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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IT JOURNAL RESEARCH AND DEVELOPMENT YUME : Journal of Management Jurnal Abdi Insani Bahtera Inovasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bisnis Mahasiswa Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Nanggroe: Journal of Scholarly Service
Henni Noviasari
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Journal : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The analyze of the marketing mix towards consumer's decisionin using freight forwarding services at PT. JNE Pekanbaru Maya Regina; Sri Restuti; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aims are to analyze the influence of marketing mix i.e. product, price, promotion, place, people, process and service towards the customer’s decicion making both simultanously and partially at PT JNE Pekanbaru. The population is the customer of PT JNE Pekanbaru. The number of samples are 125 respondent by using Hair model with Accidental Technique Sampling. Data analysis method used quantitative method by using SPSS version 17.0.According to the research, by using the simultant test (F-test) showed that all of the independent variables have a positive influence to the customer’s decision, while using partially test (t-test) showed thas product, place, people, process ande service have a positive and significant influence to the customer’s decision meanwhile price and promotion have no significant influence. Based on the research determinant correlation (R2) of the independent variable are about 50,7 %, and the rest of it ± 49,3 persen are influenced by other variables that not included in this research.Keyword: Product, Price, Promotion, Place, People, Process, Customer Service, Marketing Mix. and Customer Decision Making
Analisis Kredibilitas Endorser, Kreativitas Iklan terhadap Efektivitas Iklan AXIS Siap Kaya Mendadak versi Tukang Ojek dan Brand Awareness AXIS di Pekanbaru Rahmat Setiawan; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research is conducted to analyze comprehensive influences between Endorser Credibility and Advertising Creativity as exogenous constructs towards Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” and Brand Awareness of AXIS in Pekanbaru as endogenous construcs. There are four latent variables in this research such as Endorser Credibility (X1), Advertising Creativity (X2), Advertising Effectiveness (Y1) and Brand Awareness (Y2). There are 237 respondents in this study which are chosen by quota-area sampling from all Pekanbaru citizens as total population and data are taken by giving them structural questionaires. Meanwhile, Structural Equation Modeling (SEM) method are chosen for data analysis by AMOS version 21. The result of this research shows that Advertising Creativity and Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” affect both positively and significantly towards Brand Awareness of AXIS in Pekanbaru. On the context of affecting Brand Awareness, Advertising Creativity takes greater effect than its Effectiveness. Moreover, Advertising Creativity is also affecting Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” both positively and significantly. Meanwhile, Endorser Credibility is the only affecting variable to Advertising Creativity, but it doesn’t affect either Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” or Brand Awareness of AXIS in Pekanbaru.Keywords: Endorser Credibility, Advertising Creativity, Advertising Effectiveness, Brand Awareness
ANALISIS TINGKAT KEPUASAN PASIEN ATAS KUALITAS PELAYANAN JASA KESEHATAN PADA PUSKESMAS PAYUNG SEKAKI KOTA PEKANBARU Ufi Mitsaqy; Jushermi Jushermi; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The aim of this research is to determine the level of patient satisfaction over the quality of health services at Payung Sekaki clinic in Pekanbaru. The population of the research are patient who seeks treatment at Payung Sekaki Clinic Pekanbaru in 2014, total of 32.272 people. While the sample of this research provides the sample of 100 people by using accidental sampling technique. In conducting this research, Importance Performances Analysis (IPA) was used as the Analysis of the data. The Results of the research with an average of respondents answers to the level of satisfaction was 76.84 Tangible variables was included in the category are satisfied. Then the respondents level of satisfaction was 76.26 Emphaty variables are included in the category are satisfied. Furthermore, variable patient satisfaction is Reliability with 67.97 satisfied category. Then, The level of patient satisfaction with the variables 67.29 Responsiveness is satisfied category, while the lowest value variabel with 66.58, contained as the complaint handling system responsive. The total average level of satisfaction was 68.62 patient with Assurance variable satisfied category means a comparison between expectations and performance are in accordance with the commits of the patient. From the results and discussion, it was discovered that the health center Payung Sekaki Clinic in Pekanbaru city has been satisfactory for health center patients.Keywords: Service Quality, Satisfaction
ANALISIS PENGARUH ATRIBUT PRODUK ISLAMI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DAN LOYALITAS NASABAH PADA PT BANK NEGARA INDONESIA SYARIAH (BNI SYARIAH) PEKANBARU Rutmaira Sitinjak; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The main purpose of this research to analysis the influence of islamic attribute product and service quality to customer satisfaction and customer loyalty on PT. Bank Negara Indonesia Syariah (BNI Syariah) Pekanbaru. The population of this study are customer of Bank Negara Indonesia Syariah(BNI Syariah) Pekanbaru, with 100 respondents as the sample selected using purpossive sampling method. Meanwhile, quantitative and qualitative methods using path analysis by SPSS versi 21.0. The result of this research show that, Islamic attribute product and Service quality have positive and significant influence on Customer Satisfaction. Islamic attribute product and Service quality have positive and unsignificant influence on Customer Loyalty. Customer Satisfaction has positive and significant influence on Customer Loyalty. Meanwhile, Islamic attribute product and Service Quality have medium influence on Customer Loyalty with Customer Satisfaction as moderating variable. Researcher suggest the company to take notice of Islamic attribute product and maintain service quality received by Customer to increase Customer Satisfaction and Customer LoyaltyKeywords: Islamic Attribute Product, Service Quality, Customer Satisfaction, and Customer Loyalty
ANALISIS TINGKAT KEPUASAN KONSUMEN ATAS KUALITAS PELAYANAN PADA SOLARIA RESTORAN MALL SKA DI KOTA PEKANBARU Sri Rahmi Murni; Jusherm Jusherm; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study is to determine the level of customer satisfaction on the quality of service on Solaria Restaurant City Mall SKA Pekanbaru. The population in this study is that consumers who visit the Solaria Restaurants Mall SKA Pekanbaru. The determination of the amount of sample 98 people based on Hair et. al, convinience using sampling techniques. Analysis of the data in this study using Impertance Performance Analysis (IPA). The results of the study with an average of respondents' answers to the level of satisfaction on reability is with category of satisfied. Then variable respondent satisfaction level of responsiveness as satisfied. Furthermore, customer satisfaction with ansurance variable is satisfied. Customer satisfaction with empathy variable with the satisfied category. While customer satisfaction with tangible variables is categorized as very satisfied.Keywords : Customer Satisfaction, Quality of Service
ANALISIS STRATEGI SALURAN DISTRIBUSI MINYAK PELUMAS ENDURO PADA PT. ARJUNA LUMAS DWIGUNA PEKANBARU Benny Siboro; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study to determine the management of distribution channels that include market coverage, cost, and control in increasing the sales volume of lubricating oil Enduro at PT. Arjuna Lumas Dwiguna Pekanbaru. Data analysis method used is descriptive analysis.Based on the results of research and discussion, it can be concluded that the management of distribution channels used by PT. Arjuna Lumas Dwiguna Pekanbaru is not optimal. In terms of market coverage PT. Arjuna Lumas Dwiguna Pekanbaru has marketed its products in five districts/cities located in Riau Province. PT. Arjuna Lumas Dwiguna Pekanbaru managed to increase sales of lubricating oil by Enduro innovations, promotions, and even provide training for agents/sales force there. PT. Arjuna Lumas Dwiguna Pekanbaru always evaluating the Enduro lubricating oil revenues so that distribution channel strategy which is seen well maintained and even enhanced marketing strategies that is deemed unfavorable updated in order to increase sales. The availability of the fleet itself as a means of transportation can reduce operating costs there by increasing revenue for PT. Arjuna Lumas Dwiguna Pekanbaru.Keywords : Distribution Channels , Market Coverage , Cost , Control , Sales Volume
Pengaruh bauran pemasaran terhadap keputusan penggunaan jasa pada Hotel Furaya Muhammad Jamil Hazfa; Aida Nursanti; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted at Hotel Furaya Pekanbaru. Which aims to determine the effect of the marketing mix decisions on the use of services Furaya pekanbaru hotel. Respondents who are consumers staying at hotels Furaya Pekanbaru, as many as 100 people using accidental sampling technique. In analyzing the data, the writer uses descriptive analysis that compares the data with various theories that support and explain or describe nature and use SPSS (Statistical Package for Social Science) version 17.00. To see the life style of the marketing mix analysis, the authors use multiple regression formula (multiple regression). It is shown that the variable (X1) products, is greater than t-table means there is a significant influence on consumer decisions. variable (X2) price, less than the t-table means that there is a significant influence on consumer decisions. variable (X3) promotion, greater than t-table means there is a significant influence on consumer decisions. variable (X4) people, is greater than t-table means there is a significant influence on consumer decisions. variable (X5) process, is greater than t-table means there is a significant influence on consumer decisions. variable (X6) customer service is greater than t-table means there is a significant influence on consumer decisions. Based on the research coefficient of multiple determination (R2) 0.3716 magnitude. It shows that the two independent variables, namely the quality of service together have the effect of 37.16% of the consumer decision while the remaining 62.84% are influenced by other variables not examined.Keywords: Marketing Mix, DecisionUse of Services
Co-Authors ', Marhadi ', Taufiqurrahman Abd. Rasyid Syamsuri Agus Dian Pramana Putra Aida Nursanti Alfath, Sauli Alvi Furwanti Alwie Alvionita, Agnes Alwina, Febri Amri, Taqiyuddin Andreas Siregar, Prima Anggita, Adelia Dwi Anggraini, Dian Resti Arini Novandalina Aufa, M. Zulkhoiri Azahra, Mutiara Azmi, Fauzan Azra, Nadella Azrico ' Azzahra, Citra Faizah Benny Siboro Desmiyawati Desmiyawati, Desmiyawati Dian Pratiwi Dinda, Ulfa Dinda Dini, Suci Sartika Rahma Edi Erwan Eko Saputra Eza Aprilia Sari Fadillah, Tiara Adifa Febrina Harianja Fendri, Fendri Firli Musfar, Tengku Firmansyah, Rezza Fitri, Nur Anisa Gatot Wijayanto Husniawan, Adamsyah Hutapea, Evita Romaito Ikhsan, Fairuz Ilham Wahyudi Ishadi Ishadi James Hellyward Jayanti, Eka Fajri Junaidi, Andi Jusherm Jusherm Jushermi ' Jushermi Jushermi Jushermi Jushermi, Jushermi Juwita, Anggraini Kartika Indra Bella Kuncoro, Sadam Satyo Abdie Lestari, Tri Puji Endang Mahmuda, Nanda Marhadi ' Maya Regina Maylista, Sylvia Melinda, Lisa Mita Jayanti Muhammad Jamil Hazfa Muhammad Luthfi Iznillah, Muhammad Luthfi Munzaro’ah, Munzaro’ah Nadhilatullidya , Maida Nainggolan, Gohanna Esha Aprianti Noviani, Rima Nugrah, Ummu Nur Azlina Nurhidayah, Andini Nursyamsi Ayu Nurul Hanifah Oktasia Nasution, Hafiza Pratama, Alfiq Resya Prayoga, Agus Prima Andreas Siregar Putri Lestari, Putri Putri, Aprila Putri, Nazwa Aqiila Putri, Yolanda Harmila Raesela, Raesela Ramadani, Arfina Rianda, Rianda Rihandhika, Bagas Marcellino Rindiani, Rindiani Roni Afrian Pane Rutmaira Sitinjak Sagala, Shuizella BR Salhazan Nasution Saniah, Badriati Sari, Hanifa Sehani Sehani Selfitri, Selfitri shabri, Amirul Siburian, Agus Santoso Siska, Erisa Putri Dwi Sri Rahmi Murni Sri Restuti Sri Wahyuni Wildah Srimaulani ' Susi Hendriani Syahriva, Fellia Rahmi T. Firli Musfar Taufiqurrahman ' Tengku Firli Musfar Trisnawati, Eva Dwi Nur Tyas, Rara Claudia Kusumaning Ufi Mitsaqy Utari, Annisa wahyudi, beny Widiyasari, Devi Yananta Sari, Debyta Yutiandry Rivai Z, Searly Luvianti Zatra, Vini Siti Zulkarnain Zulkarnain