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All Journal Jurnal Ilmiah Econosains Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Bisnis, Manajemen, dan Keuangan Journal of Digital Business and Global Economy Journal of Strategic Marketing and Innovation
Ryna Parlyna
Fakultas Ekonomi Universitas Negeri Jakarta
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Aspek yang Berpengaruh pada Keputusan Pembelian: Studi Kasus Ritel Pakaian di Jakarta Cellina Meidy; Ryna Parlyna; Nadya Fadillah Fidhyallah
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 3 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions for the Uniqlo fashion brand in Jakarta. This research is a quantitative research with survey method using side purposive technique as many as 200 respondents in Jakarta society. This study uses a multiple linear regression data analysis technique using SPSS 22 and the results obtained that product quality and brand image have a linearity value <0.05 which means that these variables have a linear relationship. In the t test, the result is that the value of tcount> ttable, it proves that there is a significant effect. In the Pearson correlation test, positive results were obtained which prove that there is a positive relationship between variables. The calculation of R square yields a value of 68.6% on product quality on purchasing decisions and 41,8% on brand image on purchasing decisions. Penelitian ini bertujuan untuk mengetahui adanya pengaruh antara kualitas produk dan citra merek terhadap keputusan pembelian brand fashion Uniqlo di Jakarta. Penelitian ini merupakan penelitian kuantitatif dengan metode survei menggunakan teknik purposive samping sebanyak 200 responden pada masyarakat Jakarta. Penelitian ini menggunakan teknik analisis data regresi linear berganda dengan menggunakan SPSS 22 dan didapat hasil bahwa kualitas produk dan citra merek memiliki nilai linearitas<0,05 yang berrati bahwa varibel tersebut memiliki hubungan yang linear. Pada uji t didapat hasil bahwa nilai thitung>ttabel, hal tersebut membuktikan adanya pengaruh yang signifikan. Pada uji korelasi pearson didapat hasil yang positif yang membuktikan bahwa adanya hubungan yang positif antar variabel. Perhitungan R square menghasilkan nilai sebesar 68,6% pada kualitas produk terhadap keputusan pembelian dan 41,8% pada citra merek terhadap keputusan pembelian.
Pengaruh Kualitas Produk, Citra Merek, dan Gaya Hidup Terhadap Keputusan Pembelian Pada Pengguna Ponsel X Ajeng S Ramadhanti; Ryna Parlyna; Nurdin Hidayat
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 2 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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This study aims to gain knowledge and analyze the effect through the collection of empirical data and facts, valid, and reliable about the effect of product quality, brand image, and lifestyle on purchase decisions on iPhone users. The research method used is a questionnaire survey method with the population used is iPhone users. The sampling technique used is a purposive sampling technique of 200 respondents. The results indicates that product quality, brand image, and lifestyle partially have a positive and significant influence on purchasing decisions. The results also indicates that product quality, brand image, and lifestyle simultaneously have a positive and significant influence on purchasing decisions. Penelitian ini bertujuan untuk mendapatkan pengetahuan serta menganalisis pengaruh melalui pengumpulan data empiris dan fakta-fakta yang tepat, valid, serta dapat dipercaya dan diandalkan tentang pengaruh kualitas produk, citra merek, dan gaya hidup terhadap keputusan pembelian pada pengguna iPhone studi dilakukan pada mahasiswa Universitas Negeri Jakarta. Metode penelitian yang digunakan adalah metode survei kuisioner dengan populasi yang digunakan adalah pengguna iPhone. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling kepada 200 responden. Hasil pengujian menunjukkan kualitas produk, citra merek, dan gaya hidup secara parsial memiliki pengaruh secara positif dan signifikan terhadap keputusan pembelian. Selain itu ditemukan juga bahwa kualitas produk, citra merek, dan gaya hidup secara simultan memiliki pengaruh secara positif dan signifikan terhadap keputusan pembelian.
The Influence of Financial Literacy and Financial Behavior of FEB UNJ Students on Crypto Investment Decisions Nanda Melandri; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.01

Abstract

Objective: This study seeks to examine the effects of Financial Literacy and Financial Behavior on Crypto Investment Decisions in students UNJ Faculty of Economics and Business (FEB), with Investment Motivation as the mediator. Based on the quantitative method, a total of 102 received for this study and analyzed by using SEM-PLS. The results indicate that Financial Literacy and Financial Behavior have a positive and significant influence on Investment Motivation, in turn, it influences Investment Decisions. Crucially, mediation analysis demonstrates that Investment Motivation mediates the path from Financial Literacy to decisions but fails to mediate Financial Behavior. Instead, Financial Behavior exerts a strong direct influence on decisions. It is concluded that while knowledge requires a motivational bridge to translate into action, financial discipline acts as a direct enabler. These findings imply that financial education should integrate rational motivational strategies with practical habit formation to mitigate investment risks.
The Effect of Ease of Transaction and User Interface (UI) Design on User Interest in Using the Bank Jago Application with User Satisfaction as an Intermediary Variable Raniyah Kamilah; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.02

Abstract

This study seeks to examine the influence of transaction convenience and user interface design on users’ intention to use the Bank Jago application, with user satisfaction serving as a mediating variable. The study employs a quantitative methodology using the SmartPLS application and a partial Least Squares-based Structural Equation Modeling (SEM-PLS) technique. Data were gathered using questionnaires administered to Bank Jago users aged 18 years and above who had conducted transactions. The findings demonstrate that user interest in the application is positively impacted by transaction ease and interface design. Furthermore, it has been demonstrated that user happiness functions as a mediating factor in the relationship between transaction wase, interface design, and interest in utilizing the Bank Jago application. These findings emphasize the importance of ease and quality of application design in increasing satisfaction and interest in using digital banking service.
The Influence of Discount Vouchers and Free Shipping on the Frequency of Online Food Purchases among Students Using ShopeeFood at Universitas Negeri Jakarta Azzahrani Hafshah Valiandri; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.03

Abstract

The objective of this study is to analyze the impact of discount vouchers plus shipping free on the frequency of online food and beverage purchases on the ShopeeFood platform with respondents from the Economics Faculty and Business Jakarta State University (FEB UNJ). This work employs a quantitative methodology using structural equation modeling based on partial Least Squares-Based. (SEM-PLS) method processed using SmartPLS. Questionnaires were used to gather data to FEB UNJ students who actively use ShopeeFood. The results show that discount vouchers and free shipping have a favorable and substantial impact on purchase frequency, with the influence of free shipping being more dominant. These findings indicate that promotional strategies focused on reducing transaction costs are effective in encouraging increased repeat purchases in the student segment.
The Influence of TikTok Shop’s UI/UX on Fashion Purchase Intention Mediated by Student Trust Romanus Mando Fransius Silaen; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.04

Abstract

This study aims to investigate the influence of User Interface (UI) and User Experience (UX) on Fashion Purchase Intention among university students, with Student Trust serving as a mediating variable. Utilizing the Stimulus-Organism-Response (SOR) framework, this research employed a quantitative approach through an electronic survey distributed to 120 active university students in Indonesia who utilize TikTok Shop. Data analysis was executed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The empirical results demonstrate that both UI and UX exert a positive and significant influence on Student Trust and Purchase Intention (p<0.05). Notably, UX was found to be the most dominant driver of Purchase Intention (β=0.510), indicating that functional efficiency outweighs aesthetic design in finalizing buying decisions. Furthermore, Student Trust significantly validates Purchase Intention; however, the mediation analysis revealed that trust does not function as a significant mediator in this model, suggesting that technical stimuli drive purchase intent directly. These findings imply that social commerce platforms should prioritize operational fluidity and transactional security to sustain high conversion rates among digitally native consumers.
The Influence of Digital Money Usage and Trust in Digital System on the Ease of Life Activities of FEB UNJ Students Nazwa Jelita Soleha; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.05

Abstract

This study explores the impact of Digital Currency (X1) and Trust in Digital Systems (X2) on the Ease of Activities (Y) and overall convenience (Z) among FEB UNJ students. Using a quantitative survey with 155 respondents, the findings show that students perceive digital money as practical, fast, and efficient for campus transactions, while trust in digital systems enhances security and reliability. Both variables positively influence the ease of campus activities, improving productivity and overall student convenience. These results support the Technology Acceptance Model (TAM) and UTAUT, emphasizing the role of perceived usefulness and trust in promoting digital adoption. The study suggests that secure and user-friendly digital platforms are essential for enhancing academic and daily campus life.
The Influence of Financial Literacy and Risk Perception on Investment Intention with Trust as a Mediating Variable: A Study of Generation Z Students Using the Bibit Application Caecilia Sheryl Kusuma; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.06

Abstract

This study investigates The Influence of Financial Literacy and Risk Perception on Investment Intention, with Trust as a Mediating Variable, among Generation Z students using the Bibit application. The study uses a quantitative methodology with SmartPLS 4.0 analysis and structural equation modeling (SEM). 114 individuals provided information using a standardized questionnaire. The results show that financial literacy significantly and favorably affects investing intention as well as trust. Although risk perception has a beneficial impact on trust, it has no direct effect on investment intention. Interestingly, trust has a large negative impact on investment intention, suggesting a complicated mediating role. The behavioral dynamics of Generation Z in fintech-based investing platforms are highlighted in this study, which adds to the body of literature on digital investments
An Extended Technology Acceptance Model of QRIS Adoption: The Roles of Perceived Ease of Use and Financial Literacy Syadin Alivia Yusuf; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 2 No. 1 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.1.01

Abstract

This study examines the factors that drive consumers’ intention to use QRIS by focusing on the effects of perceived ease of use and financial literacy on perceived usefulness. A quantitative survey was conducted using primary data collected through an online questionnaire from 110 QRIS users in Indonesia, selected through purposive sampling. Data analysis was carried out using IBM SPSS Statistics, covering respondent profiling, instrument validity and reliability assessment, classical assumption diagnostics, regression analysis, mediation testing, and hypothesis evaluation. The empirical findings indicate that perceived ease of use and financial literacy significantly and positively influence perceived usefulness. Moreover, perceived usefulness is proven to be a significant predictor of intention to use QRIS. The mediation results further highlight perceived usefulness as a key mechanism through which perceived ease of use and financial literacy contribute to intention to use indirectly. Overall, the study suggests that increasing QRIS adoption should be supported not only by improving system usability and convenience, but also by strengthening consumers’ financial literacy to enhance their perceived value of using QR-based payments. These findings offer practical implications for payment service providers and policymakers in encouraging sustainable and inclusive digital payment usage.
Adoption of PayLater among Digital Natives in Jakarta: The Role of TPB and Trust Hilsya Faiqotul Innayah; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 2 No. 1 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.1.02

Abstract

This research uses a combination of the Theory of Planned Behavior (TPB) and the trust construct to investigate what variables impact consumers' intentions to utilize PayLater services. Partially Least Squares-Structural Equation Modeling (PLS-SEM) was used to undertake the quantitative cross-sectional design of the study. According to the results, users' intents to use PayLater are positively and significantly impacted by trust, but there is no significant association between attitude toward the action, subjective norms, and perceived behavioral control. These results indicate that users’ confidence in system security, data protection, and the reliability of service providers serves as the primary determinant of PayLater adoption. Therefore, this study concludes that trust plays a more decisive role than psychological and social factors in shaping users’ engagement with PayLater services. Consequently, PayLater providers should focus on enhancing transparency, strengthening security systems, and safeguarding user data to build trust and encourage sustainable service usage.
Co-Authors Adib Pradipta Adnan Kasofi Afidah Nur Aslamah Ajeng S Ramadhanti Alimah Alda Fuadiyah Alisya Putri Ammar Shiddiq Yulianto Andi Muh Fachry Arif Marsal Ariyo Alinugroho Singgih Arum Nur Anggraini Ati Sumiati Atia Tiara Trisnawan Ayu Qirana Azzahrani Hafshah Valiandri Basrah Saidani Bianca Ayu Anindira Bintang Muhamad Harsya Caecilia Sheryl Kusuma Cellina Meidy Dea Permatasari Diya Aldin Fadeyushka Dyah Ratu Dwihapsari Faiz Al Fajri Fathir Fairuzzi Faza Hibatul Haqqi Fidhyallah, Nadya Fadillah Fikri Pirmansyah Fira Malinda Firgiawan Akbar Fitri Handayani Hasna Azzahidah Hilsya Faiqotul Innayah Jasmine Lamia Safira Jihan Alya Rahma Putri Irmawan Jonathan Halomoan Simanjuntak Juan Wody Romansa Julianda Jahid Muttaqin Kayla Diandra Alisya Khansa Puti Zharifah Muza Mardiana Saharani Mellani Indriyani Mohammad Akeyla Zedidiah Muhammad Albi Muhammad Faisal Muhammad Fathurrahman Muhammad Yusuf Muhmmad Yusuf Munawaroh Munawaroh Nanda Melandri Nayla Zannata Mugni Nazwa Eka Putri Nazwa Jelita Soleha Nazwa Ramadhani Nirmala Fauziah Nurdin Hidayat Osly Usman Radja Rafi Aryawira Raihan Kamilun Amin Raniyah Kamilah Ranty Pratiwi Regina Humaningtyas Purba Reysa Almaira Anandita Robith Ali Zain Musyafa Romanus Mando Fransius Silaen Siti Nurlaela Sri Zulaihati Susanti, Santi Syadin Alivia Yusuf Tasha Dwi Oktora Teja Supraba Tezar Putra Nugraha Widya Parimita, Widya Yahya Abdurrahman Adib Yeni Hesti Verawati Manurung