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All Journal JDM (Jurnal Dinamika Manajemen) E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal of Economic Education International Journal of Artificial Intelligence Research Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH ABDIMAS JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Ilmiah Wahana Pendidikan International Journal of Social Science International Journal of Social Service and Research Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Indonesian Journal of Business, Accounting and Management Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis International Journal of Economics and Management Research West Science Interdisciplinary Studies DEDIKASI : Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ENDLESS : International Journal of Future Studies Multidisciplinary Indonesian Center Journal International Journal of Economics and Management Research DIMAS-UNDAR
Irma Setyawati
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Driving startup growth: A comprehensive review of the AIDA model's impact on marketing communications Kartikasari, RA Loretta; Setyawati, Irma; Lestari, Rahayu
Indonesian Journal of Business, Accounting and Management Vol. 9 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/ijbam.v9i01.246

Abstract

Purpose- This paper aims to conduct a comprehensive review of the AIDA (Attention, Interest, Desire, Action) model and its impact on marketing communications within the startup ecosystem. The study specifically explores how startups can leverage the AIDA framework to attract potential customers, stimulate product or service interest, foster ownership desire, and ultimately drive conversion. Design/methodology/approach- This study employs a rigorous bibliometric analysis to trace temporal trends and the intellectual progression of research on the AIDA model and its link to startup success and growth. By examining publication patterns, keyword co-occurrence, and document co-citation networks, the paper quantitatively delineates the main research trajectories related to the application of the AIDA framework in new ventures. Findings-The analysis identifies key research trajectories and, crucially, pinpoints significant gaps in the current literature regarding the practical application and empirical validation of the AIDA model by startups. The synthesis reveals both the potential and the under-explored areas of the framework in dynamic, resource-constrained entrepreneurial settings. Originality/value-This paper offers one of the first bibliometric mappings of AIDA-focused research within the startup context. It provides a structured, quantitative overview that not only guides future academic inquiry but also delivers actionable insights for entrepreneurs seeking to optimize their marketing communications strategies. 
Kebijakan Deviden Menjadi Moderasi Profitabilitas, Leverage, Free Cash Flow Terhadap Price to Book Value Industri Makanan, Minuman dan Farmasi Tahun 2018 - 2023 Zaenal Musthofa; Irma Setyawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.5920

Abstract

The purpose of this study is to analyze and obtain empirical evidence on the impact of profitability, leverage, and free cash flow on firm value through dividend policy in companies within the Food, Beverage, and Pharmaceutical subsector from 2018 to 2023. The research was conducted on 18 companies using purposive sampling for the period 2018-2023. The data analysis method used was panel data regression, employing Structural Equation Modeling (SEM) with Stata 17 software. The results of the study reveal the following Return on Equity (ROE) has a significant positive effect on Price to Book Value (PBV), Debt-to-Equity Ratio (DER) has a positive but not significant effect on PBV, Free Cash Flow (FCF) has a positive but not significant effect on PBV, Dividend Payout Ratio (DPR) has a significant positive effect on PBV, ROE has a significant positive indirect effect on firm value (PBV) through dividend policy, DER has a negative but not significant indirect effect on PBV through dividend policy, FCF has a positive but not significant indirect effect on PBV through dividend policy. These findings suggest that while profitability, as measured by ROE, directly and indirectly enhances firm value, leverage and free cash flow do not show significant direct or indirect effects on firm value within the observed period and subsector.
Strategi Pengembangan Dan Pengelolaan UMKM Desa Kalikidang Banyumas Jawa Tengah Dyah Handayani Dewi; Irma Setyawati; Subur Karyatun; Anugrah Rega Setiawan; Muhammad Naufal Hardianto; Ahya Zulfikar
Jurnal Pengabdian Masyarakat Universitas Darul Ulum Vol 2 No 1 (2023): DIMAS-UNDAR
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/dimas-undar.v2i1.2101

Abstract

Small and Medium Enterprise (SME) is a form of source of money for rural communities. Development and management are needed in running SMEs. However, there are still a few villagers who do not understand how to develop and manage SMEs. Where the SMEs they have been very feasible and good to be widely marketed, such as the people of Kalikidang Village, Banyumas, Central Java, who have various types of SMEs that are worth knowing about. Therefore, this activity aims to provide socialization and understanding regarding how to develop and manage SMEs so that these business activities can grow and develop and compete with products on the market today.
Co-Authors Ahmad Nurdin Hasibuan Ahya Zulfikar Ai Yeti Mulyati Amalia, Bela ANDINI NURWULANDARI Anissha Ferliany Anugrah Rega Setiawan Ardani, Putri Aulia Awaloedin, Dipa Teruna Azizah, Fadilla Nur Bambang Subiyanto Beureukat Beureukat Beureukat Beureukat Beureukat, Beureukat Cut Chandrika Delila Rambe Delila Rambe, Delila Dewi, Dyah Handayani Dharmawan, Rifky Diah Mutiara Syamer Disti Paremono Priatsaleh Dyah Handayani Dewi Ferliany, Anissha Handayani Dewi, Dyah Handayani, Ani Juwita Hasanudin Hasanudin Heti Hendrayati Huda , Irennizha Eka Widya Nurul Kartikasari, RA Loretta Karyatun, Subur Kusumaningrum, Anisa Putri Lisa Sarinah Lubis, Amanda Putri Molina, Molina Muhamad Bagas Prastio Muhammad Naufal Hardianto Muhan Muhan Muhani Muhani Muhani Muhani, Muhani Mulyati, Ai Yeti Naufal Hardianto, Muhammad Nazriah, Ainun Nelson Simamora Novie Zaraswati Nugraha, Rizki Nurul Nugroho, M Yusuf Octavia, Santi Pradini, Gagih Prastio , Muhamad Bagas Rahayu , Puji Rahayu Lestari Ramadhan, Abdul Fathir Rambe , Delila Rasa, Agus Warmar Rega Setiawan, Anugrah Retno Andriyana Retno Setioningsih Rinaldi , Dwiningtyas Riyadi, Fauzi Achmad Rizki Amelia SARINAH, LISA Sasmita, Ady Sekarani, Shalsyadila Safira Sinulingga, Gairah Sri Setiawati, Sri Subur Karyatun Sugeng Suroso SUGENG SUROSO, SUGENG Sugiono, Edi Syamer, Diah Mutiara Tri Waluyo Wijanarko, Andi Yulia Susanti Zaenal Musthofa Zulfikar, Ahya Zumratul Meini Zumratul Meini