Articles
<![CDATA[Antecedents of Customer Satisfaction Towards Chatbot on Used Car Buying and Selling Platforms in Indonesia ]]>
<![CDATA[Hapizin Yonani Panjaitan]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ APMBA (Asia Pacific Management and Business Application) Vol 12, No 3 (2024) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics and Business, Brawijaya University ]]>
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DOI: 10.21776/ub.apmba.2024.012.03.6
<![CDATA[This research aimed to examine the impact of chatbot service quality, perceived value, cognitive trust, and affective trust on customer satisfaction within the used car buying and selling platforms in the largest metropolis area in the Indonesian capital, namely Jabodetabek region. This research study using a quantitative approach, and involved 268 participants who met the specified criteria. The data analysis and hypothesis testing were conducted using SEM PLS. The findings revealed that the service quality of chatbot significantly influences perceived value, cognitive trust, and affective trust. However, it does not exert a direct impact on customer satisfaction. Notably, perceived value demonstrated a positive correlation with customer satisfaction and acted as a mediator in the positive relationship between chatbot service quality and customer satisfaction. Moreover, cognitive trust was identified as a factor positively affecting customer satisfaction and played a mediating role in the positive connection between chatbot service quality and customer satisfaction. On the other hand, affective trust was found to lack a direct positive impact on customer satisfaction and did not mediate the positive influence of chatbot service quality on customer satisfaction.]]>
<![CDATA[The mediating effect of psychological ownership on human resources management bundle and job satisfaction ownership ]]>
<![CDATA[Masnita, Yolanda]]>;
<![CDATA[Puspitasari, Pipie]]>;
<![CDATA[Risqiani, Renny]]>
<![CDATA[ Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 2 (2019): August - November 2019 ]]>
Publisher : <![CDATA[Universitas Hayam Wuruk Perbanas ]]>
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DOI: 10.14414/jebav.v22i2.1670
<![CDATA[AMO (ability, motivation, and opportunity) is one of the measurements used in Human Resource Management and for explaining the Innovation of Human Resources Management Bundle (IHRMB) that can affect job satisfaction and welfare. It explained that if a skilled, motivated employees will have the opportunity to contribute by using their knowledge and competencies. They will feel having a maximum job satisfaction. This study examine the role of psychological ownership for organizations (PO-O) in mediating the effect of IHRMB on the Job Satisfaction of bank employees (bankers). With a purposive sampling of inclusion criteria, a questionnaire was given to 100 bankers, testing the hypothesis with SEM. The results show that IHRMB affects PO-O and Job Satisfaction. The IHRMB is prepared at the end of the year to be able to have the right strategy for employees the following year, in addition to being a connector between the owner of the company to employees through a collection of innovations summarized in the IHRMB as well as providing opportunities for employees to be able to provide ideas that will support the company's progress. PO-O does not mediate the effect of IHRMB on Job Satisfaction because IHRMB is a control tool for management and company owners to review overall company performance.]]>
<![CDATA[Strategi Peningkatan Loyalitas Pelanggan dan Keberlanjutan Bisnis: Peran Kunci Kepuasan Konsumen dan Faktor Internal-Eksternal Pelanggan Sekolah Kewirausahaan Bina Amanah Cordova – Tangerang ]]>
<![CDATA[Astarini, Dyah]]>;
<![CDATA[Risqiani, Renny]]>;
<![CDATA[Curry, Khirstina]]>;
<![CDATA[Amalia, Anisah Z]]>;
<![CDATA[Abnuri, Aslih]]>;
<![CDATA[Lestari, Desy Sekar]]>
<![CDATA[ AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): DECEMBER 2023 ]]>
Publisher : <![CDATA[Lembaga Mitra Solusi Teknologi Informasi (L-MSTI) ]]>
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DOI: 10.59431/ajad.v3i3.207
<![CDATA[The training conducted by the Community Service Team (PkM) FEB-Usakti is to provide knowledge and understanding of the Strategy for Increasing Customer Loyalty and Business Sustainability at Bina Amanah Cordova Entrepreneurship School (SKBAC) in Tangerang. The program, attended by 17 entrepreneurs (10 females, 7 males) primarily from the food industry, utilized a methodological framework comprising lectures and interactive discussions. Preceding the main event, preparatory activities included surveys, coordination meetings, module development, and partner liaisons. Held on January 15, 2021, the session engaged participants in a pre-test and post-test to gauge their comprehension. Results indicated an increased understanding among participants regarding the significance of catering to both internal and external consumers and achieving customer satisfaction. These insights are vital for developing strategies aimed at fostering customer loyalty and ensuring sustainable business practices. Participants acknowledged the training as highly beneficial and in alignment with their expectations. It is hoped that future PkM activities will be a continuation of previous activities by providing material that supports this activity so that there is a complete and continuous activity. The output that has been produced in addition to Publication in Accredited Journals is the creation of Intellectual Property Rights in the form of Copyright]]>
<![CDATA[Antecedents and Consequences of Consumer Attitudes towards Advertising on Social Media ]]>
<![CDATA[Fikri, M Husnul]]>;
<![CDATA[Risqiani, Renny]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v23i1.15203
<![CDATA[Social media has developed and created new advertising systems for business and commerce purposes. Previous research found that many factors influence a person's interest in advertisements displayed on social media. This study aims to examine the effect of advertising value on attitudes towards social media advertising (SMA) and attitudes towards SMA on attitudes towards brands and purchase intentions. The study was conducted on 267 respondents who often interact through social media. Data were analyzed using Structural Equation Modeling (SEM) with the help of smartPLS software. The results showed that the trustworthiness and personalization of advertisements delivered through social media were able to influence consumer attitudes towards these advertisements. Attitudes towards social media advertising can influence consumer attitudes towards advertised brands. Furthermore, brand attitude has a greater influence on purchase intention than attitude towards SMA. Meanwhile, perceived incentives and perceived encroached risk have no significant effect on attitude to social media advertisement. Keywords: Advertising Value, Attitude to Social Media Advertising, Brand Attitude, and Purchase Intention]]>
<![CDATA[Understanding Consumer Decisions to Continue Using e-Wallets in Jabodetabek ]]>
<![CDATA[Risqiani, Renny]]>;
<![CDATA[Lukito, Nico]]>;
<![CDATA[Fatia, Amalia]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/v24i1.19843
<![CDATA[The development of internet technology makes human activities easier and faster. One form of technological innovation in the financial sector is an electronic wallet (e-wallet) online payment system. At the beginning of its launch, some e-wallets provided consumers with massive promotions (spend money). However, currently, massive promotions are no longer offered by some e-wallets. This study aims to examine consumer intentions to continue using e-wallets even though the company currently no longer provides promotions as before. Adopting the Post Acceptance Model (PAM) to determine consumer sustainability factors when using information systems. This is achieved by examining the variables that affect satisfaction and the impact of satisfaction on the value of continued use of information systems on e-wallet applications. A total of 307 samples were collected by purposive sampling of e-wallet users who live or work in Jabodetabek. The data analysis method uses structural equation modeling. The results showed that satisfaction could influence the desire to continue using the e-wallet application felt after use, the perceived benefits received (perceived usefulness), and the enjoyment or pleasure felt in using the e-wallet application.]]>
<![CDATA[Membangun Brand Awareness melalui Digital Marketing pada Kelompok UMKM RUFATA: Creating Brand Awareness through Digital Marketing at RUFATA MSME Group ]]>
<![CDATA[Renny Risqiani]]>;
<![CDATA[Retno Sari Murtiningsih]]>;
<![CDATA[Sri Vandayuli Riorini]]>;
<![CDATA[Ihsanul Walidaeni]]>
<![CDATA[ PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 8 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya ]]>
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DOI: 10.33084/pengabdianmu.v9i8.7175
<![CDATA[The development of internet technology is currently widely utilized by business people, such as in marketing communications which were originally carried out conventionally, turning into digital marketing. Through digital marketing, business people such as MSMEs can promote their brands so that they are easily recognized by consumers. Building brand awareness is one of the keys to supporting the marketing of a product. The problem faced by the RUFATA MSME Group is the lack of knowledge about product marketing and the lack of digital literacy that needs to be found a way out. People in general are familiar with and use social media, but have not utilized it in marketing their products. For this reason, it is necessary to carry out Community Service (PkM) activities that can provide insight to MSME players regarding an understanding of product marketing, namely how to build brand awareness through digital marketing. The activity was carried out by providing counseling to participants regarding the role of digital marketing in building brand awareness. The results obtained by the participants can understand the material presented and will use it to develop their business.]]>
<![CDATA[PERAN FINTECH DALAM MENINGKATKAN KUALITAS LAYANAN PADA UMKM DI WILAYAH KEMANGGISAN, JAKARTA BARAT ]]>
<![CDATA[Renny Risqiani]]>;
<![CDATA[Henny Setyo Lestari]]>;
<![CDATA[Erny Tajib]]>
<![CDATA[ Jurnal Abdi Masyarakat Indonesia (JAMIN) Vol 5 No 1 (2023): JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/jamin.v5i1.14126
<![CDATA[In the current digital era, especially during the new normal, Micro, Small and Medium Enterprises (MSMEs) must adapt to existing conditions. The success of MSMEs can improve the national economy. Financial technology (fintech) is an innovation in the financial industry that MSMEs can utilize to increase their productivity. On average, pre-test data on Community Service (PkM) participants need to fully understand the procedures for accessing fintech and the conditions for transactions using them. This became the basis for counselling on fintech's role in improving service quality for MSMEs under the Insan Palma Sejahtera Foundation, West Jakarta. As many as 72 per cent of PKM participants have used fintech as a digital wallet, and the rest have never used it. Those who have used fintech as a digital wallet are easy to use and offer many promotions/discounts. Those who have not used it claim to be unsafe, have lots of scams, need to learn about fintech and find it difficult to use. The material presented in the counselling can increase participants' knowledge about the role of financial technology in MSMEs. Participants are motivated to use fintech to develop their businesses, significantly improving their services.]]>
<![CDATA[The Influence of Social Media Fatigue on Consumer Behavior of TikTok Users Active in Jakarta ]]>
<![CDATA[Nareswari Paramesti]]>;
<![CDATA[Renny Risqiani]]>;
<![CDATA[Rashieka Ghinaa R]]>;
<![CDATA[Dylan Rachmat Riyanta]]>;
<![CDATA[Arkaan Athooya Hadi]]>;
<![CDATA[Dhaniki Purnomo]]>
<![CDATA[ ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 1 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen ]]>
Publisher : <![CDATA[LPPM Akademi Manajemen Administrasi Yogyakarta ]]>
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DOI: 10.56606/albama.v18i1.253
<![CDATA[This study aims to analyze the influence of Branded Content Overload, Branded Content Irrelevance, and Branded Ads Intrusiveness on Social Media Fatigue, as well as its impact on Lurking Behavior among TikTok users in Jakarta. This research employs a quantitative method with a survey approach using questionnaires distributed to respondents. Data was collected from 250 active TikTok users in Jakarta. The results reveal that Branded Content Overload, Branded Content Irrelevance, and Branded Ads Intrusiveness positively affect Social Media Fatigue. Furthermore, Social Media Fatigue significantly drives passive user behavior, known as Lurking Behavior. Mediation analysis indicates that Social Media Fatigue mediates the relationship between independent variables and Lurking Behavior. These findings provide practical implications for marketers to regulate content frequency, relevance, and intrusiveness to avoid user fatigue and maintain engagement on social media platforms.]]>
<![CDATA[Peran Social Media Marketing Dalam Meningkatkan Purchase Intention Pada Frozen Food ]]>
<![CDATA[Khoirur Riza, Muhamad]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/ekonomika45.v11i1.1192
<![CDATA[This study aims to determine the effect of the role of Social Media Marketing in increasing Purchase Intention on Frozen Food. Samples were taken with individual criteria, namely people who had purchased Frozen Food products online at Social Media Marketing in the past year. This study uses primary data obtained through questionnaires distributed to 100 respondents. Based on the time period, the data collected in this study is cross-sectional in nature. The analytical method used is the Structural Equation Model (SEM). The results of this study indicate that Social Media Marketing has a positive impact on Brand Awareness; Social Media Marketing has a positive impact on Brand Engagement; Social Media Marketing does not have a positive impact on Purchase Intention; Brand Awareness does not have a positive impact on Purchase Intention; Brand Awareness does not mediate relationship between Social Media Marketing and Purchase Intention; Brand Engagement does not have a positive effect on Purchase Intention; Brand Engagement mediates the relationship between Social Media Marketing and Purchase Intention]]>
<![CDATA[SUSTAINABLE FASHION UNTUK MENINGKATKAN BEHAVIOURAL PURCHASE INTENTION: THEORY OF PLANNED BEHAVIOR ]]>
<![CDATA[Delvecchio, Buffon Ciro]]>;
<![CDATA[Risqiani, Renny]]>
<![CDATA[ Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober (In Progress) ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas EKonomi dan Bisnis ]]>
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DOI: 10.25105/v5i2.22881
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh environmental concern dan ethical obligation terhadap niat beli fashion berkelanjutan dengan pendekatan Theory of Planned Behavior (TPB). Isu keberlanjutan dalam industri fashion menjadi penting karena meningkatnya kesadaran terhadap dampak lingkungan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 313 mahasiswa di Jakarta yang dipilih melalui teknik convenience sampling. Data dianalisis menggunakan model struktural (SEM). Hasil penelitian menunjukkan bahwa environmental concern dan subjective norms berpengaruh signifikan terhadap sikap (attitude), dan sikap berpengaruh signifikan terhadap niat beli (behavioral purchase intention). Namun, ethical obligation dan perceived behavioral control tidak berpengaruh signifikan terhadap sikap. Temuan ini menunjukkan pentingnya kepedulian lingkungan dan norma sosial dalam membentuk sikap positif terhadap fashion berkelanjutan. Penelitian ini memberikan implikasi praktis bagi pengembangan strategi pemasaran yang menekankan aspek emosional dan sosial guna mendorong konsumsi fashion yang ramah lingkungan.]]>
