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All Journal Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Social Economic of Agriculture AGRIEKONOMIKA Forum Penelitian Agro Ekonomi Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Proceeding SENDI_U UNEJ e-Proceeding Jurnal Penelitian Pertanian Terapan Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH AGRARIS: Journal of Agribusiness and Rural Development Research
Jangkung Handoyo Mulyo
Fakultas Pertanian Universitas Gadjah Mada Yogyakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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SOCIAL CAPITAL AND FARMERS' DECISION TO CULTIVATE PULU MANDOTI EMAS (PME) LOCAL RICE: A PROBIT MODEL Saputra, Muhammad Taufik; Mulyo, Jangkung Handoyo; Darwanto, Dwijono Hadi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.22222

Abstract

Salukanan Village, Enrekang Regency, is the production center of inherited local rice through generations, known as "pulu mandoti emas" (PME). The PME local rice has a unique aroma and can exclusively grow in the village of Salukanan, Enrekang Regency. The relatively long cultivation period (six months) drives the farmers neglecting PME cultivation. However, the higher selling price of PME (in average of Rp 72,200/kg) compared to regular rice makes the consumers only purchase it when needed for traditional events (weddings ceremonies, funerals, housewarming ceremonies, etc.). It is suspected that the social capital possessed by farmers influences their motivation to continue cultivating PME. This article aims to analyze social capital (communication frequency regarding PME cultivation with external parties, social trust, institutional trust, and norms of reciprocity) other factors such as socio-economy characteristics and institutional factors that affect farmers' decisions to continue cultivating PME. The study was conducted in Salukanan Village, Enrekang Regency, by collecting data from 96 farmer respondents selected through simple random sampling. A probit model regression analysis was used and the result indicated that strengthening social capital among farmers by improving communication, trust, and reciprocity, along with leveraging their existing experience through mentoring and knowledge-sharing initiatives, can significantly encourage the continued cultivation of PME local rice. Comprehensive support through inclusive policy development, training, counseling services, and active engagement initiatives is essential for sustaining PME local rice cultivation in Salukanan Village.
How Warm-Glow, Economic, Environmental, and Health Motives Influence Farmers’ Satisfaction in Practicing Organic Farming in Java, Indonesia Muntoro; Irham, Irham; Mulyo, Jangkung Handoyo; Suryantini, Any
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 10 No. 2: July-December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v10i2.359

Abstract

Numerous studies have been conducted on organic farming motives, however, less focus has been directed to warm-glow motives—the novelty of this study. This study aims to elaborate on the impact of the warm glow in addition to economic, environmental, and health motives on farmers’ satisfaction in practicing organic farming. This study was conducted in Sleman Regency of Yogyakarta Province as well as Magelang and Semarang Regencies of Central Java Province, Indonesia. By using a structured questionnaire, 259 certified organic farmers were interviewed. A 5-point Likert scale from strongly disagree to strongly agree was employed. A structural equation model (SEM) was utilized to analyze the relationship between the four motives and their influences on farmers’ satisfaction in practicing organic farming. The results revealed that warm-glow motives demonstrated a significant positive effect on the satisfaction of farmers in practicing organic farming concurrently with economic, health, and environmental motives. The significant effect of warm-glow motives has provided a new perspective in understanding their role in organic farming. The study discovered that warm-glow motives corresponded to the noble values of local society and were suitable for developing the organic farming system. The study also disclosed that by encouraging warm-glow motives, farmers could enhance their satisfaction by achieving their goals in economic, health, and environmental aspects. In other words, improving farmers’ satisfaction in organic farming by reinforcing their warm-glow motives was crucial.
The Role of Cooperatives in Shallots Production in Sukasari Kidul Village Majalengka Regency Ainurrahma, Annisa; Suryantini, Any; Mulyo, Jangkung Handoyo
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.12

Abstract

Majalengka regency as a shallots center contributes 22.7% of shallot production in West Java. This agribusiness opportunity can be pursued through downstreaming, but there are constraints in economic institutions. Today, agricultural cooperatives have a diminishing role and have been replaced by other stakeholders who partner with farmers. This problem does not prevent some farmers in Sukasari Kidul Village from forming a cooperative that is expected to help farmers to increase production. This study aims to determine the role of Mandiri Jaya Cooperative on shallot production in Sukasari Kidul Village, Argapura District, Majalengka Regency. The sampling method is non-probability sampling with purposive sampling respondent selection criteria. The number of respondents used was 60 farmers. The data analysis method used was descriptive quantitative, namely multiple linear regression analysis of the Cobb-Douglas production function. The results show that farmer members perceive agricultural cooperative services as high, meaning that the performance of Mandiri Jaya Cooperative supports shallot production. Other factors that influence increasing shallot production are land area, urea fertilizer, pesticides, labor, education level.
Developing The Coffee Production In Ciamis, Indonesia Mauladi, Mochamad Arief Rizki; Mulyo, Jangkung Handoyo; Darwanto, Dwidjono Hadi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.46

Abstract

Ciamis Regency is a coffee-producing area in West Java. Most of the coffee beans in Ciamis Regency are distributed outside the regency and are not utilized by local Coffee SMEs which are already widely spread in Ciamis Regency. This is because the quality of the coffee produced has not been able to meet the expectations of the coffee market. In addition, there is no appropriate coffee development strategy according to the conditions faced in Ciamis Regency. This study aims to formulate the appropriate development strategy according to the conditions faced. This study used a sample of key informants consisting of 30 coffee farmers, the head of the agriculture department and the head of the plantation and horticulture sector, the owner of The History Coffee coffee shop and the owner of The Ki Oyo coffee processing company. SWOT analysis is used to formulate a coffee development strategy using valid and reliable internal and external factors, while the QSPM matrix is used to rank the strategic priorities. The results show that the prioritized sequence of strategies is in the form of strategies that optimize the upstream sector first (production sector) before optimizing the downstream sector (supporting and market sector).
Understanding Tea Consumer Loyalty in Banyumas: A SEM Analysis of Attitudes, Decisions, and Satisfaction Auralia, Muthia; Mulyo, Jangkung Handoyo; Suryantini, Any; Firdauzi, Annisa; Megayana, Pramesti
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.27278

Abstract

Indonesia, a major black tea, exported approximately 89% of black tea between 2018-2022, faces a substantial surplus, highlighting the need for producers to understand domestic consumer behavior amidst evolving tea consumption patterns. This study analyzes the influence of product attributes and the purchasing decisions of tea consumers in Central Java, Indonesia. This study employed a survey method. The study site was selected from the Banyumas District. Data were collected using purposive sampling techniques from 300 respondents and interviews with consumers who consumed black tea in tea bag packaging of original tea variants and/or jasmine tea, and made tea buying decisions. Data were analyzed using a combination of quantitative and structural equation modelling (SEM) with the analysis software AMOS 24. The results show that taste and brand have a significant effect on consumer attitudes; consumer attitudes have a significant effect on consumer purchasing decisions; consumer purchasing decisions have a significant effect on consumer satisfaction; and consumer satisfaction has a significant effect on consumer loyalty. The Ministry of Agriculture wants to reduce the export of raw materials and make the most of extra tea production. They plan to do so by promoting local tea brands. This will help Indonesian tea to become more known both internationally and locally. This will also improve the income of farmers and small businesses by increasing the value of their products.
Co-Authors Ainurrahma, Annisa Any Suryantini Auralia, Muthia Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwijono Hadi Darwanto Firdauzi, Annisa Hani Perwitasari, Hani Hanny Hafiar Irham Irham Irham, Irham Isdiana Suprapti Jamhari, Jamhari Ktut Murniati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri, Masyhuri Mauladi, Mochamad Arief Rizki Megayana, Pramesti Moh. Wahyudi Priyanto Muntoro nFN Asnah nFN Masyhuri Niki Stenly Kondo R. Rijanta Retno Lantarsih Saputra, Muhammad Taufik Siregar, Abi Pratiwa Slamet Hartono Slamet Hartono Sri Widodo Sugiharti Mulya Handayani Sugiyarto Sugiyarto Temy Indrayanti Tri Hanifawati Triyono, Triyono Yeremias Torontuan Keban Yunastiti Purwaningsih Yunastiti Purwaningsih, Yunastiti