boyolali dilatarbelakangi oleh rendahnya pemahaman siswa sekolah dasar mengenai pengelolaan keuangan. Banyak siswa cenderung lebih fokus pada keinginan dibandingkan kebutuhan, serta belum memahami pentingnya mengelola keuangan sejak dini. Tujuan kegiatan ini adalah meningkatkan literasi keuangan siswa melalui pengalaman langsung dan pendekatan berbasis kelas alam, serta menanamkan kesadaran ramah lingkungan. Kegiatan ini dilaksanakan dengan berbagai metode, seperti simulasi jual beli menggunakan uang dan sayuran mainan, penanaman bibit sayuran di galon plastik bekas, serta Market Day yang melibatkan penjualan hasil panen. Siswa diajarkan konsep dasar transaksi, perencanaan keuangan, dan kewirausahaan sederhana. Mahasiswa dari Prodi Pendidikan Akuntansi dan PGSD juga terlibat dalam pendampingan dan evaluasi proses pembelajaran. Hasil dari program ini menunjukkan adanya peningkatan signifikan literasi keuangan siswa, dengan rata-rata peningkatan skor dari pretest sebesar 1,5 poin pada posttest. Selain peningkatan literasi keuangan, siswa juga belajar tentang pentingnya menjaga lingkungan melalui kegiatan bercocok tanam. Program ini berhasil memperkuat pemahaman siswa tentang literasi keuangan sekaligus menanamkan nilai-nilai peduli lingkungan.Kata kunci: literasi keuangan, sekolah alam, sekolah hijau, madrasah ibtidaiyah muhammadiyah