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All Journal RETORIKA: Jurnal Ilmu Bahasa Lexicon IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Adi Widya : Jurnal Pengabdian Masyarakat Journal of Applied Studies in Language Jurnal Bahasa Lingua Scientia WIDYABHAKTI Jurnal Ilmiah Populer LANGUA: Journal of Linguistics, Literature, and Language Education Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) International Journal of English Learning and Applied Linguistics (IJELAL) SWARNA Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies LOKATARA SARASWATI Focus Journal Language Review SWARNA: Jurnal Pengabdian Kepada Masyarakat Langua: Journal of Linguistics, Literature, and Language Education
Ni Nyoman Deni Ariyaningsih
Universitas Mahasaraswati Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Semiotic Analysis: Decoding Signs and Messages on Grand Filano YouTube Ads I Wayan Januartha; Ni Nyoman Deni Ariyaningsih
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.998-1009

Abstract

In the rapidly evolving digital advertising landscape, understanding how semiotic elements function is crucial for creating effective advertisements. A deep understanding of semiotics is essential for grasping how advertisements convey complex meanings to their audiences. While semiotic analysis is commonly applied in advertising, there is still a gap in understanding how signs and messages in digital commercials work together to create meaning. This study explores the interpretation of signs and messages in the Grand Filano YouTube advertisement by applying Saussure's semiotic theory (Lepschy, 1985), (Barthes, 1977), and Wierzbicka’ (1996). The goal is to uncover how these semiotic elements combine to communicate meaningful messages. This research employs a qualitative approach, using direct observation to collect data from the Grand Filano YouTube ad. The data collection involved observing and categorizing written text, slogans, visuals, colors, and non-verbal communication. The findings reveal that the Grand Filano advertisement effectively integrates these components to convey complex messages. The signs carry both denotative and connotative meanings that enhance the ad's impact. For instance, vibrant colors convey energy and confidence, while neutral tones suggest purity and luxury. The study concludes that the combination of signs and messages generates powerful meanings and influences the audience. This research provides practical insights for marketers, highlighting the strategic use of color and symbolism to craft more persuasive and engaging advertisements.
Secondary Slang Found on Song Lyrics; Drake’s World Vinsensius Aleksandro Rivaldo Jegau; Ni Nyoman Deni Ariyaningsih
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.9312

Abstract

Slang plays a crucial role in shaping linguistic style and cultural expression in contemporary music, particularly in hip-hop lyrics. Although numerous studies have examined slang in general, limited attention has been given to secondary slang in song lyrics and its contribution to meaning and stylistic expression, especially in Drake’s work. This study aims to address this gap by analyzing the use of secondary slang in Drake’s song “8am in Charlotte,” with a focus on how secondary slang constructs meaning and enriches the linguistic and cultural depth of the lyrics. Employing a qualitative descriptive method, the study identifies 27 slang expressions in the song, of which 5 are classified as secondary slang. The theoretical framework integrates (Kipfer & Chapman’s, 2007) classification of slang with (Claire, 1990) theory of meaning to interpret how secondary slang conveys contextual, social, and expressive meanings. The findings indicate that although secondary slang appears less frequently than other types of slang in the song, its presence is recurrent and functionally significant in conveying meaning and stylistic expression. This finding demonstrates that secondary slang functions as a strategic linguistic resource rather than merely informal language, contributing to the reinforcement of social identity and the enhancement of lyrical expression. In conclusion, this study contributes to a deeper understanding of the semantic and sociocultural functions of secondary slang in contemporary music and provides a valuable reference for future research in linguistics, popular culture, and music studies.  
Co-Authors Agustinus Dappa Loka, Agus Amandus Yasmin Arita Wastiana Konda Chalista Dewi, Pretty Sayang Dafriana Mamun Dewa Ayu Anggan Dina Satrisna Felisia Elsawati Gede Dharma Arya Wicaksana Gede Irwandika . Helena Dewi Irawansari I Dewa Ayu Devi Maharani Santika I Dewa Ayu Salsa Bila Ninda Pradevi I GB Wahyu Nugraha Putra I Gusti Agung Sri Rwa Jayantini I Gusti Agung Sri Rwa Jayantini3 I Gusti Ayu Agung Sintha Satwika I Gusty Ayu Vina Widiadnya Putri I Komang Sulatra I Komang Sulatra I Made Iwan Indrawan Jendra I Putu Angga Andika Putra I Wayan Januartha I Wayan Juniartha Ida Ayu Popy Wulandari Pratiwi Ida Bagus Gde Nova Winarta IGA Vina Widiadnya Putri Imakulata Suryani Danda Kadek Rina Desiyana Putri Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Maharani, Putu Devi Maria Fitriana Starman Ni Kadek Dwi Juniari Ni Kadek Sinta Sri Nadila Ni Komang Hernawati Ni Made Rai Desvita Sastra Dewi Ni Made Suci Ni Made Sutariani Ni Made Verayanti Utami Ni Putu Ariska Ayu Rosiana Dewi Ni Putu Cahyani Putri Utami Ni Putu Novia Lestari Ni Wayan Dita Novita Sari NI WAYAN SUASTINI Patrisius Baur Petrus Stefanus Pagul Putu Ameylia Maheswari Dewi Putu Desi Anggerina Hikmaharyanti Putu Gede Budiartha Riky Astina Sardiana, Gerdi Kafi Lole Siti Nadila Marsya Sri Rwa Jayantini, I Gusti Agung Teovila Edwin Vinsensius Aleksandro Rivaldo Jegau Yohana Maya Sari