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Irma Setyawati

Universitas Nasional

Author-ID : 3221063

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH FOMO, PERSEPSI HARGA DAN PROMOSI MEDSOS TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN KARENâ€™S DINER JAKARTA Syamer, Diah Mutiara; Setyawati, Irma
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14300

ABSTRACT Recently, the term FoMO has often been used in marketing strategies. Consumers with FoMO want to follow what's viral on Social Media. As a result, consumer decisions in purchasing products are influenced by these feelings. Research was conducted to analyze the influence of Fear of Missing Out (FoMO), price perceptions and social media promotions on consumer satisfaction through purchasing decisions. Sampling was based on a purposive sampling technique of 105 respondents with the criteria of consumers who had visited and had purchased products at Karen's Diner Jakarta. The data in this study used Structural Equation Modeling (SEM)-PLS with SmartPLS 3.0. The research results concluded that: FoMO has a positive and insignificant effect on consumer satisfaction; Price perceptions and social media promotions have a positive and significant effect on consumer satisfaction. The influence of purchasing decisions as an intervening variable shows that FoMO has a positive and insignificant effect on purchasing decisions; Price perceptions and promotional media have a positive and significant effect on purchasing decisions. Keywords: Fear of Missing Out, Price Perception, Social Media Promotions, Consumer Satisfaction and Purchase Decision ABSTRAK Istilah FoMO belakangan ini sering dimanfaatkan dalam strategi pemasaran. Konsumen dengan FoMO ingin mengikuti apa yang sedang viral di Media Sosial. Akibatnya keputusan konsumen dalam membeli produk dipengaruhi perasaan tersebut. Penelitian dilakukan untuk menganalisis pengaruh Fear of Missing Out (FoMO), persepsi harga dan promosi media sosial terhadap kepuasan konsumen melalui keputusan pembelian. Pengambilan sampel berdasarkan teknik purposive sampling sebanyak 105 responden dengan kriteria konsumen yang sudah pernah berkunjung dan pernah melakukan pembelian produk di Karenâ€™s Diner Jakarta. Data pada penelitian ini menggunakan Structural Equation Modeling (SEM)-PLS dengan SmartPLS 3.0. Hasil penelitian menyimpulkan bahwa : FoMO berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen; persepsi harga dan promosi media sosial berpengaruh positif dan signfikan terhadap kepuasan konsumen. Pengaruh keputusan pembelian sebagai variabel intervening menunjukkan bahwa FoMO berpengaruh positif dan tidak signifikan terhadap keputusan pembelian; persepsi harga dan promosi media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci : Fear of Missing Out, Persepsi Harga, Promosi Media Sosial, Kepuasan Konsumen, Keputusan Pembelian

THE EFFECT OF SIZE AND FSR ON COMPANY VALUE (PBV) WITH THE MEDIATION OF LIQUIDITY IN THE HEALTHCARE SECTOR FROM 2022 TO 2024 Disti Paremono Priatsaleh; Andini Nurwulandari; Irma Setyawati
International Journal of Social Science Vol. 5 No. 4 (2025): December 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i4.11893

This study examines the effect of firm size and the Financial Sustainability Ratio (FSR) on firm value, measured by Price to Book Value (PBV), with liquidity as a mediating variable in the Indonesian healthcare sector during 2022–2024. The research is motivated by the rapid growth of the healthcare industry post-pandemic, accompanied by dynamic variations in firm value that are not always aligned with company size or financial sustainability. Using a purposive sampling method, 19 healthcare companies listed on the IDX were selected, with data drawn from annual reports and financial statements. The analysis employed panel data regression with the Random Effect Model (REM) and Sobel tests to assess mediation effects. The results indicate that both firm size and FSR negatively affect PBV, suggesting that larger firms and those with higher FSR may be perceived as less efficient or riskier by investors. Similarly, firm size and FSR also negatively impact liquidity (Current Ratio), showing that business expansion and debt-based structures may reduce short-term solvency. Regarding mediation, liquidity does not significantly mediate the relationship between firm size and PBV, indicating that market valuation of size occurs directly rather than through liquidity. However, liquidity is found to significantly mediate the effect of FSR on PBV, implying that firms with balanced financial structures and healthy liquidity levels are more positively valued by investors. Overall, the findings highlight that in the healthcare sector, investors place greater emphasis on efficiency, growth prospects, and prudent financial management rather than merely company scale or leverage.

Kebijakan Deviden Menjadi Moderasi Profitabilitas, Leverage, Free Cash Flow Terhadap Price to Book Value Industri Makanan, Minuman dan Farmasi Tahun 2018 - 2023 Zaenal Musthofa; Irma Setyawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.5920

The purpose of this study is to analyze and obtain empirical evidence on the impact of profitability, leverage, and free cash flow on firm value through dividend policy in companies within the Food, Beverage, and Pharmaceutical subsector from 2018 to 2023. The research was conducted on 18 companies using purposive sampling for the period 2018-2023. The data analysis method used was panel data regression, employing Structural Equation Modeling (SEM) with Stata 17 software. The results of the study reveal the following Return on Equity (ROE) has a significant positive effect on Price to Book Value (PBV), Debt-to-Equity Ratio (DER) has a positive but not significant effect on PBV, Free Cash Flow (FCF) has a positive but not significant effect on PBV, Dividend Payout Ratio (DPR) has a significant positive effect on PBV, ROE has a significant positive indirect effect on firm value (PBV) through dividend policy, DER has a negative but not significant indirect effect on PBV through dividend policy, FCF has a positive but not significant indirect effect on PBV through dividend policy. These findings suggest that while profitability, as measured by ROE, directly and indirectly enhances firm value, leverage and free cash flow do not show significant direct or indirect effects on firm value within the observed period and subsector.

Strategi Pengembangan Dan Pengelolaan UMKM Desa Kalikidang Banyumas Jawa Tengah Dyah Handayani Dewi; Irma Setyawati; Subur Karyatun; Anugrah Rega Setiawan; Muhammad Naufal Hardianto; Ahya Zulfikar
Jurnal Pengabdian Masyarakat Universitas Darul Ulum Vol 2 No 1 (2023): DIMAS-UNDAR
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/dimas-undar.v2i1.2101

Small and Medium Enterprise (SME) is a form of source of money for rural communities. Development and management are needed in running SMEs. However, there are still a few villagers who do not understand how to develop and manage SMEs. Where the SMEs they have been very feasible and good to be widely marketed, such as the people of Kalikidang Village, Banyumas, Central Java, who have various types of SMEs that are worth knowing about. Therefore, this activity aims to provide socialization and understanding regarding how to develop and manage SMEs so that these business activities can grow and develop and compete with products on the market today.

Pengelolaan UMKM Produk Strowbery di Desa Wisata Lebakmuncang, Ciwidey, Bandung, Jawa Barat Irma Setyawati; Lisa Sarinah; Dyah Handayani Dewi
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5636

Tujuan pelaksanaan kegiatan pengabdian kepada masyarakat ini adalah untuk mengatasi keempatpermasalahan dengan melakukan pemberdayaan UMKM berbasis strowbery melalui pelatihan,pendampingan, dan peningkatan kapasitas usaha. Metode yang digunakan dalam kegiatan iniadalah pelatihan partisipatif dan bantuan teknis kepada pelaku UMKM di Desa WisataLebakmuncang Ciwidey, Bandung, Jawa Barat. Hasil yang divapai dalam kegiatan ini adalahpelatihan partisipatif dan bantuan teknis dapat memberikan dampak positif yang signifikanterhadap komoditas lokal UMKM, khususnya produk strowbery. Terbukti dengan adanya pre danpost-test, menunjukkan bahwa pelatihan manajemen usaha berhasil meningkatkan kemampuanUMKM dalam menganalisis data keuangan, memahami diversifikasi produk strowbery danmemanfaatkan media sosial serta platform marketplace untuk memperkuat jaringan pemasaran.Penguatan kemitraan diperlukan sehingga produk UMKM harus menjadi bagian dari daya tarikpariwisata Desa Lebakmuncang. Hal ini dicapai melalui kerja sama antara pegawai UMKM,pemerintah desa, Dinas Pariwisata, dan pegawai pariwisata setempat.Kata kunci : Desa Wisata, Lebakmuncang, Pengelolaan; Strowbery; UMKM

The effect of green investment, profitability, and company size on financial sustainability: A study on the IDX 30 Index for the period 2016-2023 Andi Wijanarko; Andini Nurwulandari; Hasanudin Hasanudin; Irma Setyawati
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v3i4.1416

This study aims to investigate the partial influence of Green Investment, Profitability, and Company Size on Financial Sustainability against the background of the importance of sustainability in all sectors, including industry. This study uses a quantitative method. The study examines 14 stable companies listed on the IDX 30 from 2016 to 2023, selected through purposive sampling. It utilizes secondary data collected via the study-desk method. Data analysis is conducted using multiple linear regression with SPSS 23. According to the study's findings, financial sustainability is somewhat positive but is slightly influenced by green investments, profitability, and company size. The causes of the three hypotheses only have a positive effect, but not significant, because there are variables that are more dominant in influencing Financial Sustainability, the time spectrum has a significant effect only in the long term, a significant influence only occurs after combining the mediator or moderator variables, the relatively small sample size, industry differences, and research site variations.

THE INFLUENCE OF TALENT MANAGEMENT, CONTINUOUS IMPROVEMENT, AND PERFORMANCE APPRAISAL ON PRODUCTIVITY OF VETERINARY STAFF IN LARAS SATWA CLINIC Ady Sasmita; Andini Nurwulandari; Irma Setyawati
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2272

This systematic literature review examined 40 high-quality empirical studies to synthesize evidence regarding how talent management, continuous improvement, and performance appraisal influence employee productivity across organizational contexts. The findings reveal that talent management creates direct and moderated effects on employee productivity through organizational culture and employee involvement mechanisms. Continuous improvement methodologies, including Lean Six Sigma approaches, yield simultaneous improvements in both productivity and quality outcomes, with demonstrated effectiveness in service-oriented sectors. Performance appraisal systems enhance employee productivity through clarified performance expectations, developmental feedback, and strengthened accountability mechanisms. A critical finding is that integrating these three human resource management domains produces synergistic effects that exceed the sum of isolated interventions, demonstrating multiplicative rather than additive productivity gains through mutually reinforcing mechanisms. The 40 included studies employed balanced methodological approaches including quantitative surveys, structural equation modeling, qualitative investigations, and empirical case studies, with 65% published in 2024-2025 reflecting contemporary human resource management practices. This systematic evidence synthesis establishes that veterinary clinics implementing comprehensive integrated approaches addressing talent management, continuous improvement, and performance appraisal simultaneously would achieve superior productivity outcomes while addressing the profession's unique emotional labor demands and animal welfare responsibilities.

THE INFLUENCE OF DIGITAL LEADERSHIP, DIGITAL CAPABILITIES, AND ORGANIZATIONAL CULTURE ON SUSTAINABLE DIGITAL TRANSFORMATION AT THE YOGYAKARTA PALACE Ani Juwita Handayani; Edi Sugiono; Irma Setyawati; Rahayu Lestari
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 2 (2026): Vol. 3 No. 2 Edisi April 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i2.2308

For businesses in all industries, especially historic institutions that need to strike a balance between modernity and cultural preservation, digital transformation has emerged as a strategic necessity. With an emphasis on the Yogyakarta Palace environment, this study uses a Systematic Literature Review (SLR) methodology in accordance with PRISMA principles to examine the impact of organizational culture, digital leadership, and digital capabilities on digital transformation. From the Scopus, Web of Science, and Google Scholar databases, 68 articles with peer review published between 2022 and 2026 were methodically found, vetted, and examined. The results show that organizational culture acts as a fundamental enabler that dictates the sustainability of transformation initiatives, digital leadership acts as a strategic catalyst for starting transformation, and digital capabilities offer the necessary organizational competencies for carrying out digital strategies. According to the integrative study, these three factors work together rather than separately, indicating that their simultaneous development is necessary for a digital transformation to be successful. This review presents practical implications for human resource management practitioners as well as a thorough theoretical framework for comprehending digital change inside legacy institutional settings.

Kelayakan Investasi dengan Pendekatan Capital Asset Pricing Model Untuk Saham Kapitalisasi Terbesar di Bursa Efek Indonesia Irma Setyawati; Molina Molina; Muhani Muhani; Irennizha Eka Widya Nurul Huda
Jurnal Kajian Ilmiah Vol. 21 No. 3 (2021): September 2021
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

The purpose of this study is to determine the feasibility of investing in stocks with the largest capitalization on the Indonesia Stock Exchange. This study was analyzed using the Capital Asset Pricing Model approach. The data used is secondary data, namely the stock price and trading volume of companies indexed LQ45 for the period August 2019 – July 2021, the Composite Stock Price Index, and the Bank Indonesia 7 Days Repo Rate. The analyzed companies are 5 (five) companies that have the largest trading volume during the study period. The results of the study that PT. Aneka Tambang (Persero), Tbk has the highest rate of return. While the other two companies have negative returns, namely Perusahaan Gas Negara, Tbk and Telkom Indonesia (Persero) Tbk. Stocks of PT. Aneka Tambang (Persero), Tbk has the largest level of risk, while the company whose stocks have the smallest level of risk is Telkom Indonesia (Persero) Tbk. The excess returns of almost all stocks are positive, meaning that they are worth investing in, namely the stocks of PT. Aneka Tambang (Persero), Tbk, Perusahaan Gas Negara, Tbk, Tower Bersama Infrastructure Tbk. and stocks of Bank Rakyat Indonesia (Persero), Tbk. Inappropriate investment in stocks of Telkom Indonesia (Persero) Tbk. Stocks that are eligible to be purchased by investors are stocks that have a positive excess return. Keywords: Capital Asset Pricing Model, Investment, LQ45, Stocks. Abstrak Tujuan penelitian ini untuk mengetahui kelayakan investasi pada saham kapitalisasi terbesar di Bursa Efek Indonesia. Penelitian ini dianalisis dengan pendekatan Capital Asset Pricing Model. Data yang digunakan adalah data sekunder, yaitu harga saham dan volume perdagangan perusahaan terindeks LQ45 periode Agustus 2019 – Juli 2021, Indeks Harga Saham Gabungan, dan Bank Indonesia 7Days Repo Rate. Perusahaan yang dianalisis adalah 5 (lima) perusahaan yang memiliki volume perdagangan tersebesar selama periode penelitian. Hasil penelitian bahwa PT. Aneka Tambang (Persero), Tbk mempunyai tingkat pengembalian paling tinggi. Sedangkan dua perusahaan lainnya mempunyai tingkat pengembalian negatif, yaitu Perusahaan Gas Negara, Tbk dan Telkom Indonesia (Persero) Tbk. Saham PT. Aneka Tambang (Persero), Tbk mempunyai tingkat risiko terbesar, sedang perusahaan yang sahamnya mempunyai tingkat risiko terkecil adalah Telkom Indonesia (Persero) Tbk. Excess return hampir semua saham bernilai positif, artinya layak untuk diinvestasikan, yaitu saham PT. Aneka Tambang (Persero), Tbk, Perusahaan Gas Negara, Tbk, Tower Bersama Infrastructure Tbk. dan saham perusahaan Bank Rakyat Indonesia (Persero), Tbk. Investasi yang tidak layak ditanamkan pada saham Telkom Indonesia (Persero) Tbk. Saham yang layak untuk dibeli oleh investor adalah saham karena memiliki excess return positif. Kata kunci: Capital Asset Pricing Model, Investasi, LQ45, Saham

Penentu Profitabilitas Bank Syariah: Kajian Nisbah Bagi Hasil dan Murabahah Irma Setyawati; Beureukat Beureukat
Jurnal Kajian Ilmiah Vol. 23 No. 2 (2023): May 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/mrjbrp98

The purpose of this research is to analyze how the profit sharing ratio and profit margin in murabaha can affect the return on assets of Islamic banks in Indonesia. The method used in this research is quantitative descriptive, the data used is secondary data by taking data from Islamic bank financial reports for the period 2019 – 2021. The population of Islamic banks is 14 banks, then data is taken from 3 banks using a purposive sampling technique. In this study it was found that profit sharing ratios and profit margins in murabahah transactions are important in increasing the profitability of Islamic banks in Indonesia. High profit sharing for Islamic banks will increase bank profits, but profitable profit sharing ratios for Islamic banks will make customers reluctant to deposit their funds in Islamic banks which will reduce profits. Thus the size of the profit sharing ratio between the customer and the bank must comply with the principles of fairness and equity. Likewise, high profit margins charged to customers will make customers look for other financing alternatives outside of Islamic banks

Co-Authors Ady Sasmita Ahmad Nurdin Hasibuan Ahmad Nurdin Hasibuan Ahya Zulfikar Ai Yeti Mulyati Amalia, Bela Andi Wijanarko Andini Nurwulandari ANDINI NURWULANDARI Ani Juwita Handayani Anissha Ferliany Anugrah Rega Setiawan Ardani, Putri Aulia Awaloedin, Dipa Teruna Azizah, Fadilla Nur Bambang Subiyanto Beureukat Beureukat Beureukat Beureukat Cut Chandrika Delila Rambe Delila Rambe, Delila Dewi, Dyah Handayani Dharmawan, Rifky Diah Mutiara Syamer Disti Paremono Priatsaleh Dyah Handayani Dewi Edi Sugiono Ferliany, Anissha Handayani Dewi, Dyah Hasanudin Heti Hendrayati Irennizha Eka Widya Nurul Huda Karyatun, Subur Kusumaningrum, Anisa Putri Lisa Sarinah Lita Ripiani Lita Ripiani Lubis, Amanda Putri Molina Molina Muhamad Bagas Prastio Muhammad Naufal Hardianto Muhan Muhan Muhani Muhani Muhani Muhani, Muhani Mulyati, Ai Yeti Naufal Hardianto, Muhammad Nazriah, Ainun Nelson Simamora Novie Zaraswati Nugraha, Rizki Nurul Nugroho, M Yusuf Octavia, Santi Pradini, Gagih Rahayu , Puji Rahayu Lestari Ramadhan, Abdul Fathir Rasa, Agus Warmar Rega Setiawan, Anugrah Retno Andriyana Retno Setioningsih Rinaldi , Dwiningtyas Riyadi, Fauzi Achmad Rizki Amelia SARINAH, LISA Sekarani, Shalsyadila Safira Sinulingga, Gairah Sri Setiawati, Sri Subur Karyatun SUGENG SUROSO, SUGENG Sugiono, Edi Syamer, Diah Mutiara Tri Waluyo Yulia Susanti Zaenal Musthofa Zulfikar, Ahya Zumratul Meini Zumratul Meini

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