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Rika Dwi Yulihartika
Prodi Agribisnis Fakultas Pertanian Universitas Dehasen Bengkulu
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An Analysis Of Customer Satisfaction At Mie Gacoan Tengah Padang, Bengkulu City Irem Saputra; Rika Dwi Yulihartika; Ana Nurmalia
Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i2.495

Abstract

Mie Gacoan is one of the fast food businesses that is currently growing and gaining widespread attention in Bengkulu City. This study aims to analyze the factors that influence customer satisfaction at Mie Gacoan Tengah Padang in Bengkulu City, with the variables studied including product quality, service, restaurant environment, and price. The study used a quantitative method with data collection techniques through the distribution of questionnaires to 98 respondents and data analysis was performed using multiple linear regression with the help of the SPSS program. The results showed that simultaneously, all four variables had a significant effect on customer satisfaction, while partially, the variables of product quality, service, and price had a positive and significant effect, while the restaurant environment had a negative effect. Overall, the level of customer satisfaction was in the “satisfied” category with a percentage of 15.72%. These results indicate that customers are satisfied with the products and services provided, so Mie Gacoan needs to continue to improve product quality, service, and restaurant comfort to maintain customer satisfaction and loyalty.
Analysis of Lifestyle and Consumption Behavior on Purchase Intentions for Beledang Fish Chips at Ommey Mandiri Bengkulu Pio Rahmat Saputra; Herri Fariadi; Rika Dwi Yulihartika
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.718

Abstract

The rising economic value of beledang fish in the local food industry and for export calls for a deep understanding of the dynamics of modern consumer preferences, which are becoming increasingly selective when it comes to purchasing traditional snacks in the Bengkulu City area. This study aims to analyze the lifestyle of Beledang fish chip consumers, analyze the consumption behavior of Beledang fish chips at Ommey Mandiri Bengkulu, and analyze the influence of lifestyle and consumption behavior on the purchase interest in Beledang fish chips at Ommey Mandiri Bengkulu. The research method used was a quantitative approach employing a survey technique with a questionnaire and multiple linear regression. The results revealed that the lifestyle level was 29.42, falling into the high category, and the consumption behavior level was 28.07, also in the high category. Lifestyle (X1) and consumption behavior (X2) influence the purchase intention for Beledang fish chips. The Lifestyle variable (X1) has a calculated t-value of 2.708 with a p-value of 0.010, while the Consumption Behavior variable (X2) has a calculated t-value of 3.819 with a p-value of 0.001. The critical t-value of 1.687 at the 0.05 significance level indicates that the calculated t-values for the Lifestyle and Consumption Behavior variables are greater than the critical t-value; therefore, these independent variables have a significant effect on the dependent variable, namely Purchase Intention.
Dampak Harga Kopi terhadap Sosial Ekonomi dan Penerimaan Petani di Kelurahan Tangsi Baru Kecamatan Kabawetan Kabupaten Kepahiang Sutina Sutina; Herri Fariadi; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11258

Abstract

Based on data from the Badan Pusat Statistik Kabupaten Kepahiang, the average household income in Tangsi Baru Village is projected to increase by 15% by 2025. Although rising coffee prices can benefit farmers, the socio-economic impacts must be considered. The cost of living may increase along with higher income, which can place additional financial pressure on households. This study aims to examine the impact of rising coffee prices on the socio-economic conditions of coffee-farming households and to analyze farmers’ income in Tangsi Baru Village, Kepahiang Regency. This research employs quantitative descriptive analysis and income analysis methods. The results show that increasing coffee prices have social impacts on farming households. The level of family education has improved (87.80%), land boundary conflicts have occurred (41.46%), social interaction has declined (51.22%), changes in social status have emerged (39.02%), and shifts in farmers’ lifestyles have taken place (65.85%).The economic impacts of rising coffee prices on farming households in Tangsi Baru Village include changes in livelihoods (82.93%) and changes in farming patterns (85.36%) and The average coffee farming income is IDR 7,258,000 per harvest per farmer.
Analisis Faktor-Faktor Penentu Peran Kelompok Tani Dalam Meningkatkan Produktivitas Padi Sawah (Oryza Sativa) Di Desa Nanjungan Okta Indarti; Yossie Yumiati; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11684

Abstract

Rice farmers in Nanjungan Village, Semidang Alas Sub-District, Seluma Regency, some experience difficulties or fail to increase productivity due to limited agricultural technology, access to production facilities, and weak farmer institutions, so that many farmers depend on the role of farmer groups to meet their daily production and welfare needs. The objectives of this research are (1) to determine the level of role of farmer groups in increasing rice paddy productivity in Nanjungan Village, Semidang Alas Sub-District, Seluma Regency, (2) to determine what factors influence the role of farmer groups in increasing rice paddy productivity in Nanjungan Village, Semidang Alas Sub-District, Seluma Regency. The research method used is a quantitative method using descriptive analysis, Likert scale and multiple linear regression. The results of the research show that the role of farmer groups in increasing rice paddy productivity is on average 34.81, which means that the role of farmer groups is in the high category. Factors influencing the role of farmer groups in increasing lowland rice productivity include the function and governance of farmer groups (X1), extension support and mentoring (X3), and member participation and cooperation (X4). Meamshile, the application of technology and mnovation (X2), as well as external cooperation and market access (X5), do not influence, the role of farmer groups.
Analisis Pengelolaan Persediaan Bahan Baku Kedelai (Glycine Max L.) Pada Industri Tahu Pak Teguh Di Desa Harapan Bengkulu Tengah Riani Sarpeka; Evi Andriani; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11686

Abstract

Pak Teguh Tofu Factory is an agro-industry located in Harapan Village, Pulau Beringin village, Pondok Kelapa Sub-District, Central Bengkulu Regency, which utilizes soybeana (Glycine max L) as the mairaw material in the tofu production process. The availability and management of soybean raw material inventory are important factors in ensuring the smooth production process and cost efficiency The purpose of this research was to determine the condition of soybean raw material inventory and analyze the inventory management applied at Pak Teguh Tofu Factory. The method used is descriptive analysis (exploratory) and quantitative analysis with the Economic Order Quantity (EOQ), Safety Stock Reorder Point (ROP), and Total Inventory Cost (TIC) methods. The results of the research indicate that the inventory system implemented is still conventional, with an average usage of 100 kg per day or 3,000 kg per month, an ordering frequency of 6 times per month, and an ordering cost of Rp900,000 per month. Based on the EOQ method, the optimal order quantity is 3,128 kg per order, with a frequency of approximately once every 30 days of production. The safety stock value is 120 kg and the reorder point is 420 kg. The total inventory cost using the EOQ method is Rp287,700 per 30-day period, lower than the actual system, thus reducing Inventory costs by Rp612,300 per month. The application of the EOQ, safery stock and reorder point methods has proven to be more efficient in managing soybean raw material inventory and supporting the smooth and sustainable tofu production process.
Analisis Marketing Channel Dan Penerimaan Usahatani Cabai Merah (Capsium Annum) Di Seluma Triana Puspita; Yossie Yumiati; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11703

Abstract

The agricultural sector is one of the most important sectors in the Indonesian economy, particularly in horticultural commodities such as red chili (Capsicum annuum L.), which has high economic value and continuously increasing market demand. In Gunung Kembang Village, Semidang Alas Maras District, Seluma Regency, red chili farming is the main source of income for the community. However, the problem faced by farmers is the suboptimal selection of marketing channels that can maximize farm income. Therefore, this study was conducted to identify the patterns of marketing channels and the level of income earned by red chili farmers. This study aims to analyze marketing channels and the income of red chili farming. The method used is a quantitative descriptive method with a census technique involving 45 farmers as respondents. Data were collected through interviews, observations, and documentation, while the marketing channel analysis employed a descriptive method. Income analysis was calculated using the formula: Revenue = Production (Kg) × Selling Price (Rp). The results showed that there are three patterns of marketing channels: (1) producers directly to consumers at the farm, (2) producers directly to the market, and (3) producers to collectors, then to retailers, and finally to consumers. The most widely used marketing channel is the second channel, as it is considered more profitable and provides better selling prices for farmers. The total monthly revenue of red chili farming reached Rp29,048,335,000, with an average revenue per farmer of Rp645,518,556 per month.
Faktor yang Mempengaruhi Tingkat Permintaan Ikan Mungkus (Sicyopterus Cynocephalus) di Rumah Makan Pinggiran Jalan Air Manna Kabupaten Bengkulu Selatan Zendy Hd Sagita; Herri Fariadi; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11709

Abstract

South Bengkulu Regency is well-known as a producer of mungkus fish (Sicyopterus cynocephalus). This has led to an increase in mungkus fish processing businesses, one of which is a restaurant located along Air Manna Road in South Bengkulu Regency, where mungkus fish is the main menu item. The objective of this study is to analyze the factors influencing the demand for mungkus fish (Sicyopterus cynocephalus) at the restaurant along Air Manna Road in South Bengkulu Regency. The research method employed a quantitative descriptive approach combined with multiple linear regression analysis. The results of the study indicate that the factors influencing the demand for mungkus fish are: the price of mungkus fish (X1), business owner income (X2), the quality of mungkus fish (X4), and weather (X5), while the price of tilapia (X3) does not influence the demand for mungkus fish at the roadside restaurant on Air Manna Road in South Bengkulu Regency.
Analisis Strategi Pengembangan Budidaya Ikan Nila pada Usaha Bapak Gandi di Desa Darat Sawah Kecamatan Seginim Delta Maryeta Putri; Rika Dwi Yulihartika; Herri Fariadi
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11791

Abstract

Freshwater fish farming is a business that promises quite large profits that can provide greater selling value. This study aims to analyze internal and external factors in the development of Mr. Gandi's tilapia fish farming in Darat Sawah Village, strategies that can be applied in the development for Mr. Gandi's Tilapia Farming in Darat Sawah Village, Seginim Sub-District, South Bengkulu Regency. This research uses a descriptive quantitative research method, and uses data collection techniques with Observation, Interviews, and Documentation using SWOT analysis Strengths (strengths), Weaknesses (Weaknesses), Opportunities (Opportunities), Threats (Threats). The results of the research revealed that the main strength for Mr. Gandi's Tilapia Farming business lies in the availability of land and ponds 4.00 and the experience and skills of farmers 4.00. Meanwhile, the main weakness identified is the limited facilities and infrastructure for cultivation 1.66. The biggest opportunity for this business is the high market demand for tilapia fish and the market price of tilapia fish of 4.00. On the other hand, the main threats are environmental and weather conditions. Strategies that can be implemented are: 1. Developing a sustainable fish pond system according to land conditions. 2. Utilizing a water recirculation system to conserve water and maintain pond water quality. 3. Implementing a regular cleaning schedule to stabilize water flow and quality. 4. Collaborating with suppliers of superior, quality-tested seeds. 5. Establishing your own nursery to control seed stock and reduce long-term costs. 6. Using high-quality feed appropriate to the age of the fish for optimal growth. 7. Implementing a feeding program based on the fish's age stages: seed, grow-out, and harvest. 8. Building marketing partnerships with local buyers or distribution networks.
ANALISIS PEMASARAN CABE MERAH (Capsicum annum L.) DI KECAMATAN TALANG EMPAT KABUPATEN BENGKULU TENGAH Elto Miko Alvaruq; Ana Nurmalia; Rika Dwi Yulihartika; Diah Azhari
Jurnal Agriovet Vol. 8 No. 1 (2025): JURNAL AGRIOVET
Publisher : LPPM UNIVERSITAS KAHURIPAN KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/njqa5k52

Abstract

One type of horticultural product widely consumed by the community is chili. Chili is a shrub from the Solanaceae family. Chili plants consist of around 90 genera and approximately 2,000 species of herbs, shrubs, and small plants. Most of these species grow in tropical regions, although only a few can be utilized, such as potatoes (Solanum tuberosum), chili (Capsicum annum), and tobacco (Nicotiana tabacum). This research was conducted in Talang Empat Sub-district, Central Bengkulu Regency from March to April 2025. The location was purposively selected based on the consideration that farmers in the area cultivate not only rice but also red chili. The population includes all red chili farmers in Talang Empat Sub-district, totaling 30 people, all of whom were used as the sample (census). Primary and secondary data were collected through observation, interviews, and documentation. The results show that there are three marketing channels for red chili, each generating different marketing margins across institutions.
Co-Authors Adrian Delpana Alamsyah, Hendri Aldila Arief Sugara Alexander Silaban Alia Lestari Ana Nurmalia Ana Nurmalia Anjaly, Ana Delta Maryeta Putri Des Wahyudi, Egro Diah Azhari Dinda Okta Viani Eko Sumartono, Eko Elto Miko Alvaruq Evi Andriani Evi andriani, Evi Fransius Siregar Herfianti, Meiffa Heri Budiarto Heri Dwi Putranto Heri Fariadi Herri Fariadi Herri Fariadi Herri Fariadi Herri Fariadi, Herri Hilda Meisya Arif Irem Saputra Joko Saputra Jondri Silaban Liawansyah, Reni Lovita Lovita M, Mujiono Methatias Ayu Moulina Methatias Ayu Moulina, Methatias Ayu Muhammad Evriandes Andes Muhammad Hadi Surya Mujiono Mujiono Mujiono Nelma Apriyani Nurmalia, Ana Okta Indarti Pio Rahmat Saputra Prasetya, Adwini Riani Sarpeka Ririn Afriani Riski Dwi Utami Roy Saputra Salsahbillah, Wulan Sella Agustin Selvia Selvia Sintiya Sri Ekanengsih Sugianto, Dapid Suparyanto Widodo Sutina Sutina Syafitri, Aida Triana Puspita Via, Sel Wino Afrianto Wulan Salsahbillah Wulan salsahbillah salsahbillah Yossie Yumiati Yulia Suparti Zendy Hd Sagita