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Transformasi Digital UMKM: Analisis Pemasaran Online dan Dampaknya terhadap Ekonomi Lokal di Indonesia Mukhtar Galib; Faridah Faridah; muharram muharram; Thanwain Thanwain
Journal of Economics and Regional Science Vol 4 No 2 (2024): Journal Of Economics and Regional Science
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/jurnal-esensi.v4i2.531

Abstract

This research explores the adaptation of MSMEs in Indonesia to digital marketing and its impact on the local economy. Through desk research methods, various literature, data, and previous studies were analyzed to understand the level of digital technology adoption, challenges faced, and adaptation strategies successfully implemented by MSMEs in different local economic contexts. The results show that most MSMEs have adopted digital technologies for marketing activities, with social media, websites and marketplaces being the main platforms. Digitalization is proven to increase MSMEs' market access and income, and contribute positively to local economic growth. However, challenges such as lack of digital skills, consumer trust, and access to capital remain significant obstacles. Successful MSMEs tend to be proactive in learning and adapting, and building consumer trust through good customer service. This research makes a significant contribution to the development of contextualized and inclusive digital marketing theory, and offers practical guidance for MSMEs and policymakers to support sustainable digital transformation in Indonesia
PENINGKATAN PEREKONOMIAN DESA MELALUI PENGOLAHAN KERIPIK TOMAT BAGI WARGA TANI DI DESA BONTOTANGNGA KECAMATAN ULU ERE KABUPATEN BANTAENG SULAWESI SELATAN Mashuri, Arif; Putro, Guntur Suryo; Ranteta’dung, Rilfan Kasi’; Muhammad Basri; Muharram Muharram; Sri Rahmadani; Akbar, Ryan Ardika
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 6 (2024): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i6.4031

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan perekonomian masyarakat Desa Bontotangnga melalui pengolahan tomat menjadi produk bernilai tambah berupa keripik tomat. Desa Bontotangnga, Kabupaten Bantaeng, Sulawesi Selatan merupakan desa agraris dengan komoditas utama pertanian berupa tomat. Kegiatan pengabdian masyarakat di Desa Bontotangnga menunjukkan bahwa pengolahan tomat menjadi keripik dapat menjadi solusi dalam meningkatkan perekonomian masyarakat desa. Melalui penyuluhan dan pelatihan, warga tani mampu mengembangkan keterampilan baru dalam mengolah produk pertanian menjadi produk yang memiliki nilai tambah. Pelatihan dan praktek pembuatan keripik tomat diberikan kepada kelompok tani di desa. Dalam pelatihan ini, masyarakat diajarkan cara memilih tomat yang berkualitas, proses pemotongan, pengeringan, teknik penggorengan untuk menghasilkan keripik tomat yang renyah , tahan lama Keterampilan ini tidak hanya membantu meningkatkan pendapatan, tetapi juga membuka peluang usaha baru bagi masyarakat. Dengan manajemen yang baik dan pemahaman tentang pemasaran, diharapkan produk keripik tomat dapat menjadi salah satu produk unggulan dari Desa Bontotangnga, Kecamatan Ulu Ere Kabuapaten Bantaeng
Improving Tolerance Awareness and Attitude through Multicultural Value-Based Civics Learning at Smk Negeri 2 Palopo Assafari, Amir Faqihuddin; Muharram Muharram; Darman Manda
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 4 (2025): IJHESS FEBRUARY 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i4.1193

Abstract

This study aims to increase awareness and tolerance through multicultural value-based Civics learning at SMK Negeri 2 Palopo. This research uses a qualitative approach and collects data through observation, interviews, and documentation. The results showed that the design of the multicultural value-based Civics learning model developed involved the role of teachers and learners, as well as a supporting environment that includes racial, linguistic, religious, and gender diversity. The model is designed to increase mutual respect among learners through effective integration of cultural values in the learning process. This research found that the planning, implementation and evaluation processes of Civics learning have effectively integrated cultural values. Teachers have demonstrated their understanding and use of cultural values in their lesson planning, and have applied the principles of valid, objective, fair, and systematic assessment in evaluating the learning process. In addition, the implementation of learning activities has also taken into account values such as equality, democracy and tolerance, which are reflected in pre-activities, while-activities and post-activities. The results of this study indicate that the design of the multicultural value-based Civics learning model developed can increase awareness and tolerance among students. This research contributes to the development of a more inclusive and effective Civics learning model in increasing awareness and tolerance among students. The results of this study also show that the design of the multicultural value-based Civics learning model developed can increase awareness and tolerance among students