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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Media Agribisnis (MeA) JMM (Jurnal Masyarakat Mandiri) BUANA SAINS JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Lateralisasi Jurnal Pengabdian Masyarakat Bumi Raflesia Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Jurnal Abdimas Serawai Jurnal Agribis JAPI: Jurnal Akses Pengabdian Indonesia Journal of Creative Student Research West Science Interdisciplinary Studies Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis West Science Interdisciplinary Studies International Journal of Economics, Business and Innovation Research Journal of Islamic Economics and Finance
Kurniati, Novitri
Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Bengkulu, Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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ANALISIS USAHA PEMBIBITAN MATOA PADA CV KEBUN SARI DI KOTA BENGKULU (Business Analysis of Matoa Seedling Production at CV Kebun Sari in Bengkulu City) BONITA, YESHA; KURNIATI, NOVITRI; EFRITA, EDI; MUTMAINNAH, ELNI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 9, Nomor 1, April 2026
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.9.1.2026.23914.37-48

Abstract

The matoa nursery business has strong potential in tropical fruit agribusiness development; however, its sustainability depends on cost efficiency and financial viability. This study aimed to determine whether this business is financially feasible and economically viable. The method applied is a case study approach with descriptive quantitative analysis, using data on production costs, revenue, and profit per production cycle. The results showed a total production cost of IDR 75,016,083.33 with revenue of IDR 240,000,000, resulting in a profit of IDR 164,983,916.67 per production period. The R/C ratio was 3.20 and the B/C ratio was 2.20, indicating high cost efficiency and profitability. The break-even point for production is 3,750.80 seedlings and IDR 75,016,083.33 in sales. This is far below the realization of sales of 12,000 seedlings or IDR 240 million, indicating a large safety margin. Thus, the matoa nursery business at CV Kebun Sari is declared feasible and has the potential to be developed comprehensively.
Co-Authors Agusalim Alda Lorenza Anjellina Putri, Tiara Anton Feriady Aprilia, Dea Ardelia Zamrizal, Niken Bayu Erlangga Bieng Brata BONITA, YESHA Cardila Vertiwi, Ezzy Chintia, Aksho Citra Damaiyanti, Denni Deka Saskia Ananta Denni Damaiyanti Dwi Apriliani Ningsih Dwi Fitriani Dwi Fitriani Dwi Fitriani Edi Efrita Edi Marwan Edy Marwan Elni Muthmainah Elni Mutmainnah Feni, Rita Fithri Mufriantie Gustiawan, Suci Hakim, Nurmeilisari Hasanawi Hasanawi Hasanawi Heri Dwi Putranto Heri Dwi Putranto Hervito, Fiqro Ajnus Ira Yunita Islamuddin Islamuddin Islamuddin Jafrizal Jafrizal Jeni Wandira Manulang Maheran Mulyadi Manullang, Jeni Marwan, Edy Mutmainah, Elni Nabila Putri Sakinah Nadia Puspita Sari Nensi Yuniarti Neti Kesumawati, Neti Nopita, Nopita Podesta, Fiana Prasetio Budi Putri Reza Utami Rahyatul Maida Rapi Pajri Ririn Harini Risa Hardiana Rita Hayati Salsabila Salsabila Saputra, Riko Selpi Julianti Sutriyono Tiara Anjellina Putri Vivilia Pitaloka Wahyuni, Selvi Yawahar, Jon Yossie Yumiati