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All Journal Studia Economica: Jurnal Ekonomi Islam Journal Of Management Science (JMAS) An Nadwah Jurnal Mantik JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Budimas : Jurnal Pengabdian Masyarakat Airlangga Journal of Innovation Management El-kahfi : Journal of Islamic economics Jurnal Kewarganegaraan Jurnal Abdimas ADPI Sosial Dan Humaniora JCDD JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan e-Jurnal Apresiasi Ekonomi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ekonomi dan Bisnis Master Manajemen Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Inovasi Ekonomi Syariah dan Akuntansi Involvement International Journal of Business J-Mabisya
Sari Fitri
STAIN Mandailing Natal
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analysis of The Influence of Online Purchase Decisions, Digital Perceive Value of Quality and Digital Viral Marketing on Consumer Satisfaction of Skincare Products Fitri, Sari; Wisnu Wardana, Yoga Fortuna; Mustafa, Fahrina; Sari, Efti Novita; Arief, Ilham
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.430

Abstract

The purpose of this study is to determine whether consumer happiness is influenced by product quality, viral marketing, and purchase decisions. The population under study in this study consists of customers who use skincare products. The sample is a portion of the population's size and makeup. Non-probability sampling strategies were employed in this study. A total of 100 respondents made up the sample for this investigation. Researchers employed questionnaires as a means of gathering information from respondents in order to compile the necessary data. This study's questionnaire approach makes use of a Likert scale. This study falls under the category of explanatory research, which uses hypothesis testing to understand cause-and-effect correlations between variables. With the aid of SPSS software, researchers in this study used the path analysis method to evaluate the data. Based on the information that researchers have acquired and analyzed throughout the testing stage, the following conclusions may be drawn: Purchase decisions are directly impacted by the quality of the product. Purchase decisions are directly impacted by viral marketing. Purchase decisions are influenced by viral marketing and product quality at the same time. Customer happiness is directly influenced by the quality of the product. Customer happiness is directly impacted by viral marketing. Customer happiness is directly impacted by purchase decisions. Customer satisfaction is influenced by purchase decisions, viral marketing, and product quality all at once. Product quality influences consumer satisfaction through purchasing decisions. Viral marketing influences consumer satisfaction through purchasing decisions.
Pengaruh Promo Gratis Ongkos Kirim Terhadap Minat Beli di Shopee : (Studi Kasus Pada Masyarakat Kelurahan Pasar Maga) Cahyani Aulia Fitri; Sari Fitri; Mufti Fahrizal
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 5 (2024): September: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.482

Abstract

This research aims to determine the effect of free shipping promotions on buying interest at Shopee (case study in the Pasar Maga sub-district community. Type of quantitative research, data collection techniques using observation and distributing questionnaires. The sample consisted of 60 respondents using the observation method and distributing questionnaires. Slovin Formula. Data analysis techniques use validity tests, reliability tests, normality tests, p-plot graphs, heteroscedasticity tests, scatterplot graphs, simple linear regression analysis tests and hypothesis tests using the SPSS version 25 program on buying interest at Shopee (Case Study in Pasar Maga Village Community), the tcount value for the Free Shipping Promo variable (X) is 5.604 with a ttable value of 1.671. So the tcount value is greater than ttable (5.604 > 1.671. This means that the free shipping promo has a positive effect on buying interest as proven by this research with The R Square value is 0.351 x 100% = 35.1%. while the remaining 64.9% is explained by other variables. Apart from that, the free shipping promo variable has a moderate relationship with shopee buying interest among the people of Pasar Maga Village, Mandailing Natal Regency, amounting to 0.593 which is in the correlation interval of 0.40 – 0.599 according to table 3.7.
Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Usaha Cafe & Resto Tomyam 59 di Sipolu-Polu Kecamatan Panyabungan Kabupaten Mandailing Natal Mutiah Pulungan; Rizka Ar Rahmah; Sari Fitri
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 5 (2024): September: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.486

Abstract

The aim of this research is to determine the influence of business location on purchasing decisions at Tomyam 59 Cafe & Resto. To achieve this aim, research was conducted using samples from 99 Tomyam 59 consumers using the purposive sampling method. Data collection techniques using observation, documentation and questionnaires. Data analysis methods are validity, reliability, normality, heteroscedasticity, simple linear regression, hypothesis testing, namely the t test and R square test. All tests were carried out using the SPSS Version 21 program. The results of this research show that there is an influence of business location on purchasing decisions in Sipolu-polu, Panyabungan District, Mandailing Natal Regency. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.676 and R Square = 0.457 means that the business location is able to explain the dependent variable or consumer buyer decision of 0.457 × 100% = 45.7 % while another 54.3% is explained by other variables. Based on the research results, it can be concluded that business location has a positive and significant effect on purchasing decisions with a value of tcount < ttable or tcount > ttable (9.030 < 1.664 or 9.030 > 1.664). And business location has a strong relationship with purchasing decisions of 0.680.
Pengaruh Kualitas Produk terhadap Kepuasan Konsumen pada UD. Alame Mandailing Rozi Nasution Kecamatan Panyabungan Kabupaten Mandailing Natal Harisa Umri Nst; Muhlisah Lubis; Sari Fitri
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 5 (2024): September: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.489

Abstract

This research was carried out at UD. Alame Mandailing Rozi Nasution in Kotasiantar, Panyabungan District, Mandailing Natal Regency with the aim of finding out the effect of product quality on consumer satisfaction at UD. Alame Mandailing Rozi Nasution. To achieve the objectives, research was conducted using a sample of 96 people. The research method uses quantitative by describing data using accidental sampling techniques. The research analysis is an analysis of validity and reliability tests, classical assumption tests, simple linear regression tests and hypothesis tests, namely the t test and R square test (with the help of the SPSS Version 21 program). The results of this research indicate that there is an influence of product quality on consumer satisfaction at UD. Alame Mandailing Rozi Nasution. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.791 and R Square = 0.626 means that product quality is able to explain the dependent variable or consumer satisfaction of 0.626 × 100% = 62.6% while Another 35.4% is explained by other variables. Based on the research results, it can be concluded that product quality has a positive and significant effect on consumer satisfaction with a value of tcount > ttable (12.535 > 1.664). And product quality has a strong relationship with consumer satisfaction of 0.791.
Pengaruh Lokasi terhadap Keputusan Berkunjung Wisata Rania Hot Spring Kecamatan Ulu Barumun Kabupaten Padang Lawas Mahrani Azis; Sari Fitri; Muhlisah Lubis
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): OKTOBER : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1243

Abstract

The purpose of this study is to determine how much location influences visitors' decisions regarding whether or not to visit the Aek Milas Rania Hot Spring Baths tourist attraction. A quantitative method, accidental sampling testing is used to describe information in the research strategy. 92 individuals comprised the quantitative sample for this study, which was conducted with SPSS version 21. By utilizing the t test to dissect the information, the t count was 17.585 and the t table with an importance level of 5% was 1.665, which shows that the t count was more prominent than the t table. This demonstrates that location influences a person's decision to visit the Aek Milas Rania Hot Spring tourist attraction in the Ulu Barumun District of the Padang Lawas Regency.
Analisis Faktor Determinan Consumer Decision Produk Halal pada Aplikasi Pesan Antar Makanan Iwan Adinugroho; Hendy Tannady; Eva Solina Gultom; Sari Fitri; Nova Erliyana
Jurnal Kewarganegaraan Vol 6 No 4 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4437

Abstract

Abstrak Di era modern, dimana ilmu pengetahuan serta teknologi canggih berkembang pesat, pola hidup serta kebutuhan manusia juga turut berkembang. Kebutuhan wanita untuk tampil cantik akan menciptakan potensi pasar bagi produsen kosmetik. Dengan penduduk Indonesia yang mayoritas muslim, maka produk makanan yang halal akan menjadi pilihan utama bagi setiap orang yang ingin menjalankan syariat islam. Penelitian ini bertujuan untuk menguji apakah kemudahan, religiusitas, dan pengetahuan produk berpengaruh terhadap keputusan pembelian. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kuantitatif. Teknik pengumpulan data menggunakan data primer melalui kuesioner. Metode sampel yang digunakan yaitu simple random sampling. Jumlah responden sebanyak 100 sampel responden. Hasil penelitian ini menunjukkan bahwa variabel kemudahan dan pengetahuan produk berpengaruh positif dan signifikan tehadap keputusan pembelian. Sedangkan variabel religiusitas tidak berpengaruh terhadap keputusan pembelian. Kata Kunci: Kemudahan, Religiusitas, Pengetahuan Produk, Keputusan Pembelian
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Pengguna Jasa J&T Express Sibuhuan Kecamatan Barumun Kabupaten Palas Syafitri Daulay Nur; Mufti Fahrizal; Sari Fitri
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.730

Abstract

The Influence of Service Quality on Consumer Satisfaction of J&T Express Sibuhuan Service Users, Padang Lawas Regency. This study aims to determine whether there is an influence of service quality on consumer satisfaction among J&T Express Sibuhuan users. The research was conducted with service quality as the independent variable and consumer satisfaction as the dependent variable. Using a quantitative approach, the study involved a population of 150,474 and a sample of 100 respondents. The sampling technique employed was purposive sampling, and data were collected through questionnaires. The analysis utilized SPSS version 21 for validity, reliability, normality, heteroscedasticity tests, simple linear regression, partial tests (t-tests), and determination tests. The findings indicate that service quality has a significant positive effect on consumer satisfaction, with a t-value of 2.272, exceeding the t-table value of 1.661 and a significance level of 0.000 (p < 0.05). The coefficient of determination is 0.350, suggesting that service quality influences consumer satisfaction by 35%.
IMPLEMENTASI LAYANAN PICK UP SERVICE NASABAH PEMBIAYAAN PADA BMT AL-MAKMUR fitri, sari
J-MABISYA Vol. 2 No. 1 (2021): J-Mabisya
Publisher : Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/j-mabisya.v2i1.849

Abstract

Permasalahan dalam penelitian ini adalah Implementasi layanan Pick up service nasabah pada BMT Al-Makmur dan keunggulan layanan Pick Up Service nasabah pada BMT AL MAKMUR. Jenis penelitian yang digunakan adalah jenis penelitian lapangan (field research). Sumber data primer dalam penelitian ini adalah pimpinan dan Marketing BMT Al-Makmur Cubadak. Teknik pengumpulan data yang digunakan adalah wawancara. Setelah data tersebut di peroleh, selanjutnya data dianalisis menggunakan metode kualitatif. Teknik analisa data yang penulis gunakan adalah Reduksi data, Penyajian data, dan Kesimpulan. Hasil penelitian menunjukkan bahwa Implementasi layanan Pick up service nasabah pembiayaan pada BMT Al-Makmur dimulai dengan pihak marketing selalu memberikan pendekatan kekeluargaan pada nasabah salah satu nya dengan melakukan pendekatan secara emosional kepada nasabah agar dalam melakukan angsuran nasabah tidak merasa terbebani dalam melakukan pembayaran karena merasa sangat dekat dengan pihak BMT, pihak marketing membuat catatan berupa angsuran pembiayaan dan mencatat angsuran ke buku register, kemudian pihak marketing membuatkan dua slip angsuran lembar pertama diserahkan kepada BMT dan lembar kedua kepada pihak nasabah sebagai bukti pembayaran, setelah selesai pihak marketing melakukan pelaporan pada kasir dan bagian pembukuan untuk selanjutnya dilakukan pencatatan ke jurnal computer. Adanya layanan ini maka dari hasi penelitian menunjukkan bahwa keunggulan yang diperoleh oleh nasabah yaitunya nasabah tidak perlu mendatangi kantor BMT untuk melakukan transaksi. Selain menghemat waktu juga mengurangi resiko yang mungkin terjadi pada nasabah, Adanya register nasabah dan register angsuran, mempermudah untuk mengetahui informasi data nasabah, Adanya pemisahan fungsi, sehingga setiap fungsi yang saling mengecek dan tidak ada yang melakukan satu transaksi secara keseluruhan.
PENGARUH SOFT SKILL DAN MOTIVASI KERJA TERHADAP KESIAPAN KERJA: (Studi Pada Mahasiswa Prodi Manajemen Bisnis Syariah STAIN Mandailing Natal) Niwana Pulungan; Sari Fitri; Rizka Ar Rahmah
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of soft skills and work motivation on work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students. This research uses a quantitative approach and the population in this study are active students of the Sharia Business Management study program, STAIN Mandailing Natal, class of 2020, where the sample was 41 respondents with a sampling technique using Saturated Sampling with Likert scale measurements. The results of this research show that Soft Skill influence the work readiness STAIN Mandailing Natal Sharia Business Management Study Program Students with a tvalue of 2,911 > ttable 1,686 and a significance value of 0,006 < 0,05 and work motivation also influence the work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students with a tvalue of 4,691 > ttable 1,686 and a significance value of 0,000 < 0,05, and there is an influence of soft skills and work motivation on work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students with a Fvalue of 27,210 > Ftable 3,24 and a Significance value of 0,000< 0,05. The coefficient of determination (R2) is 0,589, which means soft skill and work motivation simultaneously influence work readiness by 58.9%.
PENGARUH IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN : (Studi Kasus Mahasiswa Manajemen Bisnis Syariah STAIN Mandailing Natal) Melda Junita Nst; Sari Fitri, M.E; Ade Khadijatul Z Hrp
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of impulse buying on purchasing decisions of STAIN Mandailing Natal students. This research was carried out at STAIN Mandailing Natal, Sharia Business Management study program, Jl. Prof. Dr. Andi Hakim Nst STAIN Pidoli Lombang Complex, Panyabungan District, Mandailing Natal Regency. Online impulse buying will occur in consumers who have spontaneous buying behavior which results in low self-control when receiving stimulation from online shopping sites. With the influence of impulse buying, it is hoped that students will not exceed reasonable limits when making online purchases. The purpose of this research is to determine the partial influence of impulse buying on purchasing decisions. The type of research used in this thesis is quantitative descriptive. The sample in this study was 75 respondents. The data collection technique used was observation and questionnaires using Google Form. The analysis method for this research uses validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression tests, partial tests and coefficient of determination tests. All of these tests were carried out using the SPSS version 25 program. Impulse Buying has a partial positive effect on the Purchasing Decisions of STAIN Mandailing Natal students as indicated by a significance value of t of 0.000 < 0.05, an R square value of 0.245, meaning that impulse buying is able to explain the dependent variable or purchasing decisions of 0.245 x 100% = 24.5% while 75 .5% is explained by other variables. Based on the research results, it can be concluded that impulse buying has a positive and significant influence on students' purchasing decisions with a calculated t value > t table (4.867 > 1.669).
Co-Authors Ade Khadijatul Z Hrp Ade Khadijatul Z Hrp Ahmad Lutfi Ainun Mardiah Aminah, Nur Ar-Rahma, Rizka Arief, Ilham Atika Azzahra Batubara, Yenni Beby Melati Cahyani Aulia Fitri Chandra, Marlina Endang Meilani Eva Solina Gultom Farid, Ahmad Salman Ghita Ramadhayanti Hakim, Andy Harisa Umri Nst Hendy Tannady Ilham Saputra Iwan Adinugroho Iwan Adinugroho Khadizatul, Ade Leli Arnita Lili Fadli Muhamad Mahrani Azis Mariko, Suhatri Marlina Marlina Melda Junita Nst Moh Gifari Sono Mufti Fahrizal Muhammad Ardiansyah Muhammad Rizki Muhammad Rizki Muhlisah Lubis Mustafa, Fahrina Mutiah Pulungan Nasfi, Nasfi Niwana Pulungan Nova Erliyana Nur Salamah Nur, Saidah OCTAVIANI, RIZDA Rambe, Elis Mayanti Rizaldi Rizka Ar Rahmah Rizka Ar Rahmah Sari Mariahma Nova Sipayung Sari, Efti Novita Syafitri Daulay Nur Tri Yuliani, Tri Wahyuni, Rahmi Wisnu Wardana, Yoga Fortuna Yenni Batubara Yenni Elizah Yoesoep Edhie Rachmad Z Hrp, Ade Khadijatul