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All Journal MediaTor: Jurnal Komunikasi Mediator Communicatus: Jurnal Ilmu Komunikasi JURNAL EDUCATION AND DEVELOPMENT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Komversal: Jurnal Komunikasi Universal Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism MIMBAR : Jurnal Sosial dan Pembangunan Journal of Education Sciences (Edusci)
Anne Maryani
Universitas Islam Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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GAYA KOMUNIKASI SELEBGRAM DALAM KEGIATAN ENDORSEMENT DI INSTAGRAM (STUDI FENOMENOLOGI PADA AKTIVITAS JOANA NABABAN) Sari, Arfika Nurvita; Maryani, Anne; Hasbiansyah, O.
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 1 Januari 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6499

Abstract

Platform media sosial seperti Instagram adalah yang paling sering digunakan untuk mempromosikan produk atau untuk menunjukkan bahwa sekelompok pelanggan tertentu perlu dipenuhi kebutuhannya dalam hal bisnis. Kegiatan endorsement menjadi fonemena yang signifikan dalam media sosial. Endorsement sebagai bentuk Kerjasama antara selebgram dan pelaku usaha. Selebgram memegang peranan penting dalam mencapai tujuan Bersama. Pelaku selebiri media sosial atau selebgram berlomba lomba dalam mempromosikan jasa mereka. Untuk menjalankan bisnis tersebut selebgram dituntut untuk mampu meningkatkan kualitas diri dan kapasitasnya untuk mendapatkan pemberitaan yang baik di media. Pemilihan selebram juga harus mempertimbangkan kualitas dan ciri khas dari seorang selebgram. Penelitian ini bertujuan untuk mengkaji pengalaman, motif,dan makna endorsement selebgram di Instagram serta menggali lebih jauh gaya komunikasi selebgram tersebut. Dengan melakukan wawancara mendalam, observasi, dan dokumentasi untuk mengumpulkan data dari Joanna Nababan, penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologis untuk mendapatkan gambaran dan informasi yang jelas mengenai gaya komunikasi, pengalaman, motif, dan makna endorsement di Instagram. Temuan penelitian ini menunjukkan bahwa gaya komunikasi Joana Nababan dengan cara persuasif, dengan gaya yang terbuka terkesan ringkas dan sering kali blakblakan, memberikan stimulus untuk menarik perhatian audiens dengan gaya animasi gesture tubuh, wajah dan suara, gaya dramatis Pengalaman endorsement melibatkan free endorsement, adanya rasa kekeluargaan dan ujaran kebencian dari hatters. Makna endorsement bagi selebgram Joana Nababan yaitu sebagai hobi, dan pembentukan personal branding. dengan motif untuk mencari keuntungan, membantu pelaku umkm dan popularitas diri.
Pengaruh Terpaan Lagu Hindia Terhadap Kesehatan Mental Gen Z 10080021143, Muhammad Aulia Akbar; Anne Maryani
Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v5i2.18694

Abstract

Abstract. The rapid advancement of technology requires individuals to adapt to changes in media and patterns of digital music consumption, such as the use of platforms like Spotify. The song “Besok Mungkin Kita Sampai” by Hindia reflects mental health issues that are highly relevant to the lives of Generation Z. This study aims to analyze the influence of exposure to the song on Spotify on the mental health of Gen Z, focusing on the indicators of frequency, attention, and duration. This research employs a quantitative approach using a survey method, involving 100 respondents from Gen Z who actively use Spotify. The findings indicate a positive influence of exposure to “Besok Mungkin Kita Sampai” on the mental well-being of Gen Z, particularly in fostering feelings of calmness, motivation, and emotional validation. Among the three indicators, frequency and attention showed a stronger contribution than duration in creating a positive psychological impact. This study is expected to provide insights into the role of music as a medium that supports mental health, and offer implications for musicians and digital platforms in producing relevant and constructive content. Abstrak. Perkembangan teknologi yang pesat menuntut individu untuk beradaptasi dengan perubahan media dan pola konsumsi musik digital, seperti platform Spotify. Lagu “Besok Mungkin Kita Sampai” karya Hindia mencerminkan isu-isu mental yang relevan dengan kehidupan Gen Z. Penelitian ini bertujuan untuk menganalisis pengaruh terpaan lagu tersebut pada Spotify terhadap kesehatan mental Gen Z, dengan fokus pada indikator frekuensi, atensi, dan durasi. Pendekatan penelitian ini adalah kuantitatif dengan metode survei, melibatkan 100 responden dari kalangan Gen Z yang aktif menggunakan Spotify. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara terpaan lagu "Besok Mungkin Kita Sampai" terhadap kesehatan mental Gen Z, khususnya pada aspek perasaan tenang, termotivasi, dan merasa dipahami. Indikator frekuensi dan atensi memberikan kontribusi yang lebih besar dibanding durasi dalam membentuk efek psikologis positif. Penelitian ini diharapkan dapat memberikan wawasan tentang peran musik sebagai media yang mendukung kesehatan mental, serta implikasi bagi musisi dan platform digital dalam menciptakan konten yang relevan dan positif.
The Impact of a Public Speaking and Writing Skills Workshop on Student Preparation and Empowerment in International Academic Forums Yulianita, Neni; Maryani, Anne; Wiwitan, Tresna; Rakhmatullah, Adhika Putra; Maulana, Faisal; Irvanianto, Raihan Firjatullah
Jurnal Edusci Vol 3 No 1 (2025): Vol 3 No 1 September 2025
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v3i1.865

Abstract

Background. Speaking and writing are essential communication skills for students in academic settings and international forums, enabling them to convey ideas clearly and effectively in presentations, seminars, and scientific publications. Aim. This study aims to evaluate the effectiveness of a workshop on speaking and writing skills in enhancing students’ academic communication abilities, particularly in preparation for participation in international academic forums. Methods. Through the workshop activities carried out, the level of knowledge of participants was evaluated using a descriptive approach. The instruments used to collect data were a pre-test and a post-test. Results. The results of this training were effective in improving participants' knowledge and skills, as indicated by the effectiveness measurement. Workshop participants were involved in speaking and writing to enhance their academic achievement in international forums, which will enable them to participate in the International Conference on Communication, Management, and Humanities (ICCOMAH VI) 2025. Conclusions. Speaking and writing skills are crucial for students in academic settings, especially in international forums. These abilities support the delivery of precise ideas, enhance academic performance, and enable students to present their thoughts systematically, making them easier to understand by diverse audiences. Implementation. The workshop was conducted through interactive sessions, writing and speaking exercises, and academic forum simulations to improve participants’ communication skills gradually
Strategi Komunikasi Bisnis Online Shop Shopee dalam Meningkatkan Penjualan Muhammad Wildan Khairi; Anne Maryani
Jurnal Riset Manajemen Komunikasi Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v3i2.3228

Abstract

Abstract. E-commerce is a platform in the form of an application whose purpose is to make people shop safely, making it easier for people to find their needs through online media. one of the objects that uses an e-commerce account is My Ex-Clocker. These business people prefer to use sales and branding using the Shopee platform, this is because many people use the application to buy various kinds of needs, therefore they want to know how to increase sales via Shopee media. The purpose of this research is to find out the business communication strategy of Bess Lemariku in increasing sales through Shopee e-commerce. By using data collection techniques observation, interviews, and literature study. The results of the study show that the sales conditions for Bebek Lemariku use the Shopee platform, mainly because Shopee is one of the top choices because many audiences feel that Shopee has features that support Thrift Shop Bes Lemariku in optimizing the business communication strategy process. Bekaslemariku uses three implementations to increase sales through a giveaway with a buy 1 get 1 system, content marketing, and paid media. Research shows that the Bukalapak platform on the Shopee platform grows sales results but is not maximized through the implementation of giveaways, content marketing and paid media. Obstacles that occur in implementing business communication strategies to increase sales, namely, there is a lack of operational costs for carrying out paid communications in the nature of ads, a lack of analyzing and adapting to people's wishes, and not issuing breakthroughs to suppress sales in Shopee e-commerce. Abstrak. E-commerce merupakan platform dalam bentuk aplikasi yang tujuannya dibuat bagi masyarakat agar berbelanja dengan aman, memudahkan masyarakat dalam mencari kebutuhan mereka melalui media online. salah satu objek yang menggunakan akun e-commerse yaitu Bekaslemariku. Pelaku bisnis tersebut lebih menyukai pemanfaatan penjualan dan branding dengan menggunakan platform Shopee, hal itu dikarenakan banyaknya masyarakat yang menggunakan aplikasi tersebut untuk membeli berbagai macam kebutuhan, maka dari itu ingin mengetahui bagaimana cara Bekaslemariku dalam meningkatkan penjualan melalui media Shopee. Tujuan dalam penelitian ini yaitu untuk mengetahui strategi komunikasi bisnis Bekaslemariku dalam meningkatkan penjualan melalui e-commerce Shopee. Dengan menggunakan teknik pengumpulan data observasi, wawancara, dan studi kepustakaan. Hasil penelitian menunjukkan Kondisi penjualan Bekaslemariku menggunakan platform Shopee, utamanya karena Shopee menjadi salah satu pilihan utama karena banyak khalayak yang merasa bahwa Shopee memiliki fitur-fitur yang menunjang Thrift Shop Bekaslemariku dalam mengoptimalkan proses strategi komunikasi bisnis. Bekaslemariku menggunakan tigas penerapan untuk meningkatkan penjualan melalui giveaway dengan sistem buy 1 get 1, content marketing, dan paid media. Penelitian menunjukkan bahwa Bekaslemariku pada platform Shopee menumbuhkan hasil penjualan namun belum maksimal melalui penerapan giveaway, content marketing, dan paid media. Kendala yang terjadi dalam pelaksanaan strategi komunikasi bisnis untuk meningkatkan penjualan yaitu,terjadi kurangnya biaya operasional untuk melakukan komunikasi berbayar yang bersifat ads, kurangnya menganalisa dan beradaptasi dengan keinginan masyarakat, serta tidak mengeluarkan terobosan untuk menekan penjualannya di dalam e-commerce Shopee.
Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Putra, Raditya Pratama; Maryani, Anne; Triwardhani, Ike Junita; Rachmawati, Indri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
Verbal Strategies in Building a Trainer's Impression in the Opening Session of Training Noerwenda, Fauzi; Anne Maryani; Kurniadi, Oji
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.4529

Abstract

Training sessions are crucial moments for trainers to help participants improve their skills and confidence. Trainers at Persona Public Speaking are responsible for enhancing participants’ speaking abilities to become more effective and impactful. One key aspect of this process is the trainer’s ability to create a strong first impression through verbal communication strategies at the beginning of the session. A positive first impression can establish a comfortable learning atmosphere, motivate participants, and strengthen the trainer’s credibility. This study aims to analyze the verbal strategies used by trainers in creating first impressions during training sessions. Using a descriptive qualitative approach, four trainers from Persona Public Speaking were involved as research subjects. Data was collected through observation and in-depth interviews, then analyzed using Miles and Huberman’s interactive model. The results show that the use of formal greetings, opening rhymes, analogies, and acronyms forms part of the verbal strategies effectively used to capture attention and foster emotional closeness among participants. Furthermore, diction adjustments based on participant profiles and the influence of role models also shape the trainers’ communication styles. These findings highlight the importance of mastering verbal communication strategies as a core competency for trainers in adult learning contexts, as well as the critical role of early verbal choices in creating positive impressions while providing practical contributions to the development of effective, communication-based training.
Promosi Produk Kulit Melalui Event Astiga Edu Vacation Arif, Muhammad Salman; Maryani, Anne; Chaerowati , Dede Lilis
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.52136

Abstract

The fashion business in Indonesia continues to grow, including leather-based fashion that has become a distinctive characteristic of Garut City. One of the local fashion businesses is Astiga Leather, which faces intense competition and therefore needs a unique promotional strategy. This study aims to examine the promotion of leather products through the Astiga edu vacation event. The research uses a qualitative method with a case study approach and a constructivist paradigm, The research subjects were determined using purposive sampling. Data were collected through observation, interviews, documentation, and literature study. The results show that Astiga Leather’s promotional activities include active engagement on social media, participation in fashion shows, offering discounts, and organizing the Astiga edu vacation event. The event is promoted through direct offers, collaborations with travel agents and educational businesses, exhibitions, and brochure distribution. The main promotional medium used is Instagram, supported by Facebook, TikTok, and the company’s website. The challenges encountered include promoting the event effectively, aligning educational materials with consumer characteristics, and technical barriers such as language differences and venue constraints. The Astiga edu vacation program aims to provide education about leather craftsmanship, turn consumers into product promoters, deliver a unique promotional experience, and increase the sales of Astiga Leather products. Keywords : Marketing Communication; Media Promotion; Astiga Edu Vacation; Leather Jacket.
Pemanfaatan Media Sosial Tiktok dalam Menarik Minat Pengunjung Zahra Nabila Alfazriah; Anne Maryani
Bandung Conference Series: Journalism Vol. 5 No. 2 (2025): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v5i2.18258

Abstract

Abstract. In the face of increasingly fierce competition in the tourism industry, the utilization of TikTok as a promotional platform becomes increasingly crucial. This research aims to explore the utilization of TikTok social media as a promotional tool in attracting visitors to Lembang Park Zoo. The research method employed is qualitative with a case study approach, involving direct observation, interviews, and document analysis. The research subject is promotional content published by the TikTok account @lembang_parkzoo. The informants in this study are the management of Lembang Park Zoo. Data analysis refers to Pierre Levy's new media theory and is conducted through data reduction, data display, and data verification stages, with attention to data validity through technical triangulation and observer triangulation. It is expected that the results of this research will provide valuable insights for Lembang Park Zoo managers and the tourism industry in designing more effective promotional strategies in the digital era. Abstrak. Menghadapi persaingan dalam industri pariwisata yang semakin ketat, penggunaan TikTok sebagai platform promosi menjadi semakin penting. Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan media sosial TikTok sebagai alat promosi dalam menarik minat pengunjung Lembang Park Zoo. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus, melibatkan observasi langsung, wawancara, dan analisis dokumen. Subjek penelitian adalah konten promosi yang dipublikasikan oleh akun TikTok @lembang_parkzoo. Informan dalam penelitian ini adalah manajemen lembang park zoo. Analisis data ini merujuk pada teori new media oleh Pierre Levy dan dilakukan melalui tahap reduksi data, penyajian data, dan verifikasi data, dengan memperhatikan keabsahan data melalui triangulasi teknis dan triangulasi pengamat. Diharapkan hasil penelitian ini dapat memberikan wawasan yang berharga bagi pengelola Lembang Park Zoo dan industri pariwisata dalam merancang strategi promosi yang lebih efektif di era digital.
Co-Authors 10080021143, Muhammad Aulia Akbar Abyan Arrasid Aldy Yanwar Alma Azzahra Amallia, Chairun Andre Tadya Fahlevi Aneu Nur Annisa Putri Arif, Muhammad Salman Athallah Pratama Putra Azhar Panji Pratama Chaerowati , Dede Lilis Dennis Lumahing Wijaya Dimas Ongko Wijoyo Fazar Kabisar Ghita Mauritsa Hasbiansyah, O. Ike Junita Triwardhani Iqbal Jamil Irvanianto, Raihan Firjatullah Kiki Muhamad Khadafi Maulana, Faisal Mochamad Ismail Sabilillah Mohammad Jordan Febrian Gunawan Muhammad Wildan Khairi Neni Yulianita Noerwenda, Fauzi Nurrahmawati Oji Kurniadi Rachmawati, Indri Raditya Pratama Putra Raihan Naufal Raihan Prasatya Putra Rakhmatullah, Adhika Putra Ramayandi Rizkisya Resty Zulia Latifah Rianti Septianingsih Risman Maulana Risman Maulana Rita Gani Sari, Arfika Nurvita Tasya Pratiwi Aisyah Tresna Wiwitan Very Vebrio Yogascitra Naufal Zahra Nabila Alfazriah