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All Journal JDM (Jurnal Dinamika Manajemen) E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal of Economic Education International Journal of Artificial Intelligence Research Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH ABDIMAS JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Ilmiah Wahana Pendidikan International Journal of Social Science International Journal of Social Service and Research Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Indonesian Journal of Business, Accounting and Management Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis International Journal of Economics and Management Research West Science Interdisciplinary Studies DEDIKASI : Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ENDLESS : International Journal of Future Studies Jurnal Pengabdian Masyarakat Darul Ulum Multidisciplinary Indonesian Center Journal International Journal of Economics and Management Research
Irma Setyawati
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
KEBERHASILAN E-SATISFACTION DAN E-REPURCHASE INTENTION BUKALAPAK: PERAN DIGITAL MARKETING, E-SERVICE QUALITY DAN E-TRUST Novie Zaraswati; Irma Setyawati
Jurnal Ilmiah Global Education Vol. 4 No. 1 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 1, Maret 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i1.656

Abstract

This study aims to analyze the effect of Promotion, Service Quality, and E-Trust, on the E-Repurchase Intention and E-Satisfaction of Bukalapak Consumers. Data analysis in this study used the Structural Equation Modeling (SEM) analysis method using AMOS 22. The use of Structural Equation Modeling analysis examines in detail the influence between variables. This study uses a survey method, measuring variables by distributing google forms to 150 respondents. The results showed that digital marketing, e-service quality, and e-trust have a direct and significant effect on e-repurchase intention and e-satisfaction. In this study, the role of variables is very significant. The intervening variable, namely e-repurchase intention, successfully mediates. Digital marketing variables, e-service quality, and e-trust have a direct and significant effect on e-repurchase intention through e-satisfaction. The managerial implication of this research is the importance of Buka Lapak online stores in optimizing marketing. digital marketing, e-service quality, and e-trust that make consumers feel satisfied and more familiar with e-commerce. The higher the satisfaction that customers get, the more buying interest will appear. Buyers who feel satisfied will increase repurchase interest. Consumer trust can lead to a sense of satisfaction and interest in buying back through e-commerce.
Co-Authors Ahmad Nurdin Hasibuan Ahya Zulfikar Ai Yeti Mulyati Amalia, Bela ANDINI NURWULANDARI Anissha Ferliany Anugrah Rega Setiawan Ardani, Putri Aulia Awaloedin, Dipa Teruna Azizah, Fadilla Nur Bambang Subiyanto Beureukat Beureukat Beureukat Beureukat Beureukat, Beureukat Cut Chandrika Delila Rambe Delila Rambe, Delila Dewi, Dyah Handayani Dharmawan, Rifky Diah Mutiara Syamer Disti Paremono Priatsaleh Dyah Handayani Dewi Ferliany, Anissha Handayani Dewi, Dyah Handayani, Ani Juwita Hasanudin Hasanudin Heti Hendrayati Huda , Irennizha Eka Widya Nurul Kartikasari, RA Loretta Karyatun, Subur Kusumaningrum, Anisa Putri Lisa Sarinah Lubis, Amanda Putri Molina, Molina Muhamad Bagas Prastio Muhammad Naufal Hardianto Muhan Muhan Muhani Muhani Muhani Muhani, Muhani Mulyati, Ai Yeti Naufal Hardianto, Muhammad Nazriah, Ainun Nelson Simamora Novie Zaraswati Nugraha, Rizki Nurul Nugroho, M Yusuf Octavia, Santi Pradini, Gagih Prastio , Muhamad Bagas Rahayu , Puji Rahayu Lestari Ramadhan, Abdul Fathir Rambe , Delila Rasa, Agus Warmar Rega Setiawan, Anugrah Retno Andriyana Retno Setioningsih Rinaldi , Dwiningtyas Riyadi, Fauzi Achmad Rizki Amelia SARINAH, LISA Sasmita, Ady Sekarani, Shalsyadila Safira Sinulingga, Gairah Sri Setiawati, Sri Subur Karyatun Sugeng Suroso SUGENG SUROSO, SUGENG Sugiono, Edi Syamer, Diah Mutiara Tri Waluyo Wijanarko, Andi Yulia Susanti Zaenal Musthofa Zulfikar, Ahya Zumratul Meini Zumratul Meini