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All Journal PIRAMIDA JUIMA : Jurnal Ilmu Manajemen Juara: Jurnal Riset Akuntansi MIX : Jurnal Ilmiah Manajemen Jurnal Bakti Saraswati AKUNTANSI DEWANTARA MUDRA Jurnal Seni Budaya Substansi: Sumber Artikel Akuntansi Auditing dan Keuangan Vokasi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Pengabdian Masyarakat AbdiMas Jurnal ULTIMA Accounting Jurnal Bisnis Terapan Jurnal Ilmiah Manajemen dan Bisnis SOLUSI Widya Akuntansi dan Keuangan Jurnal Sewaka Bhakti Jurnal Ilmiah Satyagraha Jurnal Revenue : Jurnal Ilmiah Akuntansi Advances in Global Economics and Business Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Transformatif: Ekonomi, Bisnis dan Kewirausahaan Dharma Jnana Jurnal Abdi Dharma Masyarakat Jurnal Inovasi Akuntansi Jurnal Pengabdian Masyarakat dan Riset Pendidikan SENEMA
Ida Ayu Nyoman Yuliastuti
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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EFFECT OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON COMPETITIVE ADVANTAGE IN THE COCONUT SHELL CRAFT INDUSTRY IN KARANGASEM REGENCY Bhegawati, Desak Ayu Sriary; Yuliastuti, Ida Ayu Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

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Abstract

Effect of Product Innovation and Entrepreneurial Orientation on Competitive Advantage in the Coconut Shell Craft Industry in Karangasem Regency. Usaha Kecil Menengah (UKM) memiliki kelebihan dalam mempertahankan usahanya dari krisis ekonomi, namun sebagian besar usaha kecil terkena dampak buruk dari krisis ekonomi tersebut. Untuk bisa menghadapi persaingan tersebut industri kecil menengah (UKM) harus memiliki keunggulan bersaing agar usahanya bisa berkembang dan terus bertahan. Keunggulan bersaing dapat diciptakan dengan diterapkannya orientasi kewirausahaan pada jiwa pelaku usaha dan mampu menciptakan inovasi produk sebagai nilai tambah dari produk yang dihasilkan. Tujuan dari penelitian ini adalah mengetahui pengaruh orientasi kewirausahaan dan inovasi produk terhadap keunggulan bersaing pada industri kerajinan batok kelapa. Penelitian ini dilakukan di Kabupaten Karangasem dengan jumlah populasi industri batok kelapa sebanyak 181 unit usaha. Sampel ditentukan dengan menggunakan metode slovin yaitu sebanyak 64 unit usaha, dan teknik analisis yang digunakan adalah dengan regresi linier berganda. Hasil pengujian hipotesis pada penelitian ini menunjukkan bahwa inovasi produk berpengaruh positif dan signifikan terhadap keunggulan bersaing pada industri batok kelapa di Kabupaten Karangasem. Sedangkan orientasi kewirausahaan tidak berpengaruh terhadap keunggulan bersaing pada industri batok kelapa di Kabupaten Karangasem. Hal ini berarti inovasi produk tetap dilakukan untuk menciptakan produk atau desain produk yang baru dan lebih menarik dalam menjaga keunggulan bersaing. Orientasi kewirausahaan bukan merupakan faktor yang dapat mempengaruhi keinginan keunggulan bersaing bagi UKM produk industri kerajinan batok kelapa di Kabupaten Karangasem, karena dilihat dari kondisi kemampuan pengrajin yang terbatas, dan perlu ditingkatkan keahliannya. Selain itu tindakan pengrajin batok kelapa tidak melihat sisi keuntungan usaha,tetapi berorientasi pada usahanya agar tetap bertahan.Kata kunci: inovasi produk, orientasi kewirausahaan, keunggulan bersaing, industri kerajinan batok kelapa
Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali Ribek, Pande Ketut; Purnawati, Ni Luh Gede Putu; Pendet, Ketut Muka; Yuliastuti, Ida Ayu Nyoman
Mudra Jurnal Seni Budaya Vol 39 No 1 (2024)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v39i1.2489

Abstract

Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company. brand image, product variety, and store atmosphere. The purpose of this study was to analyze the effect of brand image, product variety, and store atmosphere on customer loyalty. The population of this study are consumers who come to shop at least 2 times. The sampling technique is purposive sampling, this method uses the census method with a total of 102 fashion shop owners. Samples in this study were 102 respondents, with multiple linear regression analysis. Results of this study brand image has a significant positive effect on customer loyalty, product variety has a significant positive effect on customer loyalty, store atmosphere has a significant positive effect on customer loyalty in fashion stores in Bali.
Transformasi Pengelolaan Barang: Optimalisasi Administrasi Dan Penerapan Fifo Dalam Meningkatkan Efisiensi Departemen Food & Beverage Ida Ayu Nyoman Yuliastuti; Luh Ari Darmayanti; Pande Ketut Ribek
Jurnal Dharma Jnana Vol. 5 No. 2 (2025): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pengelolaan persediaan barang keperluan departemen Food & Beverage (F&B) pada hotel bintang memiliki tantangan tersendiri, antara lain barang yang mudah rusak, fluktuasi permintaan tamu, serta kebutuhan administrasi yang akurat dan efisien. Berdasarkan hasil observasi ditemukan permasalahan pada efisiensi operasional, khususnya di Departemen Food & Beverage (F&B), yaitu pengelolaan dokumen administrasi yang berantakan, belum optimalnya penerapan sistem FIFO pada persediaan bahan makanan, serta keterbatasan monitoring penggunaan bahan yang berdampak pada pemborosan dan biaya operasional. Solusi yang dirancang meliputi penataan dokumen administrasi menggunakan map snelhecter, digitalisasi arsip penting, penerapan sistem FIFO dengan label dan stock opname rutin, serta pelatihan dan pendampingan staf agar terbiasa dengan prosedur baru. Hasil program menunjukkan terdapat peningkatan dalam keteraturan administrasi, kemudahan akses dokumen, pengurangan pemborosan bahan makanan, dan efisiensi biaya. Selain itu, staf menjadi lebih kompeten, proses kerja lebih terstruktur, dan layanan kepada tamu meningkat. Disarankan agar hotel melanjutkan program secara berkelanjutan melalui pelatihan periodik, perluasan digitalisasi arsip elektronik, evaluasi berkala penerapan FIFO, serta pemanfaatan software inventaris.
PENGUATAN LITERASI DIGITAL DAN PEMASARAN ONLINE PADA KINERJA BUMDESA SEMBUNG GEDE, TABANAN Ida Ayu Nyoman Yuliastuti; I Gusti Agung Ayu Istri Lestari; Komang Dean Ananda; Made Agung Raharja
JUIMA : JURNAL ILMU MANAJEMEN Vol. 15 No. 2 (2025): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Village-Owned Enterprises (BUMDesa) play a crucial role in strengthening local economic resilience, yet many face challenges adapting to digital transformation. This study examines the influence of digital literacy and online marketing practices on the performance of Asta Dharma BUMDesa in Sembung Gede Village. Using a qualitative research approach, data were collected through in-depth interviews with BUMDesa managers, field observations, and analysis of organizational documents. The research findings indicate that BUMDesa managers' digital literacy remains at a basic level, characterized by limited skills in managing digital platforms, branding, and utilizing online marketing. Online marketing activities are still carried out in a rudimentary manner, without a structured strategy, using standard operating procedures, or a lack of dedicated human resources. These limitations significantly impact the visibility, competitiveness, and market reach of BUMDesa products. Although villages have strong economic potential, particularly in agriculture, local food products, and tourism, their integration into the digital market ecosystem remains weak. The study concludes that strengthening digital literacy is crucial for improving managerial capabilities, marketing effectiveness, and institutional performance. This study provides insights into the digital readiness of rural economic institutions and recommends sustainable capacity building, strategic digital marketing planning, and collaboration between stakeholders to improve the performance of BUMDesa in the digital era.
PENGARUH KOMUNIKASI, BUDAYA ORGANISASI, DANLINGKUNGAN KERJA TERHADAP KEPUASAN KERJAKARYAWAN Ni Luh Gede Putu Purnawati; Ida Ayu Nyoman Yuliastuti; Pande Ketut ribek
Jurnal Ilmiah Satyagraha Vol. 4 No. 1 (2021): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

Suatu perusahaan akan dapat berjalan dengan baik jika terciptakanya suatu hubungan yang harmonis dari segi komunikasi yang baik dan dikukung oleh budaya dan lingkungan yang nyaman. Penelitian ini bertujuan agar dapat mengetahui pengaruh komunikasi, budaya organisasi, dan lingkungan kerja terhadap kepuasan kerja di Mizu Villa. Populasi dalam yang digunakan penelitian ini adalah seluruh karyawan yang bekerja pada Mizu Villa, KutaBali. Dengan demikian jumlah populasi, yaitu sebanyak 30 orang. Dimana teknik penentuan sampel yang digunakan merupakan metode sampel jenuh, yaitu metode penentuan sampel menggunakan seluruh populasi yang dijadikan sampel didalam penelitian, sehingga jumlah responden yang digunakan adalah sebanyak 30 orang. Teknik analisis data yang digunakan dalam penelitian ini yaitu analisis regresi linier berganda. Hasil dari penelitian ini menunjukkan bahwa komunikasi, budaya organisasi dan lingkungan kerja fisik berpengaruh positif dan signifikan terhadap kepuasan kerja, berarti semakin baiknya komunikasi yang terjadi, semakin kuat budaya organisasi yang terbentuk dan semakin baik pula kondisi lingkungan kerja di Mizu Villa, maka akan semakin tinggi kepuasan kerja yang dirasakan oleh para karyawan
Pendampingan Strategi Pelayanan Dalam Meningkatkan Kepuasan Pelanggan Pada UMKM Di Badung Pande Ketut Ribek; Ni Made Sri Lasmi Dewi; Ida Ayu Nyoman Yuliastuti
Jurnal Dharma Jnana Vol. 5 No. 3 (2025): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pelaksanaan pengabdian masyarakat merupakan wujud nyata implementasi tridarma perguruan tinggi yang berperan penting dalam menjembatani dunia akademik dengan dunia usaha. Kegiatan ini dilaksanakan pada sebuah usaha mikro kecil menengah (UMKM) di bidang kuliner yang menghadapi tantangan dalam peningkatan kualitas pelayanan dan kepuasan pelanggan akibat persaingan industri yang semakin ketat. Hasil observasi menunjukkan adanya permasalahan berupa lambatnya proses penyajian serta kurangnya responsivitas staf terhadap kebutuhan pelanggan, sehingga menimbulkan keluhan dan berpotensi menurunkan loyalitas konsumen. Untuk menjawab permasalahan tersebut, dilakukan program pengabdian melalui evaluasi sistem layanan, pelatihan staf agar lebih ramah dan responsif, serta perbaikan alur penyajian makanan. Kegiatan ini bertujuan meningkatkan kualitas pelayanan, menciptakan pengalaman makan yang lebih menyenangkan, dan mendorong kepuasan serta loyalitas pelanggan. Lebih jauh, program ini juga menjadi sarana sinergi antara perguruan tinggi dan UMKM dalam mendorong penguatan daya saing, pertumbuhan ekonomi lokal, serta penciptaan tenaga kerja yang adaptif dan inovatif di era globalisasi.
Business Management of Village-Owned Enterprises: A Case Study of a BUMDesa in Bali Ida Ayu Nyoman Yuliastuti; I Gede Cahyadi Putra; I Dewa Made Arik Permana Putra
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i2.3910

Abstract

The purpose of this study is first to describe the management practices of Village-Owned Enterprises (BUMDesa) in running business units in the fields of agriculture and waste management through waste banks. Second, to identify the main challenges faced by BUMDesa in terms of institutions, business planning, accountability, and human resource management. Third, to formulate strategies to strengthen contextual and sustainable BUMDesa management, especially in the management of agricultural-based business units and waste processing businesses. The study was conducted at BUMDesa Asta Dharma, Sembung Gede Village. The research method is descriptive qualitative. The results of the study indicate that BUMDesa management has implemented good corporate governance, which applies the principles of transparency, accountability, efficiency, and participation. Transparency includes aspects of business activity planning, financial management, and performance reporting to the entire community. Accountability can be seen in financial accountability. Efficiency starts from the preparation of the work budget, implementation of activities, to the follow-up of the business process. Participation is carried out with the community as the subject, not the object involved in each business cycle. This encourages participation to become the main strategy in strengthening the resilience, inclusiveness, and desire of BUMDesa Asta Dharma
Asri Jewellery's Online Marketing During the Covid 19 Pandemic in Tampaksiring Village, Gianyar Ida Ayu Nyoman Yuliastuti; Putu Kepramareni; Anak Agung Putu Wiwik Sugiantari; I Ketut Sudipta Giri; I Gede Cahyadi Putra
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1185

Abstract

This study was carried out at Asri Jewellery engaged in a craft of bone carving, located at Br. Mantring, Tampaksiring Village, Bali. The training, mentoring, and evaluation methods for the sustainability of service activities. The results were the installation of wifi and neon boxes, website creation, product catalogs and brochures, business cards and business stamps, and online promotion assistance and through social media and marketplaces. The activities that have been carried out have provided the benefit of increasing a wider market share which resulted in the income maintained during the COVID-19 pandemic.
Quantity And Quality Of Production The Asri Art Bone Waste Carving Ida Ayu Nyoman Yuliastuti; Putu Kepramareni; Anak Agung Putu Wiwik Sugiantari; I Ketut Sudipta Giri
Journal of The Community Development in Asia Vol 2, No 3 (2019): September 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i3.574

Abstract

Asri art bone waste carving is one of the carving cow and buffalo bone waste which is an icon of Tampaksiring Village. Some problems faced by Asri are not having a place to store raw materials, the quantity of production is still relatively low, and product quality control is still lacking. To overcome these problems, the solutions provided are making raw material storage, providing production equipment, as well as making and assisting in the implementation of Standard Operating Procedures for production. The results of this activity are the quality of Asri's raw materials to be better maintained, the quantity of Asri's production has increased, and the quality of the products produced can be controlled.
Improvement of Asri Jewelry Production Capacity During Covid-19 Pandemic Ida Ayu Nyoman Yuliastuti; Putu Kepramareni; Anak Agung Putu Wiwik Sugiantari; I Ketut Sudipta Giri
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.886

Abstract

This study aims to determine strategies for increasing Asri Jewelry production capacity by continuing to apply health protocols during the Covid-19 pandemic. They are socialization, procurement of hand sanitizers, simple handwashing stations, masks, hand gloves, building materials, assistance in repairs, and expansion as well as arrangement of production sites. The study finds that increased workers' awareness of using masks, and hand gloves, a more comfortable workplace, and more structured flow of production activities. This implies that workers' health and safety are fully guaranteed. The improvements of the production site provide workers the comfortability bringing an increase of the total production capacity of Asri Jewelry.
Co-Authors A.A. Putu Wiwik Sugiantari Agus Mertha Dana Anak Agung Istri Ngurah Marhaeni Anak Agung Manik Pratiwi Anak Agung Putu Gede Bagus Arie Susandya Anastasya Helni Daniel Raditya Tandio Daniel Raditya Tandio Darmawan, I Putu Aditya Surya Dermawan Waruwu Desak Ayu Sriary Bhegawati Dewi, Ni Nyoman Komala Filomenamaya Gde Aksa Riantathula Acarya Putra Manik Gde Bagus Brahma Putra Gine Das Prena Gusti Ayu Ari Dewi I Dewa Made Arik Permana Putra I Dewa Made Arik Permana Putra I Gede Cahyadi Putra I Gusti Agung Ayu Istri Lestari I Gusti Agung Putu Sintia Putri I Gusti Bagus Rai Utama I Gusti Ngurah Bagus Gunadi I Kadek Bagiana I Kadek Dirga Mustiasa I Kadek Wika Ardianta I Ketut Muka I Ketut Sudipta Giri I Ketut Sudipta Giri I Made Suartawan I Nyoman Adi Susrawan I Nyoman Resa Adhika I Nyoman Resa Adhika, I Nyoman Resa I Wayan Eka Artajaya I Wayan Ruspendi Junaedi I Wayan Satria Dharma Putra I Wayan Sukadana I Wayan Sukadana Ida Ayu Ratih Manuari Ida Ayu Sita Amelia Putri Ida Bagus Ideyogiswara IM Suyana Utama Kadek Agus Olin Pramana Ketut Dwirahita Utami Dewi Komang Dean Ananda Komang Dean Nanda Luh Ari Darmayanti Luh Komang Merawati Made Santana Putra Adiyadnya Ni Kadek Dwitha Octasari Ni Kadek Hariani Ni Kadek Nita Kusuma Dewi Ni Luh Gede Putu Purnawati Ni Luh Karmini Ni Luh Putu Sandrya Dewi Ni Luh Putu Suwandewi Ni Made Mela Cintya Dewi Ni Made Sri Lasmi Dewi Ni Made Sunarsih Ni Nyoman Ayu Suryandari Ni Nyoman Komala Dewi Ni Nyoman Yuliarmi Ni Putu Ega Yulianti Utami Ni Putu Eka Sri Setya Dewi Ni Putu Erna Astiti Ni Putu Yeni Sukma Dewi Ni Wayan Anggi Eswarani Ni Wayan Ari Suarningsih Ni Wayan Cantika Verginia Noviana Dewi Setianingrum Pande Ketut Ribek Pande, I Wayan Bagus Putu Kepramareni Raharja, Made Agung Salain, Putu Pradiva Putra Siluh Putu Natha Primadewi Siluh Putu Natha Primadewi Sudiartini, Ni Wayan Ari Suwandewi, Ni Luh Putu Syamsiar, Syamsiar Yunisari, I Gusti Ayu Asta