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All Journal Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JMM (Jurnal Masyarakat Mandiri) DIJB (Diponegoro International Journal of Business) Distribusi Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JMK Jurnal Manajemen dan Kewirausahaan Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Reviu Akuntansi, Manajemen, dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Abdimas Multidisiplin Pemberdayaan Masyarakat: Jurnal Aksi Sosial Sriwijaya Accounting Community Services Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Yulia Hamdaini Putri
Manajemen, Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Pengaruh Lingkungan Kerja Non Fisik terhadap Kinerja Karyawan Badan Pengusahaan Kawasan Perdagangan Bebas dan Pelabuhan Bebas Batam Abiyyah Hanan Ramadhani; Badia Perizade; Yulia Hamdaini Putri
JEMBATAN Vol 19, No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i2.17825

Abstract

The aims of this study to establish the influence of non-physical environment on employee performance at Badan Pengusahaan Kawasan Perdagangan Bebas dan Pelabuhan Bebas Batam. The sample used a random sampling technic on 96 of total respondents. This research used a quantitave method with questonnaires approach as aplliance of data collection, while the data analysis technique uses simple linear regression analysis. Based on results used simple linear regression data analysis it can be concluded that Non-Physical Environment (X) has a significant effect on Employee Performance (Y) at Badan Pengusahaan Kawasan Bebas dan Pelabuhan Bebas Batam. Badan Pengusahaan Batam is expected to keep maintaining of their worker relationship in harmonious to raise up the enjoyable atmosphere around the worker with the result that the worker are capable to preserve their performances level in order to remain in the best position. For further research to consider conduct research using other variables on performance such as rewards and recognition, self-development and training and promotion
Factors Affecting Behavioral Intention of Millennial Generation Using Mobile Delivery Order Services in Digital Era Revolution Hera Febria Mavilinda; Yulia Hamdaini Putri; Akhmad Nazaruddin
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.9356

Abstract

The purpose of this research is to analyze the factors that can influence the behavioral intention of the millennial generation towards the use of mobile delivery order (MDO) in food delivery services. Questionnaires were distributed to 218 respondents who are millennials and have used the mobile delivery order services. The sampling technique uses non-probability   random sampling methods. This research is a quantitative research that using Structural Equation Modeling (SEM) analysis which is operated by Analysis of Moment Structure (AMOS) program. The results showed that the variables of perceived usefulness, time saving orientation and non-pharmaceutical intervention are factors that can influence the behavioral intention of the millennial generation for using MDO in food delivery services. Meanwhile, the perceived ease of use has no significant effect on the behavioral intention of the millennial generation for using MDO.
Is Storytelling Marketing Effective in Building Customer Engagement and Driving Purchase Decisions? Mavilinda, Hera Febria; Putri, Yulia Hamdaini; Nazaruddin, Akhmad
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17830

Abstract

Research aims: This study examines the relationship between storytelling marketing and customer engagement and its direct and indirect influence on purchasing decisions. Customer engagement serves as an intervening variable mediating the relationship between storytelling marketing and purchasing decisions.Design/Methodology/Approach: The research questionnaire was distributed to 200 respondents over 17 years who were active users of Instagram social media. The data analysis technique was a quantitative method employing Analysis of Structural Equation Modelling (SEM) operated through the Analysis of Moment Structure (AMOS) program.Research findings: The study's results demonstrated that storytelling marketing directly and significantly affected customer engagement and did not directly affect purchasing decisions. In addition, there was a positive and significant influence between customer engagement and purchasing decisions, and customer engagement mediated the relationship between storytelling marketing and purchasing decisions. Theoretical Contribution/Originality: Research on storytelling marketing in the context of social media platforms is new in marketing. Most previous research discussed the relationship of storytelling marketing to brand reinforcement and identity. Therefore, this study attempted to integrate the relationship model between storytelling marketing and purchasing decisions by adding customer engagement as an intervening variable.Practitioners/Policy Implications: This research can provide marketers insight into creating exciting and creative marketing content through storytelling marketing that can encourage consumer involvement in a brand or product to generate follow-up action and influence consumer purchasing decisions.Research Limitations/Implications: This research only focused on marketing storytelling and customer engagement variables, generally influencing consumer purchasing decisions on the Instagram social media platform. Hence, future research can focus more on one research object from a brand or product and develop other variables related to customer engagement from a different perspective.
Pengaruh Country of Origin dan Brand Image terhadap Keputusan Pembelian Iphone di Fakultas Ekonomi Kampus Palembang Universitas Sriwijaya Azzahra, Nafinka; Putri, Yulia Hamdaini; Maulana, Ahmad
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3597

Abstract

This study aims to determine the effect of Country Of Origin and Brand Image on iPhone product purchasing decisions. The research method used is a quantitative method. The data used in this research is primary data. The sampling technique uses a non-probability sampling technique. The samples studied in this study were 100 respondents who were active students of the Faculty of Economics, Palembang Campus, Sriwijaya University. Based on the statistical t test conducted, it can be concluded that the country of origin variable partially has a significant effect on the decision to purchase an iPhone as indicated by a significance value of 0.007 <0.05. Based on the statistical t-test conducted, it can be concluded that the brand image variable partially has a significant effect on the decision to purchase an iPhone as indicated by a significance value of 0.002 <0.05. Based on the simultaneous f test, a significance value of 0.000 <0.05 was obtained, so it can be concluded that country of origin and brand image as a whole have a significant effect on iPhone purchasing decisions. The magnitude of the influence of the independent variable on the dependent variable is 37.7%, the remaining 62.3% is influenced by other variables outside the research.Keywords: Author Guidelines; Journal Al-Kharaj; Article Templates. Keywords : Country Of Origin, Brand Image, Purchase Decision
 Pengaruh Pemasaran Media Sosial terhadap Keputusan Pembelian Somethinc di Kota Tangerang Selatan Sabathini, Graciella; Nofiawaty, Nofiawaty; Putri, Yulia Hamdaini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3763

Abstract

This research aims to determine the effect of social media marketing on purchasing decisions at Somethinc in South Tangerang City. This study is quantitative research with a survey method. The sampling technique used is non-probability sampling towards society in South Tangerang City. Data was collected through a questionnaire via google form for 100 respondents. This research used simultaneous tests (F-test), partial tests (T-test), and multiple linear regression analysis. The results showed social media marketing has a significant effect on purchasing decisions. Content creation, connecting, and community building partially effect purchasing decisions. Content sharing partially has no effect on purchasing decisions. Connecting has a dominant influence on the purchasing decision of Something in South Tangerang City. Keywords: social media marketing, purchase decisions
Penyusunan Studi Kelayakan Bisnis UMKM di Kota Daro II Kecamatan Rantau Panjang Kabupaten Ogan Ilir Yulia Hamdaini Putri; Sulastri Sulastri; Marlina Widiyanti; Muhammad Kemas Husni Thamrin; Aslamia Rosa; Ahmad Syathiri
Sriwijaya Accounting Community Services Vol. 1 No. 1 (2022): Sriwijaya Accounting Community Services
Publisher : Jurusan Akuntansi Fakultas Ekonomu Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sacs.v1i1.8

Abstract

Village communities have relatively low incomes but have abundant natural resources that can be exploited, such as wild plants, swamps, fertile land, and clean flowing rivers. On the other hand, although education is relatively low, rural communities have many skills and expertise that can be developed, for example in the village of farmers in Kota Daro II the majority of people are farmers, breeders and weavers. Thus, the community needs MSME assistance through proper business development learning. The preparation of a business feasibility study is a fundamental step in developing a better business. The problems faced by rural communities are the lack of community knowledge to be able to analyze problems such as environmental, marketing, social, legal, and finance as well as the lack of community knowledge for business management. This community service partner is a village community in Kota Daro II who works as a breeder and weaver. The method used is counseling and mentoring. The result of this activity is that the community can analyze the business aspects they are engaged in.
Peningkatan Produktivitas Usaha Tani melalui Kewirausahaan Masyarakat di Desa Tanjung Raya Kecamatan Sukamerindu, Kabupaten Lahat Sulastri, Sulastri; Putri, Yulia Hamdaini; Muthia, Fida
Sricommerce: Journal of Sriwijaya Community Services Vol. 1 No. 2 (2020): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v1i2.20

Abstract

Kecamatan Sukamerindu terdapat di Kabupaten Lahat merupakan daerah penghasil tanaman sayuran dan buahan dan beberapa tanaman buah dan sayur. Namun masyarakat desa belum dapat mengolah secara hasil tanaman menjadi suatu produk yang bernilai lebih, mereka umumnya langsung memasarkan hasil tanaman mereka secara baku. Adapun tujuan dari dilakukannya kegiatan ini adalah sebagai berikut: 1) memberikan pengetahuan dan wasasan tentang konsep kewirausahawan, 2) memberikan pengetahuan dan wawasan tentang analsisi diri menjadi wirausahawan, 3) meningkatkan wawasan mahasiswa dan dosen melalui salah satu fungsi tridarma perguruan tinggi yaitu pengabdian pada masayarakat. Metode yang digunakan metode penyuluhan. Hasil dari kegiatan penyuluhan ini adalah masyarakat mengemas tanaman mereka secara lebih professional, memasarkan secara jejaring social, dan mengolah bahan baku menjadi makanan kemas siap makan.
Pengolahan Bahan Pangan Rumah Tangga Untuk Mengurangi Intensitas Interaksi di Pasar Menuju New Normal Masa Pandemi Covid-19 Sulastri, Sulastri; Hamdaini, Yulia; Muthia, Fida
Sricommerce: Journal of Sriwijaya Community Services Vol. 2 No. 2 (2021): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v2i2.52

Abstract

Selama Covid-19, masyarakat harus mengurangi intensitas berbelanja di pasar melalui penyediaan bahan makanan rumah tangga dalam jumlah yang lebih banyak untuk kebutuhan 2 sampai dengan 4 minggu. Untuk mempertahankan bahan makanan yang telah dibeli, dapat dilakukan pengolahan bahan makanan agar tetap memiliki cita rasa yang tinggi dan tahan lama. Mekanisme yang dapat dilakukan adalah dengan cara pelatihan dan tutorial pengolahan bahan makanan rumah tangga yang sering digunakan untuk dikonsumsi. Adapun tujuan dari dilakukannya kegiatan ini adalah sebagai berikut: 1) memberikan pelatihan praktis membuat olahan makanan yang tahan dan tetap memiliki cita rasa yang tinggi untuk memotivasi kahlayak sasaran membeli bahan dalam jumlah yang lebih banyak dengan cara stockist untuk persediaan 2 sampai 4 minggu, sebagai cara untuk mengurangi intensitas ke pasar tradisional,  2) memotivasi khalayak sasaran untuk mengurangi intensitas ke pasar tradisional dalam masa pandemi dan era new normal untuk memimalisir terjadinya transmisi Covid-19 pada klaster pasar tradisional. Metode yang digunakan adalah metode tutorial dan praktek. Hasil dari kegiatan ini adalah memotivasi peserta maupun penularan informasi kepada khalayak masyarakat agar dapat mengolah bahan baku tahan lama, sehingga tidak ada alasan untuk selalu sering pergi ke pasar untuk mendapatkan bahan baku kebutuhan sehari-hari. Dengan demikian akan terjadi pengurangan intensitas masyarakat ke pasar dalam rangka memitigasi transmisi Covid-19 dari klaster pasar tradisonal.
Peningkatan Kemampuan UMKM dalam Melakukan Analisis Kelayakan Usaha Agar Dapat Bertahan di Masa Pandemi COVID-19 Saputri, Nyimas Dewi Murnila; Yuliani, Yuliani; Putri, Yulia Hamdaini
Sricommerce: Journal of Sriwijaya Community Services Vol. 2 No. 2 (2021): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v2i2.69

Abstract

Dampak COVID-19 bukan hanya berpengaruh terhadap perubahan tatanan kehidupan sosial tetapi juga menurunkan kinerja perekonomian dunia. Kota Palembang adalah salah satu kota besar di Indonesia dimana mempunyai resiko terdampak penurunan ekonomi pada kegiatan UMKM. Kondisi pandemi diperkirakan belum pasti kapan akan berakhir. Hanya UMKM yang inovatif dan adaptif yang akan mampu untuk bertahan dimana salah satunya melalui diversifikasi. Diversifikasi usaha dapat dilakukan sebagai adaptasi usaha di masa pandemi. Studi kelayakan juga dapat digunakan dalam menilai dan menganalisis kelayakan dari diversifikasi usaha yang akan dilakukan. Untuk itulah kegiatan pengabdian kepada masyarakat melalui pelatihan diharapkan mampu meningkatkan kemampuan UMKM di Kota Palembang dalam melakukan analisis kelayakan usaha yang pada akhirnya mampu membuat UMKM bertahan di masa pandemi COVID-19.
Rencana Pengembangan Lini Usaha Koperasi Pesantren Syathiri, Ahmad; Hamdan, Umar; Malinda, Shelfi; Putri, Yulia Hamdaini; Muizzuddin, Muizzuddin
Sricommerce: Journal of Sriwijaya Community Services Vol. 3 No. 2 (2022): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v3i2.95

Abstract

Tujuan kegiatan pengabdian untuk meningkatkan pemahaman dan profesionalitas pengurus koperasi pesantren dalam mengelola usaha koperasi, sehingga unit dan jenis usaha koperasi berkembang yang juga akan berdampak pada peningkatan pendapatan usaha dan kesejahteraan pengurus koperasi. Manfaat pengabdian ini adalah membangun sinergi antara civitas akademika dan masyarakat dalam membangun perekonomian rakyat. kegiatan pengabdian ini juga meningkatkan wawasan tentang penyusunan rencana pengembangan usaha koperasi pesantren. Metode yang digunakan dalam kegiatan ini adalah metode ceramah, diskusi dan pelatihan. Hasil kegiatan pengabdian ini koperasi pesantren sudah harus dikembangkan dengan berbagai jenis usaha dengan pertimbangan aset maupun lahan yang dimiliki saat ini. Koperasi pesantren dapat menjadi media pemberdayaan ekonomi bagi masyarakat pesantren dan masyarakat umum.
Co-Authors Abiyyah Hanan Ramadhani Achmad Anjas Asmara Agustina Hanafi Ahmad MAULANA Ahmad Maulana Ahmad Syathiri Ahmad Syatiri Akhmad Nazaruddin Akhmad Nazaruddin, Akhmad Anggraini, Sasti Annisa, Audi Rizky Aslamia Rosa Azzahra, Nafinka Badia Perizade Cean Maria Bella Dian Eka Dian Eka, Dian Fera Widyanata Fida Muthia Fida Muthia Graciella Sabathini Hera Febria Mavilinda Hera Febria Mavilinda Hera Febria Mavilinda HERU WAHYUDI Ichsan Hamidi Imam Asngari Islahuddin Daud, Islahuddin Kumalasari, Farida Lina Dameria Siregar Malinda, Shelfi Marisah isah Marlina Widiyanti, Marlina Mavilinda, Hera Febria Mohamad Adam Mohamad Adam Muhammad Farhan Muhammad Kemas Husni Thamrin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin, Muizzuddin Muthia, Fida Nasution, Syahrial Sabari Nofiawaty Nofiawaty Nofiawaty Nyimas Dewi Murnila Saputri Ramadani, Poni Fitria Rosa, Aslamia Rosa Sabathini, Graciella Saputri, Nyimas Dewi Murnila Sari, Ratih Kurnia Shelfi Malinda Siti Soeleha Suhartini Karim Suhartini Karim Sulastri Sulastri Sulastri Sulastri Sulastri Syathiri, Ahmad Tripermata, Lukita Ulandari, Meli Umar Hamdan UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Welly Nailis Welly Nailis, Welly Yulia Saftiana YULIA SAFTIANA, YULIA Yuliani Yuliani Yuliani Yuliani Yumi Lestari Yunita, Dessy