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Pengaruh Lingkungan Kerja dan Sistem Penghargaan Terhadap Kinerja Karyawan di PT. Samarata Sinergi Auliya Putri; M. Yusuf S. Barusman
Economics and Digital Business Review Vol. 6 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menjelaskan kinerja karyawan sebagai faktor penting dalam menentukan keberhasilan suatu perusahaan dalam menghadapi usaha yang penuh persaingan. Tujuan dilakukannya penelitian ini yaitu untuk menganalisis hubungan antara lingkungan kerja dan sistem penghargaan terhadap kinerja karyawan di PT. Samarata Sinergi. Metode yang diterapkan ialah kuantitatif dengan pendekatan sensus, di mana kuesioner disebarkan kepada semua karyawan PT. Samarata Sinergi dan diuji menggunakan SPSS. Hasil penelitian mengindikasikan variabel X₁ berpengaruh signifikan secara statistik, sementara variabel X₂ mengindikasikan tidak berpengaruh signifikan secara statistik, dan uji f menyatakan variabel X₁ dan X₂ secara simultan punya pengaruh signifikan terhadap variabel Y. Dari penelitian ini memberikan rekomendasi kepada PT. Samarata Sinergi dalam pengelolaan suasana kerja yang kondusif dan pengembangan sistem penghargaan penting untuk meningkatkan produktivitas karyawan secara maksimal
The Impact of Global Trends on Tourism and the Creative Economy in Lampung Province Selfia Alke Mega; M. Yusuf S Barusman; Habiburahman Habiburahman; Andala Rama Putra Barusman
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5619

Abstract

Purpose: This study aims to analyze the influence of global trends on the development of tourism and creative business sectors in Lampung Province. Methodology/approach: The research employs a qualitative approach through a systematic literature review, drawing data from scientific articles, research reports, books, and official statistical sources. Results/findings: Global trends such as the rise in tourist visits, digitalization, and environmental awareness significantly impact local economic growth, tourism product diversification, and promotional activities in Lampung Province. Conclusions: Global trends including the growth of tourist arrivals, diversification of tourism products, the emergence of digital tourism ambassadors, and increased environmental awareness have significantly influenced the tourism and creative business sectors in Lampung Province. These developments present both opportunities and challenges that require strategic adaptation and collaboration among local governments, business actors, and communities. By adopting digital technologies, promoting sustainable tourism practices, and leveraging cultural and natural resources, Lampung can strengthen its competitiveness and achieve sustainable regional development. Conclusion: This study shows that adaptation to global trends supports tourism and creative economy development in Lampung Province through digitalization, diversification, and sustainability. The findings underline the role of local innovation and stakeholder collaboration in regional development and suggest the need for stronger digital capacity and sustainable tourism policies Limitations: This study is limited to literature-based analysis and does not include empirical field data to validate the findings. Contribution: The research provides strategic recommendations for policymakers and business stakeholders to capitalize on global trends for developing sustainable tourism and creative industries in Lampung Province.
Building University Brand Equity Through Service and Symbolic Attributes: The Mediating Role of Brand Image Tri Lestira Putri Warganegara; M. Yusuf Sulfarano Barusman; Andala Rama Putra Barusman; Habibburahman
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.1015

Abstract

Increasing competition in higher education has compelled private universities to strengthen their institutional brands to attract prospective students, enhance stakeholder confidence, and sustain long-term competitiveness. Because higher education is a credence service, prospective students are generally unable to evaluate educational quality before enrollment and therefore tend to rely on institutional reputation when making their decisions. Therefore, understanding the factors that shape university brand equity has become increasingly important. Although previous studies have examined service attributes and symbolic attributes separately, limited research has investigated their combined effects on university brand equity through brand image, particularly in private universities in developing countries. Therefore, using brand image as a mediating factor, this study investigates how service attributes and symbolic attributes affect university brand equity. Using survey data gathered from 394 students enrolled in seven private universities in Bandar Lampung, Indonesia, a quantitative technique was used. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both the direct and indirect relationships among the proposed constructs. The findings indicate that service attributes do not have a significant direct effect on brand equity. In contrast, symbolic attributes have a positive and significant effect on brand equity. Furthermore, both service attributes and symbolic attributes positively influence brand image, which in turn has a positive and significant effect on brand equity. Additionally, the mediation study shows that while brand image somewhat mediates the association between symbolic traits and brand equity, it entirely mediates the correlation between service attributes and brand equity. These findings demonstrate that students’ perceptions of institutional image play a critical role in translating both service attributes and symbolic attributes into university brand equity. By integrating symbolic and service attributes into a single model to describe how university brand equity is formed through brand image, this study adds to the body of knowledge on university branding. The findings suggest that private universities should strengthen not only service quality but also symbolic attributes, including institutional reputation, prestige, and identity, to build a stronger brand image and enhance university brand equity. This study is limited to student respondents from private universities within a single geographical region, which may restrict the generalizability of the findings.
Efforts to reduce illegal parking in Lampung Province Bambang Sumbogo; Eka Travilta Oktaria; M. Yusuf S. Barusman; Defrizal Defrizal; Andala Rama Putra Barusman
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 4 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i4.2324

Abstract

Purpose: This study examines how land is designated as no-parking zones and the efforts to suppress illegal parking in Lampung Province. Research Methodology: The method used in this research is descriptive qualitative. Results: Findings show ten areas where parking is prohibited: on bends, shoulders, or bridges; pedestrian or bicycle tracks; near traffic lights; main roads; in front of or close to stopped vehicles; within 6 m of intersections; within 9 m of bus stops (unless damaged); within 3 m of fire hydrants or areas hindering fire-fighting access; along slippery roads; on overpasses, tunnels, or their approaches; and on grass verges or shoulders. To address illegal parking, the Lampung Province Transportation Agency has taken several measures: mapping parking zones, improving management to support traffic flow and local revenue (PAD), fostering community and government awareness, providing guidance to ensure proper management, and enforcing sanctions. However, emphasis is placed more on education and guidance than punishment. Conclusions: Effective parking management, supported by public awareness, government intervention, and structured regulations, is essential for traffic safety and efficiency. Limitations: The study is limited to Lampung Province and uses descriptive data, restricting broader generalization. Contribution: This research offers practical insights for regional governments to improve traffic order through structured parking management and emphasizes the role of education and community awareness in reducing illegal parking.
Pengaruh Pelatihan Kerja dan Fasilitas Kesejahteraan Terhadap Produktivitas Karyawan Pada PT. KAI Divre IV Tanjung Karang Dhini Dwi Cahyani; Muhammad Yusuf Sulfarano Barusman
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6460

Abstract

The purpose of this study is to examine how employee productivity at PT Kereta Api Indonesia (Persero) Regional Division IV Tanjung Karang is affected by welfare amenities and job training. The increasing demands for organizational efficiency and the rise in passenger volume, which necessitate higher levels of human resource productivity, are the background of this study. Nonetheless, a number of issues remain, including the discrepancy between job requirements and training materials, as well as disparities in how employees view the company's welfare facilities. This study uses a correlational research design and a quantitative methodology. 2,087 employees make up the population, and 95 respondents, calculated using the Slovin formula with a 10% margin of error, make up the sample. Random sampling is the method of sampling that is employed. Likert scale questionnaires were used to gather data, and multiple linear regression analysis was performed with the aid of SPSS software. The findings demonstrate that welfare programs and job training both significantly and favorably impact worker productivity. At the same time, production is significantly impacted by both factors. With a coefficient of determination (R2) of 56.1%, job training and welfare facilities account for 56.1% of employee productivity, with other factors not included in this study influencing the remaining 43.9%. In conclusion, PT KAI Regional Division IV Tanjung Karang's employee productivity is greatly enhanced by pertinent work training and sufficient welfare amenities.
Pengaruh Strategi Pemasaran Terhadap Minat Sewa Soundsystem Optimus Di Bandar Lampung Nizla Azzahra Delina; M.Yusuf Sulfarano Barusman
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11291

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran yang meliputi produk, harga, promosi, dan tempat terhadap minat sewa konsumen pada Soundsystem Optimus di Bandar Lampung. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Data penelitian diperoleh melalui penyebaran kuesioner kepada 80 responden yang merupakan konsumen Soundsystem Optimus, dengan teknik probability sampling menggunakan metode simple random sampling. Analisis data dilakukan dengan menggunakan regresi linier berganda untuk menguji pengaruh strategi pemasaran terhadap minat sewa konsumen. Kebaruan penelitian ini terletak pada kajian empiris mengenai penerapan strategi pemasaran pada usaha jasa penyewaan soundsystem skala lokal yang masih terbatas diteliti. Hasil penelitian menunjukkan bahwa strategi pemasaran yang terdiri atas produk, harga, promosi, dan tempat berpengaruh secara signifikan terhadap minat sewa konsumen. Temuan ini mengindikasikan bahwa penguatan strategi pemasaran secara terpadu memiliki implikasi strategis dalam meningkatkan minat sewa, daya saing, serta keberlanjutan usaha jasa penyewaan soundsystem. Kata Kunci: Strategi Pemasaran, Bauran Pemasaran, Minat Sewa, Soundsystem Optimus
PHC LEADERSHIP CHARACTERISTICS, COMMUNITY HEALTH WORKER PERFORMANCE, AND MATERNAL BEHAVIOR IN STUNTING REDUCTION: SYSTEMATIC REVIEW Yuniastini, Yuniastini; Barusman, Yusuf Sulfarano; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman; Amatiria, Gustop; Putri, Gita Leviana; Marthalena, Yenny; Sunarmi, Sunarmi
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 3 (2026): Volume 10, Nomor 3, June 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i3.55375

Abstract

Stunting remains a critical global health challenge, yet the role of Primary Health Care (PHC) facility leadership in driving nutritional outcomes through community health worker (CHW) pathways remains poorly synthesized. This systematic review aims to examine leadership models employed by PHC facility heads and their association with stunting reduction, mediated by CHW performance and maternal health behavior change. A systematic search of PubMed, Scopus, and Elsevier databases was conducted following PRISMA guidelines. Original research articles examining PHC leadership, CHW supervision, and nutritional outcomes in children under five were included. Studies lacking leadership variables or stunting-related outcomes were excluded. Quality assessment utilized standardized appraisal tools. Twelve studies met inclusion criteria. Supportive supervision (9/12), training investment (10/12), stakeholder coordination (8/12), and resource mobilization (7/12) were key leadership characteristics associated with improved outcomes. Transformational leadership enhanced CHW motivation, task completion, and retention. A mediating pathway was identified: effective leadership improved CHW performance, which enhanced maternal antenatal care utilization, dietary diversity, and breastfeeding practices, contributing to stunting reduction. PHC leadership serves a catalytic function in stunting reduction through CHW capacity strengthening and community engagement. This review uniquely delineates the leadership–CHW–maternal behavior–stunting causal pathway, addressing a critical gap in implementation science. Future studies should employ longitudinal designs measuring leadership interventions' direct impact on anthropometric outcomes, and develop validated instruments for assessing PHC leadership competencies in low-resource settings.
EFFECTIVENESS OF THE LAMPUNG CIVIL SERVICE POLICE UNIT'S AUTHORITY: AN EDWARDS III AND SWOT-TOWS ANALYSIS Muhamad Iwan; M. Yusuf S. Barusman
International Journal of Multidisciplinary Reseach Vol. 2 No. 4 (2026): Agustus
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

This study analyzes the effectiveness of the implementation of authority by the Lampung Province Civil Service Police Unit (Satpol PP) in enforcing public order and community tranquility (Trantibum), using Edwards III's four-variable framework (communication, resources, disposition, and bureaucratic structure), enriched by Ansell and Gash's collaborative governance perspective. Employing a qualitative case study approach, data were collected through in-depth interviews with twelve informants across organizational levels, participant observation of three field operations, and a document review of the 2024 Minimum Service Standards (SPM) Evaluation Report for Trantibum. The findings show that the authority of the provincial Satpol PP is coordinative rather than command-based, and its effectiveness is constrained by statutory ambiguity surrounding the concept of 'facilitation' and by systemic resource deficits. Relational analysis reveals that the four Edwards III variables do not operate independently; rather, they form a pattern of institutional mismatch: resource constraints weaken the effectiveness of policy communication, while dysfunction in the bureaucratic structure contributes to variations in implementers' dispositions in the field. A SWOT-TOWS analysis, validated through member checking, produced eight strengthening strategies fully accepted by key informants, with the formalization of coordination mechanisms and the clarification of facilitation criteria identified as short-term priorities. This study extends the Edwards III framework to coordinative intergovernmental relations and proposes the concept of adaptive facilitation as an institutional response to regulatory ambiguity.
The Role of Financial Behavior, Financial Literacy, and Retirement Planning in Enhancing Lecturers' Financial Well-Being Sunarmi Sunarmi; M. Yusuf S. Barusman; Andala R.P Barusman; Defrizal Defrizal; Yenny Marthalena
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.2528

Abstract

Background: Financial well-being among lecturers in private higher education institutions has become an important concern, particularly in developing countries where many lecturers receive relatively low salaries despite carrying substantial academic responsibilities. Financial well-being is essential not only for individual quality of life but also for maintaining productivity, job satisfaction, and institutional performance. However, empirical evidence regarding the determinants of financial well-being among private university lecturers remains limited. This study aims to examine the influence of financial literacy, financial behavior, retirement planning, and income on the financial well-being of lecturers in private higher education institutions. Methods: This study employed a quantitative research design using a cross-sectional survey approach. Data were collected from 310 lecturers working at private higher education institutions through an online questionnaire distributed via Google Forms. The measurement instruments were adapted from established scales in the financial well-being literature. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement model and test the proposed structural relationships among variables. Results: The findings reveal that income is the strongest predictor of lecturers’ financial well-being (β = 0.543), followed by financial literacy (β = 0.442) and financial behavior (β = 0.264). The results indicate that lecturers with higher income levels, better financial knowledge, and healthier financial management practices tend to experience greater financial well-being. These findings highlight the importance of both economic resources and financial capability in shaping individual financial outcomes. Conclusion: The study concludes that improving lecturers’ financial well-being requires a multidimensional approach involving income enhancement, financial literacy development, and the promotion of positive financial behavior. Policymakers, higher education institutions, and relevant stakeholders should collaborate to provide financial education programs, retirement planning support, and policies aimed at improving lecturers’ economic conditions. Such initiatives can contribute to achieving sustainable financial well-being and improving the overall quality of academic life among private university lecturers.
TRANSFORMASI BIROKRASI PELAYANAN PUBLIK DI ERA DIGITAL: STUDI FENOMENOLOGI DI SUB BAGIAN TATA USAHA BALAI VETERINER LAMPUNG Muhammad Samsuri Efendi; M. Yusuf S. Barusman
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 5 (2026): Jurnal Riset Multidisiplin Edukasi (Mei 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i5.1941

Abstract

The transformation of public service bureaucracy in the digital era has become an essential demand to improve the effectiveness, efficiency, transparency, and accountability of government performance. Digitalization not only changes the use of technology in administrative processes but also influences work patterns, organizational culture, and how public officials perceive public services. This study aims to analyze the experiences of civil servants in implementing digital-based public service bureaucratic transformation in the Administrative Subdivision of the Lampung Veterinary Center. The research employed a qualitative approach using a phenomenological method. Data were collected through in-depth interviews, observations, and documentation, while the data were analyzed using thematic analysis techniques. The findings show that the digitalization of administrative systems has improved work efficiency, accelerated service processes, enhanced data accuracy, and facilitated real-time document access and monitoring. However, the implementation of digital transformation still faces several challenges, including limited network infrastructure, inadequate supporting devices, and variations in digital competencies among civil servants. Therefore, the success of digital bureaucratic transformation is strongly influenced by human resource readiness, organizational work culture, and sustainable policy support.
Co-Authors . Farlina Agnes Nofita Fatmasari Agung Setyo Utomo Agus Wahyudi Ahmad Cucus Amatiria, Gustop Amelia Citra Anggraito, Risetia Anggrita Denziana Appin Purisky Redaputri Aprinisa Aqila Ramandani Ardansyah Auliya Putri Bahiyyah, Siti Bambang Sumbogo Barusman, Andala R P Budhi Waskito Budhi Waskito Citra Amalia Claudius Budi Santoso Defrizal Defrizal Defrizal Defrizal Dhini Dwi Cahyani Diva Amanda Dwi Ambarningrum Edward Edward Eka Travilta Oktaria Evi Ekawati Fani Handayani Ferry Simarmata, Marudut Jon Gilang Permata Sari Habibburahman Habiburahhman Habiburahhman Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman HABIBURRAHMAN, Habiburrahman Haninun Hartabela, Dadang Hasrun Afandi UmpuSinga Hendri Dunan Hepiana Patmarina, Hepiana Hezky Yonathan Ida Syafakoh Indriati Agustina Gultom Irine, Brigita Iskandar Ali Alam Isnaini Isnaini Jennifer Cendana Johannes Simatupang Khomsahrial Romli Lindrianasari Lolita, Allyen Jeslyn Lukmanul Hakim Lukmanul Hakim M. Irfan Daeng Mangemba M. Oktaviannur MARTHALENA, YENNY Marzuki Noor, Marzuki Mega, Selfia Alke Mohammad Irfan Muhamad Iwan Muhammad Rizki Saputra Muhammad Samsuri Efendi Niki Agus Santoso Nizla Azzahra Delina Nur Fatah, Praditya Wiradipati Nurdiawansyah Okta Ainita Oktaria, Eka Travilta Ovie Mediana Pradita, Selvy Putri, Gita Leviana Rahmawati, Nindy Merry Rendra Adhitya Albardi Riki Adetia Setiawan Robby Yuli Endra Robiyansyah Saptarini, Veronika Simarmata, Marudut J.F. Soewito Soewito Soewito Soni Gunardi Suhaimi Suhaimi Suhaimi Suhaimi Sumbogo, Bambang Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Syahfery, Ahmad Tina Miniawati Barusman Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wenny Permata Sari Yanuar Dwi Prastyo Yayan Fitri Yeni Hermawanto Yenny Marthalena Yenny Marthalena Yuni Astini Yuniastini, Yuniastini Zaidirina Zaidrina