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All Journal Media Gizi Mikro Indonesia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Wahana Akademika: Jurnal Studi Islam dan Sosial Panrita Abdi - Jurnal Pengabdian pada Masyarakat Wahana Akademika: Jurnal Studi Islam dan Sosial Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Jurnal Khasanah Pendidikan Jurnal Ekonomi dan Pembangunan Indonesia Penelitian Gizi dan Makanan (The Journal of Nutrition and Food Research)
Nur Ihsan
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pendampingan Pembuatan Website Desa Sebagai Wujud Digitalisasi Administrasi dan Informasi Desa Plancungan, Slahung, Ponorogo, Jawa Timur Sup, Devid Frastiawan Amir; Setiawan Bin Lahuri; Imam Kamaluddin; Khoirul Umam; Akhmad Affandi Mahfudz; Syamsuri; Achmad Michael Adi Putra; Nur Ihsan; Savier Nayaka Gunawardana; Abdullah Chamber; Muhammad Halimul Umam; Fatahna Fathan Mubina; Tegas Bijaksana; Ibnu Yaqzan Qurany; Muhammad Haidar; Lathiif Chandra Septian; Lucky Adha Febrian
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 1 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i1.2009

Abstract

The development of the shoe industry offers great potential to support national economic growth in Indonesia, including in the Tambakrejo Village area, Sidoarjo, which is one of the largest producers of local shoe production in Indonesia. However, the development of shoe products in Tambakrejo Village is known to face many challenges. So, this research aims to find out what challenges are faced in developing local shoe industry MSMEs in Tambakrejo Village, Sidoarjo. Also, what are the results of the implementation of business management training and marketing strategies to develop local shoe industry MSMEs in Tambakrejo Village, Sidoarjo. This research uses the Participatory Action Research (PAR) method, which is carried out by combining active participation from the community or group that is the research subject in this research process. Data collection in this service is carried out in two ways, namely observation and interviews. The research results show that business management training and marketing strategies have a big impact in improving the quality of leather shoe products in Tambakrejo Village. The training provided helps craftsmen use digital marketing through e-commerce and social media to reach a wider market.
Co-Authors Abdullah Chamber Achmad Michael Adi Putra Agus Nasir Akhmad Affandi Mahfudz Akin Duli Andri Estining Sejati Anwar Thosibo Anzu Elvia Zahara Ari Sandhyavitri Astuti Lamid Basrawi, Basrawi Devid Frastiawan Amir Sup Donny Kristanto Mulyantoro Endi Ridwan Erni Erawati Fatahna Fathan Mubina Hanifa Al Izati Ibnu Yaqzan Qurany Imam Kamaluddin Iwan Sumantri Khadijah thahir Muda Khoirul Umam Lathiif Chandra Septian Leony Octaviani Yusuf Lies Karyadi Lucky Adha Febrian M. Saidin Mochammad Imron Awalludin Mohamad Samsudin Muh. Nurtanzis Sutoyo Muhammad Haidar Muhammad Halimul Umam Muhammad Kurniawan Muherdiyantiningsih Muherdiyantiningsih Nasruddin Naufal Afif Putra Nurmala Sari Prihatin Broto Sukandar Rangga Andhika SATRIYAS ILYAS Savier Nayaka Gunawardana Sri Djuniati Sukati Sukati Supriadi SYAMSURI Tegas Bijaksana Whilma Lindary Yadi Mulyadi Yusi Dwi Nurcahyani