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All Journal MediaTor: Jurnal Komunikasi Mediator JURNAL EDUCATION AND DEVELOPMENT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Komversal: Jurnal Komunikasi Universal Jurnal Riset Public Relations Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Journal of Education Sciences (Edusci)
Anne Maryani
Universitas Islam Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Antarpribadi Orang Tua dan Anak dalam Mengatasi Kecanduan Game Online Raihan Naufal; Anne Maryani
Jurnal Riset Public Relations Volume 4, No. 1, Juli 2024, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v4i1.4015

Abstract

Game online merupakan permainan yang dimainkan oleh orang banyak dengan waktu yang bersamaan melalui jaringan online. Namun game online memberikan dampak yang cukup besar bagi para penggunanya baik dampak positif ataupun negatif. Komunikasi antarpribadi yang dimaksud dalam penelitian ini adalah komunikasi antarpribadi orang tua dan anak di lingkungan Kelurahan Dago, Kecamatan Coblong, Kota Bandung yang dimana komunikasi jenis ini terjadi secara tatap muka dan bersifat interpersonal. Tujuan dari penelitian ini adalah agar orang tua tetap bisa mengawasi anak-anak mereka untuk tidak mengalami dampak kecanduan game online yang bisa mengganggu aktivitas sehari-hari. Metode yang digunakan pada penelitian ini adalah metode deskriptif kualitatif dengan metode observasi, wawancara, dokumentasi dan studi pustaka dengan teknik analisis data berbentuk reduksi data, penyajian data dan verifikasi data. Teori Substantif digunakan oleh penulis dengan harapan dapat memudahkan penulis dalam proses pengkajian data dan dalam proses menganalisa data yang sudah didapatkan. Hasil penelitian menunjukkan bahwa komunikasi antarpribadi orang tua dan anak menghasilkan dua pola komunikasi yaitu pola komunikasi permissive dan pola komunikasi authoritative. Online games are games played by many people at the same time via an online network. However, online games have quite a big impact on their users, both positive and negative impacts. The interpersonal communication referred to in this thesis is interpersonal communication between parents and children in the Dago Village environment, Coblong District, Bandung City, where this type of communication occurs face to face and is interpersonal in nature. The aim of this research is so that parents can continue to supervise their children so that they do not experience the effects of online game addiction which can interfere with daily activities. The method used in this research is a qualitative descriptive method using observation, interviews, documentation and literature studies with data analysis techniques in the form of data reduction, data presentation and data verification. Substantive theory is used by the author in the hope that it will make it easier for the author in the process of reviewing data and in the process of analyzing the data that has been obtained. The research results show that interpersonal communication between parents and children produces two communication patterns, namely permissive communication patterns and authoritative communication patterns.
GAYA KOMUNIKASI SELEBGRAM DALAM KEGIATAN ENDORSEMENT DI INSTAGRAM (STUDI FENOMENOLOGI PADA AKTIVITAS JOANA NABABAN) Sari, Arfika Nurvita; Maryani, Anne; Hasbiansyah, O.
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 1 Januari 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6499

Abstract

Platform media sosial seperti Instagram adalah yang paling sering digunakan untuk mempromosikan produk atau untuk menunjukkan bahwa sekelompok pelanggan tertentu perlu dipenuhi kebutuhannya dalam hal bisnis. Kegiatan endorsement menjadi fonemena yang signifikan dalam media sosial. Endorsement sebagai bentuk Kerjasama antara selebgram dan pelaku usaha. Selebgram memegang peranan penting dalam mencapai tujuan Bersama. Pelaku selebiri media sosial atau selebgram berlomba lomba dalam mempromosikan jasa mereka. Untuk menjalankan bisnis tersebut selebgram dituntut untuk mampu meningkatkan kualitas diri dan kapasitasnya untuk mendapatkan pemberitaan yang baik di media. Pemilihan selebram juga harus mempertimbangkan kualitas dan ciri khas dari seorang selebgram. Penelitian ini bertujuan untuk mengkaji pengalaman, motif,dan makna endorsement selebgram di Instagram serta menggali lebih jauh gaya komunikasi selebgram tersebut. Dengan melakukan wawancara mendalam, observasi, dan dokumentasi untuk mengumpulkan data dari Joanna Nababan, penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologis untuk mendapatkan gambaran dan informasi yang jelas mengenai gaya komunikasi, pengalaman, motif, dan makna endorsement di Instagram. Temuan penelitian ini menunjukkan bahwa gaya komunikasi Joana Nababan dengan cara persuasif, dengan gaya yang terbuka terkesan ringkas dan sering kali blakblakan, memberikan stimulus untuk menarik perhatian audiens dengan gaya animasi gesture tubuh, wajah dan suara, gaya dramatis Pengalaman endorsement melibatkan free endorsement, adanya rasa kekeluargaan dan ujaran kebencian dari hatters. Makna endorsement bagi selebgram Joana Nababan yaitu sebagai hobi, dan pembentukan personal branding. dengan motif untuk mencari keuntungan, membantu pelaku umkm dan popularitas diri.
Pengaruh Terpaan Lagu Hindia Terhadap Kesehatan Mental Gen Z 10080021143, Muhammad Aulia Akbar; Anne Maryani
Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v5i2.18694

Abstract

Abstract. The rapid advancement of technology requires individuals to adapt to changes in media and patterns of digital music consumption, such as the use of platforms like Spotify. The song “Besok Mungkin Kita Sampai” by Hindia reflects mental health issues that are highly relevant to the lives of Generation Z. This study aims to analyze the influence of exposure to the song on Spotify on the mental health of Gen Z, focusing on the indicators of frequency, attention, and duration. This research employs a quantitative approach using a survey method, involving 100 respondents from Gen Z who actively use Spotify. The findings indicate a positive influence of exposure to “Besok Mungkin Kita Sampai” on the mental well-being of Gen Z, particularly in fostering feelings of calmness, motivation, and emotional validation. Among the three indicators, frequency and attention showed a stronger contribution than duration in creating a positive psychological impact. This study is expected to provide insights into the role of music as a medium that supports mental health, and offer implications for musicians and digital platforms in producing relevant and constructive content. Abstrak. Perkembangan teknologi yang pesat menuntut individu untuk beradaptasi dengan perubahan media dan pola konsumsi musik digital, seperti platform Spotify. Lagu “Besok Mungkin Kita Sampai” karya Hindia mencerminkan isu-isu mental yang relevan dengan kehidupan Gen Z. Penelitian ini bertujuan untuk menganalisis pengaruh terpaan lagu tersebut pada Spotify terhadap kesehatan mental Gen Z, dengan fokus pada indikator frekuensi, atensi, dan durasi. Pendekatan penelitian ini adalah kuantitatif dengan metode survei, melibatkan 100 responden dari kalangan Gen Z yang aktif menggunakan Spotify. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara terpaan lagu "Besok Mungkin Kita Sampai" terhadap kesehatan mental Gen Z, khususnya pada aspek perasaan tenang, termotivasi, dan merasa dipahami. Indikator frekuensi dan atensi memberikan kontribusi yang lebih besar dibanding durasi dalam membentuk efek psikologis positif. Penelitian ini diharapkan dapat memberikan wawasan tentang peran musik sebagai media yang mendukung kesehatan mental, serta implikasi bagi musisi dan platform digital dalam menciptakan konten yang relevan dan positif.
The Impact of a Public Speaking and Writing Skills Workshop on Student Preparation and Empowerment in International Academic Forums Yulianita, Neni; Maryani, Anne; Wiwitan, Tresna; Rakhmatullah, Adhika Putra; Maulana, Faisal; Irvanianto, Raihan Firjatullah
Jurnal Edusci Vol 3 No 1 (2025): Vol 3 No 1 September 2025
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v3i1.865

Abstract

Background. Speaking and writing are essential communication skills for students in academic settings and international forums, enabling them to convey ideas clearly and effectively in presentations, seminars, and scientific publications. Aim. This study aims to evaluate the effectiveness of a workshop on speaking and writing skills in enhancing students’ academic communication abilities, particularly in preparation for participation in international academic forums. Methods. Through the workshop activities carried out, the level of knowledge of participants was evaluated using a descriptive approach. The instruments used to collect data were a pre-test and a post-test. Results. The results of this training were effective in improving participants' knowledge and skills, as indicated by the effectiveness measurement. Workshop participants were involved in speaking and writing to enhance their academic achievement in international forums, which will enable them to participate in the International Conference on Communication, Management, and Humanities (ICCOMAH VI) 2025. Conclusions. Speaking and writing skills are crucial for students in academic settings, especially in international forums. These abilities support the delivery of precise ideas, enhance academic performance, and enable students to present their thoughts systematically, making them easier to understand by diverse audiences. Implementation. The workshop was conducted through interactive sessions, writing and speaking exercises, and academic forum simulations to improve participants’ communication skills gradually
Strategi Komunikasi Bisnis Online Shop Shopee dalam Meningkatkan Penjualan Muhammad Wildan Khairi; Anne Maryani
Jurnal Riset Manajemen Komunikasi Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v3i2.3228

Abstract

Abstract. E-commerce is a platform in the form of an application whose purpose is to make people shop safely, making it easier for people to find their needs through online media. one of the objects that uses an e-commerce account is My Ex-Clocker. These business people prefer to use sales and branding using the Shopee platform, this is because many people use the application to buy various kinds of needs, therefore they want to know how to increase sales via Shopee media. The purpose of this research is to find out the business communication strategy of Bess Lemariku in increasing sales through Shopee e-commerce. By using data collection techniques observation, interviews, and literature study. The results of the study show that the sales conditions for Bebek Lemariku use the Shopee platform, mainly because Shopee is one of the top choices because many audiences feel that Shopee has features that support Thrift Shop Bes Lemariku in optimizing the business communication strategy process. Bekaslemariku uses three implementations to increase sales through a giveaway with a buy 1 get 1 system, content marketing, and paid media. Research shows that the Bukalapak platform on the Shopee platform grows sales results but is not maximized through the implementation of giveaways, content marketing and paid media. Obstacles that occur in implementing business communication strategies to increase sales, namely, there is a lack of operational costs for carrying out paid communications in the nature of ads, a lack of analyzing and adapting to people's wishes, and not issuing breakthroughs to suppress sales in Shopee e-commerce. Abstrak. E-commerce merupakan platform dalam bentuk aplikasi yang tujuannya dibuat bagi masyarakat agar berbelanja dengan aman, memudahkan masyarakat dalam mencari kebutuhan mereka melalui media online. salah satu objek yang menggunakan akun e-commerse yaitu Bekaslemariku. Pelaku bisnis tersebut lebih menyukai pemanfaatan penjualan dan branding dengan menggunakan platform Shopee, hal itu dikarenakan banyaknya masyarakat yang menggunakan aplikasi tersebut untuk membeli berbagai macam kebutuhan, maka dari itu ingin mengetahui bagaimana cara Bekaslemariku dalam meningkatkan penjualan melalui media Shopee. Tujuan dalam penelitian ini yaitu untuk mengetahui strategi komunikasi bisnis Bekaslemariku dalam meningkatkan penjualan melalui e-commerce Shopee. Dengan menggunakan teknik pengumpulan data observasi, wawancara, dan studi kepustakaan. Hasil penelitian menunjukkan Kondisi penjualan Bekaslemariku menggunakan platform Shopee, utamanya karena Shopee menjadi salah satu pilihan utama karena banyak khalayak yang merasa bahwa Shopee memiliki fitur-fitur yang menunjang Thrift Shop Bekaslemariku dalam mengoptimalkan proses strategi komunikasi bisnis. Bekaslemariku menggunakan tigas penerapan untuk meningkatkan penjualan melalui giveaway dengan sistem buy 1 get 1, content marketing, dan paid media. Penelitian menunjukkan bahwa Bekaslemariku pada platform Shopee menumbuhkan hasil penjualan namun belum maksimal melalui penerapan giveaway, content marketing, dan paid media. Kendala yang terjadi dalam pelaksanaan strategi komunikasi bisnis untuk meningkatkan penjualan yaitu,terjadi kurangnya biaya operasional untuk melakukan komunikasi berbayar yang bersifat ads, kurangnya menganalisa dan beradaptasi dengan keinginan masyarakat, serta tidak mengeluarkan terobosan untuk menekan penjualannya di dalam e-commerce Shopee.
Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Putra, Raditya Pratama; Maryani, Anne; Triwardhani, Ike Junita; Rachmawati, Indri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
Co-Authors 10080021143, Muhammad Aulia Akbar Abyan Arrasid Aldy Yanwar Alma Azzahra Amallia, Chairun Andre Tadya Fahlevi Aneu Nur Annisa Putri Athallah Pratama Putra Azhar Panji Pratama Dennis Lumahing Wijaya Dimas Ongko Wijoyo Fazar Kabisar Ghita Mauritsa Hasbiansyah, O. Ike Junita Triwardhani Iqbal Jamil Irvanianto, Raihan Firjatullah Kiki Muhamad Khadafi Maulana, Faisal Mochamad Ismail Sabilillah Mohammad Jordan Febrian Gunawan Muhammad Wildan Khairi Neni Yulianita Nurrahmawati Rachmawati, Indri Raditya Pratama Putra Raihan Naufal Raihan Prasatya Putra Rakhmatullah, Adhika Putra Ramayandi Rizkisya Resty Zulia Latifah Rianti Septianingsih Risman Maulana Risman Maulana Rita Gani Sari, Arfika Nurvita Tasya Pratiwi Aisyah Tresna Wiwitan Very Vebrio Yogascitra Naufal