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Susilawati, Agnes Dwita
Universitas Pancasakti Tegal
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Journal : Jurnal Pengabdian UNDIKMA

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Promoting the "Cempaka Tegal Slumpring Market" Tourism Through E-Tourism : Benchmarking Approach Mubarok, Abdulloh; Gashimov, Elchin; Rahmatika, Dien Noviany; Gashimov, Denis; Susilawati, Agnes Dwita; Amalia, Mei Rani; Firmansyah, Fahmi; Hapsari, Yustia; Prasetyono, Agus
Jurnal Pengabdian UNDIKMA Vol. 5 No. 3 (2024): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i3.11652

Abstract

This community service aims to socialize the concept of digital promotion to introduce the Cempaka Tegal tourist village to the community in a wider area, both locally, nationally and internationally. The method of implementing this service uses socialization and benchmarking. Data collection was carried out through observation and interviews which were then analyzed descriptively. The results of this activity showed that the practice of implementing digital promotion of tourist attractions in the Samara province of Moscow, Russia can be applied to introduce Cempaka Tegal Slumpring Market Tourism to all corners of the world. The digital promotional practices include creating official websites for tourist attractions, utilizing social media such as Facebook, Instagram, and Twitter, utilizing virtual and augmented reality (VR/AR) technology, collaborating with influencers and travel bloggers, optimizing search engines (SEO) and provide a tourist village tourism application. Some of these promotional media have now been implemented, such as Facebook (Desa Wisata Cempaka, n.d.),  Instagram (instagram.com/explore/locations/351643408686716/), collaboration with travel bloggers (Agus Fadilah, n.d.).
Co-Authors Abdulloh Mubarok Agustina Handayani Ahmad Hanfan, Ahmad Aman, Khoerul Amirah Amirah Amirah April Lia Hananto Aziz, Reza Rizal Rizki Bei Harira Irawan Briliani Dwi Hapsari Budi Susetyo Budi Susetyo Catur Nugroho Catur Wahyudi Catur Wahyudi, Catur Deddy Prihadi Dewi Apriani Fr Dien Noviany Rahmatika Esti Safitri Eva Anggra Yunita Fahmi Firmansyah Faiz Irsyad Prasetyo Firmansyah, Fahmi Firmansyah, Hasbi Gashimov, Denis Gashimov, Elchin Gunistiyo Gunistiyo, Gunistiyo Gunistyo Harira, Bei Hariyanto Hidayah, Nurlaeli Hidayat, Muhamad Rahmat Ibnu Muttaqin Ilman Kadori Inayah Adi Sari Ira Maya Hapsari Irawan, Bei Harira Jalari, Muhammad Juli Riyanto Tri Wijaya Juweriyah, Kafaby Kartikasari, Maulida Dwi Limpo, Lita Mahben Jalil Matriayani, Eka Maulida Dwi Kartikasari Mei Rani Amalia Mei Rani Amalia Mei Rani Amalia Michael Hadjaat Miswadi Miswadi Mohammad Arridho Nur Amin Monalisa Monalisa Mufida, Zahrotul Muhamad Andi Budiyanto Muhammad Wasil Naqiah, Zakiyyatun Netanya S, Marsella Lusio Niken Wahyu Cahyaningtyas Niken Wahyu Cahyaningtyas Pertiwi, Elin Bela Prasetyono, Agus Putra, Wira Pramana Reformasi, Era Riwayat, Andik Adi Putra Rosadianto, Hendi Saputra, Rikky Setyowati Subroto Setyowati Subroto Setyowati Subroto Setyowati Subroto Solehatun, Fifit Sri Mudiati Sri Murdiati Sri Murdiati Sulistiyani, Tri Sumarno . Susanti, Pipit Aprilia Suwandi Suwandi Tabrani Teguh Budi Raharjo Tofik Hidayat Tri Sulistyani Tri Sulistyani Ujianto, Nur Tulus Wahyudi, Catu Wahyudi, Farid Wawan Supriyanto Wicaksana, M Siddik Erdi Wiyanti , Sari Wiyanti, Sari Yuniarti Herwinari Yuniarti Herwinarni Yunita , Eva Anggra Yunita, Eva Anggra Yustia Hapsari, Yustia