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All Journal Jurnal Periodic Jurusan Kimia UNP Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Menara Ilmu ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES LAN TABUR: Jurnal Ekonomi Syari’ah JOM FTK UNIKS : Jurnal Online Mahasiswa Fakultas Tarbiyah dan Keguruan Universitas Islam Kuantan Singingi Jurnal Maritim Nathiqiyyah : Jurnal Psikologi Islam Suluh Pendidikan: Jurnal Ilmu-ilmu Pendidikan Marketgram Journal Al-Shamela : Journal of Quranic and Hadith Studies JURNAL ILMIAH PENELITIAN MAHASISWA Juara SD : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Iqtishodiah: Jurnal Ekonomi dan Perbankan Syariah ADM : Jurnal Abdi Dosen dan Mahasiswa Wissen: Jurnal Ilmu Sosial dan Humaniora Jurnal Akuntansi Keuangan Dan Perpajakan Jurnal Multidisiplin Indonesia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Scripta Economica: Journal of Economics, Management, and Accounting
Putri Ayu
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Transportation

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Formulasi Strategi Pengembangan Bisnis Berbasis Analisis SWOT dan Orientasi Pasar: Studi pada Produk Korean Pancake di Indonesia Mohammad Afrizal miradji; Bayu Adi; Putri Ayu; Chika Aulia; Nabila Natcjwa; Ayunda Frischa
Journal of Economics, Management, and Accounting Vol 1 No 1 (2025): July: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/w569d413

Abstract

The phenomenon of the Korean Wave (Hallyu) has influenced lifestyle and consumption trends among Indonesian society, including in the culinary sector. This study aims to analyze market potential and formulate business development strategies for Korean Pancakes (Hotteok) in Indonesia. The research method used is qualitative descriptive with a case study approach, through observation of digital sales trends, interviews with business actors and consumers, as well as literature analysis. The results show that Korean Pancakes have high market potential among young consumers, mainly due to the support of Korean cultural trends and increased food consumption through online platforms. SWOT analysis reveals that the main strengths are product uniqueness and visual appeal that aligns with social media trends, while weaknesses include production limitations and product shelf life. Significant opportunities lie in digital collaboration and online market expansion, with the main threats being modern dessert competition and rapid trend changes. Recommended development strategies include flavor variant innovation, brand strengthening through social media, digital distribution optimization, and the development of long-lasting products. Overall, this study confirms that the success of the Korean Pancake business in Indonesia depends on continuous innovation, market trend adaptation, and the establishment of a strong brand identity.
Pengaruh Media Pembelajaran Wordwall Terhadap Minat Belajar Siswa Pada Mata Pelajaran Pendidikan Pancasila Kelas V UPT SD Negeri 7 Benteng Sidrap Putri Ayu; Ritha Tuken; Yulia
Juara SD : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Vol. 4 No. 3 (2025): NOVEMBER
Publisher : Universitas Negeri Makassar

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh penggunaan media pembelajaran Wordwall terhadap minat belajar siswa pada mata pelajaran Pendidikan Pancasila di kelas V UPT SDN 7 Benteng. Penelitian ini menggunakan metode pra-eksperimen dengan desain One Group Pretest-Posttest Design , di mana hanya terdapat satu kelompok tanpa kelas kontrol. Subjek penelitian adalah seluruh siswa kelas V yang berjumlah 25 orang. Instrumen yang digunakan dalam penelitian ini adalah angket minat belajar yang diberikan sebelum dan sesudah perlakuan (pretest dan posttest). Data yang diperoleh kemudian dianalisis menggunakan uji statistik uji t sampel berpasangan melalui bantuan aplikasi SPSS versi 30. Hasil analisis menunjukkan adanya perbedaan yang signifikan antara hasil pretest dan posttest. Nilai signifikansi (2-tailed) sebesar 0,055 < 0,119, yang berarti penggunaan media Wordwall memberikan pengaruh yang signifikan terhadap peningkatan minat belajar siswa. Dengan demikian, dapat disimpulkan bahwa media pembelajaran Wordwall mampu meningkatkan minat belajar siswa, karena penyajian materi menjadi lebih menarik, interaktif, dan menyenangkan.
Determinan Ekspor Komoditas Crude Palm Oil (CPO) Indonesia ke Kawasan Uni Eropa Periode 2013-2023 Nadia Fazira; Putri Ayu
Ecoplan Vol 8 No 2 (2025)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v8i2.1276

Abstract

This study aims to analyze the factors influencing Indonesia’s crude palm oil (CPO) exports to the European Union during the 2013–2023 period. The research gap arises because most previous studies focused primarily on price and exchange rate factors without considering the impact of the European Union’s environmental regulations on CPO trade. To address potential endogeneity in world CPO prices, this study employs the Instrumental Variable Two-Stage Least Squares (IV/2SLS) approach, using rapeseed oil prices as an instrument. The independent variables include world CPO prices, the Rupiah–US Dollar exchange rate, the European Union Industrial Production Index (IPI), and the Renewable Energy Directive II (RED II) policy. The results reveal that world CPO prices have a positive and significant effect on Indonesia’s CPO exports to the European Union, while the exchange rate and IPI have no significant impact. Meanwhile, the RED II policy has a significant negative effect, reducing Indonesia’s CPO export value by nearly 98% compared to the period before the policy implementation. This study contributes empirically to the international trade literature by demonstrating that the European Union’s renewable energy policy has transformed into a form of green protectionism. In practical terms, the findings highlight the importance of downstream industry development, export market diversification, and strengthening trade diplomacy as key strategies for Indonesia to adapt to increasingly stringent global environmental regulations.
Co-Authors Ade Irma Cahyani Adi, Ni Nyoman Serma aditya syaiful dhuhri Afifah Arum Wijayanti Aji Putra Ali Imran Alorinda Zantia Mauliba An Nisa Ananda Putra Arjuna Bekti Laksono Ayunda Frischa Bayu Adi Bustanur, Bustanur Chika Aulia Derizal Derizal Desi Romandani Devi Risma Dewi Kurnia Dini Susanti Diyah Nurhayati Dyah Rahayu Etsa Sandra Feliatra Firdaus Rahman Friska Lerinsa Hary Sanjaya Hustin Nasrul Indang Dewata Ingra Sovita Jamiatul Hasanah Khaerunnisa, Fitri Kurnia Putri, Elisa Larasati Layali Apriliani, Dini Liyola Wendy Marga Utami, Nige Auliya Marhamah Marhamah Moch. Bagja Abdzul Azis Mohammad Afrizal Miradji Muchammad Abdul Chalim Muhammad Fadli Mursekha Nabila Maret’atus Nabila Natcjwa Nadia Fazira Natalia Nilam Cahya Nur Qidam Aliyanto Nurma Alkhaitami Nursyirwani, Nursyirwani Nurul Hayat Putri Puspita sari Rachmawati, Diana Widhi Ridania Ekawati Ridho Sampurno Ritha Tuken Sofi, Sofi Susi Ardiningsih, Ni Luh Putu Suyono Suyono Syaiful Anwar Syamsudin Tiwi Purnawati Wagino Wagino Weriantoni, Weriantoni Wirayudha, Aditya Wusono Indarto Yohandri yulia Yulia Septi Mahyuni Yuni Firayanti Zomiliarif Zomiliarif Zomiliarif Zulhaini Zulhaini