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Integrating Digital Entrepreneurship and Economic Education to Enhance Entrepreneurial Competence and Business Innovation among University Students Yuli Astini; Baiq Desthania Prathama; Dedy Febry Rachman; Syaiful Amri
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i2.4514

Abstract

The digital economy requires universities to develop students’ entrepreneurial competence and business innovation through economic and digital entrepreneurship education. This study examines the effects of economic education and digital entrepreneurship on entrepreneurial competence and business innovation, with entrepreneurial competence as a mediating variable. Using a quantitative explanatory design, data were collected from 340 students in economics-, business-, management-, and economics education-related programs and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that economic education and digital entrepreneurship significantly affect entrepreneurial competence (b = 0.515, p 0.001; b = 0.450, p 0.001). Entrepreneurial competence and digital entrepreneurship significantly affect business innovation (b = 0.557, p 0.001; b = 0.390, p 0.001), while economic education has no significant direct effect (b = -0.015, p = 0.695). Entrepreneurial competence also mediates both relationships. The findings suggest that universities should integrate economic education, digital entrepreneurship, and competence-based learning to strengthen student business innovation.
Consumer Preference For Eco-Friendly Products: A Market Experiment Approach Syaiful Amri; Yuli Astini; Dedy Febry Rachman
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 5 (2026): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i5.6667

Abstract

This study examines consumer preferences for environmentally friendly products using a market experiment approach. Grounded in consumer preference theory, green consumer behavior, and the Theory of Planned Behavior, the research aims to identify key determinants influencing actual consumer choices. A quantitative experimental design was employed, involving 240 respondents, in which product attributes such as price, quality, eco-label, packaging, and environmental value were systematically manipulated. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all variables significantly influence consumer preferences, with perceived quality and price emerging as the most dominant factors. Environmental value, eco-label, and packaging also have positive effects, although with relatively lower impact. These findings indicate that consumer decisions are primarily driven by utilitarian considerations, while environmental awareness functions as a supporting factor. The study also highlights the persistence of the attitude–behavior gap, where pro-environmental attitudes do not always translate into actual purchasing behavior. This research contributes theoretically by integrating economic and behavioral perspectives to understand sustainable consumption, and methodologically by applying a market-experiment approach to capture real choice behavior. Practically, the findings suggest that firms should prioritize product quality and competitive pricing while strengthening credible environmental communication to enhance consumer adoption of green products.