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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IT JOURNAL RESEARCH AND DEVELOPMENT YUME : Journal of Management Jurnal Abdi Insani Bahtera Inovasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bisnis Mahasiswa Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Nanggroe: Journal of Scholarly Service
Henni Noviasari
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Journal : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS YANG DIMODERASI OLEH KEPUASAN KONSUMEN PADA HUNTER GYM DI KOTA PEKANBARU Lestari, Tri Puji Endang; Jushermi, Jushermi; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this study is to determine the effect of Service Quality and Price on Customer Satisfaction and Customer Loyalty at Gym Hunter in Pekanbaru City. The object of this research is Gym Hunter fitness services. This research use Loyalty as endogenous variable and Satisfaction as moderation variable. While the exogenous variables in this study are Service Quality and Price. The population in this study is not known with certainty and the sample used in this study is 112 people. This study uses accidental sampling, ie anyone who meets the appropriate pene as a respondent. Data taken from the respondents using the core questionnaire. The analytical method used in this research is path analysis using SPSS (Statistical Package for Social Science) version 21. The results of this study indicate that Service Quality has a positive and significant impact on Consumer Satisfaction. Price has a positive and significant effect on Consumer Satisfaction. Service Quality has a positive and significant impact on Customer Loyalty. Price has positive and significant effect to Customer Loyalty. Consumer Satisfaction has a positive and significant impact on Customer Loyalty. The Service Quality has a positive and significant impact on Customer Loyalty through Custumer Satisfaction. Price has a positive and significant impact on Customer Loyalty through Customer Satisfaction. Consumer Satisfaction can be a moderating variable of Quality of Service and Price to Loyalty.Keywords: Service Quality, Price Customer Satisfaction, Loyalty
PENGARUH WORD OF MOUTH, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN KARTU INTERNET IM3 DI PEKANBARU Dinda, Ulfa Dinda; Nursanti, Aida; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2018): Wisuda Februari 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

One marketing strategy that is quite effective and widely used by entrepreneurs is marketing strategy word of mouth communication. Information gained from others for im3 internet card products becomes a considerable promotion of marketing with improved product quality as well as compatibility between product quality and the price offered. This study aims to determine the effect of word of mouth, product quality and price on purchasing decisions and consumer satisfaction IM3 internet card in Pekanbaru. Respondents of this study amounted to 115 people who use IM3 internet card in Pekanbaru. Data analysis technique used in research is path analysis (Path Analysis) by using SPSS 19. From the test results revealed that the word of mouth significant effect on purchasing decisions, product quality significant effect on purchasing decisions, Price significant effect on purchasing decisions, purchasing decisions have a significant effect on customer satisfaction, Word of mouth significant effect on customer satisfaction through purchasing decisions, Quality product significant influence to consumer satisfaction through purchasing decision, Price have a significant effect to customer satisfaction through purchasing decision. It is expected that the company can adjust the price on each product, because consumers are more concerned with the price on the purchase of the product, considering the price can also attract consumers in buying and improving product quality by providing more bonuses on the internet card so that consumers feel satisfied and returned to buy cards IM3 internet especially on a regular basis..Keywords : Word Of Mouth, Product Quality, Price, Purchase Decision And Consumer Satisfaction
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP DISIPLIN KERJA KARYAWAN PADA PT. ALTRAK 1978 CABANG PEKANBARU Hanifah, Nurul; ', Taufiqurrahman; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine how the effect of compensation and work environment on discipline of employees at PT. Altrak 1978 Branch Pekanbaru. As for the population in this study were employees of PT. Altrak 1978 Branch Pekanbaru 2015 as many as 87 people. Meanwhile, all the population are the respondent of this research, so the method is cencus. Analysis of the data using quantitative analysis tools that multiple linear regression with SPSS version 18.00. From the testing that has been done, simultaneous test (F-test) showed that compensation and work environment simultaneously have significant effect on the discipline of employees, while the partial test (t-test) showed that compensation and work environment partially significant effect on work discipline employee. Companies should pay more attention to discipline the employee to work with the maximum as leaders must have the courage to act decisively to apply penalties to subordinates who violate the rules. If there are employees who do not comply with work rules, the company reserves the right to give strict punishment for those employees. Sanctions here could be a suspension or dismissal of employees when the employee is no longer care for work discipline and reprimand from the boss.Keyword : Compensation, Work Environment and Discipline.
ANALISIS PENGARUH KUALITAS LAYANAN DAN TARIF PREMI TERHADAP KEPUASAN NASABAH DAN SWITCHING INTENTION PADA PT.PRUDENTIAL LIFE ASSURANCE KOTA PEKANBARU Febrina Harianja; Zulkarnain Zulkarnain; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research is conducted to analyze the influence of service quality and tariffs of premiums to customer satisfaction and switching intention on PT.Prudential Life Assurance Pekanbaru city.There are four latent variables in this research such as Service Quality (X1), Tariffs of Premiums (X2), Customer Satisfaction (Y1) Switching Intention (Y2). The population of this study are all customer who is still an active customer at PT. Prudential Life Assurance Pekanbaru until 2015 with a sample of 100 respondents were selected by using purposive sampling method with criteria is an active customer in Prudential Insurance, a customer who pays his / her insurance premium for a monthly or quarterly period and has been enrolled as an active customer for at least 1 year. Data are taken by giving respondents structural questionaires. Meanwhile, Path Analysis method are chosen for data analysis by SPSS version21.The result of this research shows that 1)Service Quality has a positive and significant effecttoward Customer Satisfaction,2)Tariffs of Premium has positive and significant effect toward Customer Satisfaction,3) Service Quality has negative and significant effect toward Switching Intention through Customer Satisfaction as Intervening , 4) Tariffs of Premium has negative and significant effect toward Switching Intention through Customer Satisfaction as Intervening, and 5) Customer Satisfaction has negative and significant effect toward Switching IntentonKeywords: Service Quality, Tariifs of premiums, Customer Satisfaction,and Switchimg Intention
ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN RABBANI DI PEKANBARU Eza Aprilia Sari; Sri Restuti; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims to analyzed Brand image, Product quality on Purchasing decisions and Consumer satisfaction, research applied on consumer Rabbani in Pekanbaru. This research consists of four variabel: the dependent variabel, one intervening variable and two independent variables. They are Consumer satisfaction (Y2), Purchasing decisions (Y1), Product quality (X2), and Brand image (X1). This research was conducted with purposive sampling method on respondents who meet the criteria to fill in the questionnaire. In terms of data analysis, this research used path analysis method using SPSS (Statistical package for social science) version 21. Based on the hypothesis test conducted, results showed that research Brand image and Product quality significant and positive effect on Purchasing decisions, Product quality and Purchasing dicisions significant and positive effect on Consumer satisfaction. Whil Brand image positive and Purchasing decisions is not significant effect on Consumer satisfaction. Brand image and Product quality influence Consumer satisfaction are moderated by Purchasing decisions.Keywords: Brand image, Product quality, Purchasing decisions and Consumer satisfaction.
PENGARUH KEPUASAN KERJA DAN IKLIM ORGANISASI TERHADAP KOMITMEN ORGANISASI KARYAWAN STUDI KASUS PT. KURNIA SUBUR DI RENGAT Srimaulani '; Taufiqurrahman '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine how the influences of job satisfaction and organizational climate on organizational commitment employee case study PT. Kurnia Subur in Rengat. The population in this study wasall employees at PT. Kurnia Subur 86 people. The sampling is done by making all employees in the sample. Analysis of the data used is descriptive analysis with quantitative analysis tools that multiple linear regression with SPSS version 18.00. From the testing that has been done, simultaneous test showed that job satisfaction and organizational climate simultaneously haveeffect to organizational commitment of employees, while the partial test job satisfaction and organizational climate partially have effect to the organizational commitment of employees at PT. Kurnia Subur In Rengat. In order to maximize organizational commitment of employees at PT. Kurnia Subur In Rengat,it is necessary to increase the employee's emotional ties to the company. For example, by giving the employee participation in decision-making regarding the company and with regard to employee in company facilities. It is expeted that employees will have a strong emotional bond with the company and to increase employees' organizational commitment.Keyword : Job Satisfaction, Organizational Climate, Commitment Organization.
Analysis Efectifity of Television Advertising As Telkomsel Prepaid Card with Epic Method Using Model and Its Effect on Consumer Attitudes in Pekanbaru Roni Afrian Pane; Gatot Wijayanto; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The research was motivated by the above phenomenon proves that television still dominates share of advertising in Indonesia is a television advertising media advertising mass media that can be accessed easily than other advertising media. The study aims to find out: 1) Effectiveness of Television Advertising Telkomsel U.S. Prepaid Cards by Using Method of Consumer Attitudes Toward EPIC Model in Pekanbaru city, 2) the effect on consumer attitude EPIC Model in Pekanbaru city in the U.S. using a Vodacom prepaid card, 3) Which variables of the EPIC model which has a dominant influence on consumer attitudes in the U.S. using Vodacom prepaid card in Pekanbaru city. The study site user community cards are there in the U.S. telkomsel Pekanbaru. The reason for choosing these objects because Pekanbaru many people use the prepaid card. The population in this study is a free consumer that is in Pekanbaru are using Vodacom prepaid cards in the U.S., amounting to 245 091 Pekanbaru. Based on the above calculation, the sample in this study was 99.959 in the round it off to 100 respondents AS Telkomsel prepaid card users. The results of the research model and hypothesis testing in this study on the effectiveness of television advertising AS Telkomsel prepaid card by using models of epic on consumer attitudes in the city of Pekanbaru to the conclusion: 1) Based on the statistical significance value of the F-test probability of 2.530 and the level of significantly by 0045. It can be concluded that the variable empathy, persuasion, impact, communication, can affect people's attitudes (y). 2) Based on the calculation, the value of coefficient of determination (R2) indicates if the overall effect of the 100% 0:58% in this study could be explained by the attitude variables empathy, persuasion, impact, communication. 3) Empathy, persuasion, impact, communication together have a strong influence on the attitude of the community. Based on the value of t statistics Empathy (x1) of 1,993 in this case t-count is greater than t-table 1.98. These results suggest that empathy (X1) affect people's attitudes are demoninan.Keywords: Empathy, persuasion, impact, communication, attitude.
Pengaruh Penempatan dan Perilaku Kerja Terhadap Kinerja Pegawai Badan Lingkungan Hidup Kabupaten Rokan Hulu Kartika Indra Bella; Susi Hendriani; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine how the variables influence Placement and Work Behavior simultaneously and partially on the Environment Agency employee performance Rokan Hulu. The samples in this study were as many as 60 people, the determination of the number of samples based on census method. Analysis of the data used is descriptive analysis, but it is also a quantitative analysis that is using multiple linear regression with SPSS version 18. From the results of the testing that has been done, simultaneous regression test ( F-test ) showed that the Work Placement and Behavior simultaneously jointly significant effect on employee performance. Partial Test Results (t test ) showed that the variable placement of partially significant effect on employee performance, and variables Work Behavior partially significant effect on employee performance. The magnitude of the effect caused by these three variables together against the dependent variable was 70.9 %, this means that the variable placement, and work behavior, jointly affect the performance of employees. While 29.1 %, affected by other factors that are not involved in this study.Keywords: Performance , Placement , Job Behavior
PENGARUH DISIPLIN KERJA DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN ADMINISTRASI FAKULTAS EKONOMI UNIVERSITAS RIAU Agus Dian Pramana Putra; Susi Hendriani; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The research was conducted at the offices of the Bureau of Economics Faculty, University of Riau, Pekanbaru. The study took place from December 2012. The purpose of this study is to analyze the effect of labor discipline and leadership to employee performance Administration Faculty of Economics, University of Riau. In collecting the data, the population in this study were all employees of Administration Faculty of Economics, University of Riau are working actively in 2012 which amounted to 65 people, in this study the sampling method using sensus. The statistical data analysis using SPSS (statistical program for social) is multiple linear regression. The results showed that labor discipline, and leadership either simultaneously or partial effect on employee performance. The most dominant variable in affecting the performance of the employee is working discipline, and leadership.Keywords : Job Discipline, Leadership, and Performance.
Satisfaction analysis of traditional retail market and modern retail market in Pekanbaru (Case study : in district Payung Sekaki) Mita Jayanti; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted in the District Payung Sekaki Pekanbaru is On Traditional Retail Market; Retail Market Labuh Baru and Retail Modern Cendana Mart. To determine differences in the level of satisfaction of consumers shopping mix dimensions and Traditional Retail Market Retail Market Simplified. The benefits of this research can be valuable for retailers enter to be able to know the attributes or indicators that should be included into the correct quadrant.This study uses primary data and secondary data. Technique where data collection is done by questionnaire method. The study population are housewives who shop at traditional retail markets and modern retail market in the District Payung Sekaki. By using formulation Slovin and Classified Random Sampling techniques, sample obtained number of 100 respondents were divided into two. 50 respondents to the traditional retail market and 50 respondents to the modern retail market. Technical analysis of the data was done descriptively by doing a comparison between the value of the average (mean) level of expectations of the respondents with an average rating of perceived service performance levels based on the results of research and using matrix Importance Performance Analysis (IPA).Based on the results we concluded that coordinates the average score on the level of performance and expectations of the modern retail market and traditional retail markets respectively, are 3.63 and 4.49 for the modern retail market, 3.69 and 4.49 for the traditional retail market .Keywords: Level of Satisfaction and Retail
Co-Authors ', Marhadi ', Taufiqurrahman Abd. Rasyid Syamsuri Agus Dian Pramana Putra Aida Nursanti Alfath, Sauli Alvi Furwanti Alwie Alvionita, Agnes Alwina, Febri Amri, Taqiyuddin Andreas Siregar, Prima Anggita, Adelia Dwi Anggraini, Dian Resti Arini Novandalina Aufa, M. Zulkhoiri Azahra, Mutiara Azmi, Fauzan Azra, Nadella Azrico ' Azzahra, Citra Faizah Benny Siboro Desmiyawati Desmiyawati, Desmiyawati Dian Pratiwi Dinda, Ulfa Dinda Dini, Suci Sartika Rahma Edi Erwan Eko Saputra Eza Aprilia Sari Fadillah, Tiara Adifa Febrina Harianja Fendri, Fendri Firli Musfar, Tengku Firmansyah, Rezza Fitri, Nur Anisa Gatot Wijayanto Husniawan, Adamsyah Hutapea, Evita Romaito Ikhsan, Fairuz Ilham Wahyudi Ishadi Ishadi James Hellyward Jayanti, Eka Fajri Junaidi, Andi Jusherm Jusherm Jushermi ' Jushermi Jushermi Jushermi Jushermi, Jushermi Juwita, Anggraini Kartika Indra Bella Kuncoro, Sadam Satyo Abdie Lestari, Tri Puji Endang Mahmuda, Nanda Marhadi ' Maya Regina Maylista, Sylvia Melinda, Lisa Mita Jayanti Muhammad Jamil Hazfa Muhammad Luthfi Iznillah, Muhammad Luthfi Munzaro’ah, Munzaro’ah Nadhilatullidya , Maida Nainggolan, Gohanna Esha Aprianti Noviani, Rima Nugrah, Ummu Nur Azlina Nurhidayah, Andini Nursyamsi Ayu Nurul Hanifah Oktasia Nasution, Hafiza Pratama, Alfiq Resya Prayoga, Agus Prima Andreas Siregar Putri Lestari, Putri Putri, Aprila Putri, Nazwa Aqiila Putri, Yolanda Harmila Raesela, Raesela Ramadani, Arfina Rianda, Rianda Rihandhika, Bagas Marcellino Rindiani, Rindiani Roni Afrian Pane Rutmaira Sitinjak Sagala, Shuizella BR Salhazan Nasution Saniah, Badriati Sari, Hanifa Sehani Sehani Selfitri, Selfitri shabri, Amirul Siburian, Agus Santoso Siska, Erisa Putri Dwi Sri Rahmi Murni Sri Restuti Sri Wahyuni Wildah Srimaulani ' Susi Hendriani Syahriva, Fellia Rahmi T. Firli Musfar Taufiqurrahman ' Tengku Firli Musfar Trisnawati, Eva Dwi Nur Tyas, Rara Claudia Kusumaning Ufi Mitsaqy Utari, Annisa wahyudi, beny Widiyasari, Devi Yananta Sari, Debyta Yutiandry Rivai Z, Searly Luvianti Zatra, Vini Siti Zulkarnain Zulkarnain