Articles
<![CDATA[The Antecedents and Consequences of Online Impulse Buying during Pandemic COVID-19 Do consumers regret after doing online impulse buying ]]>
<![CDATA[Hevitara Wulandari]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 21 No. 2 (2021): OCTOBER 2021 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (75.068 KB)
|
DOI: 10.25105/ber.v21i2.10378
<![CDATA[Online shopping became a consumer choice during the covid 19 pandemic, this study aims to analyze the antecedents and consequences of impulsive purchases at online stores during the covid 19 pandemic. Data were collected online from 202 respondents who had made purchases at e-stores in Jakarta and surrounding areas. The data were analyzed using structural equation modeling. The results showed that flow state had a positive and significant effect on online impulse buying, while risk perception and customer satisfaction had no significant effect. However, customer satisfaction is influenced by perceived usefulness and E-store performance confirmation, while flow state is influenced by task skills and task challenges. The results of the last hypothesis in this study, found a positive effect of online impulse buying on post-purchase regret.]]>
<![CDATA[PELATIHAN PEMBUKUAN BAGI PELAKU UMKM YANG TERGABUNG DALAM FORUM UMKM IKM KECAMATAN TAJUR HALANG – BOGOR ]]>
<![CDATA[B Medina Nilasari]]>;
<![CDATA[Renny Risqiani]]>;
<![CDATA[Susy Indri Anggraini]]>;
<![CDATA[Irma Ade Alisa]]>
<![CDATA[ Jurnal Abdi Masyarakat Indonesia (JAMIN) Vol 3 No 1 (2021): JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (390.055 KB)
|
DOI: 10.25105/jamin.v3i1.8776
<![CDATA[Pencatatan keuangan atau pembukuan merupakan hal penting yang harus ada pada sebuah usaha apabila ingin bertahan dalam jangka panjang. Kegiatan pengabdian kepada masyarakat (PkM) dilakukan dengan metode pendidikan dan latih (pelatihan), yang bertujuan untuk memberikan pemahaman dan keterampilan tentang cara pencatatan pembukuan dan pengelolaan keuangan bisnis agar usaha mikro, kecil, dan menengah (UMKM) dapat cepat berkembang, yang pada akhirnya diharapkan akan berdampak pada peningkatan kesejahteraan keluarga dan masyarakat. Kegiatan monitoring dilakukan untuk mengetahui manfaat dari pelatihan dengan mengumpulkan informasi menggunakan kuesioner online yang tautannya disebarkan kepada peserta pelatihan. Hasil yang didapatkan adalah para pemilik usaha mikro yang mengikuti pelatihan tersebut masih banyak yang belum melakukan pencatatan keuangan (pembukuan), belum memahami cara menghitung return on investment, terlebih menggunakan aplikasi pembukuan. Dari survei online tersebut, diketahui efektivitas pelatihan yang menunjukkan bahwa, materi pelatihan yang disampaikan menarik, mudah dipahami, sesuai dengan topik yang dibicarakan, dan dapat meningkatkan pengetahuan, serta kemampuan terkait dengan pembukuan. Hasil pelatihan diharapkan akan membuka wawasan dan pengetahuan, serta meningkatkan keterampilan dalam mengelola keuangan bisnis dengan lebih baik, sehingga diharapkan berdampak pada peningkatan pendapatan.]]>
<![CDATA[PENGARUH SOCIAL INTERACTIVITY ANTARA CUSTOMER ENGAGEMENT BEHAVIOR DAN BRAND LOYALTY ]]>
<![CDATA[Muhammad Angga Maulana]]>;
<![CDATA[Nabila Armeinita]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol 20, No 01 (2023): Equilibrium: Jurnal penelitian Pendidikan dan Ekonomi ]]>
Publisher : <![CDATA[Universitas Kuningan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25134/equi.v20i01.7018
<![CDATA[AbstractThe study aims to examine the effect of social interactivity between customer engagement behavior and brand loyalty on social media. This research uses a type of quantitative approach. The research method is in the form of a survey using primary data collected by filling out a closed questionnaire using a Likert scale of 1-5. Sampling used purposive sampling with the respondent's criteria, namely Facebook social media users aged 17-30 years. Total respondents who were sampled in this study were 135 active Facebook users. This research was conducted using Structural Equation Modeling (SEM) and processed with the help of SPSS and AMOS software. The results of the study show that (1) Customer Engagement Behavior has a positive effect on company Brand Loyalty on page content on the Facebook social media platform. (2) Customer Engagement Behavior has a positive effect on company Social Interactivity on page content on the Facebook social media platform. (3) Social Interactivity has no positive effect on company Brand Loyalty on page content on the Facebook social media platform.Keywords: social interactivity; customer engagement behavior; brand loyaltyAbstrakPenelitian bertujuan menguji pengaruh social interactivity antara customer engagement behavior dan brand loyalty di media sosial. Penelitian ini menggunakan jenis pendekatan kuantitatif. Metode penelitian dalam bentuk survey menggunakan data primer yang dikumpulkan melalui pengisian kuesioner tertutup menggunakan skala Likert 1-5. Pengambilan sampel menggunakan purposive sampling dengan kriteria responden yaitu pengguna media sosial Facebook berusia 17-30 tahun. Total responden yang menjadi sampel dalam penelitian ini adalah 135 orang pengguna aktif facebook. Penelitian ini dilakukan dengan menggunakan Structural Equation Modelling (SEM) dan diolah dengan bantuan Software SPSS dan AMOS. Hasil penelitian menunjukkan bahwa (1) Customer Engagement Behavior berpengaruh positif terhadap Brand Loyalty perusahaan terhadap konten halaman di platform media sosial facebook. (2) Customer Engagement Behavior berpengaruh positif terhadap Social Interactivity perusahaan terhadap konten halaman di platform media sosial facebook. (3) Social Interactivity tidak berpengaruh positif terhadap Brand Loyalty perusahaan terhadap konten halaman di platform media sosial facebook.Kata kunci: social interactivity; customer engagement behavior; brand loyalty]]>
<![CDATA[PENGARUH CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION, TERHADAP REPURCHASE INTENTION PADA RESTORAN CEPAT SAJI ]]>
<![CDATA[M. Fadhil Fausta]]>;
<![CDATA[Patrick Anderson]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol 20, No 01 (2023): Equilibrium: Jurnal penelitian Pendidikan dan Ekonomi ]]>
Publisher : <![CDATA[Universitas Kuningan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25134/equi.v20i01.6674
<![CDATA[AbstractTo create Customer Experience, Customer Satisfaction and Repurchase Intention, one of the fast food restaurants in Indonesia presents self-ordering machine technology that allows consumers to order food independently without having to queue at the cashier. The existence of a self-ordering machine is expected to be able to streamline and shorten the time of ordering food at restaurants. This study aims to determine whether self-ordering machines have a positive impact on customer experience, customer satisfaction, and repurchase intention of fast food restaurant customers. This type of research uses hypothesis testing. The sample used is customers who have ordered food at a fast food restaurant using a self-ordering machine which is included in the generation of Y and Z using the Purposive Sampling technique. Data collection used is primary data collected through surveys. This research was conducted using Structural Equation Modeling (SEM) and processed with the help of SPSS and AMOS software. The results of this study indicate that customer experience has a positive and significant impact on customer satisfaction and repurchase intentions on food purchases at fast food restaurants using their ordering machine. Meanwhile, customer satisfaction has no positive and significant effect on repurchase intention. The results of this study can be used as learning for fast food restaurants to increase repurchase intentions at these fast food restaurants. Keywords : Customer Experience; Customer satisfaction; Purchase Intentions; Self ordering MachineAbstrak Dalam rangka menciptakan Customer Experience, Customer Satisfaction dan Repurchase Intention, salah satu restoran makanan cepat saji yang ada di Indonesia menghadirkan teknologi mesin Self Ordering yang membuat konsumen dapat memesan makanan secara sendiri tanpa harus antri dikasir. Adanya mesin Self Ordering ini diharapkan meningkatkan efisiensi terutama dalam mempersingkat waktu pemesananan makanan di restoran. Penelitian ini bertujuan untuk mengetahui apakah mesin Self Ordering memiliki dampak yang positif terhadap Customer Experience, Customer Satisfaction dan Repurchase Intention pelanggan restoran makanan cepat saji. Jenis penelitian ini adalah hipotesis testing. Sampel yang digunakan adalah pelanggan yang pernah memesan makanan di restoran makanan cepat saji dengan menggunakan mesin Self ordering yang termasuk dalam generasi Y dan Z dengan menggunakan teknik Purposive Sampling. pengumpulan data yang digunakan adalah data primer yang dikumpulkan melalui survei. Penelitian ini dilakukan dengan menggunakan Structural Equation Modelling (SEM) dan diolah dengan bantuan Software SPSS dan AMOS. Hasil penelitian ini menunjukkan bahwa Customer Experience memiliki dampak positif dan signifikan terhadap Customer Satisfaction dan Repurchase Intention terhadap pembelian makanan di restoran cepat saji dengan menggunakan mesin Self Ordering. Sedangkan Customer Satisfaction tidak berpengaruh positif dan signifikan terhadap Repurchase Intention. Hasil penelitian ini dapat dijadikan pembelajaran untuk restoran makanan cepat saji agar dapat meningkatkan Repurchase Intention pada restoran makanan cepat saji tersebut. Kata Kunci : Customer Experience; Customer satisfaction; Purchase Intentions; Self ordering Machine]]>
<![CDATA[PENGARUH KUALITAS INFORMASI, KEGIATAN PEMASARAN DAN REPUTASI MEDIA SOSIAL TERHADAP KEPERCAYAAN DAN KETERLIBATAN POLITIK GENERASI Z ]]>
<![CDATA[Timothy Jordan Halomoan]]>;
<![CDATA[Muhammad Akbar Nugroho]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35794/jmbi.v10i1.48084
<![CDATA[Abstract. This study aims to analyze the relationship between information quality, marketing activities and social media reputation on trust and political involvement of Generation Z. Data collection as a source of research data is primary data. Will be collected based on the information of the respondents with direct observation in the field using a questionnaire according to the research variables. The data collection method will be in the form of an online questionnaire via Google Form. Respondents will receive a link via the Google form which contains a collection of questions that require responses. Respondents in this study were social media users and were in the 2003-2007 birth range with the sample technique used was purposive sampling. By using the Google form as data collection, 408 respondents were collected. The results showed that if the quality of social media information has increased, it will also increase the social media reputation, trust, and political involvement of generation Z. In addition, if the social media reputation has increased, then automatically directly increase trust. On the other hand, it is also known that increasing social media marketing activities will also increase trust, social media reputation, and political engagement. It is also known, if trust increases, it will also increase political involvement]]>
<![CDATA[PENGARUH PEMASARAN MEDIA SOSIAL INSTAGRAM TERHADAP CUSTOMER BRAND ENGAGEMENT DAN BRAND LOYALTY ]]>
<![CDATA[Nabilah Nuha Lathifah]]>;
<![CDATA[Farrah Angelly Siregar]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol 20, No 02 (2023): EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI ]]>
Publisher : <![CDATA[Universitas Kuningan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25134/equi.v20i02.7454
<![CDATA[AbstrakPemasaran media sosial menjadi salah satu sarana promosi yang efektif bagi berbagai brand. Salah satu media sosial yaitu Instagram yang paling banyak digunakan pengguna karena terdapat fitur-fitur dan kesempatan untuk membuat konten visual yang dapat menarik perhatian pengguna lain. Seiring maraknya “local prideâ€, kosmetik lokal masuk ke pasar dan dapat menaikkan pertumbuhan pasar kosmetik dari tahun ke tahun. merek kosmetik lokal memanfaatkan media sosial sebagai jalur pemasaran dengan melakukan interaksi dengan konsumen dan membagikan informasi terkait produk hingga produk kosmetik menjadi viral karena dianggap tren di media sosial. Jenis penelitian ini menggunakan pendekatan kuantitatif karena penelitian ini bertujuan untuk menguji dan menganalisis pengaruh positif dari interactivity, informativeness, trendiness terhadap customer brand engagement dan brand loyalty pada merek kosmetik lokal. Sampel yang digunakan adalah konsumen wanita yang menggunakan merek kosmetik lokal dan mengikuti media sosial merek kosmetik lokal. Metode penelitian ini dilakukan dengan survei dengan penarikan sampel yang digunakan adalah nonprobability sampling dengan teknik purposive sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner. Metode analisis data menggunakan SEM (Structural Equation Model) dan hypothesis testing untuk menilai hasil penelitian. Hasil penelitian ini menunjukkan bahwa interactivity tidak berpengaruh positif terhadap customer brand engagement, informativeness berpengaruh positif terhadap customer brand engagement, trendiness berpengaruh positif customer brand engagement, dan customer brand engagement berpengaruh positif terhadap customer brand engagement.Kata Kunci : interactivity; informativeness; trendiness; customer brand engagement; brand loyaltyAbstractSocial media marketing is an effective means of promotion for brands. One of the social media, namely Instagram, is the most widely used by users because there are features and opportunities to create visual content that can attract the attention of other users. Along with the growing "local pride" mindset, local cosmetics enter the market and can increase the growth of the cosmetics market from year to year. Local cosmetic brands use social media as a marketing channel by interacting with consumers and sharing product-related information so that cosmetic products become viral because they are considered trends on social media. This type of research uses a quantitative approach because this study aims to examine and analyze the positive effects of interactivity, informativeness, trendiness on customer brand engagement and brand loyalty on local cosmetic brands. The sample used is female consumers who use local cosmetic brands and follow local cosmetic brand social media. This research method was conducted by survey with the sampling used is nonprobability sampling with purposive sampling technique. The data collection technique was carried out by distributing questionnaires. Methods of data analysis using SEM (Structural Equation Model) and hypothesis testing to assess research results. The results of this study indicate that interactivity has no positive effect on customer brand engagement, informativeness has a positive effect on customer brand engagement, trendiness has a positive effect on customer brand engagement, and customer brand engagement has a positive effect on customer brand engagementKeywords: interactivity; informativeness; trendiness; customer brand engagement; brand loyalty]]>
<![CDATA[PERAN FINTECH DALAM MENINGKATKAN KUALITAS LAYANAN PADA UMKM DI WILAYAH KEMANGGISAN, JAKARTA BARAT ]]>
<![CDATA[Renny Risqiani]]>;
<![CDATA[Henny Setyo Lestari]]>;
<![CDATA[Erny Tajib]]>
<![CDATA[ Jurnal Abdi Masyarakat Indonesia (JAMIN) Vol 5 No 1 (2023): JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25105/jamin.v5i1.14126
<![CDATA[In the current digital era, especially during the new normal, Micro, Small and Medium Enterprises (MSMEs) must adapt to existing conditions. The success of MSMEs can improve the national economy. Financial technology (fintech) is an innovation in the financial industry that MSMEs can utilize to increase their productivity. On average, pre-test data on Community Service (PkM) participants need to fully understand the procedures for accessing fintech and the conditions for transactions using them. This became the basis for counselling on fintech's role in improving service quality for MSMEs under the Insan Palma Sejahtera Foundation, West Jakarta. As many as 72 per cent of PKM participants have used fintech as a digital wallet, and the rest have never used it. Those who have used fintech as a digital wallet are easy to use and offer many promotions/discounts. Those who have not used it claim to be unsafe, have lots of scams, need to learn about fintech and find it difficult to use. The material presented in the counselling can increase participants' knowledge about the role of financial technology in MSMEs. Participants are motivated to use fintech to develop their businesses, significantly improving their services.]]>
<![CDATA[MENINGKATKAN KOMPETENSI PENGELOLAAN DOKUMEN DANA KAS BAGI TENAGA PENDIDIK PERGURUAN TINGGI NASIONAL ]]>
<![CDATA[Murtanto Murtanto]]>;
<![CDATA[Hasnawati Hasnawati]]>;
<![CDATA[Marieta Ariani]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ JURNAL PENGABDIAN MANDIRI Vol. 2 No. 9: September 2023 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Kas merupakan alat pembayaran yang dimiliki perusahaan dan dapat digunakan untuk bertransaksi setiap saat,oleh karena itu dibutuhkan system pengendalian internal yang baik di dalam melakukan pengelolaan dana kas. SDM Perguruan Tinggi harus memiliki kemampuan di dalam melakukan pengelolaan dokumen dana kas agar pengedalian internal terkait pelaporan keuangan dapat terlaksana. Latar belakang permasalahan dalam kegiatan ini adalah masih banyak tenaga kependidikan perguruan tinggi yang memahami pengelolaan dokumen dana kas terutama terkait rekonsiliasi bank dan kas kecil. Kegiatan pelatihan dilaksanakan pada tanggal 26 Februari 20223 dengan peserta sebanyak 10 tenaga kependidikan perguruan tinggi nasional. Bentuk Pelatihan adalah melalui penjelasan konsep dari dokumen dana kas yang berlaku umum, kemudian dilanjutkan dengan praktik mengerjakan soal-soal kasus rekonsiliasi bank dan kas kecil. Pelatihan ini telah berhasil meningkatkan kompetensi akuntansi para peserta yang terbukti dengan hasil simpulan kuisioner sebelum dan setelah pelatihan.]]>
<![CDATA[Peran Media Sosial dalam Pemasaran Produk UMKM ]]>
<![CDATA[Renny Risqiani]]>;
<![CDATA[Hermanto Yaputra]]>;
<![CDATA[Egabetha Amirah Yudhaputri]]>;
<![CDATA[Ulfi Naria Rahmawati]]>
<![CDATA[ MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 6 Nomor 3 Tahun 2023 ]]>
Publisher : <![CDATA[STKIP Andi Matappa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31100/matappa.v6i3.3053
<![CDATA[Tujuan pengabdian kepada masyarakat yang dilakukan pada  usaha kecil mikro dan menengah  yang berada dalam binaan Yayasan Cempaka Wangi, Bintaro, Jakarta adalah untuk  memberikan wawasan kepada para peserta terkait pemasaran produk melalui media sosial. Kurangnya pengetahuan terhadap pemasaran produk dan literasi digital menjadi masalah yang perlu dicarikan jalan keluar. Masyarakat umumnya sudah mengenal dan menggunakan media sosial, namun belum memanfaatkannya dalam pemasarkan produk. Kegiatan Pengabdian kepada Masyarakat dilakukan dalam bentuk penyuluhan dan pelatihan yang diberikan oleh dosen dan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trisakti.. Kegiatan dilakukan pada bulan November 2022 diikuti oleh 26 peserta.  Hasil evaluasi kegiatan menunjukkan materi yang disampaikan dianggap penting dan bermanfaat. mampu meningkatkan pengetahuan peserta tentang media sosial  dan akan menerapkan pada kegiatan usahanya]]>
<![CDATA[Antecedents of Customer Satisfaction Towards Chatbot on Used Car Buying and Selling Platforms in Indonesia ]]>
<![CDATA[Hapizin Yonani Panjaitan]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ APMBA (Asia Pacific Management and Business Application) Vol 12, No 3 (2024) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics and Business, Brawijaya University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/ub.apmba.2024.012.03.6
<![CDATA[This research aimed to examine the impact of chatbot service quality, perceived value, cognitive trust, and affective trust on customer satisfaction within the used car buying and selling platforms in the largest metropolis area in the Indonesian capital, namely Jabodetabek region. This research study using a quantitative approach, and involved 268 participants who met the specified criteria. The data analysis and hypothesis testing were conducted using SEM PLS. The findings revealed that the service quality of chatbot significantly influences perceived value, cognitive trust, and affective trust. However, it does not exert a direct impact on customer satisfaction. Notably, perceived value demonstrated a positive correlation with customer satisfaction and acted as a mediator in the positive relationship between chatbot service quality and customer satisfaction. Moreover, cognitive trust was identified as a factor positively affecting customer satisfaction and played a mediating role in the positive connection between chatbot service quality and customer satisfaction. On the other hand, affective trust was found to lack a direct positive impact on customer satisfaction and did not mediate the positive influence of chatbot service quality on customer satisfaction.]]>
