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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Jurnal Mantik Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Journal of Social Science Jurnal Ekonomi International Journal of Applied Finance and Business Studies Service Management Triangle : Jurnal Manajemen Jasa Jurnal Pendidikan dan Pembelajaran Jurnal Buana Pengabdian International Journal of Management, Economic, Business and Accounting Journal Publicuho Journal of Social Science West Science Business and Management Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Neni Sumarni
Universitas Buana Perjuangan Karawang
Religion Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Implementation of Work Motivation in Improving Employee Performance at RCM Motor Workshops Denny Lesmana; Budi Rismayadi; Neni Sumarni
Journal of Social Science Vol. 4 No. 3 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i3.533

Abstract

RCM motor repair company is one of the companies engaged in the service sector. This business activity depends on human resources, with quality human resources of course being the mainstay in the RCM motorbike repair shop, therefore the company will be able to achieve its target goals quickly and precisely. This study aims to test and find out: The effectiveness of work motivation in improving employee performance at the RCM Motor Workshop. In their activities, employees always prioritize maximum results so as to create customer satisfaction. The leader also always advises and directs all employees to always make their work a comfortable place. Based on the goals to be achieved, humans are motivated by the needs they have and that can be their motivation to produce creativity and employee abilities that can grow from the will and motivation that employees aim for. The results of the study show that work motivation has high willpower so as to create increased employee performance, it also makes employees have good performance.
ANALISIS PENERAPAN PROGRAM K3 SEBAGAI UPAYA PENCAPAIAN ZERO ACCIDENT DI PT X (DEPARTEMEN PRODUKSI) Nanda Agung Hermawan; Puji Isyanto; Neni Sumarni
Journal Publicuho Vol. 8 No. 2 (2025): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i2.727

Abstract

The purpose of this study was to determine the extent of the implementation of occupational safety and health (K3) and to determine the programs for implementing occupational safety and health (K3) in PT. X. This study uses a qualitative method, where data collection is carried out through interviews, so that it can dig deeper into the implementation of occupational safety and health (K3) in optimising employee performance. Participants in this study were employees as the main informants, K3 officers and production managers as key informants and an HR expert. The results of this study indicate that PT. X production department has so far had an Occupational Health and Safety program that has been implemented consistently and continuously, through training, simulation of dangerous conditions, safety campaigns, safety talks, K3 socialisation, and provision of PPE. The conclusion of this study, PT. X production department has implemented the K3 program optimally with zero work accidents, even though there are individual obstacles; some employees are negligent in accepting the K3 program in the work area, which is an obstacle in implementing efforts to achieve zero accidents.
Pengaruh Viral Marketing dan Online Consumer Review Terhadap Keputusan Pembelian (Studi Kasus Pada Kafe Shans Juice Di Karawang) Wulan Julliyanti; Puji Isyanto; Neni Sumarni
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9085

Abstract

Dengan banyak nya pengguna media sosial Tiktok, membuat pemilik Kafe Shan’s Juice melakukan promosi usaha nya melalui media sosial tersebut. Dengan membuat konten video pendek kreatif dan melakukan review pada produk yang ada di shans juice dan mereview juga bagaimana suasana yang ada di kafe tersebut. Tujuan dari penelitian ini adalah menguji kebenaran dari hipotesis yang telah dirumuskan sebelumnya untuk menentukan apakah ada hubungan signifikan antara variabel yang diteliti, maka penulis menggunakan metode kuantitatif dengan pendekatan verifikatif dan menggunakan analisis regresi berganda dengan menggunakan alat program aplikasi statistik SPSS. Hasil penelitian menunjukkan bahwa viral marketing dan online consumer review berpengaruh secara signifikan terhadap keputusan pembelian pada kafe shans juice di karawang.
An Analysis of the Factors that Encourage Students to Participate in the Student Exchange Program at Buana Perjuangan University, Karawang Yeni Fajrin; Muhammad Adhimawan Wijaya; Neni Sumarni
DIAJAR: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/diajar.v4i4.5638

Abstract

Student mobility through student exchange programs plays a vital role in enhancing the quality of higher education, yet participation among students from non-metropolitan universities remains relatively low. This study aims to analyze the motivational factors that encourage students at Buana Perjuangan University Karawang to participate in the student exchange program within the framework of the Merdeka Belajar Kampus Merdeka (MBKM) policy. Five variables were examined: academic experience, skill enhancement, career opportunities, personal development, and cultural exchange. Using a quantitative approach, data were collected from 140 students through an online questionnaire and analyzed with Exploratory Factor Analysis (EFA) using SPSS 21. The findings reveal that all five variables converge into a single dominant construct, with a KMO value of 0.903, factor loadings above 0.80, and variance explained of 78.64%. This finding highlights that students’ motivation in non-metropolitan contexts tends to be holistic rather than fragmented, distinguishing it from prior studies conducted in metropolitan settings. The results provide new insights into the integrated nature of student motivation and offer practical implications for universities in formulating strategies to enhance participation in the student exchange program.
The Influence Of Ewom By Beauty Blogger Tasya Farasya And Product Quality On The Decision To Purchase Somethinc Cushion Mutiara Azahra; Puji Isyanto; Neni Sumarni
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 1 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i1.137

Abstract

Purpose of the study — This study aims to analyze the impact of electronic word-of-mouth (EWOM) by beauty bloggers on purchasing decisions for Somethinc cushion products, as well as to examine the influence of product quality on these purchasing decisions. Research method—The research employed descriptive and verification methods, utilizing multiple linear regression analysis. A sample of 96 consumers who use Somethinc cushion products was analyzed, following Hair's formula. Result— The findings indicate that the EWOM variable from beauty bloggers has a positive and significant influence on the decision to purchase Somethinc Cushion products. Additionally, product quality also shows a positive and very significant impact on purchasing decisions. Conclusion— Consumers continue to seek information from beauty bloggers when making purchasing decisions, highlighting the importance of EWOM and product quality in the cosmetics market.
OPTIMALISASI MEDIA SOSIAL TIKTOK SEBAGAI SARANA PROMOSI UMKM DEMONSNIA PARFUM Firna Is Tsaniyah; Puji Isyanto; Neni Sumarni
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/d2n5m290

Abstract

Perkembangan teknologi informasi dan komunikasi, khususnya melalui platform TikTok, memberikan peluang besar bagi UMKM seperti Demonsia Parfum untuk mengoptimalkan pemasaran produk. Penelitian ini bertujuan untuk menganalisis strategi pemasaran TikTok yang diterapkan oleh Demonsia Parfum dengan menggunakan metode deskriptif dan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, analisis konten, dokumentasi, dan studi literatur. Hasil penelitian menunjukkan bahwa TikTok memiliki potensi besar dalam meningkatkan visibilitas dan kesadaran merek Demonsia Parfum, meskipun terdapat tantangan terkait pemahaman algoritma dan keterbatasan sumber daya. Pembahasan mengungkapkan pentingnya pembuatan konten kreatif, konsistensi unggahan, dan kolaborasi dengan influencer untuk memaksimalkan promosi. Kesimpulannya, TikTok memiliki potensi besar untuk meningkatkan visibilitas UMKM, namun pemanfaatannya oleh Demonsia Parfum masih belum optimal karena kendala teknis dan kreativitas. UMKM perlu memahami algoritma TikTok, menciptakan konten kreatif, dan konsisten dalam penggunaan platform untuk memaksimalkan potensi promosi.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PERWIRA KOPI KARAWANG Mia Anggreini Br Ginting; Puji Isyanto; Neni Sumarni
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/j99rr449

Abstract

Perkembangan era globalisasi memicu meningkatnya persaingan bisnis, khususnya di sektor kafe. Penelitian ini bermaksud guna mengkaji kontribusi kualitas produk, harga, serta promosi pada keputusan pembelian di Perwira Kopi Karawang. Menggunakan pendekatan kuantitatif, penelitian melibatkan 144 responden sebagai populasi. Data disusun melalui kuesioner berskala Likert dan dijalankan analisis melalui regresi linier berganda yang  berbantuan SPSS 26. Hasil analisis memperlihatkan bahwasanya pengaruh kualitas produk tidak signifikan, sementara harga dan promosi signifikan. Secara simultan, ketiga variabel ini terbukti berdampak signifikan pada keputusan pembelian.Implikasi penelitiam ini menunjukkan bahwa manajemen perlu terus mengumpulkan dan menganalisis data untuk menyesuaikan penawaran dengan preferensi konsumen yang terus berkembang.
PENGARUH SISTEM REKRUTMEN DAN PELATIHAN TERHADAP KINERJA KARYAWAN PADA HONDA KUMALA KARAWANG Teti Novianti; Neni Sumarni; Puji Isyanto
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri otomotif Indonesia menghadapi tantangan signifikan dengan penurunan penjualan13,9% di 2024-2025 dan persaingan ketat dari merek China. Dalam konteks ini, Honda KumalaKarawang menghadapi masalah tingkat turnover karyawan berkisar 10-28,5% per tahun—jauhmelampaui standar normal 5-10%—yang berdampak pada biaya rekrutmen dan penurunanproduktivitas. Penelitian ini bertujuan menguji pengaruh Sistem Rencana Rekrutmen (X1) danSistem Pelatihan (X2) terhadap Kinerja Karyawan (Y) pada Honda Kumala Karawang. Metodologimenggunakan pendekatan kuantitatif verifikatif dengan sampling jenuh (200 karyawan) dan analisisSEM-PLS. Hasil penelitian menunjukkan: (1) Sistem Rencana Rekrutmen berpengaruh positifsignifikan terhadap Kinerja Karyawan (β=0,1279; t=2,145; p=0,032); (2) Sistem Pelatihanberpengaruh positif sangat signifikan (β=0,6288; t=8,512; p<0,001) sebagai determinan utama; (3)Secara simultan kedua sistem berpengaruh sangat signifikan (β=0,7567; t=11,340; p<0,001) denganR²=0,509, menjelaskan 50,9% varians kinerja. Temuan mengkonfirmasi model MSDM terintegrasiyang kuat. Rekomendasi utama: prioritaskan pelatihan dengan alokasi 60% budget MSDM untukprogram relevan berbasis kebutuhan, kombinasikan dengan rekrutmen berkompeten, integrasikanteknologi digital (AI, LMS), serta evaluasi sistematis untuk mengoptimalkan kinerja karyawan danmengurangi turnover di industri otomotif yang kompetitif.
PEMBERDAYAAN MASYARAKAT MELALUI DIGITALISASI, TEKNOLOGI TEPAT GUNA, DAN EKONOMI SIRKULAR DALAM PENGELOLAAN SAMPAH DI KELURAHAN ADIARSA BARAT Neni Sumarni; Enjang Suherman
JURNAL BUANA PENGABDIAN Vol. 8 No. 2 (2026): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/mcc5w644

Abstract

Pengelolaan sampah rumah tangga di Kelurahan Adiarsa Barat menghadapi keterbatasan operasional bank sampah, ketimpangan sarana antarwilayah, dan belum meratanya kebiasaan pemilahan. Kegiatan pengabdian ini bertujuan memperkuat kapasitas masyarakat melalui program terpadu “Menabung Sampah, Menuai Rupiah, Menjaga Lingkungan”. Program dilaksanakan pada 8 Juli-15 Agustus 2026 dengan tahapan koordinasi, observasi dan pemetaan kebutuhan pada 21 RW, edukasi, pengembangan inovasi, demonstrasi, praktik partisipatif, dan evaluasi kualitatif. Intervensi meliputi portal informasi berbasis website dan QR Code; mesin pencacah organik; kompos cair dan padat; eco-enzyme; budidaya maggot BSF; ecobrick; lilin aromaterapi dari minyak jelantah; aksi bersih lingkungan; dan edukasi pemilahan sejak dini. Seluruh 21 RW terjangkau oleh kegiatan sosialisasi. Masyarakat, aparatur, pengurus lingkungan, dan siswa menunjukkan respons positif melalui diskusi, praktik, dan penyampaian aspirasi. Program menghasilkan media edukasi digital, prototipe teknologi, produk olahan limbah, serta peta kebutuhan wilayah. Dampak jangka panjang belum dapat diukur karena durasi kegiatan terbatas dan sebagian inovasi masih pada tahap percontohan. Keberlanjutan memerlukan penanggung jawab program, penguatan bank sampah, pemeliharaan teknologi dan konten digital, serta kemitraan dengan pemerintah dan sektor usaha.
Co-Authors Ade Mubarok Arisandi, Vidya Cahyuni Sinta Sari Citra Savitri Denny Lesmana Devana Angela Putri Erintasya Dhea Amelia Putri Enjang Suherman Firly Masturoh Firna Is Tsaniyah Ihsan Nasihin Indina Ayu Lestari Isyanto, H. Puji Izmi Noviyanti Laras Ratu Khalida Maryam Saniah Mia Anggreini Br Ginting Muhammad Adhimawan Wijaya Muhammad Fauzi Muhammad Wahid Jumadin Simatupang Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Netti Nurlenawati Noni Febriyanti Novia Denada Novita Arianti Obby Anggara Pandan Wangi Rangga Rangga Rieke Retnosary Rismayadi, Budi Rizki Widiyanto Rizqia Putri Ramadhani Shilma Sri Ratna Ningsih Sukajie, Bambang Suroso Syifa Pramudita Faddila Teti Novianti Wulan Julliyanti Yeni Fajrin