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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) International Conference on Education and Language (ICEL) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Visionist Jurnal Manajemen Indonesia EnviroScienteae JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) International Journal of Economic Policy in Emerging Economies Lectura : Jurnal Pendidikan JURNAL CEMERLANG: Pengabdian pada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Economics and Digital Business Review JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pengabdian Masyarakat Tapis Berseri MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM Journal of Multidisciplinary Academic Business Studies
M Yusuf S Barusman
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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SOCIAL RETURN ON INVESTMENT (SROI) ANALYSIS OF THE ELECTRIC MOTOR CONVERSION TRAINING PROGRAM IN NORTH LAMPUNG Redaputri, Appin Purisky; Barusman, M Yusuf S
EnviroScienteae Vol 20, No 4 (2024): ENVIROSCIENTEAE VOLUME 20 NOMOR 4, NOVEMBER 2024
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/es.v20i4.20124

Abstract

Converting conventional motors into electric vehicles can reduce dependence on fossil fuels. The conversion process involves engine replacement, charging system installation, and vehicle structure modification. The conversion program was carried out involving workshops and vocational high school students. The Social Return on Investment (SROI) method was employed to measure the social and economic impacts of the program, involving impact identification, measurement, monetization, cost comparison, and analysis. The PLN Cares program undertook motor conversion with the aim of improving sustainability and quality. The research problem and objectives focused on measuring the SROI in the electric motor conversion program. The research method employed a qualitative approach with data collection techniques through in-depth interviews, focus group discussions, observations, and literature studies. Data were continuously analyzed during and after collection. SROI calculations involved initial investment capital input and impact value, resulting in an SROI ratio of 5.03. The research results indicated that the PLN Cares program had a significant social impact, with an SROI ratio indicating a profitable investment value. Conclusions and recommendations involved maintaining the working mechanisms, synergy among stakeholders, and using the program as a guide for similar projects in the future.
Brand Equity in University: Literature Review Warganegara, Tri Lestira Putri; Suhaimi, Suhaimi; UmpuSinga, Hasrun Afandi; Barusman, M Yusuf S; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3268

Abstract

Purpose: A review of the history of university brand equity research is attempted to be given in this paper. Research methodology: Extracts from the Scopus database. Ten publications discussing university brand equity made up the sample, which spanned the years 2000 to 2203. The analysis approach groups articles according to pertinent subjects about institution brand equity. Results: All things considered, the study findings revealed that little study has been done on university brand equity. Limitations: Our research focuses exclusively on scientific articles published in the last 23 years and in the Scopus index. Contribution: Given the dearth of study on brand equity in the service industry, particularly in universities, this could offer researchers a chance to focus on university brand equity, particularly in Indonesia.
Pengaruh Lingkungan Kerja dan Sistem Penghargaan Terhadap Kinerja Karyawan di PT. Samarata Sinergi Putri, Auliya; Barusman, M. Yusuf S.
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini menjelaskan kinerja karyawan sebagai faktor penting dalam menentukan keberhasilan suatu perusahaan dalam menghadapi usaha yang penuh persaingan. Tujuan dilakukannya penelitian ini yaitu untuk menganalisis hubungan antara lingkungan kerja dan sistem penghargaan terhadap kinerja karyawan di PT. Samarata Sinergi. Metode yang diterapkan ialah kuantitatif dengan pendekatan sensus, di mana kuesioner disebarkan kepada semua karyawan PT. Samarata Sinergi dan diuji menggunakan SPSS. Hasil penelitian mengindikasikan variabel X₁ berpengaruh signifikan secara statistik, sementara variabel X₂ mengindikasikan tidak berpengaruh signifikan secara statistik, dan uji f menyatakan variabel X₁ dan X₂ secara simultan punya pengaruh signifikan terhadap variabel Y. Dari penelitian ini memberikan rekomendasi kepada PT. Samarata Sinergi dalam pengelolaan suasana kerja yang kondusif dan pengembangan sistem penghargaan penting untuk meningkatkan produktivitas karyawan secara maksimal
Pengaruh Citra Merek dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Skintific Pada TikTokshop (Studi Kasus Mahasiswa FEB Universitas Bandar Lampung) Fatmasari, Agnes Nofita; Barusman, M. Yusuf S.
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2059

Abstract

Studi ini menganalisis pengaruh citra merek dan kesadaran merek terhadap keputusan pembelian produk skincare Skintific melalui Tikok Shop, pada mahasiswa FEB Universitas Bandar Lampung. Metodologi menggunakan teknik kuantitatif yang dilakukan dengan analisis regresi linier berganda. Data telah dikumpulkan dari sembilan puluh responden yang merupakan pengguna aktif TikTok. Temuan didapat citra merek memiliki kontribusi signifikan pada keputusan pembelian. Demikian pula, kesadaran merek berpengaruh secara signifikan dalam mendorong keputusan pembelian. Pengujian menunjukan kedua variabel tersebut simultan berpengaruh pada keputusan pembelian. Hasil ini mengungkapkan citra merek dan kesadaran merek bersamaan menjelaskan sebagian besar variasi dalam keputusan pembelian. Oleh karena itu, disarankan agar skintific meningkatkan strategi pemasaran dengan fokus pada kedua aspek ini di platform tiktok.
Efforts to reduce illegal parking in Lampung Province Sumbogo, Bambang; Oktaria, Eka Travilta; Barusman, M. Yusuf S.; Defrizal, Defrizal; Barusman, Andala Rama Putra
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 4 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i4.2324

Abstract

Purpose: This study examines how land is designated as no-parking zones and the efforts to suppress illegal parking in Lampung Province. Research Methodology: The method used in this research is descriptive qualitative. Results: Findings show ten areas where parking is prohibited: on bends, shoulders, or bridges; pedestrian or bicycle tracks; near traffic lights; main roads; in front of or close to stopped vehicles; within 6 m of intersections; within 9 m of bus stops (unless damaged); within 3 m of fire hydrants or areas hindering fire-fighting access; along slippery roads; on overpasses, tunnels, or their approaches; and on grass verges or shoulders. To address illegal parking, the Lampung Province Transportation Agency has taken several measures: mapping parking zones, improving management to support traffic flow and local revenue (PAD), fostering community and government awareness, providing guidance to ensure proper management, and enforcing sanctions. However, emphasis is placed more on education and guidance than punishment. Conclusions: Effective parking management, supported by public awareness, government intervention, and structured regulations, is essential for traffic safety and efficiency. Limitations: The study is limited to Lampung Province and uses descriptive data, restricting broader generalization. Contribution: This research offers practical insights for regional governments to improve traffic order through structured parking management and emphasizes the role of education and community awareness in reducing illegal parking.
Co-Authors . Farlina . Habiburrahman Agung Setyo Utomo Agus Wahyudi Agus Wahyudi Ahmad Cucus Ainita, Okta Amelia Citra Andala Rama Putra Barusman Anggraito, Risetia Anggrita Denziana Appin Purisky Redaputri Appin Redaputri Aprinisa Ardansyah, Ardansyah Budhi Waskito Defrizal Defrizal Defrizal Dwi Ambarningrum Evi Ekawati Fani Handayani Fatmasari, Agnes Nofita Ferry Simarmata, Marudut Jon Gilang Permata Sari Habiburrahman Habiburrahman, Habiburrahman Hakim, Lukmanul Haninun Hartabela, Dadang Hendri Dunan Hepiana Patmarina Indriati Agustina Gultom Iskandar Ali Alam Isnaini Isnaini Jennifer Cendana Johannes Simatupang Lindrianasari Lukmanul Hakim M Oktavianur M. Oktaviannur Marzuki Noor, Marzuki Moh Oktavianur Mohammad Irfan Muhammad Rizki Saputra Niki Agus Santoso Nur Fatah, Praditya Wiradipati Nurdiawansyah Nurdiawansyah Oktaria, Eka Travilta Putri, Auliya Rendra Adhitya Albardi Riki Adetia Setiawan Robby Yuli Endra Simarmata, Marudut J.F. Soewito Soewito Soewito Soni Gunardi Suhaimi Suhaimi Sumbogo, Bambang Tina Miniawati Barusman Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Veronika Saptarini Wenny Permata Sari Yanuar Dwi Prastyo Yayan Fitri Yeni Hermawanto Zaidirina Zaidrina