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Journal : UNEJ e-Proceeding

COCONUT SUGAR BUSINESS DEVELOPMENT IN SARI MANGGAR COCONUT SUGAR CRAFTERS THROUGH MOLD DESIGN AND MARKETING Herlina Herlina; Ketut Indraningrat; Dewi Prihatini; Elok Sri Utami; Yuli Wibowo
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The industry that has the potential to be developed and produce export-worthy products in Banyuwangi district is the coconut sugar processing industry. This industry is generally managed by craftsmen scattered in various remote rural areas. The partner of this activity is a group of coconut palm sugar craftsmen in the hamlet of Gumuk Agung, Gintangan village, Blimbingsari sub-district. Coconut sugar products produced by the Sari Manggar craftsman group are less able to develop as expected, the sugar produced is of low quality, the mold is not uniform and the marketing is local so that the welfare of the coconut farmers / craftsmen does not change much and their contribution to regional income is also low. The purpose of this activity is to improve the quality of coconut sugar through mold design and marketing of coconut sugar. Therefore, it is necessary to find a solution to engineer the mold design and improve promotion and marketing. The methods used in this activity are: 1) Observation; 2) Interview; 3)Training; 4) Sugar processing demonstration; and 5) Assistance in online promotion and marketing. The results of the activity show that the implementation of service can be carried out 100%, coconut sugar craftsmen Sari Manggar can produce coconut sugar in a cylindrical shape that weighs 100g/piece and is in a half ball shape, and coconut sugar craftsmen can do promotion and marketing online. Keywords: coconut sugar, coconut sugar craftsmen, print design, online marketing
Co-Authors Achmad Subagio Aghata, Ola Riska Aprilia Intan Agus Susanta Ajeng Afriska Lailatul Fajriyah Anas Miftah Fauzi Andi Eko Wiyono, Andi Eko Andy Eko Wiyono Aristanti, Fransiska Candra Ariwan Joko Nusbantoro Asad Hanif Ahras, Muhammad Asmak Afriliana Azkiyah, Lailatul Bambang Heri Purnomo Bambang Heri Purnomo Bertung Suryadharma, Bertung Cita Bella Palupi Darmaningrum, Sindy Rosa Deddy Wirawan Soedibyo Dewi Prihatini Diana Pratiwi, Diana Dyah Rizki Karismasari Eko Wiyono, Andi Elida Novita Elok Sri Utami Elvina Putri Wicaksono Emi Kurniawati Eva Yulia Windiari Fahmi, Achmadi Anwarul Anwarul Fajriyah, Ajeng Afriska Lailatul Fauziyah, Diana Febriansah Eka Prasetyadana Geby Yogita Aditya Hasana, Siti Hasanah, Nindia Furqidatul Herlina Herlina Herlina Herlina Herlina Herlina Herlina Herry Purnomo Herry Purnomo, Bambang I Gusti Bagus Udayana Ida Bagus Suryaningrat Iid Mufidah indarto indarto Jayus Jayus Junaedi, Taufan Junaedi, Taufan Ketut Indraningrat Kiky Chily Arum Dalu Kiswatul Maulidiah Kristio, Ari Lia Milata Khasanah Lia Sumi Karmila Liesia Hanagari Luky Adrianto M Syamsul Ma'arif Mahardika, Nidya Shara Marina Ekawati Muhammad Yunus Nidya Shara Mahardika Nita Kuswardhani Noer Novijanto Nur Aini Nurhayati Nurhayati Nurhayati Nurhayati Nurud Diniyah Prabawa, Hendhy Prabawa, Hendhy Prihani, Suwita Tri Priyanto Priyanto Purnomo, Bambang Hery Qurrotun A’yuni R. Dio Alif Pratama Rima Malica Mukammila Ruhul Afrizal Rusdianto, Andrew S Rusdianto, Andrew Setiawan Salsabila Sari, Bella Yusita Siswoyo Soekarno Siti Nur Shaidah Sony Swasono Sugeng Raharto Sulistiyono Sulistiyono Suryaningrat, Ida Bagus Bagus Suwasono, Sony Tartila Fitri Ulfa Nur Aida Wahyuni, Septy T Wardhana, Danu Indra Winda Amilia Winda Amilia Windiari, Eva Yulia Wiyanto, Bambang Wiyanto, Bambang Yeyen Retno Maulida Yuniarsih Handayani, Rhoiyfah Zamronie, Achmad