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All Journal UG Journal Jurnal Manajemen Teknologi Proceeding Fakultas Ekonomi JAKSTIK Journal JDM (Jurnal Dinamika Manajemen) Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business MIX : Jurnal Ilmiah Manajemen Jurnal Farmasi Sains dan Komunitas JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Indonesian Economy and Business
Basu Swastha Dharmmesta
Fakultas Ekonomika Dan Bisnis, Universitas Gadjah Mada
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Public Health Social Sciences

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INTERNAL AND EXTERNAL ANALYSIS OF RSUD H. ABDUL AZIZ MARABAHAN PREPARATION IN IMPLEMENTING BADAN LAYANAN UMUM DAERAH Candra Wijaya; Basu Swastha Dharmmesta
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 1, No 3
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.16

Abstract

Minister of Domestic Affair’s Rules No. 61/2007 gives an opportunity to H. Abdul Aziz Marabahan (HAAM) Hospital to be Regional Public Service Institution (Badan Layanan Umum Daerah) which has greater authonomy on financial management. In the process of converting the status, analysis concerning internal and external condition were done to know the strategic factors in customizing alternative implementation strategies of BLUD. Research method was a case analysis using descriptive qualitative method. The analytical tools used were IFAS, EFAS, SFAS and SWOT Matrix. The respondents were internal staffs of the hospital and stakeholder as the external part of it. Research result of IFAS, EFAS and SFAS analysis showed that HAAM Hospital strongly responded its internal factors with higher score above the average ability of similar institutions. Hospital also had capability in using opportunity optimally. Result of SWOT analysis showed 4 alternative strategies. SO strategies are the use of monitoring team to accelerate the implementation of BLUD, the use of stakeholder’s support to get funds and subsidiaries and the strategy to coordinate with examiner team about final requirements of BLUD. ST strategy consisted of the use of monitoring team of BLUD on the arrangement of hospital financial licence, the strategy in implementing hospital status as an attempt to improve the service quality. WO strategies are the use of stakeholder’s support to provide more hospital facilities, the strategy to raise the willingness of hospital staff to work and the strategy to adapt its rate to motivate the employees. WT strategies covered the use of existed facilities and human resources to manage the finance of BLUD and Jamkesmas and the strategy to hold on the MoU of specialist visits in keeping society’s trust. Key words: Alternative strategy, Badan Layanan Umum Daerah, H. Abdul Aziz Marhabaan Hospital
The Effect of Push, Pull, and Mooring Factors on Customers’ Switching Intention to Green Cosmetics Asri Sekar Mawar Firdausi; Basu Swastha Dharmmesta
Gadjah Mada International Journal of Business Vol 25, No 3 (2023): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.69863

Abstract

Nowadays, consumption patterns concern consumers since they have negative impacts on environmental sustainability. Marketers have conducted some efforts to create eco-friendly products. This condition has caused research into green marketing to grow significantly. Various studies have been conducted to examine consumers' behavior intentions toward green products. However, the theory applied to explain the phenomenon still has the potential to be developed. Thus, in this study, the researchers examine the consumers' switching intention from conventional cosmetics to green cosmetics, by applying the migration theory and the push-pull-mooring framework. The push factors are explained by the dissatisfaction variable and the low-quality variable. The alternative attractiveness variable explains the pull factor. Meanwhile, the mooring factors are explained by variety-seeking and the unfavorable subjective norm variables. PLS-SEM is used to analyze 198 consumers of conventional cosmetics. The results indicate that the pull factor is the main factor that supports the consumers' switching intention to green cosmetics, and the second is the push factor. Furthermore, the mooring factors are proven to moderate the effect of the pull factor on consumers' switching intention. On the other hand, the mooring factors are not shown to moderate the influence of the push factors on the consumers' switching intention.
Conveying The Negative Health Consequences of Smoking For The Development of School-Based Social Marketing Programs: An Experimental Study Mohammad Eko Fitrianto; Basu Swastha Dharmmesta; Bernardinus Maria Purwanto
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 4, December 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i4.343-358

Abstract

Cigarette products certainly have a negative impact on health, especially for teenagers. Although there is a growing body of literature on the positive social influence of peers as a preventative measure, it is unclear how they react when convinced of the truth of its negative impact on health. This experimental study aims to examine the impact of negative health consequences on adolescents' emotions and behavior. Through an online invitation and randomization process, 78 high school students from South Sumatra Province, Indonesia were eligible to participate in the online experimental study. We compared two groups (experimental vs. control) to examine the impact of negative health consequences on their emotions (empathy) and behavior (prosocial behavior). Our findings show that, as compared to adolescents in the non-convincing health message condition (n=40), adolescents in the convincing negative health message condition (n=38) had higher empathy (sign=0.005) and prosocial behavior (sign=0.028) to assist their smoking peers. Our findings provide a valuable information to sustainability development in the future through reducing underage smokers. We suggest that the use of convincing method to develop a school-based social marketing program for handling adolescent smoking problem
Factors Causing Panic Purchasing Behavior in the COVID-19 Pandemic and Customer Satisfaction With Government Intervention as Moderating Variable Qibtiyah, Desy Bariyyatul; Dharmmesta, Basu Swastha
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.79834

Abstract

The phenomenon of panic buying is essential to observe during the pandemic of COVID-19. Additionally, research on panic buying spans multiple studies fields and deserves more consistent scientific attention. This study examines the factors of panic buying behavior using the Theory of Maslow's Hierarchy of Needs to scrutinize panic buying behavior regarding consumer needs. Subsequently, this study investigates the moderating variables of government intervention to fill the research gap. Furthermore, this study looks for the effect that resulted from the phenomenon of panic buying behavior on customer satisfaction. The data were collected from 456 grocery and drug store consumers in Indonesia who shopped throughout the pandemic of COVID-19. The PLS-SEM was used to analyze the data. The outcomes indicate that control, social media, perceived severity, and perceived scarcity significantly affect panic buying behavior. In contrast, the government intervention only moderated the effect of social media on panic buying. Finally, the phenomenon of panic buying significantly affects customer satisfaction.
Aesthetic Value in Marketing Art Gallery: Conceptualization and Scale Development Subiharto, Joko; Dharmmesta, Basu Swastha; Sutikno, Bayu; Siswomihardjo, Sari Winahjoe
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.49361

Abstract

This study aims to develop a measurement tool for a new concept in aesthetic marketing called Aesthetic Value. The paper provides a framework for understanding individual motivations in consuming art galleries, starting with exploring art theory, aesthetics, and experience as a source of aesthetic value. The research then defines the construct and its dimensions, which are used to create a measurement tool and develop a conceptual model. Data collected from survey is used to evaluate the overall aesthetic value model. Finally, Exploratory Factor Analysis (EFA) determines the number of components that should be retained in the construct. The study concludes that Aesthetic Value has four dimensions: artwork, facilities-place, knowledge, and emotion. This conceptualization provides a robust foundation for understanding customer value in the context of consuming art galleries by considering various relevant elements of Aesthetic Value. The article also discusses the potential use of this concept in the future, allowing researchers to accelerate further theoretical development in this area.
REVIEW OF CUSTOMER EXPERIENCE, PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS, AND REPURCHASE INTENTION FROM THE PERSPECTIVE OF EXPECTATION-CONFIRMATION THEORY Pakarti, Piji; Dharmmesta, Basu Swastha; Nugroho, Sahid Susilo; Sutikno, Bayu
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.02

Abstract

This study aims to determine how the influence of customer experience dimensions includes functionality factors and psychological factors on e-satisfaction, trust in sellers, and repurchase intentions by involving the perceived effectiveness of e-commerce institutional mechanisms (PEEIM). The sampling technique used purposive sampling with two research objects in Yogyakarta and Semarang. The number of samples is 208 respondents. Data was collected using a questionnaire instrument distributed online and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the variables of usability, communication, trust in the seller, and context familiarity had a positive effect on e-satisfaction. Social presence, product presence, interactivity, and value for money do not affect e-satisfaction. PEEIM positively affects trust in the seller. e-satisfaction directly or indirectly affects repurchase intentions. Further research is directed to develop a research model with a more detailed object focus to get a more comprehensive understanding, for example, by comparing the types of experience products and search products.
Video-On-Demand Streaming Services Subscription Antecedents and Consequences: The Uses and Gratifications Theory Approach Syafira, Shofwah; Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 39 No 3 (2024): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v39i3.8176

Abstract

Introduction: This study aims to examine the impact of affective gratification, tension release, cognitive gratification, perceived risk, and viewing addiction on subscription behavior as antecedents and its consequence namely customer engagement. Background Problems: The need for satisfaction is a trigger for media use. As time passes, research on media use through use and audience gratification approaches will always be needed, so this should be carried out in the context of streaming services. Novelty: This research focuses on streaming services using the uses and gratifications theory approach. Similar research has focused on the theoretical implications of usage attitudes, but this research has implications for actual usage behavior, namely subscription behavior. Research Methods: Data have been collected using an online survey with purposive sampling and then analyzed using partial least squares structural equation modeling. Findings: The results suggest that only five of the 13 hypotheses proposed are supported. Companionship and cognitive gratification do not affect subscription behavior, while perceived risk did not impact subscription behavior negatively. Conclusion: The results of this study indicate that streaming service subscribers are more concerned with functional benefits, such as service usability, variety of content, entertainment, and relaxation media. Furthermore, the implications of this research provide benefits both theoretically and practically
The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes Henry, Mohammed Alvan Principia; Astuti, Budi; Dharmmesta, Basu Swastha
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.41967

Abstract

Advances in information and communication technology have made it easier for public figures, such as the late Kobe Bryant, a basketball star from the United States, to be recognized by people around the world, including Indonesia. Sportswear and footwear manufacturer Nike has capitalized on its popularity to market sports products, especially basketball shoes, products that fit Kobe Bryant’s area of expertise. This study aims to analyze the effect of attitudes towards Kobe Bryant as an endorser, attitudes towards the Nike brand, and subjective norms on consumer purchase intentions for Nike brand basketball shoes. The population in this study are Indonesian people who have knowledge of Kobe Bryant and the Nike brand but have never bought Nike brand basketball shoes. Primary data was collected by distributing questionnaires boldly to 231 respondents. Purposive sampling tech- nique aims to be used to determine the sample. Four hypotheses have been tested using the AMOS program version 24 and the Structural Equation Modeling (SEM) method, and all hypotheses are supported.
Co-Authors Achmad Fudholi Achmad Fudholi Alfian Budi Primanto Alfitman Alfitman Alfitman Alfitman Andriya Risdwiyanto Aritejo, Bayu Aji Asri Sekar Mawar Firdausi B M Purwanto B. M Purwanto B. M. Purwanto Bayu Sutikno Bernardinus Maria Purwanto Budi Astuti Candra Wijaya Candra Wijaya, Candra Danes Jaya Negara Danes Jaya Negara Desy Bariyyatul Qibtiyah Dien Mardhiyah Euis Soliha Florensia Kurnia Puung hendarto, kresno agus Henry, Mohammed Alvan Principia Hotniar Siringoringo Hotniar Siringoringo Joko Subiharto Khusniyah Purwani Khusniyah Purwani Kresno Agus Hendarto Licen Indahwati Darsono Licen Indahwati Darsono Martiyanti, Dwi Mohammad Eko Fitrianto Moira M. M Moeliono Moira M.M Moeliono Monica, Eva Piji Pakarti Prasojo Pribadi Purwanto B.M. Puung, Florensia Kurnia Rahab Bin Tafsir Sahid Susilo Nugroho Shellyana Junaidi Shellyana Junaidi Shine Pintor Siolemba Patiro Siswomihardjo, Sari Winahjoe Suci Paramitasari Syahlani Syafira, Shofwah Toto Sugiharto Yulia Arisnani Widyaningsih