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Siti Mujiatun
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Muhasabatuna: Jurnal Akuntansi Syariah

 1 
The Effect Optimizing Digital Transaction Education on Customer Cross Selling at Bank Syariah Indonesia KCP Kabanjahe: English Difi Oktavianny, Syiva; Mujiatun, Siti
Muhasabatuna : Jurnal Akuntansi Syariah Vol. 5 No. 2 (2023): December
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/muhasabatuna.v5i2.2425

Abstract

Optimization of digital transaction users is an effort to maximize the number of digital-based transaction users. In Indonesia alone, the development of digital transactions grew much better, amounting to 1,556% in the 2017-2020 confinement, which has greatpotential to absorb the flow of digitalization. This study aims to test and analyze the effect of Digital Transaction Education Optimization on Customer Cross Selling at Bank SyariahIndonesia KCP Kabanjahe. By research method is quantitative descriptive. The design of this study is simple linear regression analysis, classical assumption test and hypothesis test. The population in this study is customers of Bank Syariah Indonesia KCP Kabanjahe amounting to 2,100 with sampling techniques using the slovin formula, amounting to 95 samples. The results of this study are Digital Transaction Education (X) has a significant effect on Customer Cross Selling (Y) at Bank Syariah Indonesia KCP Kabanjahe.
Co-Authors Adjie Rahim Ramadhan Afif Badawi Ahmad Afandi Ahmad Affandi Alicia Hanna Fadilla Amalia Afsari Andani, Salsabila Maisah Arianty, S.E., M.M., Nel Badawi, Afif Darma Wijaya Dedek Kurniawan Gultom Devira Restika Salsa Bila Gulo Dewita Difi Oktavianny, Syiva Dini Erika Dwi Febriyanthi Dwita Ferina Edisah Putra Nainggolan Elsa Manora Nasution Fadhli bin Wan Mahmud Khairi Fahmi Azhar Nasution Fanreza, Robie Hafidz Hafidz Hanifah Jasin Ihdina Gustina Isra Hayati Jihan Fadhilah Jufrizen Julita, Julita Junimar, Junimar Khaira, Mutiah Khairi, Fadhli bin Wan Mahmud Lazuardi, Dedy Mailina Harahap Marnis Wanji Marupa Siregar Mavianti, Mavianti Maya Sari Maya Sari Mega Lestari Miss Diana Laewang Muhammad Arif Muhammad Dahriansyah Muhammad Firmansyah MUIS FAUZI RAMBE Munasip, Adi Nadia Ika Purnama Nasution, Rahmi Andini Nasution, Salman Ningsih, Supiah Novien Rialdy Novita Sari Nst, Yuli Sahara Nurzannah Pandapotan Ritonga Pipit Putri Hariani MD Purnama, Nadia Ika PUTRI WAHYUNI Qahfi Romula Siregar Rahma Pratiwi Rahmad Bahagia Rahmat Hidayat Rahmayati Rahmayati Rahmayati Rahmayati Rahmayati Rahmayati Rahmayati, Rahmayati Raihanah Daulay Rini Astuti Astuti Ritonga, Diana Rosalina Rizki Hannum Salman Nasution Sipahutar, Muhammad Ali Susi Yusfika Panjaitan Windy Anggrainy Siregar YUDI SISWADI Yusnandar, Willy Zaini Nurasa Azzahra