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Journal : Journal of Applied Science in Tourism Destination

STRATEGI PENGEMBANGAN DESA WISATA CAU BELAYU SEBAGAI DESA WISATA YANG BERDAYA KOMPETITIF: STRATEGI PENGEMBANGAN DESA WISATA CAU BELAYU SEBAGAI DESA WISATA YANG BERDAYA KOMPETITIF Wayan Wikananda Yudha; Ni Made Tirtawati; Ida Bagus Gede Agung Widana
Journal of Applied Science in Tourism Destination Vol. 3 No. 1 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i1.1581

Abstract

Cau Belayu Tourism Village is one of the tourist villages located between the border of Tabanan regency and Badung regency, after the establishment of the Regent Decree, Cau Belayu Tourism Village still has not shown significant development. Cau Belayu Tourism Village in Tabanan Regency is experiencing obstacles in its development. Cau BelayuTourism Village faces difficulties in managing human resources who serve as managers, in addition, the management of tourist destinations is also one of the obstacles faced Another obstacle is the problem of marketing. Cau Belayu Tourism Village may be less effective in promoting its attractions to potential tourists. In addition, the lack of variety of tourism products is also an obstacle. Cau Belayu Tourism Village needs to develop more varied and attractive tourism products. Therefore, in this study, researchers want to know more deeply the strengths, weaknesses, opportunities and threats of the Cau BelayuTourism Village to analyze its development strategy. The approach is descriptive qualitative, and the sources are identified using the pentahelix method based on the following criteria: the sources must be at least 17 years old, have a thorough understanding of the tourist village of Cau Belayu, and be able to communicate effectively through observation, interviewing, and documentation of the research instruments (SWOT, IFAS, and EFAS). The SO Strategy (Strength-Opportunities) score IFAS 0.14 and EFAS 0.42 obtained from the study's results indicate that an aggressive strategy will be used to develop the Cau Belayu tourist village as a suitable competitive tourist village. This strategy will include partnerships for integrated tourism packages, collaboration with government programs, technology innovation for attractions, strengthening branding through cooperation, and global trend-based promotion.
Pengembangan Potensi Wisata Gastronomi Di Desa Wisata Penarungan Kabupaten Badung Suarsana, Antonio Putra; Tirtawati, Ni Made; Lilasari, Luh Nyoman Tri
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1210

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui makanan lokal sebagai produk desa wisata Penarungan dilihat dari komponen gastronomi dan mengetahui pengembangan potensi wisata gastronomi sebagai daya tarik desa wisata Penarungan. Data yang digunakan adalah data kualitatif. Sumber data yang digunakan adalah data primer dan sekunder. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Sebanyak 10 informan. Teknik pengumpulan data menggunakan pedoman wawancara. Teknik analisis data menggunakan teknik analisis reduksi data, triangulasi, penyajian data, penarikan kesimpulan dan pengembangannya melalui analisis SWOT dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Guling samsam merekak, warung Men Cesver, warung Men Hendra, dan warung Pan Kobleng sudah memenuhi sembilan komponen dalam gastronomi. Namun, pengetahuan literatur akan makanan dan kandungan gizi yang terdapat dalam makanan perlu ditingkatkan lagi. Selanjutnya untuk strategi pengembangan yang tepat dalam pengembangan potensi wisata gastronomi sebagai daya tarik desa wisata Penarungan adalah strategi agresif dengan mengutamakan Strategi S – O yang terdapat dalam hasil matriks SWOT. 
Strategi Pengembangan Desa Petang Sebagai Desa Wisata Berbasis Masyarakat di Kabupaten Badung: Strategi Pengembangan Desa Petang Sebagai Desa Wisata Berbasis Masyarakat di Kabupaten Badung Pranatajaya, I Gusti Ngurah Krisna; Tirtawati, Ni Made; Mertha, I Wayan
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1575

Abstract

This study aims to analyze internal and external existing conditions and formulate strategic factors in the development of Petang Village as a community-based tourism village in Badung Regency. This study adopts a qualitative approach by using interview guidance as the primary data collection instrument. The research sample consisted of 6 informants/resource persons where the Chairman of the Petang Village Porkdarwis was the key speaker, the Head of Petang Village was the main resource person and the supporting resources person representing various stakeholders, including the local community, the media, the government, and the tourism industry. Data analysis was carried out using the META SWOT with VRIO to identify internal factors and PESTEL to identify external factors faced in the development of Petang Tourism Village. The results of the analysis show that the Strength-Opportunity (SO) strategy is the most appropriate approach to optimize the potential of Petang Village. This strategy focuses on utilizing the internal strength of the village to capitalize on the external opportunities available. The results of this study indicate that the implementation of the SO strategy can effectively encourage the transformation of Petang Village into a more advanced and sustainable tourist destination.