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Rika Dwi Yulihartika
Prodi Agribisnis Fakultas Pertanian Universitas Dehasen Bengkulu
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Rumusan Strategi Pemasaran Pada Toko “Nayla Buah” Kelurahan Sawah Lebar Kota Bengkulu Lestari, Alia; Yumiati, Yossie; Yulihartika, Rika Dwi
SINTA Journal (Science, Technology, and Agricultural) Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.5.2.%p

Abstract

Toko “Nayla Buah” mampu mengungguli ke 21 persaingan tersebut dengan menjadi salah satu toko buah terkenal di Kota Bengkulu. mengetahui apa yang memuat toko Nayla buah mampu mengungguli persaingan penjualan buah segar di area sekitarnya merupakan pertanyaan yang ingin dijawab oleh peneliti. Sehingga peneliti memandang perlu melakukan penelitian lebih lanjut. Salah satu cara untuk menyusun strategi pemasaran adalah dengan melakukan studi analisis strategi pemasaran yaitu dengan melakukan penelitian tentang analisis strategi pemasaran Toko Nayla Buah. Tujuan dari penelitian untuk memperoleh rumusan strategi pemasaran yang dianggap sesuai dengan situasi kondisi pada pemasaran Toko Nayla Buah berdasarkan pada faktor internal serta eksternal yang dimilik. pengumpulan data dilakukan dengan cara melakukan observasi ke lapangan dengan sasarannya meliputi pejabat pemerintah, konsumen toko, dan manajer atau karyawan toko “Nayla Buah.” Selain observasi data juga dilakukan dengan cara wawancara dan penyebaran kuesioner serta dokumentasi. Hasil dari penelitian ini diperoleh melalui analisis deskriptif kualitatif dengan pendekatan analisis SWOTToko tersebut memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada. Strategi yang harus diterapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresifstrategi SWOT untuk pemasaran pada toko “Nayla Buah” berupa strategi Agresif dengan rumusan strategi S-O sebagai berikut : 1) Terus menambah variasi produk 2) Mengoptimalkan kualitas buah 3) Menjaga kepercayaan konsumen 4) Mengoptimalkan jumlah ketersediaan buah
Demand Analysis of Young Coconuts in Pasar Pedati Village, Central Bengkulu Syafitri, Aida; Yumiati, Yossie; Yulihartika, Rika Dwi
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 2 (2024): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i2.126

Abstract

Pasar Pedati Village in Central Bengkulu Regency is one of the regions with a relatively high production of young coconuts. The demand for young coconuts has been increasing yearly, driven by various factors, including population growth. This study aims to analyze the level of demand for young coconuts and assess the influence of factors such as the price of young coconuts, watermelon prices, traders' income, seasons, and sales systems on the demand for young coconuts in Pasar Pedati Village. This research employs a quantitative approach, utilizing questionnaires and interviews conducted with 65 young coconut traders selected using the census sampling technique. Data were analyzed using multiple coefficient of determination analysis (R²) with the assistance of SPSS Statistics 25 software. Hypotheses were tested using both simultaneous regression analysis (F-test) and partial regression analysis (T-test). The findings reveal that the demand for young coconuts is high, with 60% of respondents reporting strong demand. Partial analysis indicates that the price of young coconuts and traders' income significantly influence demand, while simultaneous testing shows that all independent variables collectively have a significant impact on the dependent variable. The adjusted R-square value is 0.856, indicating that 85.6% of the variance in young coconut demand is explained by the independent variables, namely, the price of young coconuts, watermelon prices, traders' income, seasons, and sales systems, while the remaining 14.4% is explained by other factors not included in this study.
Analisis Forecasting Produksi dan Konsumsi Komoditas Sayuran Sawi (Brassica juncea L) Liawansyah, Reni; Yumiati, Yossie; Yulihartika, Rika Dwi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5115

Abstract

This research aims to determine the estimated trend of mustard greens production and consumption in Bengkulu Province for the next 10 years 2022 - 2031. This research was conducted in Bengkulu Province using secondary data, with analysis using the least squares method. The results of this research show that the predicted trend in the estimated production of mustard greens (Brassica juncea L) in Bengkulu Province in 2022 - 2031 shows a straight line movement from bottom left to top right, that mustard greens production tends to increase, with the average growth being 0.989 percent per year starting from the forecast year for mustard greens (Brassica juncea L) commodities in the next 10 year period for Bengkulu Province, the average growth is 0.989% per year, starting from 2022 amounting to around 32,782 tons, in 2023 amounting to around 32,839 tons, in 2024 amounting to around 32,897 tons, in 2025 totaling around 32,954 tons, in 2026 totaling around 33,012 tons, in 2027 totaling around 33,070 tons, in 2028 totaling around 33,120 tons, in 2029 totaling around 33,185 tons, in 2030 totaling around 33.24 tons, in 2031 amounting to around 33,305 tons. The estimated trend of consumption of mustard greens (Brassica juncea L) in Indonesia in 2022 - 2031 shows a straight line movement from bottom left to top right, that consumption of mustard greens tends to increase, with an average growth of 1.144 percent per starting from 2022 amounting to around 1.65 tonnes, in 2023 amounting to around 1.66 tonnes, in 2024 amounting to around 1.68 tonnes, in 2025 amounting to around 1.69 tonnes, in 2026 amounting to around 1.7 tonnes, in 2027 amounting to around 1.72 tons, in 2028 amounting to around 1.73 tons, in 2029 amounting to around 1.74 tons, in 2030 amounting to around 1.75 tons, and in 2031 amounting to around 1.76 tons.
Analisis Faktor pada Keberhasilan Petani Perkebunan Kayu Manis Pada Desa Taba Mulan Kecamatan Merigi Kabupaten Kepahiang Aldila Arief Sugara; Herri Fariadi; Rika Dwi Yulihartika
PUCUK : Jurnal Ilmu Tanaman Vol 4 No 2 (2024): Desember
Publisher : Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/pucuk.v4i2.326

Abstract

Perkebunan kayu manis adalah sumber pencarian utama masyarakat petani di Desa Taba Mulan Kecamatan Merigi. Sebagai komuditas utama yang dibudidayakan oleh petani Desa Taba Mulan, pada praktiknya keberhasilan petani kayu manis seringkali dihadapkan pada berbagai tantangan yang tidak menentu. Hal ini menyebabkan produktivitas dan pendapatan petani kayu manis tidak selalu optimal. Tujuan penulisan artikel ini untuk menganalisis faktor-faktor keberhasilan petani kayu manis Pada Desa Taba Mulan Kecamatan Merigi. Jenis penelitian berupa penelitian dekriptif kuantitatif, dengan menggunakan metode observasi dan wawancara untuk melakukan pengumpulan data. Adapun hasil data di analisis menggunakan metode statistik non parametik. Hasil penelitian menunjukkan faktor keberhasilan pada responden petani kayu manis termasuk tinggi dengan akumulasi skor dari ke lima faktor sebesar 29 atau 74,4%. Temuan ini diharapkan mampu menghasilkan kontribusi berupa kebijakan pertanian kayu manis yang lebih efektif dan berkelanjutan pada Desa Taba Mulan Kecamatan Merigi.
Consumer Satisfaction Level of Asri Fresh Kalamansi Syrup At Sari Rasa Gift Shop Salsahbillah, Wulan; Yulihartika, Rika Dwi; Fariadi, Herri
Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i2.107

Abstract

Consumer satisfaction is one of the important things in marketing. If consumers feel satisfied with a product from a restaurant, generally the consumer will continue to buy and consume. The aim of this research is to determine the level of consumer satisfaction with fresh, beautiful kalamansi syrup at the Sari Rasa gift shop in Bengkulu City. Based on research on the level of consumer satisfaction with fresh, beautiful kalamansi syrup in the Sari Rasa gift shop in Bengkulu City, it can be concluded that the level of consumer satisfaction with fresh, beautiful kalamansi syrup in the Sari Rasa gift shop in Bengkulu City is going well. then the consumer satisfaction index averages 3.79 in the good category
Pengolahan Mie dan Stik Sehat Berbahan Dasar Tomat di Kelompok Tani Sabar Subur dan Bina Karya Kabupaten Bengkulu Utara Yumiati, Yossie; Andriani, Evi; Yulihartika, Rika Dwi; Fariadi, Herri; Anjaly, Ana
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7745

Abstract

Sawang Lebar Village is one of the villages located in Tanjung Agung Palik District, North Bengkulu, Bengkulu Province. Based on data from the Bengkulu Tengah Regency Agriculture Service in 2023, farmers in Sawang Lebar Village generally grow tomatoes as their daily source of income. The nature of tomatoes is that they rot quickly so that unsold fruit is simply thrown away. The purpose of this community service activity is to form a tomato noodle and healthy stick processing business unit and to increase the skills and knowledge of members of the Sabar Subur and Bina Karya Farmers Group regarding food processing. This tomato noodle and healthy stick processing activity has been carried out for 1 month from preparation to implementation of the activity for the implementation of the activity at the Village Hall in Sawang Lebar Village, Tanjung Agung Palik District, North Bengkulu, Bengkulu Province which was attended by mothers from the Sabar Subur and Bina Karya Farmers Group consisting of 20 (twenty) people. During the activity, there were no obstacles faced because each participant, the day before the activity was carried out, had received material on processing tomato sticks and tomato noodles.
Pemanfaatan Pekarangan Rumah Sebagai Upaya Ketahanan Pangan Keluarga Nurmalia, Ana; Yumiati, Yossie; Yulihartika, Rika Dwi; Sugianto, Dapid
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i1.3811

Abstract

Air Putih Village is a village that has just expanded from its main village on September 15 2011. Therefore Air Putih Village is still in the process of learning to become a more advanced and superior village in various sectors. The agricultural sector is very important in supporting the local, national and international economy. Of course, the agricultural sector is also expected to be able to become a supporting sector for Air Putih Village to become a village that is more independent in the economy and food. The problem that is often faced is the increase in the price of basic commodities which continues to soar, this of course contributes to the economic difficulties of the people who live in poverty, while vegetable crops support basic commodities. In order to meet the needs and convenience of food for the people of Air Putih Village, the Dehasen University Faculty of Agriculture Community Service team and partners agreed to hold a socialization for the use of yards. The yard of the house can be used as a planting medium for various vegetables to support people's daily food needs. This makes it easier for people to meet their needs for minerals and vitamins. Besides that, it can help the community's economy by reducing expenses for vegetable needs. So counseling and training was carried out on the use of home yards by planting various vegetables. The benefits of using yard land economically are able to reduce family expenses and even if it is occupied can provide additional family income.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KARYAWAN CV. JAYA ABADI BENGKULU DESA BUKIT INDAH BENGKULU UTARA: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KARYAWAN CV. JAYA ABADI BENGKULU DESA BUKIT INDAH BENGKULU UTARA Rika Dwi Yulihartika; Alexander Silaban; Heri Fariadi
Jurnal Agriovet Vol. 7 No. 1 (2024): JURNAL AGRIOVET
Publisher : LPPM UNIVERSITAS KAHURIPAN KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/qnb6w090

Abstract

Human resources can generate creativity, energy, and talent that help in carrying out business activities (Nawawi, 2005).Employee job satisfaction is enhanced by consideration and good relationships between superiors and subordinates.The location of this study is CV.Jaya Abadi Bengkulu, located in Bukit Indah Village, Ketahun District, Bengkulu North Province, is one of the companies engaged in the agricultural waste processing industry, from palm oil husk to palm oil husk carbon.The purpose of this study is to determine employees' long-term satisfaction with their resumes.Jaya Abadi Bengkulu and CV factors related to employee satisfaction.Jaya Abadi Bengkulu.The number of respondents for this study was 30 employees and the data collection technique used was saturation sampling or census to generate the resumes of the majority of employees. Jaya Abadi Bengkulu as a research participant. The results of CV. Jaya Abadi Bengkulu's employee satisfaction survey show an average score of 33.56, with a category of “fairly satisfied'' (26.2 -34.2). and the job itself have a significant relationship with satisfaction.
ANALYSIS OF FACTORS INFLUENCING MINIMUM PRICE DETERMINATION FOR NILE FISH FARMERS IN KEDURANG DISTRICT Sella Agustin; Rika Dwi Yulihartika; Yossie Yumiati
Jurnal Saintifik (Multi Science Journal) Vol 23 No 2 (2025): MEI
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/js.v23i2.453

Abstract

This study aims to analyze what factors influence the minimum price setting for tilapia farmers in Kedurang sub-district. The data analysis method used is multiple linear regression analysis using SPSS. Based on the results of the study, the f test showed a Sig. value of 0.000 (<0.05), it can be concluded that the Independent Variable has a significant effect simultaneously on the Dependent Variable. The results of the t test in the form of a sig value. variable X1 Production Cost of 0.000 (<0.05), it is concluded that variable X1 Production Cost has a significant effect on variable Y minimum price setting; Sig value. variable X2 Market Demand of 0.86 (>0.05), it is concluded that the variable has no significant effect on variable Y minimum price setting; Sig value. variable X3 Government Policy of 0.377 (>0.05), it is concluded that the variable has no significant effect on variable Y; Sig value. variable X4 Product Quality of 1000 (>0.05), it is concluded that the variable has no significant effect on variable Y minimum price setting
Pelatihan Pembuatan dan Aplikasi “PESTOGANIK” Pestisida berbahan Dasar Tomat Organik Sumartono, Eko; Afriani, Ririn; Yulihartika, Rika Dwi; Moulina, Methatias Ayu
Damhil: Jurnal Pengabdian kepada Masyarakat Vol 4, No 1: June 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/damhil.v4i1.31414

Abstract

This community empowerment program aims to educate residents of Desa IV Suku Menanti on making an organic pesticide called “Pestoganik” from overripe tomatoes and natural ingredients. Pestoganik utilizes bioactive compounds such as tomatine and solanine in tomatoes, combined with garlic, tobacco, lemongrass oil, baking soda, and vinegar. The method involved hands-on training, ingredient demonstrations, and application tests. The solution proved effective in reducing pest populations such as aphids and leaf borers by more than 60% within a week. Additionally, it is low-cost, environmentally friendly, and easy to replicate using local materials. The training not only improved pest management but also raised awareness of sustainable farming practices. This activity demonstrates a simple, community-based solution to reduce dependence on chemical pesticides.
Co-Authors Adrian Delpana Aldila Arief Sugara Alexander Silaban Alia Lestari Ana Nurmalia Ana Nurmalia Anjaly, Ana Delta Maryeta Putri Des Wahyudi, Egro Diah Azhari Dinda Okta Viani Eko Sumartono, Eko Evi Andriani Evi andriani, Evi Fransius Siregar Hendri Alamsyah Herfianti, Meiffa Heri Budiarto Heri Dwi Putranto Heri Fariadi Herri Fariadi Herri Fariadi Herri Fariadi Herri Fariadi, Herri Hilda Meisya Arif Irem Saputra Joko Saputra Jondri Silaban Liawansyah, Reni Lovita Lovita M, Mujiono Methatias Ayu Moulina Methatias Ayu Moulina, Methatias Ayu Muhammad Evriandes Andes Muhammad Hadi Surya Mujiono Mujiono Mujiono Nelma Apriyani Nurmalia, Ana Okta Indarti Pio Rahmat Saputra Prasetya, Adwini Riani Sarpeka Ririn Afriani Riski Dwi Utami Roy Saputra Salsahbillah, Wulan Sella Agustin Selvia Selvia Sintiya Sri Ekanengsih Sugianto, Dapid Suparyanto Widodo Sutina Sutina Syafitri, Aida Triana Puspita Via, Sel Wino Afrianto Wulan Salsahbillah Wulan salsahbillah salsahbillah Yossie Yumiati Yulia Suparti Zendy Hd Sagita