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Journal : Agroindustrial Technology Journal

STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX) Nita Kuswardhani; Rizki Agustian; Melinda Lady Plus
Agroindustrial Technology Journal Vol 4, No 2 (2020): Agroindustrial Technology Journal
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/atj.v4i2.5077

Abstract

CoFresh (Coffee Fresh) is an innovative odor removal product made from compacted robusta coffee powder, small in size with a diameter of ± 2 cm. This product is suitable for use as an air freshener. CoFresh is a new product emerging on the market that requires a reliable business development strategy. A lot of competition is a challenge to develop the CoFresh business. This research was conducted to determine the CoFresh business development strategy using BMC, SWOT analysis and Quantitative Strategic Planning Matrix (QSPM). BMC is analyzed based on customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. The results of the EFE matrix calculation show that the CoFresh business is in a position to grow and develop. Meanwhile, the most dominant strategy in developing and improving marketing is to use an online marketing platform (IT based) and cooperate with coffee shops to promote products.
Co-Authors Ahmad Nafi' Ahmad Subayri Alfarisy, Fariz Kustiawan Ali Wafa Andi Eko Wiyono, Andi Eko Aris Munandar Baity Nur Jannah Bambang Marhaenanto Bertung Suryadharma, Bertung Clara Septaria Melinda Darmaningrum, Sindy Rosa Dian Purbasari Dinasty Alfajar Rizky Dwika Mayang Sari EKA RURIANI Ekky Audina Rusita Faqih A, Abdillah Fatimatuz Zahra Fitri Wulandari Fitria Riany Eris Fuad Sauqi Isnain Gusna Merina Haidar Ali Hana, Dania Mazidatul Hendy Firmanto Herlina . Herry Purnomo Herry Purnomo, Bambang Hidayatulloh Hidayatulloh Hifdzil Adila Ida Bagus Suryaningrat Ida Bagus Suryaningrat Idah Andriyani Indah Nalurita Intan Kartika Setywati Izzeta, Muhammad Izzeldin Khumairoh, Luthfi Afrilia Larasati R, Khosyi M. Abd. Nasir Mahardika, Nidya S Mahardika, Nidya Shara Maharlika Pemuda Bhakti Nagara Mahendra, Enggar Lantang Melinda Lady Plus Miftahul Choiron Muhammad Syaiful Adzim Munandar, Aris Nidya Shara Mahardika Ninik Rizky Hastuti Novita Fitri Yulian Nugraha, Bima Arya Nurhayati Nurhayati Nurmalasari, Marsa Suci Prameswari, Dinda Putri Purnomo, Bambang Hery Putri, Azizah Rayya Kartiko Qurrotun A’yuni R. Dio Alif Pratama Rahayu, Supratiana Rahmawati, Elis Ramadani, Fadillah Sauma Rifdah Atikah Rizki Agustian Rizky Chandra Ardi Wardhana Rusdianto, Andrew Setiawan Safitri, Putri Listia Salsabila, Adine Rara Sapta, Muhammad Sadam Putra Sulistyani, Ika Suryaningrat, Ida Bagus Bagus Suwasono, Sony Tiarawardani, Dwi Anggi Ade Utami, Sabrina Dinda Winda Amilia Wiyono, Andi E Yuli Wibowo Yumni, Syafiya Zata