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All Journal EkoBis ( Ekonomi & Bisnis ) Widya Warta ASEAN Journal on Hospitality and Tourism Islamic Ecomonics Journal WARTA Al Tijarah Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Khadimul Ummah Journal of Social Dedication SENTRALISASI CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Inovator : Jurnal Manajemen Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Proceeding of Conference on Islamic Management, Accounting, and Economics Cendekia : Jurnal Pengabdian Masyarakat ASSET: Jurnal Manajemen dan Bisnis JMK Jurnal Manajemen dan Kewirausahaan Jurnal Abdimas Sang Buana Jurnal PKM Manajemen Bisnis Society: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Warta LPM Community Empowerment Journal Islamic Business and Management Journal (IBMJ) KIC
Dhika Amalia Kurniawan
Universitas Darussalam Gontor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : SENTRALISASI

 1 
Economic Recovery Strategy for the SMEs Post Covid-19 Pandemic in Ponorogo: The Role of the Penta Helix Model Dhika Amalia Kurniawan; Muhammad Ridlo Zarkasyi; Budi Setyanta
SENTRALISASI Vol. 12 No. 1 (2023): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v12i1.2024

Abstract

This study aims to develop a Penta helix collaboration strategy for SMEs in Ponorogo. The research method used in this research is qualitative with data collection through interviews, surveys, and observations. This study indicates that to develop sustainable SMEs, necessary to involve elements that play and contribute equally in developing the competitiveness of sustainable SMEs. Ponorogo needs to apply the Penta helix strategy in planning, implementing, and developing SMEs.  The strategies that need to be carried out by the Penta helix elements involved are 1) The Government of Ponorogo needs to provide training and business assistance on an ongoing basis and provide convenience for MSMEs in terms of business legality. 2) Academics play a role as companions for MSME development and resource persons in business managerial training, 3) The media plays an active and sustainable role in publicizing and promoting MSME products so that they can be known by the wider community. 4) The Ponorogo community can play a role in assisting the right marketing strategy according to the problems faced by each MSMEs, and are also active in consuming MSMEs products. 5) Industry and business people play a role as partners who foster MSME product opportunities in facing competition by collaborating in the fields of training, marketing and assisting in building partnership networks.
An Analysis of Dzikrayat Muslim Fashion Business Development Strategy With Canvas Business Model Approach In Ponorogo Regency, East Java Zarkasy, Muhammad Ridlo; Kurniawan, Dhika Amalia; Zuhri , Ahmad Syaifudin
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2996

Abstract

This research aims to develop a strategy for Dzikrayaat Muslim fashion business using a business model canvas (BMC). This used a descriptive qualitative method with SWOT analysis by samples of 4 stakeholder respondents and customers. The results show from a key partner perspective, Dzikrayaat needs to collaborate with brand ambassadors, Darussalam Gontor Boarding School graduates as new partners, agents, and distributors in marketing. From the perspective of key activities, the strategy can be done by adding product variations such as robes, headscarves, and other Muslim attributes. From the perspective of value proposition, adding the size of Muslim clothing is necessary. From the sector of customer relationships, it needs to give membership card and discount to loyal customers. For the customer segments, it adds a market of women or young mothers who are interested in Muslim fashion. From the key resources side, they have their cohesion and professional tailors. From the channels, it needs to start an online shop in the marketplace. From the perspective of revenue stream, it utilizes fabric waste for sale. Therefore, according to those results, researchers have some suggestions such as developing a strategy by adding some components to nine business blocks of the canvas model.
Co-Authors Agung Khoirudin, Imron Agustin Rani Nurfadila Ahmad Bayu Arista Arsyadi Akhmad Affandi Mahfudz Al Farizi, Muhammad alamsyah, Robi Sugih Ali, Beni Fauzul Amilia Yuni Damayanti Apriliana Ika K Ardiani, Yana Elita Ardiansyah, Andre Rachmat Arius, Febri Bambang Setyo Utomo Basyir, Ahmad Azizi Budi Setyanta Dio Caisar Darma Erfan Ariska Putra Faisal Setiawan Fajri Fajar Surya Ari A Fajar Surya Ari Anggara Hamidah Tussifah Harahap, Soritua Ahmad Ramdani Hartomi Maulana Hayatul Maemunah Huda, An-nafsi Ma’rifatul Iqbal, Ahmad Khofidh, Dzuwan Abdu Khoirul Umam Lathiefa Rusli M. Zaenal Abidin Meitria Cahyani Moch Dendhy Pratama Mohammad Zaenal Abidin Mohammad Zaenal Abidin, Mohammad Zaenal Mubarok, Akhmad Furqon Muhamad Faqih Safii Muhammad Alfan Rumasukun Muhammad Faris Irwanto Muhammad Ilyas Sutiyawan Muhammad Muhammad Muhammad Muhammad Muhammad Nurfajrulloh Ash-Shiddiq Giriwargoyo Muhammad Ridlo Zarkasy Muhammad Ridlo Zarkasyi Muhammad Ridlo Zarkasyi Muhammad Syaifullah, Muhammad Muhtar, Ali Nurfattah, Arizqiya Nusa Dewa Harsoyo, Nusa Dewa Rahma Yudi A Rahma Yudi Astuti, Rahma Yudi Ramadhan, Rizqa Nuzul Ramadhani, Muhammad Rizky Ramdani Harahap, Soritua Ahmad Rasyid, Abiyyi Naufal Rehardian Pujo Satrio Ridlo, Muhammad Rizky Rahmadani, Rizky Rizqa Nuzul Ramadhan Robi Sugih Alamsyah Rohidayat, Dwi Royyan Ramdhani Djayusman Rusli, Latifah sutria ningsih Suyanto Syamna, Danial Khalid Syamsuri Use Etica v, Muhammad Farid Wawan Putra Yayan Firmansah Zarkasy, Muhammad Ridlo Zuhri , Ahmad Syaifudin Zuhroh, Ainun Amalia