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Dendi Gusnadi
Telkom University
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Journal : Jurnal Penyuluhan

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How to Develop Marketing Strategy, Packaging Designs, and Superior Product Processing Education? Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani; Gusnadi, Dendi; Prabawa, Bijaksana; Arumsari, Rizki Yantami
Jurnal Penyuluhan Vol. 20 No. 01 (2024): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/20202448777

Abstract

Produce such as fruits and vegetables have the production potential on an industrial scale with a low price. Most residents in Sukawarna work as farmers of fruits, horticultural crops and vegetables. Farmers sell raw fruit and vegetable products without diversification. To compete with other economic actors, the government, community, and universities must support the development of high-quality commodity products. However, the community still faces some challenges, particularly their skills or expertise, but in this era, the main issues are knowledge when facing change (transformation) and a lack of creativity in managing superior product commodities to increase sales. The aim of this study is to help economic business actors in Sukawarna develop competitive knowledge and skills by referring to the partners' situation and issues. Community empowerment program facilitators were involved to conduct a participatory action research. It was found that there were several partner problem solutions. The first is the training of the economic actors in Sukawarna on how to manage raw commodity products into processed products with added value. Next is marketing assistance to help partners process vegetables from Sukawarna’s main commodity through accurate marketing strategy in communicating the processed product. The last solution is the use of attractive packaging designs and product labels for processed main commodities in Sukawarna to attract potential consumers. The study results recommend the following: an educational program for the transformation of superior commodities into ready-to-use processed products, assistance with marketing strategies, and designing packaging and product labels to market the processed commodities.
Co-Authors Aliya Alasri Nurrochim Amalia, Nurul Rizky Amar Bhisma Winata Asep Mulyana Astri Wulandari ATIK NOVIANTI Azahra, Fuza Azzahra, Aura Salsabila Baharta, Edwin Bambang Pudjoatmodjo Bethani Suryawardani Bijaksana Prabawa Dadan Nur Ramadan Dandy Marcelino Dandy Marcelino Dedi Mulyadi Dedy Rahman Wijaya Dika Dwi Pandji Dika Dwi Panji Dika Dwi Panji Donni Junipriansa Duniawati Dwi Andi Numantris Dwi Risky Dharius Eva Mardiyana Fanni Husnul Hanifa Fathurrachman, Dhia Firdaus Firyal Adinda Gildaf H Ginting, Cici Diani Hasyim, Muhamad Ardi Nupi Hilman Fauzi, Hilman Intan Sabila Juni Enjelika Agave Manurung Khaerani, Aufalivia Zahira Kinantan, Muhammad Rafi Lanang, Farrellino Lestari, Silvia Novi Magdalena Karismariyanti Marcelino, Dandy Maulana, Dewi Sinta Meilisa, Dian Mochamad Trianto Muhammad Azka Ashidiq Mutia Nurzeha Syawalani Nanda Puspita, Azka Novianti, Shafana Nurlena Nurlena Pagiling Tangkelangi, Tri Rezky Anugrah Pangesthi Hening Hanugrahani Rachmawati Tamara Rahmah, Adhisti Lutfiah Ratna Gema Maulida Ratna Wardani Ratu Ratna Mulyati Karsiwi Rennyta Yusiana Rickman Roedavan Riska Aprilina Riza Taufiq Rizki Yantami Arumsari ROHMAT TULLOH Salsadila Desti Sampurno Wibowo Siska Komala Sari Siti zakiah Sofian Juliansyah Sri Widaningsih Sumarsih, Umi Suryana H Achmad Suryana Suryana Syafina Putri Nisrina Syahilla, Siti Nurhayati Tamara, Rachmawati Tito Pandu Raharjo Trisdiantika, Shafa Adiza Umi Sumarsih Umi Sumarsih Unang Sunarya Vany Octaviany Vellen Rasya Zulsa Adani Widya Sastika Windy Stevani Siahaan Yusfira Rahma