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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) International Conference on Education and Language (ICEL) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Visionist Jurnal Manajemen Indonesia SUSTINERE: Journal of Environment and Sustainability EnviroScienteae JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) International Journal of Economic Policy in Emerging Economies SEIKO : Journal of Management & Business Lectura : Jurnal Pendidikan JURNAL CEMERLANG: Pengabdian pada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Economics and Digital Business Review eCo-Fin East Asian Journal of Multidisciplinary Research (EAJMR) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pengabdian Masyarakat Tapis Berseri MABUSS: Journal of Management, Business and Social Sciences El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies Jurnal Riset Multidisiplin Edukasi Journal of Multidisciplinary Academic Business Studies
M. Yusuf S. Barusman
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Strategi Pemasaran Terhadap Minat Sewa Soundsystem Optimus Di Bandar Lampung Delina, Nizla Azzahra; Barusman, M.Yusuf Sulfarano
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11291

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran yang meliputi produk, harga, promosi, dan tempat terhadap minat sewa konsumen pada Soundsystem Optimus di Bandar Lampung. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Data penelitian diperoleh melalui penyebaran kuesioner kepada 80 responden yang merupakan konsumen Soundsystem Optimus, dengan teknik probability sampling menggunakan metode simple random sampling. Analisis data dilakukan dengan menggunakan regresi linier berganda untuk menguji pengaruh strategi pemasaran terhadap minat sewa konsumen. Kebaruan penelitian ini terletak pada kajian empiris mengenai penerapan strategi pemasaran pada usaha jasa penyewaan soundsystem skala lokal yang masih terbatas diteliti. Hasil penelitian menunjukkan bahwa strategi pemasaran yang terdiri atas produk, harga, promosi, dan tempat berpengaruh secara signifikan terhadap minat sewa konsumen. Temuan ini mengindikasikan bahwa penguatan strategi pemasaran secara terpadu memiliki implikasi strategis dalam meningkatkan minat sewa, daya saing, serta keberlanjutan usaha jasa penyewaan soundsystem. Kata Kunci: Strategi Pemasaran, Bauran Pemasaran, Minat Sewa, Soundsystem Optimus
Pengaruh Kemudahan Penggunaan dan Kepercayaan Terhadap Minat Menggunakan Layanan M2U pada Generasi Z di Bandar Lampung Edward Edward; Yusuf Sulfrano Barusman; Haninun Haninun
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 4 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i4.11784

Abstract

The development of digital banking in Indonesia has shown significant growth; however, the adoption rate of Maybank Indonesia’s M2U service among Generation Z in Bandar Lampung remains suboptimal. This study aims to analyze the effect of perceived ease of use and trust on the intention to use the M2U service among Generation Z in Bandar Lampung. The research employed a quantitative approach with a causal associative design. The population consisted of 4,600 Generation Z users of the M2U application at KCI Bandar Lampung, with a sample of 98 respondents determined using the Slovin formula. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that perceived ease of use has a positive and significant effect on the intention to use the M2U service. Trust also has a positive and significant effect on the intention to use the service. Simultaneously, perceived ease of use and trust significantly influence Generation Z’s intention to use M2U in Bandar Lampung. The study concludes that improving application usability and strengthening security and user trust are key factors in increasing Generation Z’s intention to adopt M2U digital banking services.
TRANSFORMASI BIROKRASI PELAYANAN PUBLIK DI ERA DIGITAL: STUDI FENOMENOLOGI DI SUB BAGIAN TATA USAHA BALAI VETERINER LAMPUNG Muhammad Samsuri Efendi; M. Yusuf S. Barusman
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 5 (2026): Jurnal Riset Multidisiplin Edukasi (Mei 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i5.1941

Abstract

The transformation of public service bureaucracy in the digital era has become an essential demand to improve the effectiveness, efficiency, transparency, and accountability of government performance. Digitalization not only changes the use of technology in administrative processes but also influences work patterns, organizational culture, and how public officials perceive public services. This study aims to analyze the experiences of civil servants in implementing digital-based public service bureaucratic transformation in the Administrative Subdivision of the Lampung Veterinary Center. The research employed a qualitative approach using a phenomenological method. Data were collected through in-depth interviews, observations, and documentation, while the data were analyzed using thematic analysis techniques. The findings show that the digitalization of administrative systems has improved work efficiency, accelerated service processes, enhanced data accuracy, and facilitated real-time document access and monitoring. However, the implementation of digital transformation still faces several challenges, including limited network infrastructure, inadequate supporting devices, and variations in digital competencies among civil servants. Therefore, the success of digital bureaucratic transformation is strongly influenced by human resource readiness, organizational work culture, and sustainable policy support.
IMPLEMENTASI PRINSIP GOOD CORPORATE GOVERNANCE DALAM PELAYANAN KPR FLPP PADA BRI BRANCH OFFICE TANJUNG KARANG Robiyansyah; M. Yusuf Sulfarano Barusman
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 5 (2026): Jurnal Riset Multidisiplin Edukasi (Mei 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i5.1953

Abstract

The implementation of good governance principles in public service delivery is a fundamental requirement for achieving effective, accountable, and citizen-oriented services. In the banking sector, these principles are particularly crucial when banks act as implementing agents for government programs, especially subsidized home ownership credit through the Housing Financing Liquidity Facility (FLPP). This study aims to analyze the implementation of good governance principles in FLPP mortgage services at PT Bank Rakyat Indonesia Branch Office Tanjung Karang. This research employs a qualitative descriptive approach. Data were collected through in-depth interviews, observation, and document analysis involving internal bank officers and FLPP beneficiaries. Findings indicate that transparency, accountability, and responsibility have been implemented adequately through clear information disclosure, standardized service procedures, and intensive customer assistance. However, several challenges remain, including limited customer understanding of financing mechanisms and inconsistencies in service delivery across different stages. These findings suggest that effective implementation of good governance depends not only on regulatory frameworks and SOPs but also on human resource capacity and service communication. This study contributes empirically to the discourse on good governance practices in the banking sector, particularly in subsidized housing programs.
The Impact of Global Trends on Tourism and the Creative Economy in Lampung Province Mega, Selfia Alke; Barusman, M. Yusuf S; Habiburahman, Habiburahman; Barusman, Andala Rama Putra
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5619

Abstract

Purpose: This study aims to analyze the influence of global trends on the development of tourism and creative business sectors in Lampung Province. Methodology/approach: The research employs a qualitative approach through a systematic literature review, drawing data from scientific articles, research reports, books, and official statistical sources. Results/findings: Global trends such as the rise in tourist visits, digitalization, and environmental awareness significantly impact local economic growth, tourism product diversification, and promotional activities in Lampung Province. Conclusions: Global trends including the growth of tourist arrivals, diversification of tourism products, the emergence of digital tourism ambassadors, and increased environmental awareness have significantly influenced the tourism and creative business sectors in Lampung Province. These developments present both opportunities and challenges that require strategic adaptation and collaboration among local governments, business actors, and communities. By adopting digital technologies, promoting sustainable tourism practices, and leveraging cultural and natural resources, Lampung can strengthen its competitiveness and achieve sustainable regional development. Conclusion: This study shows that adaptation to global trends supports tourism and creative economy development in Lampung Province through digitalization, diversification, and sustainability. The findings underline the role of local innovation and stakeholder collaboration in regional development and suggest the need for stronger digital capacity and sustainable tourism policies Limitations: This study is limited to literature-based analysis and does not include empirical field data to validate the findings. Contribution: The research provides strategic recommendations for policymakers and business stakeholders to capitalize on global trends for developing sustainable tourism and creative industries in Lampung Province.
Co-Authors . Defrizal . Farlina Agnes Nofita Fatmasari Agung Setyo Utomo Agus Wahyudi Ahmad Cucus Amelia Citra Andala Rama Putra Barusman Anggraito, Risetia Anggrita Denziana Appin Purisky Redaputri Appin Redaputri Aprinisa Aqila Ramandani Ardansyah, Ardansyah Bahiyyah, Siti Budhi Waskito Budhi Waskito Citra Amalia Claudius Budi Santoso Defrizal Defrizal Delina, Nizla Azzahra Diva Amanda Dwi Ambarningrum Edward Edward Evi Ekawati Fani Handayani Ferry Simarmata, Marudut Jon Gilang Permata Sari Habiburahhman Habiburahhman Habiburrahman Habiburrahman, Habiburrahman HABIBURRAHMAN, Habiburrahman Haninun Hartabela, Dadang Hendri Dunan Hepiana Patmarina Hezky Yonathan Indriati Agustina Gultom Irine, Brigita Iskandar Ali Alam Isnaini Isnaini Jennifer Cendana Johannes Simatupang Khomsahrial Romli Lindrianasari Lolita, Allyen Jeslyn Lukmanul Hakim Lukmanul Hakim M Oktavianur M. Oktaviannur Marzuki Noor, Marzuki Moh Oktavianur Mohammad Irfan Muhammad Rizki Saputra Muhammad Samsuri Efendi Niki Agus Santoso Nur Fatah, Praditya Wiradipati Nurdiawansyah Nurdiawansyah Okta Ainita Oktaria, Eka Travilta Pradita, Selvy Putri, Auliya Rahmawati, Nindy Merry Rendra Adhitya Albardi Riki Adetia Setiawan Robby Yuli Endra Robiyansyah Saptarini, Veronika Selfia Alke Mega, Selfia Alke Simarmata, Marudut J.F. Soewito Soewito Soewito Soni Gunardi Suhaimi Suhaimi Sumbogo, Bambang Syafakoh, Ida Syahfery, Ahmad Tina Miniawati Barusman Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wenny Permata Sari Yanuar Dwi Prastyo Yayan Fitri Yeni Hermawanto Zaidirina Zaidrina