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Dyva Claretta
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Journal : PRoMEDIA

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Peran PR Analyst dalam Pengelolaan Media Internal Kompas Gramedia Rafiq, Almira Felia; Claretta, Dyva
PRoMEDIA Vol 9, No 2 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i2.7215

Abstract

AbstractPublic Relations handles few important roles to manage communication medium for its public, one of them by using digital PR which is website. PR Analyst Kompas Gramedia through a portal MyKG.id trying to presenting various informations and news related to the company itself for internal publics. This study is aims to analyze about how PR Analyst Kompas Gramedia implementate the PR roles in managing informations through MyKG.id, based on four Public Relations roles by Dozier and Broom which are Communcation Facilitator, Communication Tehnician, Expert Prescriber, and Problem Solving Facilitator. This type of study is qualitative descriptive. The result of this study are PR Analyst managing the whole news by doing real coverages and compiling lots of press release from cross-sectors, take advantages of continuous interactive medium such as WhatsApp Group Blast, Email Blast, KGTV, sound building, Instagram account @mykg.id, TikTok account @KompasGramedia, becoming a journalist inresidence, synergized with other division and Kompas Gramedia's publics, manages socialization and education program for the employees of Kompas Gramedia, also presenting solutions and inovations to improve MyKG.id. Keywords:  Public Relations, Public Relations Roles, Internal Website of Corporation, Digital PR  Abstraksi Public Relations memainkan peran penting dalam pengelolaan saluran informasi kepada publik, salah satunya dengan pemanfaatan digital PR yaitu website. PR Analyst Kompas Gramedia melalui portal MyKG.id menghadirkan ragam berita terkait perusahaan untuk publik internal. Penelitian ini bertujuan untuk menganalisa bagaimana peran yang dijalankan PR Analyst Kompas Gramedia dalam mengelola informasi Website MyKG.id, ditinjau dari empat peran public relations oleh Dozier dan Broom yakni Communication Facilitator, Communication Technician, Expert Prescriber, dan Problem Solving Facilitator. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa PR Analyst mengelola berita dengan liputan langsung dan menghimpun berita dari lintas sektor, memanfaatkan media interaktif lanjutan seperti WhatsApp Group Blast, Email Blast, KGTV, Sound Building, Instagram @mykg.id, dan TikTok @KompasGramedia, berperan menjadi journalist inresidence, bersinergi antardivisi dan dengan karyawan Kompas Gramedia, mengadakan kegiatan sosialisasi dan edukasi untuk karyawan Kompas Gramedia, serta menghadirkan solusi dan inovasi untuk perkembangan website MyKG.id.Kata Kunci: Public Relations, Peran Public Relations, Website Internal Perusahaan, Digital PR
Co-Authors Abidin A, Zainal Achmad Reynaldi Komarullah Adillah Ratimaya Azzahro Adam Afifah Rachmania Agustian Galih Lisanto Ahimsa Adi Ahimsa Adi Ahmad Shidqi Haetami Ahmad Zamzamy Alamiyah, Syifa Syarifah Alfian Affandi Anatia Simamora Anisa Febriani Anngelina Cindy Mega Pramita Arianto, Irwan Dwi Atjih Sukaesih Audri, Renada Aunillah, Roiisul Ibaad Ayu Nur Syahbani Azaria Ainun Halila Azifa Salsabila Bari sarifudin Bella Putri Nur Habibah Berliana, Sandra Beta Hanan Carissa Emilyana Carlos Antonio Lopulalan Carlos Antonio Lopulalan Choirul Anshor AR Cindi Purnama Sari Deni Firmansyah Dian Hutami Rahmawati Dian Rahmawati Didiek Tranggono DR. CATUR MSI SURATNOAJI Ellen Mahendra Agatha Elrizfa Deviona Ester Permata Putri Fadhilah Samudra Arsy Farikha Rachmawati Fauzi, Mahmud Ikhsan Febrianti Putri Noor Wahyuni Feizal Bagoes Kusuma Ferdyanto Tantyo Nugroho Fiddaroin, Muhammad Farih Firdaus Juliansyah Fransiska Nikola Haryo Guritno, Rahadyan Heidy Arviani Herlina Suksmawati Ika Rahmawati Imelda Dwi Putri Nainggolan Jhaka Sena Juliana Nur Rachmah Khansa Maritza Khelsea, Yustika Okta Kusnarto Lina Yuniati Maliky Raff Firdaus Marisa Novita Angelin Dalima Marta Wijayanengtias Marta Wijayanengtias Matthew Joan Bestari Methia Fani Monica Karenina Morelynte Dovena Remeng Morelynte Dovena Remeng Muhammad Budi Hariyono Muhammad Viqri Mukhammad Shobri Kamil Nada Fitra Nabila Nainggolan, Imelda Dwi Putri Najib, Fikrin Najwa, Argieta Nanda Rachma Dewi Nathania, Daniella Nella Linggar Adji Nisrina Delinda Nita Sari, Nita Novelia Radista Akbar Gaeni Nur Auwaliyah Amin Okta Annisa Kusumawardhani Pakerti, Wikan Arum Pedro Renardo Naibaho Permata, Permata Aulia Rosul Pramesti, Anisa Dwi Prameswari Oktaviaginta Wibowo Putri Alifiah Widyawan Putriana Puspitasari Radista Akbar Gaeni, Novelia Rafi, Muhammad Wahyu Rafiq, Almira Felia Rahadyan Haryo Guritno Rahman, Arif Rayyan Rahul Paisal Siadari Ramadhan Putranto Rastra Airlangga P Razanah Mutiara Rysan Renada Audri Suhariono Renhart Christian Damaz Reydea Nur Istya Rhae Ayu Fardani Rizal Wahyu Saputra Rosalinda Manullang Rudi Febrianto Salsabila, Azifa Salshabilla Permata Sandy M., Bagus Kurnia Santoso, Patricia Dorin Savira Izzaanti Shabrina Rahmadita Budisusila Shafira Amelia Salsabila Shafira, Salsabila Shintiya Gebi Fitriya Silalahi, Theressia Sunday Silvia Ika Aristin Situmeang, Sherina Shadewi Sukmana, Dinastisya Suksmawati, Herlina - Sumardjiajti Sumardjijati Sumardjijati, Sumardjijati Suratnoadji, Catur Syafira Aurell Irma Putri Syafiuddin, Muhammad Syahrul Munir Talitha Pandya Thania Putri Moeksim Tuffahati, Skha Titan Vaneysa Putri Riduwan Wahyu Krisnanto, Tito Winih Mega Handika Wulansari, Reza Fiolentina Zafira Yahezkiel Ivandro Yuli Candrasari Yulis Nila Sari Yusuf, Muchammad Zainal Abidin Achmad Zuhri, Saifuddin