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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) International Conference on Education and Language (ICEL) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Visionist Jurnal Manajemen Indonesia SUSTINERE: Journal of Environment and Sustainability EnviroScienteae JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) International Journal of Economic Policy in Emerging Economies SEIKO : Journal of Management & Business Lectura : Jurnal Pendidikan JURNAL CEMERLANG: Pengabdian pada Masyarakat YUME : Journal of Management EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Economics and Digital Business Review Studi Ilmu Manajemen dan Organisasi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin East Asian Journal of Multidisciplinary Research (EAJMR) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Pengabdian Masyarakat Tapis Berseri MABUSS: Journal of Management, Business and Social Sciences Sharia Economic and Management Business Journal (SEMBJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Jurnal Riset Multidisiplin Edukasi Journal of Multidisciplinary Academic Business Studies International Journal of Multidisciplinary Reseach Fundamental and Applied Management Journal Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
M. Yusuf S. Barusman
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence Of Education And Training On Employee Performance At The Class I Tpi Bandar Lampung Immigration Office Citra Amalia; M. Yusuf S Barusman
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study analyzes how the influence of Education (X1) and Training (X2) affects employee performance (Y) at the Class I TPI Bandar Lampung Immigration Office. The technique used is a quantitative approach, where data is obtained from 44 samples from 80 populations. The purpose of this study is to analyze the influence of Education and Training partially and simultaneously. The study states that X1 has a very big influence on Y, X2 has no influence on Y, and X1 and X2 simultaneously have a positive and significant influence on Y. The leadership of the Class I TPI Bandar Lampung Immigration Office should pay attention to factors that can influence employee performance,This effort is able to increase overall employee productivity and performance.
The Effect Of Product Quality And Price On Consumer Purchase Decisions On Shopee (case Study on Students of the Faculty of Economics and Business, Bandar Lampung University) Aqila Ramandani; M Yusuf S. Barusman
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research intends to explore and analyze the elements that affect purchasing decisions, with a focus on two independent variables: product quality (X1) and price (X2). The research uses a quantitative approach, employing a simple random sampling technique to select 90 respondents from a population of 936 students. The data is analyzed using SPSS 23, With multiple linear regression as the analytical approach, the study presents the following results: 1) Product quality has a partial impact on purchasing decisions on Shopee; 2) Price also partially affects purchasing decisions on Shopee; and 3) Both product quality and price simultaneously influence purchasing decisions on Shopee. These results are expected to inspire Shopee to maintain superior product quality and offer competitive pricing, which will help increase consumer purchasing decisions.
Brand Equity in University: Literature Review Warganegara, Tri Lestira Putri; Suhaimi, Suhaimi; UmpuSinga, Hasrun Afandi; Barusman, M Yusuf S; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3268

Abstract

Purpose: A review of the history of university brand equity research is attempted to be given in this paper. Research methodology: Extracts from the Scopus database. Ten publications discussing university brand equity made up the sample, which spanned the years 2000 to 2203. The analysis approach groups articles according to pertinent subjects about institution brand equity. Results: All things considered, the study findings revealed that little study has been done on university brand equity. Limitations: Our research focuses exclusively on scientific articles published in the last 23 years and in the Scopus index. Contribution: Given the dearth of study on brand equity in the service industry, particularly in universities, this could offer researchers a chance to focus on university brand equity, particularly in Indonesia.
Photovoltaics rooftop regulations and their connection to pro-environment consumer behavior in Indonesia Appin Purisky Redaputri; Claudius Budi Santoso; M Yusuf S Barusman
Sustinere: Journal of Environment and Sustainability Vol. 8 No. 2 (2024): pp. 138-287 (August 2024)
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/sustinere.jes.v8i2.399

Abstract

To address environmental issues, Indonesia aims to achieve a 23% renewable energy share by 2025 and 31% by 2050, according to the National Energy Plan. This article examines the regulations governing the management of rooftop solar power plant (rooftop-PV) in Indonesia and their connection to pro-environment consumer behavior. Despite Indonesia’s ambitious targets for Renewable Energy (RE) growth, progress in the field still needs improvement. Pro-environmental behavior (PEB) within the community is crucial for adopting rooftop PV as a more environmentally friendly energy alternative. This research employs a qualitative descriptive methodology with content analysis to evaluate the current situation. The research findings indicate that rooftop PV offers economic benefits through cost savings for consumers and is supported by existing regulations. However, some businesses feel that the government needs to expedite revising relevant regulations to address investment stagnation and installed solar panel capacity. Concerns arise that proposed policy changes may hinder the growth of rooftop PV businesses and the achievement of national capacity targets. The role of pro-environment consumer behavior, which has the potential to drive rooftop PV adoption, will be influenced by psychological and social factors, as well as changes in applicable regulations.
Analisis Strategi Pemasaran Produk Pembiayaan Kredit Pegawai PT BPR Eka Bumi Artha Kantor Cabang Bandar Lampung Bahiyyah, Siti; Barusman, M Yusuf Sulfarano
VISIONIST Vol 13, No 2 (2024): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v13i2.4221

Abstract

Industri perbankan di Indonesia menghadapi persaingan yang ketat, terutama dalam pemasaran produk pembiayaan kredit. Penelitian ini bertujuan untuk menganalisis strategi pemasaran produk pembiayaan kredit pegawai di PT BPR Eka Bumi Artha Kantor Cabang Bandar Lampung, mengidentifikasi faktor yang menyebabkan tidak tercapainya target realisasi kredit, serta merumuskan strategi pemasaran alternatif. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis Miles dan Huberman, yang melibatkan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa bank telah menerapkan strategi pemasaran melalui Word of Mouth dan bauran pemasaran 7P secara efektif. Namun, persaingan ketat dari bank pesaing menjadi tantangan utama dalam pencapaian target kredit. Analisis menggunakan matriks IE menempatkan perusahaan pada sel IV (Grow and Build), sementara diagram kartesius analisis SWOT menunjukkan posisi di kuadran I (agresif). Berdasarkan hasil ini, strategi alternatif yang diusulkan adalah strategi Strength-Opportunity (S-O), yang mencakup ekspansi pasar dan pengembangan produk baru guna meningkatkan daya saing dan pencapaian target pembiayaan kredit pegawai.
PENGARUH PENGGUNAAN FITUR PAYLATER TERHADAP PERILAKU IMPULSIVE BUYING PADA MAHASISWA PENGGUNA E-COMMERCE DI KOTA BANDAR LAMPUNG Diva Amanda; Yusuf S Barusman
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 7 No. 2 (2025): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis (inpress)
Publisher : Program Studi Manajemen | Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/4wsm2g10

Abstract

The purpose of this research is to find out how students in Bandar Lampung who use e-commerce and make impulsive buying when using the Paylater option. Paylater, a digital credit-based payment option, is growing in popularity and may influence impulsive buying. This study examines the impact of Paylater on impulsive buying behavior through a quantitative approach using a simple linear regression method. A total of 97 students in Bandar Lampung City who regularly shop online became the sample of this study. The regression test results show that the use of Paylater significantly and positively affects impulsive buying behavior, with a coefficient of 0.719 and a p-value of 0.000. Because the p-value of paylater is smaller than 0.05 (0.000), the t-value is 14.077> 1.985. Payletter seems to have an important and beneficial effect on impulsive buying. Paylater accounts for about 67.6% of the variance in impulsive buying, corresponding to an R² value of 0.676. Finally, students in Bandar Lampung City who use e-commerce and utilize the paylater feature are less likely to make impulsive buying.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND OCCUPATIONAL HEALTH AND SAFETY (OHS) IMPLEMENTATION ON EMPLOYEE PERFORMANCE AT PT BUKIT ASAM TBK Rahmawati, Nindy Merry; Oktaviannur, M; Barusman, M. Yusuf Sulfarano
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

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Abstract

This study aims to analyze the influence of organizational culture and the implementation of Occupational Health and Safety (OHS) on employee performance at PT Bukit Asam Tbk, Tarahan Port Unit. A quantitative approach was employed using a survey method, with data collected through questionnaires distributed to 116 respondents. The research instruments were tested for validity and reliability. Data analysis techniques included multiple linear regression, with t-tests, F-tests, and the coefficient of determination analyzed using SPSS version 29. The results reveal that both organizational culture and OHS implementation have a significant and positive impact on employee performance, both partially and simultaneously. The coefficient of determination value of 97.4% indicates that the two independent variables dominantly explain employee performance, with the remaining 2.6% influenced by other factors not examined in this study. These findings suggest that improving organizational culture and optimizing the implementation of OHS are crucial strategies for enhancing employee performance within the company.
THE EFFECT OF LEADERSHIP STYLE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT CLASS IIB GUNUNG SUGIH CORRECTIONAL INSTITUTION Syahfery, Ahmad; Romli, Khomsahrial; Barusman, M. Yusuf Sulfarano
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

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Abstract

Organizations possess interconnected structures and goals, relying heavily on human communication to coordinate their activities. This study aims to examine the influence of leadership style on employee performance, the impact of work motivation on employee performance, and the combined effect of both variables on the performance of employees at the Class IIB Correctional Institution of Gunung Sugih. The research employed a survey method with both qualitative and quantitative approaches. The analysis revealed that leadership style and work motivation simultaneously have a significant effect on employee performance, with a correlation coefficient (r) of 0.673 and a contribution of 39.4%. The F-test result showed an F-value of 5.538, which exceeds the F-table value of 2.40 at a 5% significance level, indicating that the alternative hypothesis is accepted and the null hypothesis is rejected. In conclusion, leadership style and work motivation significantly influence employee performance improvement. Therefore, it is recommended that both aspects be further enhanced, underperforming employees be provided with appropriate training, supervisory control be strengthened, and a fair reward and punishment system be implemented.
Efforts to reduce illegal parking in Lampung Province Sumbogo, Bambang; Oktaria, Eka Travilta; Barusman, M. Yusuf S.; Defrizal, Defrizal; Barusman, Andala Rama Putra
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 4 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i4.2324

Abstract

Purpose: This study examines how land is designated as no-parking zones and the efforts to suppress illegal parking in Lampung Province. Research Methodology: The method used in this research is descriptive qualitative. Results: Findings show ten areas where parking is prohibited: on bends, shoulders, or bridges; pedestrian or bicycle tracks; near traffic lights; main roads; in front of or close to stopped vehicles; within 6 m of intersections; within 9 m of bus stops (unless damaged); within 3 m of fire hydrants or areas hindering fire-fighting access; along slippery roads; on overpasses, tunnels, or their approaches; and on grass verges or shoulders. To address illegal parking, the Lampung Province Transportation Agency has taken several measures: mapping parking zones, improving management to support traffic flow and local revenue (PAD), fostering community and government awareness, providing guidance to ensure proper management, and enforcing sanctions. However, emphasis is placed more on education and guidance than punishment. Conclusions: Effective parking management, supported by public awareness, government intervention, and structured regulations, is essential for traffic safety and efficiency. Limitations: The study is limited to Lampung Province and uses descriptive data, restricting broader generalization. Contribution: This research offers practical insights for regional governments to improve traffic order through structured parking management and emphasizes the role of education and community awareness in reducing illegal parking.
Tourism Development Strategy at Minang Rua Beach, Kelawi Village using Differentiation Strategy Lolita, Allyen Jeslyn; Barusman, Muhammad Yusuf Sulfarano
East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i3.8659

Abstract

Tourism development is an important effort to improve the economy of a region. One of the tourist attractions that has natural and cultural potential is Minang Rua Beach. Minang Rua Beach is a tourist destination that has its uniqueness to find great opportunities for sustainable tourism development. Minang Rua Beach implements a strategy for tourism development, namely a differentiation strategy. The differentiation strategy has been recognized as an effective approach in attracting the attention of tourists and differentiating tourism destinations from others. This research aims to analyze and describe how differentiation strategies are applied in tourism development. The research method used was descriptive qualitative, data was collected through observation, interviews, and documentation. Based on observations at Minang Rua Beach and interviews with Minang Rua Beach Managers who are members of the Tourism Awareness Group (POKDARWIS) as well as tourists who come to this tourist spot, Minang Rua Beach shows unique natural and cultural uniqueness. Minang Rua Beach has become the main pawn in implementing differentiation strategies such as natural beauty, cultural diversity, or exclusive activities. Researchers found that marketing efforts that emphasize the uniqueness and specialness of destinations have succeeded in attracting market attention.
Co-Authors . Farlina Agnes Nofita Fatmasari Agung Setyo Utomo Agus Wahyudi Ahmad Cucus Amatiria, Gustop Amelia Citra Anggraito, Risetia Anggrita Denziana Appin Purisky Redaputri Aprinisa Aqila Ramandani Ardansyah Auliya Putri Bahiyyah, Siti Bambang Sumbogo Barusman, Andala R P Budhi Waskito Budhi Waskito Citra Amalia Claudius Budi Santoso Defrizal Defrizal Defrizal Defrizal Dhini Dwi Cahyani Diva Amanda Dwi Ambarningrum Edward Edward Eka Travilta Oktaria Evi Ekawati Fani Handayani Ferry Simarmata, Marudut Jon Gilang Permata Sari Habibburahman Habiburahhman Habiburahhman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hartabela, Dadang Hasrun Afandi UmpuSinga Hendri Dunan Hepiana Patmarina, Hepiana Hezky Yonathan Ida Syafakoh Indriati Agustina Gultom Irine, Brigita Iskandar Ali Alam Isnaini Isnaini Jennifer Cendana Johannes Simatupang Khomsahrial Romli Lindrianasari Lolita, Allyen Jeslyn Lukmanul Hakim Lukmanul Hakim M. Irfan Daeng Mangemba M. Oktaviannur MARTHALENA, YENNY Marzuki Noor, Marzuki Mega, Selfia Alke Mohammad Irfan Muhamad Iwan Muhammad Rizki Saputra Muhammad Samsuri Efendi Niki Agus Santoso Nizla Azzahra Delina Nur Fatah, Praditya Wiradipati Nurdiawansyah Okta Ainita Oktaria, Eka Travilta Ovie Mediana Pradita, Selvy Putri, Gita Leviana Rahmawati, Nindy Merry Rendra Adhitya Albardi Riki Adetia Setiawan Robby Yuli Endra Robiyansyah Saptarini, Veronika Simarmata, Marudut J.F. Soewito Soewito Soewito Soni Gunardi Suhaimi Suhaimi Suhaimi Suhaimi Sumbogo, Bambang Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Syahfery, Ahmad Tina Miniawati Barusman Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wenny Permata Sari Yanuar Dwi Prastyo Yayan Fitri Yeni Hermawanto Yenny Marthalena Yenny Marthalena Yuni Astini Yuniastini, Yuniastini Zaidirina Zaidrina