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All Journal Jurnal Riset Pendidikan Matematika Jurnal Teknologi Informasi dan Ilmu Komputer JIPM (Jurnal Ilmiah Pendidikan Matematika) JIKO (Jurnal Informatika dan Komputer) Anfusina: Journal of Psychology Compiler FIKRAH Technologia: Jurnal Ilmiah JATI (Jurnal Mahasiswa Teknik Informatika) Al-Ulum: Jurnal Pendidikan Islam JOLLT Journal of Languages and Language Teaching Simpatik: Jurnal sistem Informasi dan Informatika Profitabilitas Al-Ulum: Jurnal Pendidikan Islam Pedagogy : Jurnal Pendidikan Matematika Journal of Mechanical Engineering, Science, and Innovation Tsaqofah: Jurnal Penelitian Guru Indonesia ANWARUL: Jurnal Pendidikan dan Dakwah eProceedings of Applied Science JPLED Kitaba : Journal of Interdisciplinary Arabic Learning Diversity Logic Journal Multidisciplinary Akademika Jurnal Teknologi Maritim Indonesian Journal of Jamu Journal of Visionary Sharia Economy (JOVISHE) Computer & Science Industrial Engineering Journal Journal of Industrial Automation and Electrical Engineering Fikrah : Jurnal Pendidikan Agama Islam
Ilham Kurniawan
Fakultas Ekonomi Dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Diversity Logic Journal Multidisciplinary

 1 
THE INFLUENCE OF PRICE AND SERVICE QUALITY OF THE SHOPEEFOOD APPLICATION ON CONSUMER PURCHASING DECISIONS Farida, Nur; Kurniawan, Ilham
DIVERSITY Logic Journal Multidisciplinary Vol. 2 No. 1 (2024): April: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v2i1.37

Abstract

Background. The price set by the company must follow the benefits provided so that consumers will make purchasing decisions. Service quality determines the success or failure of consumers in making purchasing decisions. Research Purpose. This research discusses the influence of price and application service quality ShopeeFood on consumer purchasing decisions in Pekauman Village, Gresik District. Research Method. The object of this research is Pekauman Village, Gresik District. A total of 69 data were collected using the questionnaire method. Findings. The results of the research show that price has a positive and insignificant influence on consumer purchasing decisions in the Pekauman sub-district, Gresik sub-district. The service quality has a positive and significant effect on consumer purchasing decisions in the Pekauman sub-district, Gresik sub-district. Conclusion. Finally, price and service quality simultaneously influence consumer purchasing decisions in the Pekauman sub-district, Gresik sub-district.
Co-Authors Abdul Rohman Abdullah Abdullah Abdussomad, Abdussomad Adolf Pieter Lontoh, Adolf Pieter Agrelia, Priska Agung Wibowo Ahmad Tamrin Sikumbang Aji, Handaru Baskara Akbar, Muhammad Rifqi Alaka, Anta Amin, Muhammad Safiul Anam, Rijal Khoirul Annas, Firdaus Ari, Muhammad ARIS HARTAMAN Bachtiar Bachtiar Bachtiar Duwi Cahya Putri Buani Fauziah, Ai Samrotul Fikri Maulana, Fikri Habibburrahman, Habibburrahman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman Hamzah, Zainul Hanafi, Hilmi Haruri, Rikko Harli Hendra, Ayu Husin, Lauditta Soraya Intan Islamia Irmawati Irmawati Komalasari, Tari LAKSMI AMBARSARI Lukmanul Hakim Lusi Nurhayati Mahesa, Salwa Marwa, Marwa Miftachul Munir, Moh. Mirna Mirna Moh. Miftachul Munir Moh. Syaiful Amri Mohammad Thoriq Wahyudi Muhaiban Muhaiban Muhamad Ari Mukhlis Mukhlis Mukhlis Muktarruddin Muldi Yuhendri Muntazhimah, Muntazhimah Nafisah, Zuhrufatun Nining Rahaningsih Nining Suryani Nur Farida Nurmawansa, Nurmawansa Priska Agrelia Rahman, Habibur Rahmat Hidayat Rahmawati, Andira Rasyidin, Yusyafrida Rizal Amegia Saputra Rosa Kamelia Saridewi, Atika Setyanto Tri Wahyudi Sirait, Ganda Sumiran, Sumiran Tati Suprapti Taufiqurrahman Taufiqurrahman Taufiqurrohman, Essa Salman Tigana, Adra Ulfah, Syafika Widayanti, Eka Widya Apriliah, Widya Yusrialis Yusrialis