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All Journal Jurnal Bisnis dan Ekonomi Jurnal Ilmu Manajemen (JIM) Zenit Jurnal Manajemen dan Bisnis Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Aptisi Transactions on Technopreneurship (ATT) MBIA Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Pengabdian UNDIKMA Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Revenue: Lentera Bisnis Manajemen PENG: Jurnal Ekonomi dan Manajemen JIPOWER : Journal of Intellectual Power Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Cen Lu
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Zenit

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Pengaruh Optimum Stimulation Level dan Self-Monitoring Terhadap Impulsive Buying Lu, Cen; Suwarno, Henky Lisan
Zenit Vol 3, No 1 (2014)
Publisher : Zenit

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Abstract

The fast-growing tendency of shopping centers can be evidence that the economy of the community is going well. On the other hand, due to the large number of shopping centers, there is a stimulus for the community to do shopping activities more frequently. And if the shopping activities are done withoutgood planning, the activities can bring bad impacts. Consequently, they easily become more consumptive. In the field of marketing science, such behavior is called impulsive buying. Impulsive buying behavior is influenced by several factors, including both optimum stimulation level and selfmonitoring. Impulsivity is a tendency to act without thinking first, thus making cognitive decisions quickly, and fails to appreciate the situation. Optimum Stimulation Level is ownership that characterizes individuals in terms of their general response to environmental stimuli. Self-monitoringis the tendency to alter or adjust ones behavior in response to the presence or behavior of another. Hence, in this study, the researchers intend to predict impulsive buying consumers based on the analysis of two factors: optimum stimulation level and self-monitoring. To test this hypothesis, the researchers use multiple regressions. The results show that the optimum stimulation level has no positive effects on impulsive buying and self-monitoring has no negative effects on impulsive buying.Keywords: Optimum Stimulation Level, self-control, impulsive buying.
Peranan Green Marketing terhadap Consumer Behavior Lu, Cen
Zenit Vol 3, No 3 (2014)
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Abstract

Nowadays, environment has become an actual issue in community, government, and business organizations. Environmental conditions are threatening the health and well-being of consumers globally. Consumers have to take the responsibility to support this movement. There are awarenessand motivation of consumers to encourage changes in the markets in which companies begin to manufacture environmentally friendly products that are more economical. Environmental issues have made companies modify the way of doing business to compete in the market and force companies to adapt their strategic planning process in order to meet legal, social, and economic requirements associated with environmental friendly products. In many countries, there are conservation programs to preserve the existing environment. Besides, companies must be disciplined in marketing,developing green marketing ideas, and communicating environmental messages, including environmental health issues. Green marketing is a form of marketing in which production activities, product packaginsg and promotional communications are associated with environmental safety.Hence, they make green culture as a concept of the company value with the aim to minimize the negative impacts on the environment. Green marketing is associated with ethical principles and values prevailing in society. Therefore, companies must be attentive to the heightened awareness ofconsumers to self-care, healthy lifestyle, and environment preservation. Consumer interests to improve the quality of the environment through the consumption of environmentally friendly products have risen significantly. Consumer behavior towards green marketing should be evaluated in terms ofaffective and cognitive. The behavior of consumers who use environmentally friendly products can be interpreted as consumer behavior in which individuals meet their needs, but do not ignore the needs of others in the long run. Media attention and consumer awareness of environmental issues arepresently on the rise. Such Consumer behavior makes companies change their business model in production methods that do not pollute the environment, yet create a more ethical and responsible marketing in developing environmentally friendly products and managing existing environmentalproblems.Keywords: green marketing, consumer behavior
Pengaruh Parent-Child Relationship terhadap Compulsive Buying: Self-Esteem sebagai Variabel Mediasi Lu, Cen; Suwarno, Henky Lisan
Zenit Vol 4, No 2 (2015)
Publisher : Zenit

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Consumer behavior, especially consumer purchases have been subject to change in tha past few years. Consumer purchase includes some types of purchase, and it is an interesting issue to study. Compulsive buying encourages consumers to make purchases in large and excessive amounts thoughnot really necessary. Compulsive buying is influenced by parent-child relationship in which the relationship of parents and children in the family influences consumer purchase decisions from the negative impact of the existing purchasing decisions. Parent-child relationship consists of three dimensions, namely parent-child cohesion, parent-child expressiveness, and parent-child conflict. Parent-child relationship can lead consumers to materialistic orientation. Consumers with Parentchild cohesion have excessive psychological pressure when shopping. Parent-child expressiveness gives freedom to the family members to make an expression when making purchases. Parent-child conflict shapes a consumer anti-social and deviant behavior in their purchasing behavior. Theinfluence of parent-child relationship towards compulsive buying is mediated by self-esteem. Selfesteem gives low self-esteem that makes consumers vulnerable to the purchase of deviant behavior. Compulsive buying is excessively a repetitive purchasing behavior and has become a habit forconsumers. This type of research is explanatory research. The results show that parent-child relationship does not affect compulsive buying simultaneously, whereas the partial test results has found out that parent-child cohesion and expressiveness do not affect compulsive buying, whileparent-child conflict does. Self-esteem, on the other hand, does not mediate the effect of parent-child relationship towards compulsive buying.Keywords: Parent-child relationship, Compulsive buying, self-esteem
Co-Authors Adsuni, Nur Aini Aliwinoto, Christine Ana Mariana, Ana Andriana, Nabilla Azzahra Aprillia, Ariesya Chandra Kuswoyo Felicia Abednego Felicia Abednego Felicia Natalie Zalukhu Fionita, Jeslyn Hasanah, Roudhoh Nanda Henky Lisan Suwarno Irianto, William Jeslyn Fionita Junita, Imelda Kartika Imasari Tjiptodjojo Kezia Kurniawati Nursalin Kristine, Fanny Lawra Ameliyyah Lestari, Fany Sholida Markus Kendrick Meily Margaretha Nur, Nur Ratna Widiastuti Rayner Alexander Reicheana Koesala Zirho Rony Setiawan Rully Arlan Tjahyadi Rully Arlan Tjahyadi Salsabila, Aliyah nasya Saragih, John Salmar Susanti Saragih Tjandrasa, Benny Budiawan Trisandy, Yudhi Vaher, Kristina Yolla Margaretha Yonathan Hervan Valentino Yusan, Budi Oktavianus Zaniarti, Sri