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All Journal EkoBis ( Ekonomi & Bisnis ) Widya Warta ASEAN Journal on Hospitality and Tourism Islamic Ecomonics Journal WARTA Al Tijarah Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Khadimul Ummah Journal of Social Dedication SENTRALISASI CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Inovator : Jurnal Manajemen Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Proceeding of Conference on Islamic Management, Accounting, and Economics Cendekia : Jurnal Pengabdian Masyarakat ASSET: Jurnal Manajemen dan Bisnis JMK Jurnal Manajemen dan Kewirausahaan Jurnal Abdimas Sang Buana Jurnal PKM Manajemen Bisnis Society: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Warta LPM Community Empowerment Journal Islamic Business and Management Journal (IBMJ)
Dhika Amalia Kurniawan
Universitas Darussalam Gontor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Inovator : Jurnal Manajemen

 1 
Analysis of the Implementation of Islamic Values and Islamic Marketing Mix Case Study at Lor Internasional Hotel Syariah Solo Kurniawan, Dhika Amalia; Ramadhan, Rizqa Nuzul; Zarkasy, Muhammad Ridlo
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17656

Abstract

This study aims to determine whether Lor Internasional sharia hotel solo applies Islamic values and Islamic marketing mix. The application of Islamic values and the Islamic marketing mix is starting to be widely applied by Muslim business people, because Muslims are starting to realize the importance of sharia-based hotels to avoid unwanted things such as murder, drugs, illicit transactions and adultery. The approach in this research uses descriptive qualitative, data collection by observation in Islamic hotels in Solo, and conducts interviews with employees, consumers, and documentation. The results showed that Lor internation- al hotel syariah solo has implemented Islamic values in the form of tauhid values, khilafah, worship, and ihsan that have been implemented. And has fulfilled the Islamic marketing mix which includes products, prices, promotions, places, people, processes and physical evidence that have been implemented, but it has not fulfilled the requirements for the application of the Islamic marketing mix at Islamic prices (prices) and Islamic promotions (promotions), because of the application of Islamic prices in Islamic hotels in Solo there are still prices that are not transparent and the implementation of Islamic promotions at Islamic hotels in Solo is still misleading. Therefore, Lor international hotel sharia solo must maintain the Islamic values that have been implemented, and improve the Islamic marketing mix that has not been implemented properly in order to survive in the long term and continue to develop.
Co-Authors Agung Khoirudin, Imron Agustin Rani Nurfadila Ahmad Bayu Arista Arsyadi Akhmad Affandi Mahfudz Al Farizi, Muhammad alamsyah, Robi Sugih Ali Muhtar Ali, Beni Fauzul Amilia Yuni Damayanti Apriliana Ika K Ardiani, Yana Elita Ardiansyah, Andre Rachmat Bambang Setyo Utomo Basyir, Ahmad Azizi Budi Setyanta Dio Caisar Darma Erfan Ariska Putra Faisal Setiawan Fajri Fajar Surya Ari A Fajar Surya Ari Anggara Febri Arius Hamidah Tussifah Harahap, Soritua Ahmad Ramdani Hartomi Maulana Hayatul Maemunah Huda, An-nafsi Ma’rifatul Iqbal, Ahmad Khofidh, Dzuwan Abdu Khoirul Umam Lathiefa Rusli M. Zaenal Abidin Meitria Cahyani Moch Dendhy Pratama Mohammad Zaenal Abidin Mohammad Zaenal Abidin, Mohammad Zaenal Mubarok, Akhmad Furqon Muhamad Faqih Safii Muhammad Alfan Rumasukun Muhammad Faris Irwanto Muhammad Ilyas Sutiyawan Muhammad Muhammad Muhammad Muhammad Muhammad Nurfajrulloh Ash-Shiddiq Giriwargoyo Muhammad Ridlo Zarkasy Muhammad Ridlo Zarkasyi Muhammad Ridlo Zarkasyi Muhammad Rizky Ramadhani Muhammad Syaifullah, Muhammad Nurfattah, Arizqiya Nusa Dewa Harsoyo, Nusa Dewa Rahma Yudi A Rahma Yudi Astuti Rahma Yudi Astuti, Rahma Yudi Ramadhan, Rizqa Nuzul Ramdani Harahap, Soritua Ahmad Rasyid, Abiyyi Naufal Rehardian Pujo Satrio Ridlo, Muhammad Rizky Rahmadani, Rizky Rizqa Nuzul Ramadhan Robi Sugih Alamsyah Rohidayat, Dwi Royyan Ramdhani Djayusman Rusli, Latifah Soritua Ahmad Ramdani Harahap sutria ningsih Suyanto Syamna, Danial Khalid Syamsuri Use Etica v, Muhammad Farid Wawan Putra Yayan Firmansah Zarkasy, Muhammad Ridlo Zuhri , Ahmad Syaifudin Zuhroh, Ainun Amalia